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What is brand management software?

Brand management captures all aspects of designing, delivering and regulating the desired perception of your company. You invest heavily in developing your brand — to make it successful, you must be able to manage it. That means quickly delivering, controlling and protecting brand assets while guaranteeing easy access and ensuring consistent usage among an entire organization. Reference

The experience surrounding a brand’s products, services, people, pricing, designs and even the customers themselves influence the reputation of a brand. Brand management ensures everything is consistent, aligned, readily available and appropriately used.

Brand management made easy Your brand is what sets you apart from your competitors. It’s the foundation of your company’s reputation and directly influences buying decisions. Well-managed brands are consistent, and their collateral is quickly accessible.

Think about the terabytes of brand assets you create to drive home your brand’s message: trade show materials, social media, blogs, sales presentations, advertisements, websites, print media, direct mailings, display ads, press releases, images, marketing communications and more. The quick development, management and appropriate usage of these brand assets are essential to your business.

And that’s where Bender comes in: it’s an all-in-one online brand management solution that aligns your brand assets to your brand management guidelines, brand strategy and approved usage.

myadbox automation tools

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Marketing Automation - what you probably miss out on

The Bynder Marketing Team has a new tool - Marketing Automation.

For those who do not know what this is: it is a tool that helps to automate certain marketing activities. This way you have more time to do important things, instead of having to deal with time-consuming administration.

What does Marketing Automatizing Software help you with?

Managing and qualifying leads

Generate more leads through real-time website rationalization

Setting up and broadcasting e-mail campaigns

Analyze marketing campaigns with a high ROI

Planning and SEO optimization of website content such as blogs and white papers

At MyAdBox we have therefore been busy lately comparing Marketing Automation Systems and we have made a choice. After a few weeks we already see that the MA system has paid off. We have saved a lot of time, which we now invest in leads and projects.

Of course you can send, publish and distribute content easier and faster with the MA system. But what should you send if you do not have enough content? Many companies sooner or later realize that distributing large amounts of content also has a downside, because where do you get all the content? With the help of Marketing Automation you can distribute more content every month, but you must be able to produce this content. You will miss out on 90% of the potential of the Marketing Automation tool if you are unable to produce the content. (Read here about evading problems in media creation)

If you really want to automate your marketing you also have to work on creating content, a Marketing Resource Management (MRM) tool can help with this. We wondered why there is no connection between Marketing Automation and Marketing Resource Management. A study by Sirius Decisions (2011) showed that most companies only have a Marketing Automation system and no Marketing Resource Management (and vice versa). The combination of the 2 tools ensures that more efficient content is created that can then be distributed immediately. (If you want to know more about MRM and its benefits, click here .)

At Bynder we have therefore started the discussion about what such a combination would look like:

Marketing Project Management:

The lack of a project management system - such as workflow - in MA tools is often a problem. When creating content, a workflow system is needed that helps because it provides structure and control. Such a system becomes increasingly important, certainly when content is created in multiple languages. Content must then be checked and approved by several people. This can cause problems without a workflow. For example, in some MA systems you cannot approve projects in part and give feedback on part of the project. The project always needs a number of feedback moments before it can be completed.

Brand Management Tools

Schedule:

The planning is the bridge between Marketing Project Management and Marketing Automation. You often use a calendar with which you can plan projects. The problem with such a calendar is often that you do not stick to the planning because you only see when the entire project must be finished. The calendar does not show when which part of the content should be finished. All content must therefore be completed in one go on the day of the project deadline. By linking your agenda to Marketing Project Management you can plan deadlines more accurately by dividing these into phases. You can also follow the progress of the deadlines and tasks well.

Digital Asset Management:

Digital Asset Management (DAM) is an MRM tool that is used to store all content so that you can access it at all times. With this you can easily deliver all your content for the project. All visual content (images, videos, advertising texts and licenses) for a project is also collected here. MA offers little in the area of ​​DAM. Often this is no more than an upload button on the website. If you only use 1 document then this is not a problem, but it will become a problem once you want to share more than 100 documents. The content then becomes untraceable in a mountain of documents.

It is also difficult to remove documents from the system because there may be 4 versions of 1 document. With the help of a Marketing Resource Management system that always keeps your digital media up-to-date, this does not happen. Because of the connection with your MA system, only the newest version is saved. Moreover, it is automatically overwritten when you upload a new version. All content is therefore automatically updated when you save, so you always have the latest versions.

Budgeting:

Marketing departments often want to measure the ROI of specific projects (eg a mail campaign). However, the MA tools only offer the possibility to link the total costs of the project, it is not possible to divide the budget into categories (eg printing costs, licenses). So you have no overview of the composition of the costs. MRM does offer the possibility to draw up budgets for entire projects and to divide these into periods.

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What does your organization stand for?

Successful brand communication starts at the core of your organization. A course with clear, well- defined choices . About who you are, what you do and for whom. About your distinctive power and how you can seduce your target group. Sharp questions that we will answer more sharply with you. With a clear blueprint and a smart business model as a result. As a strong foundation for all your internal and external brand communication.

Once this has been clearly mapped out, we will translate your identity into an appropriate ' look and feel'. In a house style in which you and your customer recognize themselves. We create an experience as the start of our brand program. We look at what your organization stands for and ensure real 'fans' who buy from you again. This program consists of four core pillars that you can purchase - tailored to your wishes.

Get more details:  Brand Automation australia

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What does your organization stand for?

Successful brand communication starts at the core of your organization. A course with clear, well- defined choices. About who you are, what you do and for whom. About your distinctive power and how you can seduce your target group. Sharp questions that we will answer more sharply with you. With Marketing Automation Platforms a clear blueprint and a smart business model as a result. As a strong foundation for all your internal and external brand communication.

your customer recognizes themselves. We create an experience at the start of our band program. We look at what your organization stands for and ensure real 'fans' who buy from you again. This program consists of four core pillars that you can purchase - tailored to your wishes.

More sales and conversion through the automation of personalized communication!

How do we turn brand activation into a flywheel that accelerates rapidly? That your brand grows thanks to a clear image and powerful campaigns with frequent use of the right resources. This flywheel takes shape with myadbox.com   The automation software to set up and launch campaigns quickly and easily. From social media and banners to DM, advertisements and all other online and offline resources. In short: everything to put your brand firmly, simply and quickly on the map. And above all: to keep. Don't miss out on sales and conversion. 

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What is marketing automation?

Marketing Automation Platforms are the application of technology to streamline marketing and make it more effective. A central automation platform is used to manage every aspect of every campaign from one location. This includes e-mail marketing, social media marketing, mobile messaging and advertising management.

Using the best automation software, which tracks and analyzes visitor behavior, teams can create 1-on-1 cross-channel journeys, allowing customers to benefit from a clear experience. A sales tunnel thus becomes more efficient, because a broad base of leads is converted into satisfied customers using different techniques.Discover how to make every customer's experience as unique as your brand. Download our practical marketing guide

We cover this:

How teams can use marketing automation

The benefits of marketing automation

Marketing automation for B2B

Marketing automation for B2C

The difference between CRM and marketing automation

How teams can use marketing automation

Marketing automation can generate useful content that builds trust and respect for a brand among potential customers. Through automation, these potential customers get to know the services of the brand and can qualify their interests.

Once prospects have specified the types of products they are interested in at a later stage of the funnel, the company can use automation to send targeted messages tailored to those people who are most likely to respond and benefit from it. company.

When activities that are tracked through the marketing automation system point to an even more focused interest, a qualified, comprehensive and clear lead can ultimately be automatically transferred to the sales team.

The benefits of marketing automation

By automating certain manual and recurring marketing tasks within a company, time and resources can be made available. Marketing automation can also provide information that gives marketers more insight into customers, so that they can deliver better targeted and measurably more effective campaigns. Possible benefits of marketing automation for companies are:1. Have more time for strategy

2. Get a comprehensive, detailed insight into the behavior of potential customers

3. Personalize the follow-up process

4. Implement broader marketing campaigns

5. Give priority to leads

6. Improve ROI for marketing

7. Predict future investments more accurately

Marketing automation for B2B

Marketing automation is very suitable for B2B markets, where you have to deal with longer sales processes, complex decision-making processes and purchasing processes with multiple phases. You can automate targeting and tracking of campaigns and interactions, assess leads and personalize the customer experience to turn customers into repeat customers.

B2B markets are often very specific and relationship-based. Education about products and building brand awareness are essential. In these types of markets, purchases are well-considered and rational and can take weeks, months or even years to come. Different influences and decision makers are usually involved.

Give leads time

This means that business purchasing usually involves a longer lead nurturing process than B2C marketing. During this process, the prospect does a lot of research before the person is ready to talk to a sales person, let alone make a purchase. Marketing automation can generate multiple useful data points that can be analyzed, after which action can be taken. This works by offering targeted content at strategic moments in the purchasing process and analyzing the response to this.

Financial service providers have to deal with challenges as new competitors and meet the requirements of millennial. Marketing automation can support growth without jeopardizing the personal relationships on which such companies are based. Automation offers both scalability and the ability to segment, so that targeted messages are delivered at the optimum time.

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