profanityfilter-blog

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3 Things To Consider Before Choosing A Profanity Filter Service

If you are running a successful business or a blog, you would know how important filtering profanity from your website or app is. Any business website or blog that has a legit following and reader-base understands that profanity on the website especially i.e., generated via UGC, requires moderation.

User generated content moderation is about moderating UGC content that is offensive, profane or inappropriate for audiences and can tarnish your business image. Profanity filled text, images or videos can offend your prospective customers and result in loss.

Profanity Filter Service

To help people combat profanity, there are many profanity filters available in the market these days. It could be confusing for people to choose the right profanity filter API, so we decided to list the things that you need to consider before choosing a profanity filtering service:

Accuracy

The first thing to consider while choosing a profanity filter is the level of accuracy it promises. You may have to do some research and read reviews of some of the top profanity filters to find out which profanity filtering service is the most accurate. We recommend you to check WebPurify profanity filter as it is considered one of the most accurate profanity filters in the market nowadays.

Speed & Efficiency

The second thing that you have to consider before choosing a profanity filter is how quickly it gives results and how efficient those results are. It is an age of instant gratification. You cannot take time to moderate comments, reviews etc. The profanity filter plugin or API that you integrate in your site/app must generate accurate results and in quick time. So, you have to check the speed of operation and efficiency before choosing a profanity filtering service.

Cost

You have to consider the cost of profanity filtering service and ensure that it delivers what it promises for the amount that you are paying. Most of the profanity filtering service providers like WebPurify, offers a free trial period. You can use this free trial period to see how the software works and whether it meets your requirements or not.

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Common Swear and Curse Words List

Profanity is offensive!

It includes bad words, foul language, vulgar language or expletives. The use of such language on your site, blog or social channel can get your website penalized by Google. Moreover, profanity that is easily visible on websites can be quite harmful for young minds.

Swear words can ruin your brand’s reputation and affect your SEO rankings. If you really want to maintain your SEO rankings, it’s better to use profanity filters on your website.

Google banning swear words

You can filter profanity on your site by using content moderation services. Moreover, Google, being the soul of internet, is also taking big steps to assist internet searchers and to offer them clean and useful results. Therefore, whenever you search for anything on search engines like Google; it filters its results to offer relevant information, keeping it safe and clean from profanity and offensive content.

Moreover, Google will not display any explicit word or image in results if Safe Search is active on your system. Google has offered a complete list of bad, swear, offensive and profanity words that you must avoid in your site.

If in case, your users are posting profane words on your online portal, you can use a Profanity Filter API to moderate content on your sites.

A

Alcoholic Amateur Analphabet Anarchist Ape Arse Arselicker Ass Ass master Ass-kisser Ass-nugget Ass-wipe Asshole

B

Baby Backwoodsman Balls Bandit Barbar Bastard Bastard Beavis Beginner Biest Bitch Blubber gut Bogeyman Booby Boozer Bozo Brain-fart Brainless Brainy Brontosaurus Brownie Bugger Bugger, silly Bulloks Bum Bum-fucker Butt Buttfucker Butthead

C

Callboy Callgirl Camel Cannibal Cave man Chaavanist Chaot Chauvi Cheater Chicken Children fucker Clit Clown Cock Cock master Cock up Cockboy Cockfucker Cockroach Coky Con merchant Con-man Country bumpkin Cow Creep Creep Cretin Criminal Cunt Cunt sucker

D

Daywalker Deathlord Derr brain Desperado Devil Dickhead Dinosaur Disguesting packet Diz brain Do-Do Dog Dog, dirty Dogshit Donkey Drakula Dreamer Drinker Drunkard Dufus Dulles Dumbo Dummy Dumpy

E

Egoist Eunuch Exhibitionist

F

Fake Fanny Farmer Fart Fart, shitty Fatso Fellow Fibber Fish Fixer Flake Flash Harry Freak Frog Fuck Fuck face Fuck head Fuck noggin Fucker

G

Gangster Ghost Goose Gorilla Grouch Grumpy

H

Head, fat Hell dog Hillbilly Hippie Homo Homosexual Hooligan Horse fucker

I

Idiot Ignoramus

J

Jack-ass Jerk Joker Junkey

K

Killer

L

Lard face Latchkey child Learner Liar Looser Lucky Lumpy Luzifer

M

Macho Macker Man, old Minx Missing link Monkey Monster Motherfucker Mucky pub Mutant

N

Neanderthal Nerfhearder Nobody Nurd Nuts, numb

O

Oddball Oger Oil dick Old fart Orang-Uthan Original Outlaw

P

Pack Pain in the ass Pavian Pencil dick Pervert Pig Piggy-wiggy Pirate Pornofreak Prick Prolet

Q

Queer Querulant

R

Rat Rat-fink Reject Retard Riff-Raff Ripper Roboter Rowdy Rufian

S

Sack Sadist Saprophyt Satan Scarab Schfincter Shark Shit eater Shithead Simulant Skunk Skuz bag Slave Sleeze Sleeze bag Slimer Slimy bastard Small pricked Snail Snake Snob Snot Son of a bitch Square Stinker Stripper Stunk Swindler Swine

T

Teletubby Thief Toilett cleaner Tussi Typ

U

Unlike

V

Vampir Vandale Varmit

W

Wallflower Wanker Wanker, bloody Weeze Bag Whore Wierdo Wino Witch Womanizer Woody allen Worm

X

Xena Xenophebe Xenophobe XXX Watcher

Y

Yak Yeti

Z

Zit face

If you want your site to rank on top positions, you must avoid using offensive and explicit content as Google won’t display your site in results that contains any explicit content.

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How UGC Influences User Experience?

Image Credit: http://tech.co/user-generated-content-good-thing-2014-10

When we talk about user experience, we are talking about giving the users exactly what they want in the simplest way! We need to make sure that the users can easily reach their goals without any hiccups. And anything that comes in way of diminishing user experience level must be removed.

Influence of UGC

As facts and numbers suggest, UGC influences a lot of purchase decisions. It will be right to assume that it can also influence user experience on your site. UGC can enhance user trust so it is now one of the widely used marketing strategies to gain user engagement. However, pre-moderation can slow down the site and that can negatively impact user experience.

I would suggest using automated moderation to reduce time to website. Good content moderation services keep the accuracy level intact without losing time.

Is UGC Moderation Necessary?

If you have a website that gets traffic due to a regular flow of UGC content on the site, you have to keep an eye on moderation to maintain user interest.

Moderating UGC on your site is imperative as users can relate and learn a lot about your band or website from the kind of UGC you entertain on your site. Any content that is offensive must be eliminated to ensure your website’s credibility and reputation.

How Content Moderation can Improve User Experience?

When you want a continual positive user experience for your website, you have to make sure that the users coming to your site feel that their goal for coming to your site is met. Moreover, they should get something extra to visit your site. Good content moderation can help users feel connected to the UGC on the site and may even encourage them to share content.

What else to consider for improving user experience?

Navigation and Categories

You have to keep in mind that users want to have a smooth browsing and website navigation experience.

Here is an example – Let’s assume that a user wants to create a website, but they are not sure about how they want the website to look. So they come to your site to get ideas and look at premade templates for inspiration and buy if they find the right thing. But after navigation through your site’s category listing for templates, they get bombarded with ads, deals, bundles for website development or complex designs. Do you think they will take time to close the ad pop-ups, click through deals to reach the template page or read through the complex designs?

NO!

They are simply going to move to another website that offers them what they want in a simpler manner and without making them jumping through hoops.

So, you have to focus on the visible elements of your website such as navigation, ad placements, design and overall layout as well.

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Popular Types of User Generated Content

User Generated Content can be in the form of comments, images, podcasts, audios, videos, and more. It is created by users via websites and various social media channels. It’s really important to nudge your users in the right direction to generate UGC as it can increase your business credibility. The most popular types of UGC generated by the users are:

1. Comments – Comments is one of the most popular forms of user generated content. It will help you to know the type of audience you have and will increase user engagement on your site. The comment section is a great way to gauge a reaction to a UGC campaign and get inspiration for the next step or plan. If you look to any social media campaign (Facebook, Twitter, and YouTube etc.,) most of the content creators end with gathering a fun or important database and ask their users to respond in the comments.

2. Q&A videos – YouTube Q&A videos are one of the best videos that you can post to YouTube to increase audience engagement. Implementing plenty of Q&A videos can help you grow your vlogging channel by driving users towards a channel that needs growth. These videos are great for building communities and establishing a relationship with audience.

3. Reviews and Blog Posts – Do you know, 61% of customers read online reviews before making a purchase decision. Reviews can help to increase your business credibility and can increase your sale conversions. So make sure that your brand gets more and more positive reviews as they increase business credibility.

4. Photos, Memes and Gifs – If you want to target millennial crowd with your UGC marketing plan, you need to keep photos, memes and gifs in your digital marketing campaign bucket. Allow users to make fun of the brand with a good sense of humor. This will definitely help you to target more audience.

5. Video Content – Videos can increase your brands reputation, attract more audience and increase your conversions. Here are some guidelines you need to follow to implement videos for your user generated campaign.

Include short Videos on Twitter, Vines, and Instagram. These videos are less than 30 seconds and are great for collecting UGC. These type of videos are basically humorous in nature.

Long Videos: The videos beyond 30-second time frame are considered long videos in the Internet world. These videos can be funny, inspirational or something else entirely.

It’s really important that your online campaign gathers positive comments and reviews, as negative reviews and profanity can hurt your business reputation. Moreover, it can also hurt user’s sentiments. So to avoid this situation, you can trust content moderation services to filter offensive content from your digital marketing campaigns.

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5 Tips To Gather Quality User-Generated Content

User Generated Content has proven to be very powerful for raising brand awareness. So it’s really important to gather high quality content through online campaigns as profanity can hurt your brand’s reputation, website search engine rankings, or user sentiments. Here are 5 valuable tips that can help you to gather high quality user-generated content.

#1. Implement a clear call to action

Most of the UGC campaigns fail because they don’t have a clear CTA and users don’t understand what they need to do. Your CTAs must be clear for a user with non-technical background to understand. Make sure to test your CTAs before running your UGC campaign. Give examples of the type of content you want to generate or gather from your users.

#2. Promote like it’s your own content

Producing content is only 20% of content marketing and rest of the 80% is what you’re going to do with that content. Most of the marketers forget that UGC creators are not professional marketers. They create content because they love your brand. It’s the brand’s duty to help them promote that content.

Various benefits to promoting UGC:

It shows your users that you appreciate their efforts and love.

Promoting positive and high quality content will raise brand awareness and expand the user-generated community.

Promoting high quality content will encourage other members of the community to create positive content and will create an unofficial guideline without being too pushy.

Brand will have a large amount of content to re-use it.

#3. Filter out the bad content.

It’s better to generate less but quality content as all the content you gather will not be good, even if it’s for free. Keep moderation at high priority to gather quality content through UGC campaign. You really need to filter out profanity and promote high quality content to raise your brand’s awareness. You can choose content moderation services to filter offensive and explicit content. If you want to make moderating easier, allow users to vote and rate the content. Let your community help you filter out the content. 

#4. Reward users.

Rewarding users is one of the best ways to produce high quality content. Moreover, it will also let your users know that you appreciate their efforts. This will encourage them to generate more quality content and will also encourage other members of the community to generate UGC. A reward can be anything from a shout-out on your social networks, gift coupons to valuable prizes. Showing your users that you love them will generate more love from your users in return.

#5. Repurpose top content.

If you know something works, repurpose it. The key to encourage more high quality content is to promote quality content and to re-use content in different formats.

If you gather hundreds of thousands of UGC media files, it’s important to organize them properly. You must organize user-generated media files into different groups and add relevant tags. If in future you need a particular file for your campaign, a simple search will do the job. You’ll lose a lot of high quality content if you do not manage it properly.

We hope these tips will help you in collecting high quality user generated content. Share your views with us in the comment section below.

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How you can encourage UGC on your site?

User-generated content (UGC) is all over social media in the form of photos, reviews, and posts produced by fans and customers.  If you haven’t put some thought into UGC, your brand is missing out on valuable opportunities.

Tips to encourage user generated content

#1. Build an Engaged Audience 

Create remarkable and engaging content on your blog and social media channels. Also make sure to give quick response to your users by commenting, retweeting, and replying to their posts.

#2.Track your audience 

To find on which social channel – Facebook, Twitter or any other your customers visit more often. This will help you to find the best social networking site to gather UGC. You can gather UGC from any of the source but asking for stories in the right places will help you gather user generated content more relevant and effective. 

#3. Use Hashtags

Hashtags are quite popular on social media these days. Hashtags allow people to search your brand easily. So make it easy for your users to share branded content by creating a themed hashtag.

#4. Offer Incentives 

Offer incentives, coupons and prizes to your audience to participate on your site/page, to share your brand’s cover photos, or to suggest your brand to their friends by tagging your social media page etc.  

#5. Create a Contest

Create a contest for your users and allow the contestants to spread that contest to their friends. You can also offer the user who will get maximum of likes, shares, repins, or retweets, etc. will be the winner of the contest.

#6. Ask People to Guest Post 

You can also encourage user generated content on your site by asking people to contribute through guest post. Allow your user to read and vote the post they liked the most.

#7. Ask Questions

Engage with your audience by asking questions, sharing their stories and opinions. Ask any question on any of your social media and observe the UGC flow on your page.

#8. Repost Customer Reviews 

If any of your customer gives a positive review about your brand via tweet, comment, or online review, make sure to post it on your social media brand pages to share his/her positive experience with rest of the users. 

#9. Ask users for their comments on Blog Posts 

Make sure to ask a question at the bottom of your blog post. This will definitely lead to spark conversation in the comment section. Guiding users in a certain direction might make it easier for you to get the ball rolling. Link your blog comment section to Facebook is also a good idea. Each time someone comments, it generates a new Facebook post on their timeline for friends to see on the News Feed.

UGC is a relatable, powerful, and cost-efficient way to market your brand. Make sure to include it in your online campaigns. As you have find some ideas to generate UGC, make sure to generate more and more UGC and share it with your users for more engagement.

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Image Moderation To Protect Your Brand’s Credibility

No matter how effective or beneficial training or marketing campaigns may be – nobody in your business is good at selling than your customers. That is why most of the brands are taking advantage of user-generated content (UGC).

According to Business Insider, 

“Shoppers who interact with UGC are 97 percent more likely to convert with a retailer than customers who do not.”

As UGC has a huge impact on both the demographics, millenials and baby boomers, it’s really necessary to keep UGC protected from offensive content.

“Moreover, approx. more than 300 million photos reportedly uploaded to social media every day.”

These stats has increased the necessity to moderate user generated content.

Content moderation means filtering User Generated Content for offensive content including racism, nudity, and so on. The goal of content moderation is to protect your users and your brand, without affecting user experience.

Image Moderation

Image moderation is one of the type of content moderation. It basically deals with moderating or scanning in-appropriate images – nudity, racism, and threats, etc.; submitted by users on your site in real time. Image moderation protects your brand’s credibility while offering freedom to your users to post and share anything. If you’re one of them who consistently engage with their audience then image moderation service is one of the best ways to protect your business reputation.

Guidelines to use image moderation services

Image moderation helps to moderate images that contain offensive content including:

Violence and threats

Illegal drug use

Obscenity

Self-Harm

Nudity and pornography

Cyberbullying

Identity and privacy

Hate speech

Phishing and spam, etc.

Standard functionality of image moderation service:

Image moderation algorithms automatically detect for the following in your photo:

Number of people

Gender of an individual

Visible faces

Adult or inappropriate content

Visual duplicates online, etc.

So if you’re having an image sharing website where your users post thousands of images daily then image moderation is best to manage content on your site.

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What is User Generated Content Moderation?

Today, User-generated content (blog or forum comments, photos, reviews, videos, and tweets, etc.) is one of the most powerful and influential marketing tools than any other media type.

Recognizing the power of UGC, most of the worldwide brands are implementing UGC into their marketing efforts. Some can have positive impact of UGC whereas others can have a negative impact on their business. So leaving your brand in the hands of public can be dangerous for your business’s reputation. This is why you need User generated content moderation!

UGC Moderation means scanning of User generated content for text, video, or images that violate your brand's values. For example: images consisting of nudity, racism, and more. The only goal of moderation is to protect your users and your brand, without affecting user experience.

UGC Moderation is of three types:

Content Moderation

Image Moderation

Video Moderation

Content Moderation – Content moderation is the process of eliminating profanity from the website, blog, and forums, etc. that can ruin the reputation of your website.

Image Moderation – Image moderation is the process of confining, analyzing, moderating, approving, and deleting any image that is posted to your website.

Video Moderation – Video moderation means filtering videos. It keeps your video feeds free of explicit content and help retain your brand image.

Need of Image Moderation

The user generated content shared on websites and social networking sites is not limited to comments and posts. User generated images also gets shared on the websites and on social media. Images like photos and infographics are the best way to engage with the users. However, the user generated images shared on website might be offensive or contain nudity. These offensive user generated images can harm the reputation of your brand. Proper image moderation is required to moderate user generated images and to maintain credibility of the brand. Some brands also employ people to moderate user generated imageson their online campaigns/ communities and make use of editorial judgment to evaluate them. But hiring a team of moderators can be very expensive for companies, particularly for social media websites where images are accepted in high volume. It’s advisable to use content moderation APIs to moderate high volume of user generated images on your community or online campaign.

Criteria to moderate images

The general criteria to moderate images used by most of the image moderation service providers are: Images will be deleted from the database that:

Contain nudity or partial nudity

Portray hate or hate crimes

Contain violence

Contain offensive gestures or language (English Only)

Contain drugs, drug paraphernalia, or drug use

Appear blank or broken

Who can use Image Moderation Service?

Anyone who needs fast and an efficient way to filter images can use image moderation service.You can use image moderation services to moderate or filter any web-hosted image including avatars, profile pictures, contest entries, photo album pics, etc.

How Image Moderation Service Work?

You may simply follow the standard criteria and start sharing images right away. You can also contact the image moderation service providers to create custom moderation criteria for you.In case if you have hired any image moderation service then you justsimply need to submit the URL for an image to their HTTP web service. The experts will quickly moderate your image and the results of moderation will be returned to you via a callback URL that you had provided.

Many moderation service providers offer a 100 image free trial pack to moderate your images. You can visit them and can try their offer pack to find out the best option for you.  

Need of video moderation

Today, consumers rely more on UGC content. They are demanding, more diverse and require greater variety of User generated video content. Here are a few user generated video content genres:

For education purposes –Various organizations are offering a wealth of information by uploading class lectures for students on various courses.

DIY and instructional videos- Users can search for anything from learning to cook their favorite dish to understanding the working of a software.

Video Games- Consumers can find anything from coverage of professional e-Sports to game tutorials, walk through etc. on sites which host user generated content.

Since past few years, videos have started taking over the internet. They stimulate both visual and audio senses in a short span of time. They offer education, entertainment, a way to express your opinion, or to market a product.

A huge number of internet users are creating videos including subtitles for foreign movies, mash-up videos of commercial material, and tribute videos. Although this content is slightly controversial as it’s connected to copyright material, but users can create videos as long as they adhere to fair usage policy/ without copyright infringement.

Importance of UGC

UGC is trusted 50% more than other content over the internet. When it comes to business, videos can offer great exposure. So it’s really important to keep user generated videos moderated, as offensive content can ruin your business’s credibility.

The popularity of UG videos also increases the chances of negative exposure, as users can upload anything to your video channel. But overall, user-generated content offers audience-trusted insight into your brand’s integrity and reliability. These videos enhances your brand’s image and offer content for your next marketing campaign.

So to protect your business credibility and integrity, it’s really important to moderate your videos. We understand how important it is to have the UG videos live on your site immediately after submission. It is better to hire video moderation services for your brand to keep up with the pace. It will help you to moderate thousands of videos per day for basic violations such as obscenity, nudity or offensive gestures, etc.

A free video moderation trial pack is available by many video moderation service providers to moderate you videos. You can start your free video moderation trial now!

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Why you should Moderate UGC for your Online Project with Profanity Filters?

We live in a world that is intricately connected via Internet. In this day and age, when your business is online, it is your responsibility to protect and market your business in the safest way possible. What’s interesting to notice in today’s trending digital market is, the influencing capability of User Generated Content (UGC). It dominates market trends and has the ability to make or mess a business’s reputation.

Let us dig in a little deeper into User Generated Content and give you some insight on why you should moderate UGC for your online project.

User Generated Content is a form of digital content that is solely produced and shared by your audience on your choice of interactive platform, it can be a blog, forum, app, videos sharing portal or your own social media website, etc. The content shared on these platforms are also known as consumer-generated media (CGM). It is also known as conversational media i.e., a provoking type of content matter that can initiate immediate user reaction. This content can be further re-shared, reviewed and replied on. But remember that all the content that is being generated by users directly affects your brand’s repute.

Here are some common forms of user generated content:

Images

Videos

Infographics, etc.

Apart from these, the most widely used form of content is “Text.” It can be further categorized into various forms:

Comments on website content

Q&A section

Reviews of product or App

Feedback

Forum discussion etc.

As you can notice, these all “Text” forms are pretty important tools of marketing when it comes to promote your business online. Without content, you cannot promote your product anywhere digitally. Today UGC is one of the most powerful tools that digital marketers use to influence market trends. But, with widespread use of these content sharing portals, moderation has become a necessity.

The Need of Content Moderation

It is vital to moderate user generated content because irreverent or profanity filled content can have devastating effects on your business. Here is how it can affect your brand or business online:

1. It can reduce your website traffic – User Generated Content offers more traffic to your websites as UGC offers more opportunities to initiate a conversation. However, profanity in the UGC can characterize your brand in a negative manner and that can affect your search engine rankings.  Visitors will lose interest in your services by reading profane words and negative reviews on your website, which can further reduce your website traffic. This is a clear indication that your users had a bad experience on your website.  

2. It can ruin your brand’s reputation – UGC such as comments, reviews, QAs, and testimonials have great impact on your search engine rankings and are really important for your brand. They offer a positive impact on your brand. However, things can backfire if any profane, illegal or defamatory content is posted against your brand’s name. It can completely damage your brand’s credibility and reputation. So you have to keep a check on the content posted on your website or app and make sure to moderate it.

3. Low conversion rate – A proficient, clean and quality content has the power to convert a visitor into a customer. But allowing profanity on your website can reduce your conversion rate drastically. If you’re losing your traffic gradually, check whether your website comments, reviews or QA section contain any bad language. If yes, then you need to use profanity filter to moderate the user generated content.

4. Bad user experience – If your customers get relevant information on your website, they’ll definitely come back. However, if they keep reading profane language on your website, abusive reviews from other customers or anonymous users, they are going to lose interest in your services or products. A bad user experience like this can cause your business to lose customers.

We hope that by reading the above mentioned reasons, you’ve got an answer to why you should moderate user generated content for your online project. You can use profanity filter to moderate UGC from your business project. Feel free to contact us if you have any questions regarding content moderation.