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GawZ is a content creator that regularly uploads and streams games on Youtube and Twitch respectively.

With regards to heavy social media presence, GawZ needed a well rounded polished brand that his fans could easily recognize which would also elevate his status in a competitive field where other content creators are vying for the same key audience.

Initially I created a logotype that incorporated Gawz's most played game Rust, which includes elements of harsh themes like blood, weaponry and combat, which envelopes GawZ' brand name that utilizes a rounded typeface to invoke a friendly vibe.

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All commissioned for a fellow friend, who started his own business as a supplier of highly rated supplements. His business has been going from strength to strength and is only going to find itself going further up the ladder.

Work realized:

Gorilla logotype

A3 Gym Poster

A5 Leaflets

Roller Banners

Social Media Promotionals - Facebook, Instagram

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I’ve been experimenting with computer glitch visuals to compound the feeling off oddity and off-ness, as part of my research, which is leading me towards creating scenes that highlight the disgusting effect that illegal dumping of trash causes. This is a good experimental example, but the final offerings will be much more grim, drab and eery. 

Some of the resources I've used below.

- Glitch Art Community on Reddit

- How to corrupt files

- Distorted Glitch Art - Photoshop

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Brand Extension.

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Concepts of faux Nintendo Brands for the purpose of practicing brand logo creation.

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