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Cape Cod CBD Company : Primabee

Cape Health: Primabee

Cape Cod Life  /  July 2023 / People & Businesses

Writer: Brookyln Moore

Healing Powers Harnessing the power of CBD, a local Chatham company provides effective relief for those with pain. After an immobilizing golf injury, Paul Bordé looked for pain relief in the traditional method. Realizing that pain medications were not cutting it, Bordé was introduced to the power of cannabidiol-based (CBD) products by his chiropractor.  “He got me back on my feet, and largely because of CBD,” Bordé says. When Bordé realized that the CBD industry had plenty of misperceptions to overcome, he and his business partner, Stephen Crane, set out to create an ethical, transparent CBD brand. The pair launched Primabee in 2020, a best-in-class CBD brand committed to helping people meet their individual needs and desires. According to Bordé, “The simplest way of describing what cannabidiol does for you, is it identifies deficiencies in your body and then goes to work to support them. By taking CBD, it works with your endocannabinoid system and helps your body get to homeostasis which essentially is a fancy word for balance.” CBD continues to grow in popularity among everyday consumers as well as notable individuals. “There are several celebrities like Michael J. Fox and Tom Hanks, who are pouring a lot of money into research because they’re having very positive experiences with it,” Bordé explains. Primabee focuses on highlighting the quality and status of its products through high-end retailers and spas. Most recently, Primabee has partnered with the Spa at Chatham Bars Inn, providing products for spa services and retailers. “Researchers suggest CBD has natural anti-inflammatory effects, which help calm sore muscles and joints. We specifically chose to use Primabee sports cream in our massage treatments because of its Broad-Spectrum CBD that harnesses all available phytocannabinoids for maximum potency and efficacy,” says Spa Director Sheri Thimas. Bordé echoes Thimas when he describes…

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Cape Cod CBD by Primabee is Here

CHATHAM – Something wasn’t right. The screaming pain Paul Borde could feel in his lower back was starting to affect his daily life. The discomfort was really unbearable for Borde, who struggled to sleep and walk throughout the summer of 2019. Perhaps worst of all, the pain hammering away at the bottom of his vertebrae was hindering Borde’s golf game, which really sounded alarms for the avid golfer.

“I thought my golfing career was over,” said Borde.

At the suggestion of his local chiropractor in Greenwich, Conn., Borde tried cannabidiol, better known as CBD. CBD is one of more than 100 chemical compounds known as cannabinoids in cannabis plants. Unlike marijuana, which contains tetrahydrocannabinol (THC), the main psychoactive cannabinoid that triggers the feeling of being “high,” CBD isn’t psychoactive. That’s one of the main reasons CBD has become an attractive option for people yearning to halt pain or other symptoms without getting stoned or taking pharmaceutical drugs.

For Borde, a Chatham homeowner of 20-plus years, the introduction to CBD was a game-changer.

“Something was working. Big time,” said the 55-year-old Borde. “It impacted me very viscerally. It really helped. I was sleeping better and it completely helped my back.”

Borde’s personal experience with CBD was enough to turn his interest toward the industry. He made multiple visits to California, Colorado and New Jersey to learn more about CBD, the companies that produce it and the companies that sell it. What he discovered was an opportunity to create something special. Borde felt there was a need for a best-in-class product line that properly educated customers about CBD.

“The deeper I dug, the more I realized that a lot of start-up companies are taking a product, slapping a label on it and saying it’s CBD,” he said.

The idea of quickly profiting from CBD’s rise in popularity didn’t appeal to Borde, who instead decided he was in it for the long haul. He was so enamored by CBD that he left behind his 25-year career in the restaurant, bar and nightclub industry and moved from Connecticut to Chatham full time with his wife, Nanci, and their two Jack Russell terriers, Lily and Stanley, to start Primabee, a self-described “ultra-premium CBD daily essentials brand.”

Primabee’s website has only been live for a few weeks, but Borde has already seen an interest from customers. Part of the company’s early success stems from key partnerships Borde made with local, trusted brands, including Cape Cod Lavender Farm in Harwich and Candles by Tarraza in Dennis. Borde and Cape Cod Lavender Farm owner Cynthia Sutphin have put together various packages that include CBD-infused bath bombs, lavender sachets and lavender scented candles. Collaborating with a successful brand such as Cape Cod Lavender was a no-brainer for Borde from a product standpoint, but the partnership also allowed him to plant deeper roots in the community, a key component he believes is critical for success.

“It’s very important because I’ve changed my life — I’ve moved here, I’m now a local in the town,” Borde said. “This is my community now, and I want to be supportive of the people around me and grow organically from where I live. I want to be able to walk down the street and see people who say, ‘Hey, that’s the guy who started Primabee and is in the CBD business.’ That’s really important to me.”

Primabee’s products — which also include CBD gummies, oil tinctures, sports cream, salves and even dog treats — all come from two manufacturing plants in Colorado. The manufacturers grow their own hemp on site and then bring it to an extraction facility where the CBD is extracted from the plant and formulated into various products. Borde has considered introducing honey bees to the farm in the future so that they can pollinate the hemp and provide a little more flavor to the brand, which garnered its name Primabee after Borde became enthralled by bees during his research.

“As I was traveling around the country learning more about CBD, I was randomly reading about bees,” he said. “I just liked the whole communal thing of wellness,” he continued. “Like you hear the expression, ‘busy as a bee’ — it’s scientifically proven that bees communicate with each other, they feel emotion and exhibit signs of happiness, gratitude and fear. They are living in harmony, honey bees in particular. I just gravitated toward it and thought it was a great way to model a business after something that’s communal based.”

According to the U.S. Food and Drug Administration’s website, the FDA has only approved one CBD product, a prescription drug used to treat two rare and severe forms of epilepsy. However, more and more doctors are recommending CBD to their patients as an option to address anxiety, insomnia and various types of pain. Borde stresses that it’s important for people to consult their doctors if they have any questions about CBD, and he flat-out refuses to make any guarantees or claims about CBD’s abilities, knowing everybody reacts to CBD differently. Still, as the industry rapidly grows around the country and Borde’s wellness continues to thrive while using his products, the Chatham resident is confident Primabee will have the staying power to be a successful venture for him and his family.

“CBD is trending in a far bigger way than anything in the restaurant, music or nightclub businesses,” said Borde. “This is a massive movement that’s happening and is going to, in my humble opinion, change habits of how people live their lives. The whole concept of wellness and balance is so important, and CBD has the capability of doing amazing things for some people.”

Visit https://primabee.com/ for more information about the company. #capecod #cbd #capecodcbd

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Paul Borde: CBD on Cape Cod with Primabee

Primabee Founder Lives Out Company’s Mission Of Wellness

CHATHAM – For many people on the Cape, the jury is still out on cannabis-based products. Paul Borde gets it.

“I was that guy,” he said.

He was, that is, until a golf injury in 2018 led him to Cannabidiol, more commonly known as CBD. The pain was excruciating, he recalled, and Tylenol, Advil and other pain relieving medicines weren’t working.

Borde eventually found that he had a slipped disc. By the time a chiropractor recommended that he try CBD, he was ready to try just about anything. The pain went away, and the experience has since led Borde, a Chatham resident, down a whole new path not only in business, but in life.

It’s been two years since Borde and his partner, Stephen Crane, launched Primabee, which sells CBD products including oils, creams, gummies and tinctures aimed at improving people’s wellness. The company even has an oil for dogs.

“CBD has so many wellness qualities to it,” Borde said. “It supports anxiety, pain, sleep. It supports a million things.”

Borde and his wife have had a home in Chatham for 25 years, where they now live full time. Before relocating permanently to the Cape, he worked in the restaurant and hospitality industry in Greenwich, Conn. But his experience with CBD encouraged him to get more active in what he sees as a significant movement in the field of health and wellness.

“I was really, super interested in what positive impact this was having on my body,” he said.

The passage of the Agriculture Improvement Act of 2018, also known as the Farm Bill, opened the doors for the legalization of marijuana and hemp-based products nationally. But Massachusetts and other New England states have been slower adopters than others. By the time Borde reached out to Crane, who lives in Southern California, THC and CBD products had already long become the norm in other parts of the country.

“We just started chipping away,” he said. “Maybe there was an opportunity here in New England.”

Borde said he looked at purchasing a CBD company in Michigan, but that he and Crane opted instead to start their own business. Motivated by what he saw as less-than-honest companies selling dodgy products at stores such as CVS, Borde and Crane sought to use Primabee in part to serve as a platform for educating customers about CBD and its benefits, as well as what to look out for when shopping for CBD products.

The Primabee website includes a page for consumer education, including a blog that is updated weekly with the latest news on what’s happening in the industry. Borde also gives talks and presentations directly to people interested in learning more about the company and the wellness benefits of CBD. He’s spoken at senior centers, libraries, retirement communities and other venues across the Cape as well as on Nantucket and Martha’s Vineyard. Last week, Borde had two talks, in Osterville and Hyannis.

“We decided to lead with one word: Education,” he said. “Like I did in my previous life, earning trust one person at a time, we decided to take that same philosophy.”

That process of educating consumers has been slow but steady, but Borde said he regularly hears from people about how Primabee and other CBD products have helped them on their wellness journey. The most common uses of Primabee products are for pain, anxiety and sleep, he said.

Primabee’s top selling product is its topical sports cream, Borde said.

“The menthol, it dilates the blood vessel,” he said. “It opens it up and lets the CBD get right to the inflammation. That’s the big thing, the disruption of the inflammation.”

Unlike THC-based products derived from marijuana, which are restricted to being sold in dispensaries, Primabee’s hemp-based CBD products can be sold more broadly. Locally, they can be found at locations including the Chatham Bars Inn. Primabee products are also sold at some chiropractor offices in the region, Borde said.

The company’s newest product is its PrimaBuzz CBD gummies, which also include some THC (the product is comprised of five milligrams of THC and 25 milligrams of CBD). Borde said he initially anticipated that the gummies, also called “Buzzies,” would be most popular among younger people in their 20s. To his surprise, they’ve been most popular among seniors.

“In a million years, I never would have thought that older people would be using it for sleep.”

The materials used in Primabee products are all harvested and manufactured in Colorado, where the company also works with a lab that tests all products before they are shipped to Chatham. The company, which has 10 employees, fills online orders locally.

The extra steps involved with ensuring his products’ efficacy are worth it, Borde said, especially in a region of the country where CBD and THC products are still relatively new. In the end, Borde said he wants to build a brand that people can trust so that his products can help others the same way they’ve helped him.

Now 57, Borde said it’s been two years since he’s last reached for a Tylenol or Advil bottle, medications he used to take daily. These days, he takes about 100 milligrams of CBD a day as a substitute.

“It’s changing lives,” he said. “I don’t want to sound dramatic, but it profoundly changed my life.”

To learn more about Primabee or to shop the company's products, visit www.primabee.com

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Cape Cod CBD by Primabee

Primabee hopes to squash uncertainty of CBD products

By Beth Treffeisen

Cape Cod Times

CHATHAM — Walking into Paul Borde’s office is like stepping into a candle store. A smell of lavender wafts through the air as one's eyes are immediately drawn to the array of CBD products splayed across a large table in the corner. 

Ranging from gummies and oils to salve sticks and hemp extract, the display is enough to spark anyone’s curiosity. 

Two summers ago in 2019, Borde — an avid golfer — suffered from severe lower back pain. After seeing a doctor who suggested surgery, Borde warily asked if there was another way to stop the pain. He was referred to a chiropractor, who introduced him to CBD products. 

At first, Borde said, it sounded like hocus-pocus, but he decided to try it. At the time, he was in so much pain that he struggled to get out of bed every day. Soon after using CBD products, he said, “I became a believer.” 

When he first retired, Borde didn’t know what he wanted to do next in life. “I was flopping around like a bluefish,” he said. 

After having such a positive experience with CBD products, he decided to open a business selling them. 

He did a big dive into researching the 130 cannabinoids that have been discovered and how they can help people with anxiety, pain and sleep problems. 

By December 2020, Borde and California-based partner Stephen Crane had launched the Primabee online store: primabee.com 

“We are putting out the best of the best,” Borde said. 

Users find that the products help support daily self-care for calmness, sleep habits, energy management, pain relief, inflammation reduction, skin care, epilepsy seizure reduction and even calming dogs and cats. 

Primabee’s CBD products are legal in all 50 states and do not give users the high or side effects of smoking marijuana.

“We decided to prove our distinct value by putting our customers first, by insisting on product quality transparency,” Crane said in a statement. “We source our hemp from the most ethical U.S.-based farms, and our custom formulators were carefully chosen for creating the purest, properly potent, broad-spectrum CBD products on the market."

The 2018 Farm Bill removed many of the restrictions on CBD derived from hemp plants. There are many varieties of the cannabis plant, and hemp is the nonintoxicating variety of cannabis. 

Both hemp and marijuana come from the same cannabis species. However, hemp, unlike marijuana, contains less than 0.3% THC, and cannot get someone high. 

In recent years, it seems as if CBD has popped up everywhere, from local pharmacies to being sold in coffee, to even dog kennels as a way to soothe pets' anxieties. 

Many of those products, however, are not of high quality. And some, Borde said, don’t even have CBD in them. 

Borde said he believes many of the products recently approved by the federal government were rushed to market with little regulation. 

To combat that, Borde said, he hopes Primabee can educate people about what CBD is and how it can help them. He also wants his business to provide “the best-in-class ingredients” and use top-notch manufacturing to give consumers the best products possible. 

For now, due to the COVID-19 pandemic, opening a brick-and-mortar store is not a top priority for the business, Borde said. The goal is to build out the online store while working with local businesses here on Cape Cod. 

Over the holiday season, the company partnered with Cape Cod Lavender Farms to offer customers gift packages that included a sachet of fresh lavender, bath bombs infused with CBD and a candle. 

If someone asks why they should start using CBD products, Borde said he would point to his own experience. 

“It has helped me with sleep, migraines and anxiety,” he said, adding that when his friend places the salve on his shoulder for pain, it is an “instant reaction.”