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Types of Google Ads | All Must Know

Online advertising is taking on more and more encouraging and eye-catching forms. Campaigns become more effective mainly thanks to appropriate personalization and analysis of the preferences of users of the network for which advanced search engine tools are used. What is the popular Google advertising system and what types of Google Ads (formerly Google AdWords) ads currently stand out?

What is Google Ad s?

The Google Ads advertising system known and commonly used by marketers is primarily based on displaying the so-called sponsored links and attractive image ads in a search engine window . In the case of links, they are usually at the top or bottom of the page, which means that they are quickly noticed by Internet users. Google Ads is closely matched to the preferences of the recipients and their interests in products and services. Marketers develop selected campaigns using detailed targeting and systematically improving the quality result indicator.

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Types of Google Ads

The Google Ads advertising system is constantly undergoing innovative transformations, which is why we are currently dealing with many types of extensive campaigns. Of these, it is worth highlighting:

Text ads: Including sponsored links, consisting of three basic parts, i.e. headline, display URL, and ad text. In addition, thanks to new extensions, you can also expand the elements indicated by adding a third headline or even a second ad text, which gives you the chance to create a more interesting description of the service or product.

Graphic ads: taking the form of banners that catch the eye of the recipient with the help of original images, photos and intense colors. Their primary goal is to interest potential customers in the company's offer, and to encourage them to visit the selected page, view the product or take advantage of the current promotion.

Video ads: to reach people visiting YouTube and video partner sites. Various formats of this type of advertisement make it possible for the recipient to interact with its elements and displaying the advertisement in the form of a cut-off of other films.

Product campaigns (Google Shopping): eagerly used by companies running their own online stores. Google Shopping is distinguished by the use of a graphic form containing a photo of the product, its price and name. As a consequence, the recipient interested in buying clicks on the miniature and automatically moves to the store's website.

Gmail ads: appear at the top of the inbox; they can contain graphics, video or forms that develop as soon as the entire message is open. The big advantage of this type of ads is their personalization and accurate matching of current offers to the user's preferences.

Remarketing: currently treated as the basis of a sales strategy, because it allows you to quickly reach people who have had previous contact with the website or mobile application of an advertiser while using a browser or Google account. Thanks to this, the wide-range marketing content displayed is extremely precise and attracts the attention of potential customers interested in purchasing a selected group of products recently.

Why is it worth investing in Google Ads campaigns?

The gradual development of Google Ads campaigns allows you to reach potential customers quickly and effectively. All thanks to precise ad display indicators, easy content modification and optimization, among others in terms of targeting (based on geographical possibilities). Ongoing analysis of Google Ads effectiveness also allows you to have full control over the costs incurred in connection with your marketing strategy. When creating and setting a selected campaign (adapted to the nature of your business), you may encounter many obstacles and traps, so in order not to lose valuable time and money, it's best to entrust this task to professionals.

Extensive Google Ads campaigns allow customers to interest customers in advertising content that is diverse in form. At present, business owners encourage to use their services or purchase products not only by descriptions contained in sponsored links, but also by graphic ads or video films. Equally important, all types of advertising are fully tailored to the needs of network users, so they are not bored and discouraged by the excess of marketing information.

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