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Direct Response Copywriting

With recession and the credit crunch on many people's lips, it may seem tempting to slash your spending on copywriting. Think again! Here's how a reliable local copywriter can help your business during good times or recession.

A local copywriter helps you invest through recession

Investing through recession will pay off. Years ago, businesses were encouraged to advertise their way through an economic downturn. It's the same today, only this time it's your website, SEO and other copywriting that mustn't be sacrificed. With their local knowledge, a local copywriter can often understand and service your business best, make your promotional budget go further, and help you prepare for success with the eventual upturn in the economy.

Freeing you to do what you do best for your business

You know you have to create copy for your business. But do you have the specialist copywriting skills and experience needed? Furthermore, aren't there other pressing business matters that urgently need your time as you tackle recession? During good times or recession, experienced copywriters in Gloucestershire are booked weeks ahead because enlightened local businesses continue to invest in their copywriting. Above all, they trust their local copywriter to look after the words while they use their unique skills to add value to their businesses.

You only pay for local copywriting resource when you use it

During a recession, your marketing budget has to work harder than ever and ways to slash overhead are always welcome. A cost effective local copywriter helps you budget because you only pay when there's copywriting to be done and you avoid the costly overhead of a staff writer when there isn't. And being locally based, your copywriter's costs for servicing your business should be lower than for more distant counterparts. What's more, if you want your copywriting budget to go even further, try asking your local copywriter to copy-edit and rewrite your rough notes or existing content rather than copywriting from scratch.

Why local is often best for service

Despite the undoubted power of electronic communications, there's often no substitute for visiting clients before Direct Response Copywriting and during projects. This is never more important than during a recession. That's why, for clients are based in Gloucestershire or the surrounding counties, local Gloucestershire copywriters can offer a particularly good service. Of course many copywriters will travel further afield too, but for Gloucestershire businesses seeking quick response and a competitive edge in the face of the recession, there are considerable benefits from having a local copywriter just minutes away...

Your local copywriter: ideally placed to reassure your customers

Good first impressions are never been more important than during an economic downturn. Whether you're a multinational or a local Gloucestershire-based SME, poor spelling, unsuitable writing style, and grammatical errors all suggest a lack of professionalism. Recession or not, there's no need to put up with poor copywriting or tired content; a local copywriter (whether they're in Gloucestershire or near where you are based) is ideally placed to understand local communication challenges and provide the cost-effective business writing that reassures new and existing customers alike.

Local copywriters are committed to supporting local business

With the Gloucestershire economy facing tough challenges, there's extra reassurance to be had from hiring a copywriter from the local community. This is especially so if they're one of the more experienced copywriters in Gloucestershire, with a strong local reputation to protect and a commitment to supporting local business. Be discerning; even if you aren't based in or near Gloucestershire, there's probably someone similar close to you too.

Excellent copywriting and a trusting relationship with a local copywriter is more important than ever during the recession. Whether you're hiring a local copywriter in Gloucestershire, UK or Gloucester, Massachusetts, think reduced overhead, commitment to local business, convenient location, better service and a greater understanding of your special local needs. Then take advantage of everything your local copywriter can offer and build a profitable working relationship ready for the return of the good times.

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Direct Response Copywriting

As a prospective copywriting client, copywriter day rates are probably one of the first things you'll think about. As well as giving you an indication of likely costs (or not, because copywriter rates actually give very little idea of how much a job will cost), copywriter rates can be a good indicator of a copywriter's quality. This is particularly true when you consider published copywriter day rates alongside a writer's portfolio and experience.

Location too is important: a copywriter in, say Cheltenham, Gloucestershire, will probably have lower overheads and be able to offer more attractive day rates than a similarly experienced Direct Response Copywriting  wordsmith in the Home Counties. Similarly, a good 'one man band' probably has lower overheads than a multi-person copywriting agency, while bringing equally good (or better) skills and experience.

How useful are copywriter day rates?

Many copywriters publish a guideline day rate on their website. Some even contain menus for different projects. Menus are fine when you are buying pizza or your daily latte. However, though menu pricing appears attractive at first, it may not be as advantageous as you think when choosing your copywriting partner. This is because more projects are different than are similar...

In practice, once they have clearly understood the scope of the work required, many freelance writers prefer to give a fixed price project fee based on their given copywriting day rate. This is good for you, the client, because you can budget their copywriting more accurately. Provided you don't change the scope of a copywriting project halfway through, an experienced copywriter should be able to give you an estimate or quotation for your work.

What's included in copywriter day rates?

Does your prospective copywriter tell you exactly what their copywriting day rates include? Do they, for instance, include travel costs to your premises if they are working on-site? And do they cover the cost of attending project meetings? When comparing copywriters, make sure you compare like for like.

How many hours in a copywriter's day rate

Not all copywriter day rates cover the same period. Many writers base their day rate on a 7.5 hour day. Some, however (this writer included), work to a more generous 8 hour day. Avoiding those odd 'half-hours' makes administration easier for the copywriter and gives you more copywriting 'bang' for your buck.

Minimum project value

Particularly when start out with a copywriter, or if you only work together occasionally, don't be surprised if they charge a minimum half-day fee. It's completely normal practice, particularly for small jobs where the research and set-up costs may well be the same as for a longer project.

Cheap isn't always best; you get what you pay for

When we buy something, price is an important indicator of quality; your copywriting is no exception. So please don't immediately click out of a copywriter's website because they don't give menu prices or because their copywriter day rate is a little more than you'd expected. In copywriting, you get what you pay for. As an example, my £250-300 day rate reflects my 25 years of experience. A newly graduated student's rates may look attractive at one-third of this but ask yourself if he or she really has the copywriting and business experience that you need.