rajeshkadamme-blog

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Strategies to generate quality leads with PPC campaign

Many businesses are adding thousands of rupees in Google ads to get the leads and grow the business. As many businesses are using PPC ads is getting more difficult to get the results. Many SEM agency provides you with the SEM services but the results are not a healthy ROI. There are many strategies you can use to generate quality leads for your business.

 1) Set up a URL tracking

 To accurately measure the effectiveness of your search engine marketing campaign you need to track the important elements other than conversions. This data provides you with the data about the leads, the keywords they are searching and so on. The best way to get this result by using UTM parameters. These are the tags you add at the end of the URL. Many SEM experts set up this parameter at the campaign level under campaign setting.

 2) Use CRM

Once you have set up the parameter, use a landing page to generate the leads and store them into the database of your marketing platform. Create custom fields according to your business need and map them in your form. Link this data with your CRM so that this will get stored in the CRM. From there are can check this data and use it later for conversion purposes.

 3) Do segmentation

Many SEM agencies are making mistakes by setting up the campaigns for their entire product or service. To get the maximum leads you to need to segment your campaign into different ads groups. Use different ads for an individual product or service. You can segment by using the feature, benefit, and target industry relevant to your product or service. Once you have defined the segments for your ads then set up the ads with necessary keywords, ad copy and landing page.

 4) Use the right keywords

Identify the most relevant keywords for your business and use them in your ads. Use searcher intent in mind to find the right keyword. Use different tools to get the best keyword suggestion for your ads.

 Crayon Infotech is the SEM agency in Malad  Mumbai who delivers the most cost-effective results to your business. Crayon Infotech provides the best 

SEM services in Malad, Mumbai to ensure that you get the most qualified leads to outperform your competitors. Contact us or emails us at 

info@crayoninfotech.com

 for more details.

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An actionable guide to On–Page SEO

Do you know how to optimize your webpages in most search engine friendly manner?

You may have a keyword for which you want to rank and a great piece of content.

Now how do you optimize your page so that Google realises that it deserves on the first page of the search results?

If you are not an SEO expert and don’t know then you are at right place.

It’s easier after following some practical advice. But first, make sure you completely understand the On-Page.

On-Page SEO is the practice to optimize the webpage to help them rank on top of the search engine results.

1)     First, take the optimization seriously

Google wants to show the content that provides the most value to it’s consumed. Think of the keyword that people will search so that you will show on the search engine result. To do that you can use some of the keyword research tools.

2)     Make sure your page loads fast

If your website loads slowly there are chances that the user might leave. Page speed is an important factor while ranking on the top. So according to the search engine the pages that loads slowly provides bad user experience. People will quickly hit the back button that will increase your bounce rate.

To improve your speed check your webpage on Google’s page speed insight tool. This will provide you with suggestions for the optimization.

3)     Keyword mapping

Strategically place your keywords in title, description and on the H1-H6 tags. There is a relation between the keywords and the ranking. Keywords help search engine to know what the page is about. But don’t use the same word again and again. Use synonyms for the same word.

4)     Do URL optimization

Use short and descriptive URL’s. The simple and descriptive URL tells you and Google what the page is about. So how you write that URL. Simply input the keyword that you are targeting.

5)     Use Alt tags for images                

Alt tags are used to describe the image. It will show on the screen if your image fails to load. Place your alt tags in both alt text and on the image file name. Wherever possible use your targeted keyword but don’t force them.

Crayon Infotech the best SEO agency in Mumbai India. We provide the best SEO services to rank your website on the top of the search engine result. Our SEO experts first analyse the market and then decide the strategy. We are a professional SEO company in India who know how to get attention. Contact us for more service or email us at info@crayoninfotech.com

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SEO tips to boost your ranking

The search engine is changing its algorithm frequently. It affects your search engine ranking also. However, some fundamental principle remains unchanged like targeting the main keyword to improve the ranking.

 With many SEO techniques, it’s become difficult to determine which one to consider and which one to be safely ignored. Below some are the tips that will boost your ranking and drive you more traffic.

1) Remove the things that slow down your website

Slow webpage frustrates the user and it makes them leave the site. It will increase your bounce rate and affects your ranking. Page speed is vital both for the user and the search engine. If you want more people to come to your website and generate more targeted leads you there is a huge demand for the speed. 

 10 years ago Google includes site speed in its algorithm as a main ranking factor. This means that if your website loads slowly you are losing the top of organic results. To make your website loads fast get rid of the non-essential things that slow down your web page.

 2) Link to other relevant websites 

Most people think that inking out to the other pages is bad because it takes people off your page. Link building is a fundamental part of search engine optimization strategy. If you link to the other quality sources it will help your readers. According to the SEO experts if you link to the other trustworthy website it will make your site more valuable resource.

 3) Write for the user first

Don’t get confused over the actual humans and the search engine reading your work. Write content for your user. People who focus only on the credit card and tractions – they don’t engage with them, they won’t be successful in getting the results that they want.

 4) Build backlinks

Inbound links are the most essential part of SEO.

The combination of Do follow and No follow links will give you the natural profile. Google will reward you for the same. Content marketing is all about creating quality, engaging content that urges the other to link to your website. Create useful content and you will get the links that boost your ranking.

 Crayon Infotech provides the best SEO services in India. We have professional SEO experts who know how to rank your website on the top of the search engine results on Google. We deliver the results in the most hassle freeway.

Crayon Infotech is the best SEO agency in Mumbai, is always there with you through all your brand building services. Our SEO experts will guide you throughout the process. Contact us for more details.

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Crayon infotech provides best SEO services in India. We have professional SEO experts who know how to rank your website on the top of the search engine results on Google. We deliver the results in the most hassle freeway. SEO is a slow process and it takes time. It has to be done according to the search engine guidelines. Having a knowledge of SEO is beneficial but there are the skills that will rank your website.

Crayon Infotech is always there with you through all your brand building services. Our SEO experts will guide you throughout the process. Contact us for more details.

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Best practices to become an SEO expert

Having SEO knowledge is not the sole benefit of an SEO professional. It’s a skill that can be measured while becoming an SEO expert. In this the article, we will show you how to become an SEO professional.

 The main difference between the SEO expert and SEO professional.

 An SEO expert is someone who knows how SEO works and helps to rank on your website. The SEO professional is also an expert either by doing consulting, offering SEO services or taking clients on a project basis.

 So how to become an SEO expert.

 1) Understand how to Search engine work

It is the first step even before leaning the SEO. First, make yourself aware of the search engine and its working algorithms. There are many resources you can use to get familiar with the search engine.

 2) Understand the basics of SEO

SEO is not just about keywords analysis and link building it’s much more than that. The main thing is to provide the user what they want with great user experience. There are four main subcomponents in SEO

Technical SEO

On-page SEO

Off-Page SEO

Content SEO

 3) Stay informed about search engine changes

Google is always trying to get better and it means there are frequent changes in its algorithm. It almost makes 250 changes per year to make their ranking better. So it’s necessary to stay informed about algorithm changes. Search engine roundtable, Google blog are some of the best resources you can use for the same.    

 4) Practice SEO

SEO is mostly practical. The theory outcome you can apply practically to your website to improve your SEO exposure. The issue is that the things that work for one website will not work for others. That’s why it’s necessary to actually practice the SEO.

Crayon Infotech is the best SEO Company in Mumbai India who provide ROI driven SEO services. Our SEO experts will drive your website on top of the search engine results in your industry. Contact us for more detail.

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KPI for measuring the SEO success

Are you thinking which KPI’s will best reveal value to your client?

Measuring the results is difficult for any SEO campaign. There are many important factors while measuring the result of an SEO campaign. Key Performance Indicators (KPIs) act as a control system and more importantly an early warning system if something is not as expected.

 Here are some of the most useful KPI’s In terms of connecting your SEO service outcome to meet the business objectives.

SEO agency KPIs

To measure exactly the success of your SEO efforts as an SEO agency first you must have to know the objective that you are trying to achieve. If a client asks you to rank the website you need to dig deeper. Ask why? What brings this to your business? You must need to know the real business objective at the start.

 SEO is complex and what works for one business did not work for another. If you are not seeing the expected results you have to dive in and understand why. Define what the potential issues are and make a strategy around that to solve the issue. Execute the strategy. Again measure, review and refine the process. An SEO expert can use Google Analytics to check the desired outcome and connect this back to his SEO strategy. 

 We want to look at how this impacts the site as a whole. Every SEO company has to look for these important metrics.

-          Increase in organic traffic

-          Percentage increase in organic conversions

-          Click-through rate

-          Brand impact      

Increase in the ranking equates to overall visibility. So there is also an increase in branded search traffic and the brand name mentions. More the visibility more is the branded mentions everywhere on social media, web portals, forums etc. As you are creating the brand impact more people will refer you. It gives you more trusted traffic hence the rate of conversion is also high.

 This helps you to know how your SEO strategy will have multiple marketing benefits. Crayon Infotech is an SEO agency in Mumbai India, who know how you drive your website on the top of search result. Our SEO experts plan and execute a strategy that helps you get the brand impact in a more friendly way. Contact us for more discussion.

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We at Crayon Infotech, with team SEO professionals who are passionate about brand building & advertising in New Age Technology & provide transforming solutions to transform best to legendary.

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Best SEO trends for 2020

SEO strategies are changing frequently. What strategies will work for you to dominate in 2020 in SERP? This is the question every SEO should ask before proceeding.

Here are some best trends in SEO you need to know in 2020.

1)     BERT and user-centred optimization:

In 2019, BERT algorithm got a lot of attention. Naturally, every SEO expert has to learn about the optimization for BERT. Content has to be written focusing on the user rather than just the words that the user might search. So every SEO agency has to be a focus on providing the content that will satisfy its user needs. You have to focus on customer intent, their needs, issues and have to deliver the content around that.

Too many Brands forget about their customer. They want real value. As an SEO agency in Mumbai our SEO expert creates the content marketing strategy that is user-centric. We deliver the content that matches user behavior which leads to getting more attraction and hence more customer.

Crayon Infotech provides SEO services in India without getting penalized from Google. We ensure that your website will always rank on top of the search engine results. For more details contact us or email us at info@crayoninfotech.com