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Interview With Plugin India,Who are passionate bout Electric Vehicles and Clean energy.Promoting Ev’s and spreading awareness by also becoming the early adopters of the system
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Talk with Director-Yo bykes
Director’s thoughts on future of EV:
A company alone cannot contribute, it’s a global initiative where the community as a whole, including the government take huge steps to reduce carbon foot print.
This includes educating the mass population by creating awareness programs which we did when we started in 2004. The same needs to be done on massive scale, towards which government is now working. This means also huge investment in creating a lean and transparent system. This change is not sudden and for India this will still take time, but innovation in technology is a catalyst, and things will change soon in 3 years.
Steps like creating policies and making them easy executable is the key. Indian systems are very complicated, things don’t take place at the pace that is expected. The industry looking for EV business needs real motivation.
People don’t look at volumes. When the volume of production really goes up with investment support, the manufacturing price will drop, hence attracting consumers.
The EV bikes save on crude oil prices for nation, this needs to be visible to a consumer which could be the real motivation. New start ups focus on technology for EV bikes, but technogy cannot guarantee success in isolation. A very strong customer relationship and service network needs to be built.
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Visit to Electrotherm
Palodia, Ahmedabad
Interview with Mr. Arun Sagar, R&D Head at EV division of Electrotherm:
Q: Can you tell us about the existing business challenges in EV?
A: Adoption of Electric vehicles had always been a challenge because the infrastructure for conventional fuel vehicles is so well established. It is tough for people to embrace the change and adapt to new lifestyle that EV vehicle needs.
In old days when petrol pumps were not so common, people would still walk a distance over to fetch fuel, fill up their cars, which were rare too, and travel. In those days owning vehicle was not everyone’s cup of tea. Today, vehicles are affordable and suit every user segment but most of them are run on conventional fuel.
The EV bikes that are in market today usually target students, ladies and senior age group. Again in youth, there is a segment which believes “Not for me mentality,I can spend more, I’ll buy a vehicle which gives me more performance.”
The challenge is in creating a vehicle that can give a good range, minimum refueling time and longer battery life in best possible combination. What is more important is always debatable. Speed is still fine, we have vehicles that run at satisfactory speeds.
Today, the vehicle industry is dominated by major automotive companies with well established market and infrastructure for production. They are also members of SIAM and SMEV bodies. The politics game probably hinders the innovations in Electric vehicle industry and hence a very slow growth. But the picture now is changing with government taking up initiatives.
Q: Can you tell me about a user’s mindset while buying a vehicle with EV technology?
A: Recollect how a smart phones market came up in India. These phones earlier had a large price tag. But the best thing about the android OS was the apps that it had. Besides just a calling & messaging feature, many other tasks like paying bills, internet banking, ordering things online made this a shear necessity today.
This is how a need is created. Probably the same has to happen with EVs. But it is a national level initiative. Currently in Delhi, people buying EVs get dedicated parking space. Something like this is needed to be done at mass scale. This will build an ecosystem where people get pulled.
Q: What about the initial challenges you guys had when your bikes came in market?
A: When we got parts imported from china and tried it out on Indian roads, they failed miserably. We then decided to change our strategy and started making parts in house suiting to Indian conditions they worked.
Three years passed with great success, and looking at this, new players started coming up who imported parts, assembled them and sold. Now when the breakdown happened, people raised issue against Yo bikes. This was a miserable time, where we decided to service the bikes that even did not belong to us, because we were the only market players.
Also, we had put bikes in market when there were no standards laid down for manufacturing or for standardization of parts including chargers or charging points.
Q: How about recycling of batteries? Since they last not more than 2 years.
A: We retrieve the batteries that received at the service station and sell it off to third parties that recycle or use the batteries for secondary uses, based on the battery condition.
Q: Any reason to use Lead-Acid batteries in your bikes?
A: Lithium Ion batteries that are used today in EVs abroad are very costly. This limits the cost factor attached to the bikes. Also Lithium Ion is NOW. May be the future is fuel cells. What works the best today, is what we use.
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Pre-implementation study of “Better Place” for Denmark
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In talks with Ather Energy
Bikash Jyoti Biswas, Design Engineer from Ather Energy, talks to us about the challenges in bringing up an electric motorclycle market.
Their concern is about creating an ecosystem for EV, not just a motorcycle.
The firm needs to pool talent that is creative to develop solutions, their experience being just one side. And since most of the parts and technology is made in India, lot of testing and validation needs to be done.
They faced challenges in Electric Vehicle regulations and infrastructure creation. Also there is no legacy data, over which they can build a new product. Everything needs to be built from scratch.
Their target market is youth Indians who commute daily in cities.
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Questions
How would a developing country like India see itself in adopting this Electrical energy as a clean and green source of fuel for automobiles?
What concerns would rise in developing an infrastructure that would support such a technology?
What would happen to the existing cars on road?
How this would this affect businesses of people directly or indirectly related to automobile? (Service, repairs, trucking, cabs service, etc.)?
Will the cost of this technology address the need of Indian Automobile market?
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