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Top digital marketing courses in Delhi

There has been a paradigm shift in marketing with the advent of digitization. Today, companies are more connected with their clients through social media and other forms of the World Wide Web than regular marketing methods. It is in fact, one of the best ways of promoting business and gaining optimal exposure. Due to this rise in professional opportunities in the digital marketing industry, there has also been an influx of professional courses in the same field. In fact, today, a digital marketing course in India is held in high esteem. There are many good colleges and institutes that offer proper professional courses in this subject. They focus on certain important aspects of digital marketing including-

·         Search Engine Optimization

·         Content Marketing

·         Search Engine Marketing

·         Social Media Marketing

·         Email Marketing

·         Marketing Automation

·         Analytics

 Many colleges and institutes offer a professional degree/diploma in digital marketing that helps get a better and deeper understanding of the subject and implement it in business. These are short-term certificate programs that offer both theoretical and practical knowledge. Many of these courses offer intensive workshops as well that provide real-time practice and give a clear understanding of how digital marketing works in business. These are full-fledged courses that need regular attendance but besides this, there are many good online certificate programs too. They work out well if you are a working professional as you can work as well as do the course. These digital marketing courses are as good as the regular ones and give the participants as much exposure to the new world of marketing.

 These online courses help students sitting anywhere in India or abroad enroll for a course in any city. For instance, the IIM Kashipur offers a beautiful course in digital marketing that can be done sitting in Delhi too. This course has been designed with the objective of teaching the participants various important aspects of digital marketing. It has live sessions by the faculty members that provide individual attention and resolve queries. It has a dedicated tech support team that lends a hand for seamless learning. It is one of the best digital marketing courses in India.

 There are many such courses in digital marketing that are offered in varied parts of the country. They allow people from metros like Delhi, Pune, Mumbai, and Bangalore enroll for a course in digital marketing and get a certification right from their convenient zone and that too without having to give up their jobs. So it’s time you take your pick and be a part of the world of virtual marketing!

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Who are eligible to do online professional certificate programs?

 Online professional courses can be best defined as those academic programs which are available through the medium of the internet. These programs are available in a wide range of subjects and are a great way to educate oneself without going to a college campus physically.

The benefits of online professional certificate programs

These days, such courses are being offered by many top universities and colleges all over the world which enhances their credibility. Digital programs offer several other unique benefits to their participants as well. Firstly, an online course can be accessed by a participant sitting in a remote location as the participant does not need to travel to the location of the college. He can attend the classes at a flexible time as well without quitting his job which allows him to be financially stable.

Secondly, since online professional courses are more value for money, the participants do not have to pay as much. Virtual courses do not charge as much as the regular courses. This is so because the regular and full-time course participants end up utilizing various facilities such as library, class room furniture, parking space, electricity etc. These costs are borne by the college through the fees paid by the students. Online courses do not charge for such facilities as these are not required by a student pursuing digital certification.

Finally, in addition to above benefits, internet-based education is good for students who go at their own pace as they do not have to follow the speed of other classmates. Most digital certification courses are of a shorter duration as compared to a regular campus course, allowing students to not spend several years studying for a single certification program. There is a wide range of topics available online and they can choose what suits their needs the best.

Eligibility requirements for an online professional certificate program

Students who wants to take up a course without quitting their job can go for an online version. These courses are great for a person who cannot travel to a college in a far-off location. Being cost effective, people who cannot spend a lot of money can choose a suitable course from a range of programs available digitally. The online format of education is also ideal for those who like to study at their own pace, without rushing or slowing down because of others.

In essence, there are many takers for this version of education. It is accessible to anyone who has an internet connected screen (laptop/desktop/mobile/tablet) and fulfils the basic educational and work experience related criteria for the course. Students should make the most out of these courses by being diligent and disciplined.

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Big Data Analytics is no longer a stranger to the world of cricket. Cricket not only generates immense excitement, it also generates gigantic amounts of data. Learn in this article how data analytics is playing a crucial innings in world of cricket

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Technecon Healthcare provides insightful information that enables, hospitals and healthcare facilities to not only address operational gaps but also improve performance.

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How much experience do you need to land the job you want

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Big Data Analytics Course - A Great Career in Analytics Awaits You (on Wattpad) https://my.w.tt/gce18zoQLP Executive certificate program in business analytics and big data. Upon completion participants will be awarded with Business Analytics and Big Data Certification from IIM Kashipur. All applicants for this course are required to undergo an eligibility assessment.

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Is a leader born or made?

The question we are trying to answer today is exactly what leadership development programs are centered around – is leadership a skill that can be nurtured or a trait that is part of one’s nature? Is a leader born or can you actually develop and make an individual into a leader? That is a question that most firms have struggled to answer. A good executive leadership program always tries to work on the premise that a balanced thought process is needed and that a leader is a combination of some internal traits as well as some skills that have been developed through interventions and initiatives.

Leaders are actually a factor of both nature and nurture, especially a transformational leader who is able to make a mark in the business as well as social landscape.  Let us take a look at both scenarios and understand what those might mean.

If we believe that a leader is born, we will be assuming that some of the qualities that a good leader needs, are fixed, unchanging and applicable in all situations. We will also be assuming that the person who becomes a leader is someone who we can identify immediately based on the traits they have and that those traits need to be developed further. However, in our VUCA world today, we must understand that such an assumption can be self-limiting and dangerous. It means that we are restricting our possibilities and also the option of being able to hire people who might not be demonstrating inherent leadership qualities immediately, but have the potential to be groomed into bigger roles.

If we think that a leader is made, our thought process is that no individual actually has any specific qualities that a leader is required to have. He or she needs to be developed and nurtured, and has to undergo initiatives which will then turn them into potential leaders. However, the challenge with this particular extreme is that we are then negating the critical aspect of underlying traits that makes a person unique and can possibly be utilized to scale them up further. It also means that we need to make large scale investments based on our own judgement of who we think is appropriate since we cannot rely on the inherent qualities they have.

As is evident, either approach cannot work in isolation from the other factor. Hence, knowing that being a leader means a healthy mix of existing qualities or attributes, and skills that have been provided through developmental initiatives, is what is important.

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This program in eCommerce Business Management has been designed with an intent to introduce participants to the concepts, elements, business models and other dynamics of running an electronic commerce business.

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THE ROLE OF STRATEGIC MANAGEMENT IN BUSINESS

Strategic management is the process by which organizations set a direction and roadmap to reach their predefined long-term and short-term goals and objectives effectively and efficiently through a framework with detailed plans, tasks, timelines and budgets. It involves ongoing monitoring to measure progress and realignment to goals. To get an in-depth understanding and give yourself a competitive edge, obtain a strategic management certificate online. Though it is critical for all organizations, it has an important role to play in businesses.

Defining the identity of the business: Strategic management helps businesses to define their identity in terms of their unique capabilities and specific role viz-a-viz their market and competitors. This is done through the formulation of the mission statement by businesses to define their unique identity and raison d’etre.  

Setting the direction: It is extremely important for every stakeholder in the business understands where the organization is headed and what their role is in the achievement of its overall goals. Managers and employees need to understand the ‘right thing to do’ and how they should engage in everyday decision making. Strategic management sets the direction for the organizations’ processes and activities.

Prioritization and concentration of efforts: Every business has several needs, and its every decision has very different outcomes. Therefore, it is important that the needs are prioritized and the resources and time for every need are allocated optimally. This enables them to concentrate their efforts in areas that will lead to business success and sustainability in the long-run. All this is done by strategic management through detailed research and analyses of all available and gathered data about the business, its market and competitors.

Framework for operational planning: Through prioritization of needs and concentration of efforts, the business is able to efficiently allocate its resources and channelize its energies into the right areas. Strategic management makes this possible by laying out the framework for operational planning.

Understanding the external environment: Businesses need to not just understand the external environment in which they operate but be updated about it. Since the external environment is dynamic and a change in the external environment impacts the business as well, it is crucial for businesses to understand their external environment and reflect this understanding in their planning and implementation activities. Strategic management enables the business to do this.

Improved organizational effectiveness: Through meticulous planning, data-driven strategizing and optimal allocation of resources, strategic management enables organizations to improve their effectiveness. It ensures that tasks are completed within given resources and time. It also includes alternative plans, contingency plans and risk mitigation plans to ensure effectiveness.

In a nutshell, strategic management has a crucial role to play in businesses, irrespective of their size and nature. This is why even experienced business managers and working professionals are increasingly obtaining strategic management certificates online.

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THE PLACE OF ENTREPRENEURSHIP COMPETENCE IN BUSINESS SUCCESS AND NATIONAL DEVELOPMENT

What is entrepreneurship competence?

Entrepreneurship is the ability as well as the willingness to conceptualize, develop and manage a business venture/ enterprise through effective utilization of available resources and taking several risks in return for a profit. Entrepreneurship is about ideation and innovation, creative problem-solving, perseverance even while facing failures, etc. and not just profit-making. So, we need to understand that one cannot become an entrepreneur simply because he/ she has resources or great ideas. To be successful in the business, one needs to have entrepreneurship competence as the definition itself says.

Entrepreneurship competence is the set of skills, knowledge, attitudes, behavior and qualities that will enable the entrepreneur to achieve business success, growth and sustenance. Some of the important competencies are:

Creative Problem-solving

Effective communication

Leadership

Business Ethics

Time Management

Human Resource Management

Financial Management

Marketing Management

Social Responsibility

Decision-making,     etc.

To understand better about and develop entrepreneurship competence, enroll yourself in an entrepreneurship course in India.

Place of entrepreneurship competence in business success and national development

Entrepreneurship competence, as can be seen from the above discussion, is a critical success factor for any enterprise and in turn, national development. How? As is obvious, it will enable entrepreneurs to effectively reach their goals, boost the performance of their employees and business as such, maximize profits, minimize losses, adapt and respond better to the dynamic business, legal and politico-economic environment, improve organizational efficiency and optimal utilization of all resources including employees and time. This is how entrepreneurship competence contributes to business success. Lack of competence leads to business failure. Entrepreneurship competence will most importantly benefit nano, micro, small and medium enterprises since these are mostly grassroots enterprises that do not have highly qualified business managers or MBA graduate-entrepreneurs or large teams of employees working in different departments. If the entrepreneurs and the few employees have entrepreneurship competence, they will be able to guide the enterprise to success and efficacy.

Entrepreneurship contributes to national development in several different ways, the most obvious being job creation, reduction in level of unemployment and improvement in the national income. Entrepreneurship (whether grassroot or social or startups) helps countries to solve social problems facing a majority of its population through the development of innovative solutions or disruptive solutions that are cost-effective. So, when enterprises are successful, it will positively contribute to national development and vice-versa. Enterprises will be successful if there is entrepreneurship competence. Entrepreneurship competence will enable the country’s resources (including human resources) to be used optimally, reduce wastage and develop sustainable solutions to the country’s social, economic and environmental problems. Entrepreneurial competence also helps national development by helping the economy respond better to changes in the business and global economic environment and recuperate faster from recessions and economic slowdowns.

So, Government agencies must understand the importance of entrepreneurship competence and inculcate it in its citizens from a young age through the integration of entrepreneurship course in India into the school and college curriculum.