nagmashaikh-blog

[nagmashaikh-blog]

Rebranding of Colors Gujarati and other regional channels

In India, we have hundreds of regional languages. People from different states speak different language. There is no one national language but only official languages in India. Indians are very fond of watching television. It’s the major source of entertainment not only in villages but in big cities too. People prefer watching shows in their own language. They want to watch something they can relate to; hence came the concept of regional channels. For example, for people who speak Gujarati, Colors Gujarati was launched by Viacom 18. Similarly, Colors Odia was launched for the people of Orissa.

Though India is a multi-lingual country, Hindi is one such language that is widely spoken and understood all over the country. Most of the channels in India are in Hindi. Rishtey is also one of these Hindi channels, which was launched in the year 2014. The channel not only hosts its own shows, but also telecast popular shows from other regional channels of Colors.

Colors Gujarati primarily broadcasts only Gujarati shows. ETV Gujarati was launched in the year 2002. It was later rebranded as Colors Gujarati in 2015. The channel focuses on the interest of Gujarati people and has different fiction and non-fiction shows. Also, the channel hosts Gujarati award shows and movies. Colors Odia is also based a similar concept. The channel ETV Oriya was rebranded. The shows on Colors Odia are aimed at connecting to regional people of Orissa. And what’s better than connecting with them in the language they prefer.

These regional channels have come up with new concepts and shows which are of interest to the audience. There is an increasing trend for the reality shows too these days. These regional channels are thus taking interest in providing the audience with shows of that sort. Seeing their people on screen is exciting for regional viewers. During the Navratri festival, Colors Gujarati telecasts the garba festival being celebrated.  Likewise, the regional channel Colors Odia hosts a show called Dancing Star, which has gained a lot of attention of the regional audiences.

Indians are everywhere. There are countries like Canada where every tenth person is an Indian. Colors have many regional channels such as Rishtey, Colors Gujarati, Colors Odia and many more, which are drawing a lot of attention of the NRIs from all across the world.

[nagmashaikh-blog]

Popularity of Nickelodeon Sonic in India

Nickelodeon is a well-known brand in the cartoon and TV animation industry. It is one of the most followed channels all round the world.  In fact, it is the first cable channel, launched in the year 1977 in New York, America, which made cartoon and animation a part of daily entertainment for kids in every single household across the globe. The channel gained so much popularity in just a few years that today, it has many sister channels running simultaneously. These channels present shows catering to kids from different age groups.

Nickelodeon Sonic is one such sister channel of Nickelodeon mainly catering to the kids between 13 to 18 years of age. This channel was launched in India in 2011 and today, it is one of the most watched channels in every Indian household. The central theme of its shows is comedy and action as it was rebranded in 2016 with a new tagline "Destination of high decibel comedy and action". Its cartoons like Shiva, Keymon Ache, Pakdam Pakdai and Power Rangers are loved amongst kids in India.

The popularity of the characters from Nickelodeon Sonic is quite evident from the fact that these days we see kids dress up like Shiva or Ninja Hathori for fancy dress competitions or choosing these characters as their birthday theme. These shows are so popular amongst the kids that their parents rely on these shows to calm them down when they get cranky. The kids don’t even blink their eyes when they are watching these shows. These characters have become super heroes for the kids in India.

The popularity of Nickelodeon Sonic and other channels under the brand also led to the launch of Nickelodeon Kids Choice Awards in India. This award show not only honors the work in the animation industry but also brings celebrities from Bollywood industry who are favorites amongst the kids in India on stage. With the expansion of internet and easy voting system, this has become one of the most prestigious and loved award shows in India.  The main reason for the popularity of this award show is the ever-growing interest of kids in cartoons. Nickelodeon provides a wide variety of animated movies, shows, songs and what not and yes the kids are loving them all round the world.

[nagmashaikh-blog]

What should you know about Comedy Central Chuckle Festival?

Indian television is probably one of the most varied televisions in the world. You would find a wide variety of Indian channels on TV, across a number of languages and genres. However, if you observe carefully, you would be surprised to notice that Indian television lacks quality channels in one very important genre, comedy. There is not a single Indian channel, which is fully dedicated to the genre of comedy. There are a few comedy shows though, but not all of them make it to prime time. This is ironic given the fact that Indian viewers are so fond of comedy in cinema. This gap has been rightly identified by the largest Indian media network, Viacom 18. They have tried to fill it with the launch of Comedy Central in India.

When Comedy Central was launched in India, market experts were of the view that it would be very difficult for an American comedy channel to grab the attention of Indian viewers but they were proved to be wrong. Indian viewers embraced Comedy Central like their own. But it cannot be denied that the acceptance of Comedy Central among Indian viewers is limited to the urban circuits. In the rural areas, the viewership of Comedy Central is extremely low. And if you don’t gain viewership in rural India, you will lose out on a huge potential market. This is why Viacom 18 decided to take up alternate marketing tools to promote the channel in the rural pockets of India.

A few years ago, Viacom started an event by the name of Comedy Central Chuckle Festival. The concept of this festival is to provide a platform to local comedians. In the last few years, the festival, which was introduced to popularise the channel Comedy Central among Indian youth, has made its own identity as a successful event. Today, the number of viewers who are aware of the channel called Comedy Central has increased a lot in the rural areas, and it is speculated that in the coming years, the channel will win over an even bigger number.

Viacom 18 has always emerged as the winner owing to its marketing strategies and this time too, they have proven their merit. It is surprising how a foreign media house has catered to the preferences of Indian audiences and is constantly producing programmes that are liked by people of every section of the Indian society.

[nagmashaikh-blog]

Why you need avenues like MTV Bollyland?

Music has become a huge part of the lives of youth in modern India. It is no longer just an entertainment avenue but has become more of a therapy for mental relaxation. There are people who not only enjoy listening to music but also take pride in making melodies of their own. With the growing influence of social media and the ease to showcase talent, more people are now inclined towards exploring their hidden music skills. People are finding out newer ways in which they can showcase their talents and bring themselves in front of the world.

Modern music channels play a great role in encouraging music journeys of regular people. The music channels are now coming out of the idiot box and reaching out to people by way of programs like MTV Bollyland. This is a show that brings together big names from across the music industry. Singers and DJs come together in a concert format and perform live for the people. This is a show that has gained huge popularity because of its unique concept. People find happiness in the fact that they can experience the melodies of their favorite singers live.

Shows like MTV Bollyland don’t just provide entertainment to music lovers but also help in encouraging talented people. With the help of the show, a lot of people get motivated to bring out their own skills in music. Such shows serve as an extremely important nudge for those who are willing to show the world how much they know about music. It is because of such shows that newer talents feel encouraged and motivated to try their own hand at performances. Television channels also make sure that newer talent is given a platform to showcase their skills.

With the help of road shows like Emerge, MTV has tried to gather musical talent from across India. The format of the show is such that the talent seekers are able to go to the people who would otherwise not be found at reality shows. Such shows happen to be much more inclusive and effective when it comes to finding talent. With the way in which modern television is taking shape, it can be safely concluded that channels are getting more and more sensitive to the demands and needs of the viewers.

[nagmashaikh-blog]

Why you need avenues like MTV Bollyland?

Music has become a huge part of the lives of youth in modern India. It is no longer just an entertainment avenue but has become more of a therapy for mental relaxation. There are people who not only enjoy listening to music but also take pride in making melodies of their own. With the growing influence of social media and the ease to showcase talent, more people are now inclined towards exploring their hidden music skills. People are finding out newer ways in which they can showcase their talents and bring themselves in front of the world.

Modern music channels play a great role in encouraging music journeys of regular people. The music channels are now coming out of the idiot box and reaching out to people by way of programs like MTV Bollyland. This is a show that brings together big names from across the music industry. Singers and DJs come together in a concert format and perform live for the people. This is a show that has gained huge popularity because of its unique concept. People find happiness in the fact that they can experience the melodies of their favorite singers live.

Shows like MTV Bollyland don’t just provide entertainment to music lovers but also help in encouraging talented people. With the help of the show, a lot of people get motivated to bring out their own skills in music. Such shows serve as an extremely important nudge for those who are willing to show the world how much they know about music. It is because of such shows that newer talents feel encouraged and motivated to try their own hand at performances. Television channels also make sure that newer talent is given a platform to showcase their skills.

With the help of road shows like Emerge, MTV has tried to gather musical talent from across India. The format of the show is such that the talent seekers are able to go to the people who would otherwise not be found at reality shows. Such shows happen to be much more inclusive and effective when it comes to finding talent. With the way in which modern television is taking shape, it can be safely concluded that channels are getting more and more sensitive to the demands and needs of the viewers.

[nagmashaikh-blog]

Why MTV Xtreme is the changing face of TV entertainment?

In the last two decades, Indian television and the entertainment scene have changed drastically. While Indian television used to be a mix of everything in a single channel when it first got popular, it started changing with time. More channels were introduced to make sure that all types of programs get equal air time. Around this time, MTV was one of the most popular channels for music entertainment. Anyone who wanted to know about the latest songs had to simply tune in to the channel and listen to the latest songs. Since the channel first came out, it has expanded itself into a lot of different ways.

MTV has now become a completely youth-oriented channel that is full of shows that interest the young generation. Reality shows are a signature style of the channel. You can find shows such as MTV Xtreme which is a good combination of fun and adventure. It is an evolved version of a popular show – Roadies, which has enjoyed immense popularity through the years since it first aired. While the contestants need to be constantly hustling to move ahead in the show, the viewers also feel the adrenalin rush because of the way in which the show is formatted.

While the channel has come a long way from the format that it started with, the touch of music has not been lost. Viewers can still enjoy popular Hindi music on MTV Beats, which is another channel under the flagship. People who identify MTV with music can get an original touch of the channel with MTV Beats. Whether you need to start your day on a high note or end on a sweet one, all you have to do is tune in to the music channel and get your daily dose of music.

With the changing tastes of modern viewers, it is important for channels to make sure that they keep updating their content on a regular basis. However, with channels like MTV Beats, it can be seen that entertainment channels are going out of their way to provide entertainment to the different types of viewers. It is evident that the modern music channels are no longer about playing music on loop, but about wholesome entertainment which includes music and fun. The pioneers in music entertainment are paving the way for unique and interesting content on TV like never before.

[nagmashaikh-blog]

Popularity of Nickelodeon Kids Choice Awards

Award shows are very popular these days. Nickelodeon Kids Choice Awards is one such award show which is famous all across the world. It honors the television shows, music, movies which are chosen and voted by the young viewers of the network. The show was first telecasted in the year 1988. This award show is so popular amongst the millennials that now popular stars have started performing live in this award show. There are slime shows which are also incorporated in the show and are becoming really popular.

Back in 1988, ballot system was used for voting. With the trend of internet, voting has become much easier. People can cast a vote for the favorite shows using their mobile phones. This has not only increased the popularity of the Nickelodeon Kids Choice Award but also increased the reach of the show in other countries as well. And the credit for the popularity for these award shows goes to the internet. Anything which is interesting goes viral in a matter of seconds. Kids these days watch these shows on their mobile handsets. This gives a boost to the makers of these shows to bring in more new content for the viewers and involve them through voting for their favorite shows. People wait for these award shows to see their favourite stars perform on stage for them live.

Nickelodeon is famous in India too. It came to India through Colors Viacom 18. The company launched many channels for kids in partnership with Nickelodeon. There is Nickelodeon India, Nick Jr. India, and Nickelodeon Sonic, which are famous kid’s channels in India. Characters like Pakdam Pakdai, Keymon Ache, Shiva and Power Rangers are popular amongst kids in India. The three channels also have different themes and are meant for different age groups. They include comedy, action and cartoon series for very small babies to teenagers and even adults.

Viacom 18 also hosts the Indian version of Nickelodeon Kids Choice Award which honors artists and people from different fields like sports, Bollywood etc., based on their performances and popularity amongst the younger generation. Some of the Bollywood celebrities also perform in the award function. Colors Viacom 18 all in all provides complete entertainment for the kids.

[nagmashaikh-blog]

What is VH1 supersonic?

One of the most popular channels on Indian television are music channels. People of all ages enjoy watching music videos. MTV, the most popular music channel in the world, launched its Indian counterpart in the late 90s. However, the channel had to suit the taste of Indian viewers so MTV India started airing Bollywood and Indi-pop music.

Viacom 18 is a music company known for its creative experimentation. It is probably the first of its kind to introduce youth-oriented reality shows on their flagship music channel, MTV. The reality shows gained so much popularity and earned a loyal viewer base over time that MTV had to restructure its programme distribution.

Today, MTV is being branded as a youth channel. And why wouldn’t it be? MTV airs a variety of shows, ranging from reality TV to teen dramas. But, in order to maintain its original brand identity of a music channel, Viacom 18 introduced a separate channel MTV Beats. This was a good decision as today, both MTV and MTV Beats are quite popular among viewers.

It is an undeniable fact that Bollywood numbers are the dominantly popular music genre in India and most music channels in India are dedicated to Hindi movie songs. However, this does not mean that Indians do not listen to English music. In fact, English music is the most popular of all English entertainment genres in India. Keeping this in mind, Viacom 18 came up with the Vh1 channel in India which gained immense popularity among Indian youth.

VH1 still keeps airing classic as well as latest English music. It enjoys a very loyal viewer base and at the same time, take on board the generation coming of age. There are a number of English channels today in India, but the name of VH1 would remain at the top of the list.

Nevertheless, Viacom 18 could not keep itself away from experimentation. With the help of the brand name of VH1, the network introduced an annual event known as VH1 Supersonic in different music-loving cities of the country. The musical extravaganza has gained a niche for its choice of guest artistes and is enjoying high popularity among the youth. It is also providing a stage to the young budding artistes of India to perform for the world.

[nagmashaikh-blog]

Get entertained with MTV Beats

People across the world have different preferences for fun and entertainment. There are some who like to get entertained in a laidback and relaxed manner while others feel the need to be an involved part of the entertainment process. It is however, common for a lot of people to enjoy music as pastime. In the modern-day demand for entertainment, television channels play an important role. There are different entertainment outlets provided by channels for the sake of their viewers and target audiences.

One of the most common ways to entertain patrons is with the help of entertainment channels such as MTV Beats. This is a channel that aims at bringing the most entertaining and popular music videos and songs to viewers. Different music from various eras and genres is something that such channels bring to the viewers with ease. When you want to relax and unwind after a hard day at work, all you have to do is tune into a popular music channel like MTV Beats and feel yourself getting charged positively.

For those who feel the need to be a part of the rush and the excitement provided by channels like MTV, there are shows like MTV Xtreme. You can choose to live the wild life and experience adrenalin rush by watching this high-powered reality entertainment show. The challenges and problems that contestants on the show are presented with are unmatched as compared to other shows. When you are in the mood to get in touch with your wild side, you can easily do it by watching the reality show on MTV. Being able to fill your life with excitement from the comfort of your home is a huge thing to do.

There are times when the television may not be enough for you to unwind and rejuvenate yourself. At such times, you do not have to lose your heart because you can get your dose of entertainment live with music fests like MTV Bollyland. It is possible to find a huge range of singers and musicians at these fests and it can prove to be a music lover’s paradise. It can be concluded that when you want to bring music or fun back to your life, you can do it with the help of music and reality television.

[nagmashaikh-blog]

Get your dose of music at VH1 Supersonic

India has been a land of various cultures and traditions. A huge part of the culture of this nation is music. While we have our own set of extremely talented musicians and singers, international music is also a great part of our list of favorites. A lot of people love listening to music and songs made by artists from foreign lands. Since international music is loved by so many people in India, they usually rely on the internet to suffice their musical needs. However, it is important that people with an ear for good music are able to listen to it whenever they want to.

One of the simplest ways to have access to good international music in India is to tune into international music channels such as VH1. There is a wide range of viewers who love watching the channel for various reasons in the country. A huge reason why a lot of people choose to watch the channel is because of the fact that it offers the latest musical track from around the globe. You do not have to go around looking for new songs that are popular around the world when you have access to the television channel.

Another reason why a channel like VH1 finds immense popularity in the country is because it can surprise you with something new every day. While all the other regular channels will bring you music from Indian musicians, singers and movies, you will find something unique on this international music channel. You do not have to fall into the monotony of listening to the same old songs all the time when you are desperately looking forward to listen to something new and fresh. If you feel drained and bored, all you have to do is switch to the international music channel and get your dose of fresh music.

The best part about the channel is that it does not keep its entertainment limited to the television. It helps in bringing a world of music live to you with the help of shows such as VH1 Supersonic. This is a music fest that brings together various music artists from across the world on a single stage. You can have fun, explore new music and artists and satisfy your musical cravings at the fest.

[nagmashaikh-blog]

Popularity of Comedy Central in India

Comedy shows on television are very famous. Families after a hectic day at work after dinner sit together and watch television for fun. At that time, generally they prefer watching family shows or comedy shows. Comedy Central is one comedy channel which is preferred by families. It is an American pay television channel which was launched in the year 1991. During that time, the idea of having a channel completely dedicated to comedy was completely new. But it worked really well in America and the channel was eventually telecasted in a lot of countries.

Mostly, the shows on Comedy Central are meant for mature audiences. It has stand-up, sitcom, feature films, clip shows from comedians and more. Some of the shows on Comedy Central are so popular that people watch them again and again. To name a few, Comedy Central Roast, The Daily Show and Inside Amy Schumer are the famous ones. The channel also has some shows for kids like Drawn Together, Brickleberry and Futurama, which are loved.

The millennials are really choosy in terms of what they watch. They are interested in comedy in a way which no other generation was. Aware of this fact, Comedy Central focuses on catering to their preferences. There are shows which have completed many seasons and they are still so popular amongst people.

Today’s generation is all about the internet. Anything interesting can go viral in a minute. These days, people are glued to their mobile phones and laptops and keep on watching and sharing videos they enjoy. So Comedy Central has made space for itself on the internet as well. Shows from the channel are available online and can be watched on the go. Even in cafes, restaurants, lounges, we can easily find Comedy Central being played on the display set and people just sitting and enjoying with their friends watching its shows.

The channel has launched its versions in different countries. In India, we have

Comedy Central

India. The shows which are famous amongst the Indian audience are telecasted on it. All in all, the channel focuses on building experiences for its audience that they would want to share and relive with shows which they can connect to. In today’s world of technology, people share what they love and when it comes to comedy, relatable content is the key to success.

[nagmashaikh-blog]

Laugh louder at the Comedy Central Chuckle Festival

Being able to laugh without any inhibitions and worries has become almost a luxury in today’s time. We live in times where we are constantly stressed and upset about being able to reach somewhere in life or achieve something or the other. While we fret over big and small matters, it is highly important to make sure that you are able to find a pit stop where you can simply relax, catch a breath and laugh a little while you are at it. Finding laughter in life has become extremely important to be able to live a sane and stress-free life.

One of the best ways to be able to find a good dose of laughter is with the help of television channels such as Comedy Central. This is a channel that constantly runs shows and soaps that are from the comedy genre. No matter what time of the day or night you decide to watch the channel, you are sure to catch some comedy in action. With the help of such resources, you can choose to never have a dull moment in life. Whenever you feel down and out, all you have to do is tune into the channel and lift your mood.

Channels like Comedy Central come into your life like a whiff of fresh air when you need it the most. After a tough day at work and the worst travel back home, you can quickly freshen up simply by switching your television on. You do not have to worry about anything apart from having enough battery in your TV remote and enough energy to operate the remote, all else is taken care of by your favorite comedy channel. These are the channels that leave no stone unturned when it comes to comedy entertainment.

A real example of the best in comedy entertainment from the channel is the Comedy Central Chuckle Festival. This is a festival that is held yearly to bring together comics from around the world in a single place. People who cannot get enough of comedy from the TV channel can finally live the laughter with the help of the festival. The fest aims at not only making you laugh but also to expose you to a world of comics who are worth taking note of. You can finally brighten up an otherwise dull life with the help of a simple television channel.

[nagmashaikh-blog]

How Colors Infinity entertains uniquely?

Modern Indian TV viewers are becoming more and more versatile in their TV viewing patterns. This is evident in the fact that international TV shows, movies and music are becoming hugely popular among Indian viewers. However, being able to find the right kind of content can be tricky for viewers if they are not provided with the right outlets or TV channels. Thankfully, service providers understand the needs of the modern viewers and make sure that the best content from around the world is brought to Indian audiences through the medium of television.

One of the most popular channels on Indian television for international programs is Colors Infinity. With this channel, viewers now have easy access to shows that the rest of the world enjoys. A wide variety of genres in serials are showcased on this channel so that different choices of different viewers can be well catered. The youth has become extremely picky with the kind of content that they consume. This is one of the biggest reasons why channels make it their main prerogative to keep the content updated.

Apart from shows and serials, the modern youth of India also demands for the best international music to be available on TV. It is because of this growing demand for good music that channels like VH1 are planned and presented to the Indian viewers. If you are a lover of music and want to make sure that you have access to the best in the international music, you should choose to pick a channel that understands your demand intricately. This is a channel that believes in keeping its content versatile to suit the music demands of different types of viewers.

With the growing popularity of channels like VH1 and Colors Infinity, it is clear that modern audiences will not settle for anything mediocre. If the viewers do not find variety and abundant choice in viewing, they will not flinch from changing their loyalties. This is something that the best channels understand closely. This is also a huge reason why TV is becoming a great medium of entertainment on any given day and at any given time. TV channels have to now be constantly conscious of upgrading the stuff that they show because the viewers are getting immensely smart and choosy.

[nagmashaikh-blog]

Emerge: A one-stop for musical talent

International music festivals in India is only a decade old concept. The century brought in international music in India making it so popular that now there are many international artists who come to perform in the music festival hosted in India. Emerge is one such festival hosted in India by Viacom 18 every two months. People from across the country wait for the festival. Since, the music festival hosts international singers and musicians as well, it attracts foreigners as well. Budding artists and singers also get a chance to showcase their talent at this music festival.

There are different themes adopted for this music festival. It tends to keep the feel of the festival very organic. It is festivals like Emerge that the trend of underground music has grown tremendously. This has given a chance for the artists to even experiment with the kind of music they want to adopt. The audience also gets a chance to explore new music and engage with their favorite artists.

Emerge aims at giving a not to forget experience to all the music lovers, an experience like never before. The event introduces the international talents who have performed all over the world. It is a treat for music lovers in India. India has been known for its diverse culture in terms of music, art and dance. And people from across the world visit India for such festivals, bringing in a lot of business too.

Emerge not only brings the international music to our country but also gives a bigger audience to the artists from India. Emerge gives a chance to Indian musicians to emerge as leaders in the music industry. This musical fest also tends to increase a lot of employment opportunities. It open doors for different career options as well for the millennials. Earlier about a decade ago, people were not this experimental with their options in terms of music and the industry as a whole. Amateurs excelling in different areas of music can showcase their unique talent in this music festival. It gives a chance to the cities to showcase their culture and heritage through music. Emerge aims to give exposure for the musicians as well as the music lovers.

[nagmashaikh-blog]

Why do people love watching Colors Marathi?

One of the few beats on Indian television that has grown up from small to elaborate within a short span of time is regional entertainment. Today, television has entertainment channels in almost all major languages spoken in India. Initially, the regional entertainment channels faced a lot of competition from the well-established Hindi channels.

This competition was mainly because people in India were accustomed to watching general entertainment channels in Hindi. And when they were offered entertainment in their native languages, they found it difficult to acknowledge. Besides, the production value of shows aired on Hindi channels has been superior to that of regional entertainment channels. But as people started developing the habit of consuming entertainment in their native languages, investments started pouring in, and today, the production value of regional entertainment programmes is at par with their Hindi channel counterparts.

Let us take up the classic case of how the channel Colors Marathi developed a strong viewer base in India. It was only a few years ago, when Viacom 18 introduced Colors Marathi, an offshoot of their flagship general entertainment channel Colors, especially for the audience of Mahrashtra and Goa. Initially, the channel faced immense competition from Colors which has its own dedicated fan base. But, Colors Marathi consistently aired quality programmes and within a couple of years, it managed to develop a connection with the Marathi speaking viewers. It started airing family soaps as well as shows based on mythological and historical themes. With time, it diversified into other genres like drama, comedy and reality shows as well. Today, Colors Marathi has managed to gain popularity among the youth too.

Now, Colors Marathi faced competition from Colors because the Marathi speaking viewers can understand and speak Hindi. Similarly, Colors Bangla also faced competition. But, when Viacom 18 introduced the viewers of Karnataka to Colors Kannada, it was accepted much easily. In fact, the introduction of Colors Kannada filled up a huge gap as the existing general entertainment channels in Kannada lacked in production value and the people of Karnataka were not much fond of Hindi channels. So, within a few months, it gained huge fandom.

Last year, Colors Kannada also started the popular reality show Big Boss in Kannada which earned its due popularity. Today, Colors Kannada is the most popular channel in Karnataka. Needless to say, the success of Colors Kannada prompted Viacom18 to launch regional channels in more states such as Colors Odia in Odisha and Colors Gujarati in Gujarat.

[nagmashaikh-blog]

Watch Colors Bangla on Voot

This is the era of technological experimentations in the domain of entertainment. Almost every major media house is experimenting with content of their shows as well as medium of entertainment today. However, there are only a few which can be termed as successful. One such experiment is the introduction of video-on-demand platforms.

In the last few years, a number of video-on-demand platforms have been introduced by the media companies. These platforms differ from the traditional television channels in both the business model and content. If you analyse their business model, you would see that these platforms have stricken a beautiful balance between subscriptions based and advertisement based revenue model. In terms of content, these platforms focus on the youth demographic who make up the majority of mobile phone and internet users.

Keeping in line with this trend, the largest media company of India, Viacom 18 launched its digital video-on-demand platform by the name of Voot. The specialty of Voot is that you can watch all your favourite programmes from across Viacom 18 channels on it. At the same time, there are a large number of Hollywood, Bollywood and regional movies available on the platform which can be watched in HD, free of cost. Needless to say, Voot managed to earn a huge number of users in a very short span of time. According to the spokespersons of Voot, its popularity is owed to the quality of content. However, we believe that the superior usability of the mobile application of Voot is definitely a factor behind its acceptance.

Another reason behind Voot’s success is its focus on providing multi-lingual entertainment, which is surprisingly absent in many other popular video-on-demand platforms. On Voot, you can watch programmes in every major language spoken in the country. Viacom 18 has earned quite a reputation in this regard. Unlike other media companies operating in India, which has made entertainment in Hindi language synonymous with general entertainment in the country, Viacom 18 has launched general entertainment channels in languages with limited speaking population. So, you get to watch content of channels like Colors Gujarati and Colors Odia. You can change your language settings too and you will be able to access the feed in your language of preference. For example, if you choose Bengali as the default language, Colors Bangla would appear as the recommended channel for you.

[nagmashaikh-blog]

Rishtey and regional channels by Colors

In India, we have hundreds of regional languages. People from different states speak different language. There is no one national language but only official languages in India. Indians are very fond of watching television. It’s the major source of entertainment not only in villages but in big cities too. People prefer watching shows in their own language. They want to watch something they can relate to; hence came the concept of regional channels. For example, for people who speak Gujarati, Colors Gujarati was launched by Viacom 18. Similarly, Colors Odia was launched for the people of Orissa.

Though India is a multi-lingual country, Hindi is one such language that is widely spoken and understood all over the country. Most of the channels in India are in Hindi. Rishtey is also one of these Hindi channels, which was launched in the year 2014. The channel not only hosts its own shows, but also telecast popular shows from other regional channels of Colors.

Colors Gujarati primarily broadcasts only Gujarati shows. ETV Gujarati was launched in the year 2002. It was later rebranded as Colors Gujarati in 2015. The channel focuses on the interest of Gujarati people and has different fiction and non-fiction shows. Also, the channel hosts Gujarati award shows and movies. Colors Odia is also based a similar concept. The channel ETV Oriya was rebranded. The shows on Colors Odia are aimed at connecting to regional people of Orissa. And what’s better than connecting with them in the language they prefer.

These regional channels have come up with new concepts and shows which are of interest to the audience. There is an increasing trend for the reality shows too these days. These regional channels are thus taking interest in providing the audience with shows of that sort. Seeing their people on screen is exciting for regional viewers. During the Navratri festival, Colors Gujarati telecasts the garba festival being celebrated.  Likewise, the regional channel Colors Odia hosts a show called Dancing Star, which has gained a lot of attention of the regional audiences.

Indians are everywhere. There are countries like Canada where every tenth person is an Indian. Colors have many regional channels such as Rishtey, Colors Gujarati, Colors Odia and many more, which are drawing a lot of attention of the NRIs from all across the world.