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Fabric

Knit v. woven - Natural v. manmade

Linen

Silk

Cotton/Polyester

Wool

Nylon

Rayon

Spandex & Lycra

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Fit & Tailoring

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Garment construction and Sewing

Before sewing together an article of clothing, a pattern is generally followed to construct the garment. A pattern can be quite simple; some patterns are nothing more than a mathematical formula that the sewer calculates based on the intended wearer's measurements. Once calculated, the sewer has the measurements needed to cut the cloth and sew the garment together. At the other end of the spectrum are haute couture fashion designs. When a couture garment is made of unusual material, or has extreme proportions, the design may challenge the sewer's engineering knowledge. Complex designs are drafted and refitted dozens of times, may take around 40 hours to develop a final pattern, and require 60 hours of cutting and sewing.

Most clothing today is mass-produced, and conforms to standard sizing, based on body measurements that are intended to fit the greatest proportion of the population. However, while "standard" sizing is generally a useful guideline, it is little more than that, because there is no industry standard that is "both widely accepted and strictly adhered to in all markets".

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Pattern making

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Draping

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Sketching & Design

Plays into your demographic ex> Forever21

Age, ethnicity, gender, demographic, household income, geography ex> surf brand, lifestyle (eco-conscious, sustainability) ex> Patagonia

Psychographics - measure customers attitudes and interests (survey, consumer research, marketing study) ex> “I would pay more for a product if it had status”

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Inspiration

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Basics of Styling & Fashion Design

·       Inspiration (Khiry video - https://www.kickstarter.com/projects/1756701078/khiry-high-end-jewelry-inspired-by-the-african-dia)

·       Sketching & Design 

·       Draping & Pattern making

·       Construction 

·       Fit & Tailoring

·       Fabric - samples

·       Sewing 

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Germania Place ad

Photography: Carasco Photo

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Evolve & Epoch's first photoshoot

Photography: Jeremy Lawson

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Cindy Chiang Halvorsen photoshoot

Photography: Carasco Photo

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Brides, Bubbles & Bliss - Fashion Show Producer

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Brides, Bubbles & Bliss 2012 ad campaign

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Billy Rood for Fig Media (Featured in June 2010 ME: In Focus)

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