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UAE Beyond Dubai: Top Hidden Gems for Adventure & Relaxation

Discover the UAE's hidden gems! Explore mountains, beaches, wildlife, & history at Hatta, Sir Bani Yas Island, Al-Ain & more. Find unique experiences off the beaten path in the UAE!

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Dubai Travel Tips: Essential Guide for a Perfect Vacation (2024) Planning a Dubai trip? Get ready for sunshine, luxury, and culture! Our Dubai travel tips guide covers visas, customs, weather, Ramadan, and more. Plan your unforgettable Dubai adventure today!

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Top 5 Must-See UAE Landmarks: From Burj Khalifa to Ancient Tombs Explore the magic of the UAE! Discover iconic sights like the Burj Khalifa & Sheikh Zayed Grand Mosque. Unwind on pristine beaches & delve into history at Jebel Hafeet Tombs. Plan your UAE adventure today!

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Dubai Must-Sees: Top Attractions for an Unforgettable Vacation Explore Dubai's dazzling mix of modern and traditional! From the world's biggest flower garden to bustling souks and luxurious shopping, discover top sites for a Dubai trip you'll never forget.

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Top 5 Cultural Gems in Abu Dhabi: Explore the UAE's Rich Heritage Dive into Abu Dhabi's culture! From the Sheikh Zayed Grand Mosque to historic Qasr Al Hosn, discover top attractions for an unforgettable journey into the UAE's heritage. Plan your Abu Dhabi trip today!

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Top 5 UAE Beaches for Relaxation & Adventure (Dubai & Abu Dhabi) Unwind on pristine shores or enjoy water sports! Discover the UAE's best beaches - Jumeirah Beach, Saadiyat Public Beach & more. Find your perfect beach escape in Dubai & Abu Dhabi!

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Top 5 Sporty Adventures in the UAE: Thrill-Seekers Welcome! Experience the UAE's adventurous side! From desert dune bashing to skydiving and indoor skiing, find the perfect activity for your adrenaline fix. Book your UAE adventure today!

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Dubai & Abu Dhabi Tours: Top Excursions for Every Adventure (Habibi!)

Unforgettable Dubai & Abu Dhabi adventures await! Explore iconic sights like the Burj Khalifa, thrilling activities like SKI Dubai, and hidden gems like the Miracle Garden. Book your UAE tour today!

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FlyOne Travel & Tourism – Discover the World, Create Memories.

Book flights, hotels, and tours, and get expert visa assistance We specialize in Dubai holidays Travel Dubai with Flyonetourism Our Best and most affordable packages offer the best experiences, including sightseeing, adventure, and relaxation Get visa help and International tour planning

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Dubai Adventures: Easy International Tours Booking & Visa Assistance

Book flights, hotels, and tours, and get expert visa assistance We specialize in Dubai holidays Travel Dubai with Flyonetourism Our Best and affordable packages offer the best experiences, including sightseeing, adventure, and relaxation Get visa help and International tour planning

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It’s not surprising to see a new version of AI coming out every year. We’ve seen ChatGPT AI, Gemini AI, and Meta AI built throughout these years, which served as a powerful tool for everyone. Although we appreciate having AI in our lives, we should be extra thankful for having AI for customer service.

What is the Impact of AI on Customer Service?

When we hear the term customer service, we imagine a huge office full of employees sitting and answering calls, with headphones on their heads. We often associate telecalling as the front end of customer service. AI in sales pitching also helps businesses nowadays a lot. But the old customer service is bygone days. The landscape of customer service is undergoing a major transformation, thanks to Artificial Intelligence. AI is no longer ChatGPT, Gemini, Meta AI, or the robots that we see in the media. It is shaping even the most mundane tasks such as interacting with customers. With AI, we’re now having chatbots for customers for instant query resolution. For example, if you think from a customer’s perspective, you end up on a landing page of a leading educational website. You need to enroll in a course. Here, you can chat with the chatbot to gather information about the details of your course rather quickly. Especially through Meta AI, you can enhance your customer service experience on apps like Facebook and Instagram. These apps allow you to get advice from AI chatbots and create reels for Instagram. This advanced AI can also help create images on text commands.

Advantages of having an AI in hand for Customer Service:

Almost everyone is aware of the fact that with growing technology, your business needs to grow as well. With AI being used all around the corner, you can gain numerous benefits from leveraging AI in customer service: AI can be efficient: AI chatbots and virtual assistants are made for people to be answered the moment they send a query. You can ask as many queries as you want without waiting in line. This frees up some time for human agents for more complex issues. They’re available whenever you want: Do you have an urgent query related to your business that can answer your query at any time of the day, not caring about any time zone or anything? Your personalized chatbot: Did you know that AI can detect what sentiments humans go through, to appropriately answer them? For example, if you have ordered an item, and decide to cancel it, but the money has not been refunded to you yet. You ask the chatbot about your refund, and AI can analyze your anger in this and recommend solutions for your problems. Decisions are taken through past Data: AI can analyze your past data to answer your questions properly. Gather information on your past purchasing history, or search history to accurately resolve a query. These decisions taken by data can also be used to train human agents to optimize your business's sales force. Cost can be cut down: The operational costs can be cut down by using AI. The labor force can be reduced if you’re a business owner. Automation of repetitive tasks with AI, chatbots will cut down your costs and save more money.

Best AI Tools to Improve Your Customer Experience:

When it comes to your business and website, you can use several AI tools to improve your customer service experience: AI Chatbots: Open up any website and you’ll see on the bottom right a chat box saying, “How may I help you?”. These AI chatbots can answer your questions with ease. It gathers data from people who have frequently asked questions and answers you with the best possible solution. Virtual Assistants: When you don’t have time to do some tasks, and as an entrepreneur, it’s understandable. For the completion of your tasks such as design, marketing, or managing your social media. These virtual assistants will understand natural language and complete your task. Sentiment Analysis: As mentioned above, AI has now the ability to analyze your own emotions through text, but not to the extent of a human, and manage to answer your queries with some understanding. Knowledge Management Systems: To manage all the above-mentioned AI, these knowledge management systems can suggest content creation, search, guide customer queries, etc. Voice Biometrics: This AI can identify customer voices to verify their identity. This type of advanced technology helps with improving security and provides satisfaction to the customers.

Things to Know Before Using AI in Your Customer Service:

While AI has its benefits and also saves a lot of time, it is important to note a few things before adding AI to your customer service: Protect your Data: You would want your business data to be protected at all costs. So make sure your AI is built with insane security measures. Be transparent: The customers need to know you’re taking data for customers to get better customer service. You need to be upfront with them about you using their data. Add a little human touch: Even though AI is convenient to use, customers will not be satisfied only with AI service. Sometimes, you need to provide some human assistance. Provide an option for Customization: With different customers having different AI experiences, you can choose an AI platform that will be convenient for the customers to enjoy their service.

Challenges You Face While Using AI in Customer Service:

Every task has its own set of challenges. But the risk of AI rapidly growing in this era should not be ignored at all cost. While AI offers many benefits for us, being in control of it is crucial. Let’s see what challenges we might face through AI. Execution costs are higher: AI does reduce operational costs. However, developing and starting the execution of AI is far more complicated and can be very expensive. Small businesses can have a hard time implementing AI in their business. Limited Emotional Intelligence: Although AI is trying to analyze human sentiment through their texts, they cannot fully comprehend the complex emotions of a human being. For that, a human agent is needed to resolve their query. Data can be biased by AI: AI algorithms take some information that they want to produce instead of diversifying their research. For example, if we search about a particular topic, an AI can take only the top search results to give us the information, rather than searching for more. Security leak may happen: Your valuable data can be stolen if you’re not careful with your data protection and installing your AI properly.

Key takeaways of Using AI you should notice:

As AI is creating a revolution in every industry, by using it strategically, you can benefit a lot from it. Businesses can improve their customer service by letting AI do all the initial chatting, and let human agents handle the complex issues. With time being limited, human agents can concentrate on other issues instead of meddling with small issues. By using AI you can improve efficiency, personalize customer experiences, and improve overall customer satisfaction. However, it's important to note that using AI should be a careful approach. You need to be thoughtful and use customer data wisely. If you need any assistance in implementing AI for your business, kindly reach out to us at info@ontogendigital.com. We have made videos on how AI is helping in businesses and their online marketing. You can check out our YouTube channel. Subscribe to us for more such blogs.

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Googling your way through things is getting so old now. Meta AI, an AI that is available now in social media apps such as facebook, messenger, threads and instagram (all owned by Meta), is a specialized tool to effectively answer your questions. Getting your own personalized assistant to do your work doesn’t sound so bad, right? Meta AI is primarily a more enhanced version as it can understand visual and text content effectively. It has become so advanced that it can convert any text information into visual images and vice versa, within seconds. It converts text to video, and audio as well. Lets know about Meta AI will be our friend and transform our lives or going to trash it. There is no doubt AI can possess serious threats through deepfake, and spread false information, which can harm millions of people. But according to technopedia, from May 2024, Meta AI will remove manipulated content which has been created falsely through AI, and start to label AI content as ‘Made with AI’. On one hand, if it doesn’t develop into our personal assistant type of technology, then it may destroy us. On the other hand, it has immense benefits. It makes our life easier and we are able to save so much time. If you could tell your favorite social media app to plan a surprise birthday party, or how to translate a restaurant menu when you find yourself vacationing in a different country, Meta AI can create photorealistic images as well as answer you on various media platforms, without having to open google maps or any search engine. It will be your companion for everything from photoshopping pictures for fun moments to providing location-based services. However, Do you feel that digital assistants make it easier and stress-free forever? Let me explain to you the pros and cons of Meta AI.

Pros:

Meta AI has the power to change the way we interact with social media in the future. Let us see what exciting benefits it has to offer: Communication and easy to access: Can you imagine in your social media app, there would be a real-time translation for languages worldwide? This will break language barriers and promote global conversations. You can talk to anyone in any corner of the world without any trouble, and without knowing their native language! At the same time, Meta AI’s NLP powers could become a blessing to individuals living with disability as it enables their interaction on social media using just voice commands as well as text-to-speech functionality. This AI Visual Artist is so creative: The "Imagine" tool allows for enhanced creativity levels, Artificial Intelligence (AI) Photo Maker might make it easier to brainstorm project ideas, create social media assets, or generate personalized messages among others. Additionally, the Meta AI personal assistant could assist in performing tasks like setting up meetings among others, which can be very productive. It is experienced and also has knowledge of Social Media: When various Meta platforms are functionally compatible, they provide perfect user experience. For example, you can decide on a restaurant menu through Facebook app which is displayed on Instagram, or even arrange for a collaboration chat on WhatsApp messages all by Meta AI. This can change everything. It has the potential to alter how we connect and exchange data among different social media apps. Advertising is in your hands: Tools like Meta Advantage+ are a data-driven approach to advertising that could lead to better conversion rates with targeted campaigns. Businesses are capable of reaching their ideal audience, and users who see ads relevant to their interests will benefit from this aspect of marketing AI-driven content. So it is a win-win situation.

Cons:

However exciting these benefits may be, we need to be mindful of the concerns that arise with the Meta AI as well: Privacy Issues: The dependence of Meta AI on users’ data ensures that their algorithms are trained correctly. However, this practice sparks off suspicions regarding how the company collects, stores and secures users information. Due to all these a user might not want their social media posts and personal details to feed Meta AI all in the name of avoiding a privacy breach. The Spread of Misinformation: Deepfakes are a major concern these days. Terrifying, deep fakes of celebrities are surfacing all around the corner. Making AI-generated content more realistic may involve using the images to create deep fakes that may encourage the distribution of malicious information. This leads to confusion as to what is real and what is fake. Users are losing faith in online sources of information due to this concern. Filters out information: Users have the ability to select what type of content they want to see. This type of personalization algorithms based on AI might lead to the creation of filter bubbles, meaning that users see only what they want to see. This could make users have a narrow mindset and prevent them from coming into contact with different views. Shortage of Jobs: Sectors like advertising and content creation could end up experiencing displacement issues on employment due to automation by AI personal assistants. The effect it might have on future employees is something to think about. Therefore, it is necessary to make sure there is something planned out for the affected individuals due to AI.

Meta AI, what’s next?

Have you ever heard of the term paradox? A paradox is a belief that is absurd, hard to believe, but has its own deeper meaning which is true. As Meta AI progresses, it may present paradoxical beliefs. On the surface level, it is impossible to argue against the fact that it has the potential for improving user communication, creativity, and accessibility. However, the paradox is that it may pose privacy concerns, possible misuses as well as ethical issues on data collection. Which means, it should be handled with a more cautionary approach. To make sure that Meta AI is safe to use, transparency should be maintained and responsibility should be taken. Meta should take care of privacy worries using strong security protocols for its information plus allowing individuals to manage its usage of their data. At the same time, as mentioned by Technopedia , there must be a need for strategies that can limit the spread of wrong information, while at the same time guaranteeing that there is variety in content. Balancing innovation with responsible development is crucial to the future of Meta AI. If that becomes successful, Meta AI would evolve into a powerful force for good. This will only happen through joint efforts between developers, policymakers, and the public who will have to ensure its capability stays within the limits of being a boon instead of turning into a curse. If this information helps you to know about generative AI, you are always welcome to reach us at info@ontogendigital.com.

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http://ontogendigital.com/social-proof-marketing.html

Welcome to the New Era of Social Proof for High Engagement, Where It's More Than Just Customer Testimonials.

We are constantly observing sales and marketing in today’s digital marketing world. Consumers are more hyper aware of what’s happening around them. They have become more skeptical, they make informed decisions and even call out the business if there is any spam. They are more cautious about their purchasing decisions. In short, they need more than just validation from the company’s word, they also need confirmation from other sources before committing to a purchase. This is where a new era of marketing enters, called social proof. This is not just where a simple testimonial stands, its power goes far beyond that. Let’s see how social proof has taken businesses to a whole new level of marketing, where people will easily trust the business, and improve sales.

What is Social Proof?

As humans are social beings, they tend to believe in a word of testimony from known people. Social proof is a psychological event where people believe in the actions and beliefs of other people, coming under the impression that they are right. When it comes to sales, social proof can be a powerful tool. It persuades people to believe in other people’s opinions, behaviors, and actions. It's a form of validation that makes buyers trust the business and the services they’re promoting, with some positive reviews posted on their website or on any other platform. With the abundance of digital platforms and social networks, social proof has evolved into various forms. Sure, word of mouth works in this modern generation as well. But we no longer see direct endorsements from previous customers. Instead, we see it in a lot of analytics type features, such as user-generated content and social media metrics, as well as expert opinions and peer reviews.

Types of Social Proof:

User Generated Content:

UGC is a useful tool for businesses to get a rock solid testimonial. In this way, people voluntarily post any form of content reviewing the product, and the business can gain immense profit from that content. It is entirely created by customers rather than the brand itself. Now, UGC has become a cornerstone of social proof because it is authentic. It provided relatable content as it was done by fellow people and not by any businesses. It is easy to trust because common people who have used the product demonstrate how it is used, as well as review the content, especially in the form of video content. Whereas in traditional testimonials, the advertisement of the product can be staged, it actually provides a genuine glimpse into how the products are used in real life. For example, GoPro is a camera brand that excels in UGC by showcasing breathtaking videos captured by its users. This approach made people aware of the product's capabilities and also built a vibrant community of users. UGC is a breeding ground for content since it is solely created by users. It provides a continuous stream of fresh content if your product is doing well and people are happy with your product.

Influencer testimonials:

When you take an influencer word for a product, it is a way how social proof has entered. Influencers have a major following and have accounts for specific niches. With their particular niche in hand, they can take the purchasing decisions into their own hands and provide testimonials or reviews of the product. These are people with a more human-like and intimate bond with their audience compared to businesses. As a result, their followers tend to find their suggestions very credible. For example, Samsung or Sony corporations work hand in hand with technology influencers who assess and market their most recent devices. They are respected by technology enthusiasts due to their detailed reviews as well as the visuals they offer. This detailed review gives potential customers a thorough understanding of the product's features and benefits. Understanding what customers need allows you to deliver a great customer experience at every step of the buyer journey. The rise of micro-influencers is also a thing now. Individuals who have less than 100,000 followers can have a highly engaged audience due to their low follower count. Collaborating with these types of influencers will create enough leads, as the followers will have ease of trust with their favorite influencers.

Customer Reviews and Ratings:

Client testimonials and ratings act as an important form of social validation, with sites like Amazon, YelpYelp, and TripAdvisor playing a major role in what people will eventually purchase. Through testimonials, customers may be given a selection of curated responses, but when it comes to reviews, there’s something more real about them. Because they do not filter out anything. They point out the mistakes and even post negative reviews if they’re not satisfied with the product. Therefore, it’s important to have a lot of reviews so that the product can improve with constructive criticism. For example, when Amazon customers leave in depth feedback and ratings regarding different items, they are in essence helping others who might want such items develop a good understanding after reading their reviews. Ratings that are high with commendable reviews can make products appear desirable and popular. Detailed feedback speaking to particular issues can help potential buyers identify their own and could desire clarification. In addition, brands like Amazon add features like verified purchase badges, which help customers find their reviews trustworthy and add layers of authenticity and engagement. These are some of the types of social proof I’ve mentioned, along with others that exist. If you need any assistance regarding improving your metrics on social media so that you can have social proof, you can connect with us at info@ontogendigital.com. Subscribe to us for more blogs.

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What is Content marketing?

To create a valuable blog, we must know how to use content marketing as a marketing strategy. Among the many forms of content, blogging helps with engagement and reaches potential audiences with the right SEO tool. High-quality blog content with high-range keywords can enhance brand visibility, customer relationships, and conversions. Content marketing deals with creating and sharing valuable and consistent content. It should be relevant to the audience. According to MailChimp, businesses with blogs attain up to 67% more leads compared to other companies. Overall, this includes blog posts, newsletters, social media copy, black papers, emails, videos, and other formats that can help current and potential customers. When executed well, It can showcase a company's expertise and emphasize its commitment to its customers. Content marketing has been proven to be an effective strategy and can leverage competition for businesses.

Increase Online Visibility

Researching high-ranking keywords, especially long-tail keywords with lower competition, will greatly optimize your content. Add multimedia content like videos, pictures, interactive content, and podcasts to your website to increase visitor engagement. This will improve your audience's length of stay on your website, decrease the bounce rate, and signal to Google that your content is valuable. To increase visibility, meta tags, including the meta title and meta-description, improve click-through rates and engagement. Use internal links to connect webpages on your site and improve your ranking. But avoid putting too many links on a single page.

Increase Customer Engagement

A blog is an online platform that displays content on a particular topic or diverse subjects in reverse chronological order. It can exist on a standalone basis or as part of a website. Blog writing makes your ideas and opinions gain visibility on search engines, which is crucial for individuals and businesses. It can help your business rank higher on search engine results pages, attract users to their website, and share information about a particular topic. Blog writing specifically focuses on producing articles or posts for a blog platform with a more informal tone to engage readers, share insights, and encourage discussions on specific topics. Additionally, Content writing involves creating different types of written content for online or offline use. It includes articles, website copy, and social media posts to inform and entertain audiences. As brand awareness is crucial for any business, running an informative and engaging blog can spread brand awareness and attract new users to visit your website. You can encourage interaction with the audience through comments and shares.

Improved Conversion Rates

The conversion rate is a certain percentage of users who complete a desired action. To calculate it, you have to divide the number of users who completed the action by the overall audience size and multiply by 100. Conversion rates are used to compare the effectiveness of multiple advertising channels. It can measure the success of each campaign. They can also be used to set ROI (Return On Investment) expectations when scaling a campaign. Conversion rates can refer to conversion events further down the funnel, such as app installs or in-app actions, which can help identify valuable users. When used correctly, conversion rate analysis can reveal which websites are most effective for promoting an app and make room for improvement. You can use industry benchmarks to compare conversion rates across channels and advertisers. Blog writing provides valuable information to potential customers and guides them through the buyer's journey, so you need to ensure an experience that fosters trust and confidence in your brand. Better Call To Action (CTAs) effectively drive conversions, encouraging customers to take the next step. Furthermore, we need to prioritize the tracking and analysis of conversion metrics to continually optimize results. With each blog, we aim to exceed customer expectations by cultivating long-lasting relationships built on transparency and satisfaction.

Long-term Business Growth

For long-term business growth or to become a new age professional digital marketing agency, businesses need to do blog content marketing to build trust and credibility through valuable blogs by showcasing success stories or inspiration. How might a business use blogs to improve their growth? Social-proof blog posts contain transformative journeys through case studies, interviews, and customer success stories. Crafting a powerful post requires an arc that paints a before-and-after picture of how your product or service has been influential in achieving remarkable results. You can identify willing participants who have stories to share and provide practical solutions for their challenges, and like that, your business can generate leads and gain more customers. This approach positions your product as the go-to solution for customers' problems.

Conclusion

The benefits of creating valuable blog content for your business are far-reaching and fruitful. Content Marketing has become a strong way to build your online presence and drive results in 2024. By planning and executing your content through the blog, you can showcase your unique value and expertise to attract, engage, and keep your valuable customers. Your business can significantly enhance its online visibility, engage with its audience on a deeper level, improve conversion rates, and foster long-term growth. Investing in valuable blog content is not just about driving short-term gains but about laying the foundation for sustained success and growth in the long run.

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Which one could be more authentic for digital marketing?

Let's keep a competition between the popular Artificial intelligence (AI) ChatGPT4, Gemini AI, and Microsoft Copilot. Which one will win? In this ever-changing digital marketing world, we should know to be the expert in Artificial Intelligence, for our own business benefit as marketers or businessmen. But first, let us have a look at how these popular AIs were created. If you look into many industries, Artificial Intelligence is rapidly breaking records. Though Artificial Intelligence is helping out many, people are more worried about what it will do to us negatively. The reason being companies all over the world firing people left and right over AI. But these three companies, OpenAI, Microsoft and Google, have made sure to create Artificial Intelligence that will make it easier to do our work rather than it being a threat in our lives.

The origin of these Artificial Intelligence.

ChatGPT: ChatGPT is used for writing new text for your writing content or assignments. It does that by creating a chat piece of software, where users can enter their query and it will process the answer. Gemini AI: Gemini AI was created by Google, which was formerly known as Bard. It is used to make exactly like human conversations. It tries to gather millions of data using a language named Natural Language processing and Machine learning for its human conversations. Microsoft Copilot: Microsoft Copilot is mainly used to improve your work that you do on a daily basis. It was introduced by Microsoft 365, the all in one app for Microsoft Office. Microsoft Copilot works through business chat, where you can give some prompt like, “Can you walk me through my upcoming meetings”, and it will exactly tell whatever meetings we’re to be held tomorrow.

How do these AI process information?

ChatGPT: The team of OpenAI has trained ChatGPT to be more conversational exactly like humans. It takes knowledge from hundreds of systems as it is a large learning program and uses that information to answer our questions just like a human would. Gemini AI: Gemini AI uses a language called Natural Language Process to know how human communicate and tries to talk like us humans. But, Gemini AI just tries to provide technical answers instead of trying to answer them like humans as of now. More improvements are coming in the future. Microsoft Copilot: Similar to ChatGPT, Microsoft Copilot uses the same language Large Language Models as ChatGPT which it uses for gathering information from emails, calendars, chats and documents.

How up to date is it?

To test how every AI is whether up to date, we asked the AI itself how updated they are. Obviously, The free version does not have many updates.

Which one is more reliable for online marketing?

For digital marketers, it is crucial to have budget friendly options as well as up to date options. Therefore,

ChatGPT: For writers it helps with creating content. For social media marketing it helps with finding content with latest trends and creating them according to the latest trends. It can create backlinks and optimize through SEO. Gemini AI: This Artificial Intelligence has the full capability to find our target audience and predict what type of user behavior it intends. Marketers are born to promote, in advertising and marketing, Gemini AI helps with proper promotional strategies, making it more useful. Copilot: While all AI are helping us marketers to find target audience and tailor our content according to them, Copilot offers similar services. Microsoft 365 has launched dynamic 365 customer insights where Copilot offers more nuanced assistance for us digital marketers to promote our products.

Who wins?

Though all AI are advanced in their own unique ways, it is important to note that every marketer has different needs and three of the AIs can help you with that. It really depends on how your business needs marketing and advertising. For example, if you need your blogs to be improved, your email marketing needs to be amplified, you can use ChatGPT. If you need to use image creation for free and also find your audience according to your niche, you’ve got Gemini AI, which you cannot do from ChatGPT. If you need more business assistance and corporate solutions, you can use Copilot, as it has been created mainly for business professionals. However, you need to keep in mind that creating content from AI has its own drawbacks. From repetitive content to misinformation, AI can also disrupt your content. It is important to check with a human editor to create more authentic, natural content.

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You have a brand and you want it to be promoted all across the world. You know you have social media and nowadays it is the only platform where you can reach your brand to the audience swiftly. But, social media is not only for posting your perfect latte art or your backyard, having a strong presence can bring you exponential benefits. Through social media, you can easily reach more people and get customers by making your brand visible. Platforms such as Facebook, Instagram, Linkedin, and Twitter are profitable ways to promote your brand since almost 4.2 billion people in the world are using them, it becomes more consistent for people to hang out on it most of the time . When people trust you with your brand, consider you win the race. You’ll get new leads that get converted to customers, and if your customers are happy and satisfied with your services or products, you'll get more deals later on. So let me introduce you to 10 benefits of having a strong social media presence if you choose to spend a few hours on social media per week.

1. Your trustworthy and effective customer service to keep retaining them:

While it is important that your brand needs a customer base, the most important thing is you also need to respond to your customers' queries about your brand. In that way, you can build a long-lasting relationship with your customers. You can respond to customers quickly in no time, as when it comes to social media, all it takes is a direct message to message your customers. Popular apps like Instagram, Twitter, and Linkedin all have direct message features that are very convenient for your business to flourish.

2. Being relatable with your audience

There are ‘n’ number of trends going on every day. From relatable office memes on Instagram reels to soft launching the brand like offering a sneak peek or showing behind the scenes which will build anticipation among the audience. Instagram has even started by adding music audio to carousel posts to make them more aesthetic. Creating posts that will make your audience go like, “Hey, that’s so relatable, that happened to me yesterday!” will make them connect with your brand immediately.

3. Promoting your brand without any third party:

Gone are the days when middlemen were there for literally anything. Startups can rely on themselves now, without any third party. You can post your brand on social media without any intermediary. Audiences will look at your brand through LinkedIn posts, Instagram reels, and even through Twitter.

4. New leads every day

Lead generations are vital and at the heart of creating any brand. Without any leads, your brand will be stranded in a desert. But if you use social media logically and attract more customers, 90% of the time those viewers convert into leads and boost up your business.

5.Get your network cycle

As a brand owner, you need to constantly look out for opportunities. Which only helps when you use your social media platform to connect with fellow brand owners. Collaboration with business owners can be greatly beneficial for the growth of your business. Especially collaborating through influencer marketing for brand exposure and fellow business owners will increase visibility.

6.Connect through SEO

Optimizing your social media page by adding relevant keywords will make your page appear when people search related to your brand. Adding a physical location will make your brand easily recognizable, Facebook and Google are prime examples of that. Sharing valuable and accurate content deserves recognition from your audience. When the audience trusts you, they boost your SEO by sharing your content.

7. Advertise your brand with effective costing

Compared to traditional advertising like banners and posters, you can just pay for cost-per-click, 1000 lead impressions and all, which are so effective yet cost less. By this, you can concentrate on your other tasks such as filtering out your target audience. By sponsored content, you can cover more audiences such as influencer marketing. You can also not spend any money and go on with your advertising. For example, you can choose to post carousels and video ads free of cost. But when it comes to organic advertising, you need to remember that consistently posting your content will help you to reach your audience. Don’t keep your brand page stale.

8. Withhold your reputation with your audience

Without any sense of trust, any brand will collapse. It is important to note that all brands, including well-established brands, need their reputation to hold in front of the audience to know about them. Startups have a great opportunity to build their reputation in the social media world as the reach is wide and fast. People when they start loving your brand, will automatically do the work of sharing your brand information everywhere.

9. Increased ROI & Sales

To increase Return On Investment and Sales, all you need to do is to know how different social media platforms work. Each one has a different purpose. For example, using hashtags on Twitter, using visual videos on Facebook, and Instagram reels with catchy content, and posting content on relevant pages on LinkedIn. Following these purposes will lead to more audience engagement and will convert your sales into money. Posting on social media is a great way to get more sales as people are always using social media, which you can take up to your advantage.

10.Make your business measurable

Social media allows your business to measure your success. Isn’t that great? To know where exactly you stand in terms of Return On Investment, or advertisement cost you can use Instagram analytics tools to measure your success. To help you with that, we as a digital marketing agency have the expertise to measure your metrics, calculate your ROI, and boost your sales. A digital marketing agency not only will service you with these, but also give you step by step on how to leverage your social media presence to get more leads. If you need our services, contact us at info@ontogendigital.com, and subscribe to our blog for more such updates.

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Almost all of the businesses today, from a small tea shop to a huge mall, require an online platform to survive in the market. Digital marketing, or online marketing where you can sell your brand online, is the only way sellers and business owners can make their brand visible in today's digital age. In all of the technical terms of digital marketing, like Pay-per click, Affiliate Marketing, Content Marketing, and Email Marketing, it may be confusing for business owners to use and may require guidance to walk through the ever-changing global online market. Because of that, a strong online presence is necessary for businesses of all sizes. To go with these ever-changing online markets, a digital marketing agency would be helpful. A digital marketing agency is basically a team of experts who can strategically mold your business to move forward and give your business successful bids. It can be your potential solution for your business journey. But before that, you need to understand how these Digital marketing agencies work and service you. Let us see how these agencies work to provide you with clarity on how to choose a better marketing agency.

How do these digital marketing agencies work?

As a business, you can have an internal team, but you would need someone from outside for your business needs. You can hire a Digital Marketing agency for an improved customer base if you need any services, work through your website to gain more traffic, or improve your business overall. Building organic traffic is attracting people to your website through your quality services or products. It is a necessary process to bring in more customers to make profit. To build organic traffic, there’s no need for any money, but it’s not free of cost. It may require your time and resources to build, say for example, a blog for your website. It can help you create customers who can easily get converted to leads. Through using strategies such as email marketing, pay-per-click and social media, a digital marketing agency can attract customers, and if they’re convinced, it can be converted to sales. Your brand deserves to be reached everywhere. Without digital marketing, it’s impossible for your brand to be visible. A digital marketing agency will help you with the growth of your social media and website by Search Engine Optimization (SEO). Lastly, a digital marketing agency can help you with improving your business. With constant changes in online trends and in the business market, you need to keep pace with everything. Ontogen Digital, as a digital marketing agency, can help you with your business improvement. We offer a wide range of services which are listed below.

What are some initial steps to know before hiring a digital marketing agency?

Before getting into a deal with any digital marketing agency, you need to know what your business needs are first. Is it leveraging your website through SEO? Or is it social media networking? What your business needs maps up what type of agency you have to work with. Below are some of the measures to take before choosing your digital marketing agency. Experience they have: What would you prefer? An online marketing agency with 5 years of experience, or an agency with one year of experience? The logical answer would be going with 5 years of experience. However, not only you should see experience, but also what type of industry they are working with. Are they aligning with your industry goals? At Ontogen, we provide services for a vast range of industries, ranging over 15 of them. We provide diversity in our services. Is it affordable? Are they up to date? The main question arrives. The moment you select your digital marketing agency is crucial because your business might have a different budget and the digital marketing service budget might differ. Different digital marketing agencies have different methods of servicing. And if you see they haven’t even updated their methods to current trends and technology, you might as well not choose that agency. Research is key, and finding the best requires patience and lots of knowledge. Team strength: Team strength matters when you’re outsourcing a digital marketing team from outside. When a team has good manpower, you can easily trust them for their work. Our digital marketing agency has over 50 employees where we can personally curate your content according to your needs. Are they known for driving results? Testimonials are everything. People won’t trust a digital marketing agency until it’s proven they have the expertise. Meaning, past results are the only way to judge the agency. Are their previous clients satisfied? Will they be willing to work again? We at Ontogen have successfully serviced 400,000+ clients, with an increase over 25% of ROI.

Services we offer at Ontogen:

Web services:

We offer Website design and development services. From concept launching to landing page, we review with the client to ensure alignment and provide the best service possible.

We use the latest technologies and best practices to create fast working websites, which are user-friendly and responsive.

We also provide training on management and hosting to get you out of the dark when you get your website done.

Content Marketing:

We create blog posts, video productions, scripts, posts and podcasts.

We also create high-quality posts with up to date trends and posts that are always on point with the brand.

Email Marketing:

We offer personalized messages using CRM software.

We combine your emails with other networks for generating new customers and retain old ones.

Using E-Mail management services, we can help you drive success and grow your business.

With advanced targeting and segmentation tools, we can help you with pre-built email templates.

Graphic Design:

We can help you create graphics that help businesses stand out in a crowded marketplace.

We can customize your design needs that capture your brand's personality and values, along with Logos, Banner Ads and Brochures.

If you’re looking for a digital marketing agency, that may fit into what we’ve listed above. Try Ontogen digital services. Here we service over 100K+ clients and we strive to always deliver the best to you. Check out our recent client testimonial video clicking here. If you need our services, contact us at info@ontogendigital.com, and subscribe to our blog for more such updates.