reubenworks

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Popeyes - #PayWithCrazyLove

The Brief: That Crazy love we love for Popeyes in Bangalore. Believe the hype. Real reviews. Real Love.

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Portal & Nomad Social Media

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Infosys IWD - #ChangeTheFeed

AI is now an integral part of daily life worldwide, impacting work, leisure, shopping, and communication. However, its true potential can only be unlocked if both men and women are adequately represented. Currently, women account for only 12% of AI researchers and 6% of software developers, resulting in pervasive gender stereotypes and biases. This male-dominated landscape perpetuates a cycle of discrimination, as fewer women in AI lead to biased data. To ensure science and technology benefit everyone, we must actively include women's perspectives in AI development.

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ConfirmTkt Social Media

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BOSCH Dishwasher

THE CHALLENGE How do we create a need for a Dishwasher? WE REDEFINE THE TERM CLEAN

Make people question if just clean is enough or is it time to move towards safe clean? CLOSE THE GAP

Bosch Dishwasher assures clean and hygienic dishes which handwashing can never do.

THE IDEA: #SafeIsTheNewClean

THE REAL "HANDMADE" ART EXHIBITION Dishes from various households are taken as the "Art" to be displayed. An art exhibition is done by Bosch that will display the various kinds of bacteria on dishes from a microscopic lens.

This will make people to realize how dirty the dishes still are even when they are handwashed tying into the big Idea of #SafeIsTheNewClean

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Brief: Create awareness about Khul Ke as being the new go-to-app to express oneself freely and have meaningful conversations. Insight: The current social media networking space is highly cluttered and chaotic most often than not promoting a toxic culture of engagement with no real freedom of speech or a gross misuse of the said freedom.

Khul Ke aims to break through the negative conversations and trolling by creating a safe space for netizens to come together and partake in meaningful conversations driven by the essence of purpose and positivity. Hence the expression BaateinJoBadleDuniya

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Instagram Love Runs Deep Case Video.  The first ever Instagram business marketing campaign for brands and the advertising industry. 

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It has taken a lockdown, caused by a pandemic, to clear all “doubts” around a dishwasher in an Indian Kitchen. 

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A different kind of entry for Cannes

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Cookie Cake- Aagey Badho.

Kids have been eating the same boring snack all their life. Be it a cookie or a slice cake. With Pillsbury known for its innovative products such as cookie cake, wanted kids to try out something new, different. The film shows how it’s time to move on from your same boring everyday snack to something far cooler and tastier. 

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CLEAR ANTI-DANDRUFF SHAMPOO CAMPAIGN.  “Baar Baar Dekho. We are dandruff-proof”

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JOHN DEERE.

SORRY! EVEN OUR EXHIBITS HAVE BEEN SOLD OUT.

At the EIMA exhibition, where John Deere will have its stall set up, there will be no tractors displayed. It will simply be an empty stall with a helpdesk. The message on the banner will read: Sorry! Even our exhibits have been sold out. But nonetheless, you can always book our tractors at the helpdesk. We are trying our level best to open by noon. This idea will create immense eyeballs for John Deere. Mostly because at the exhibition, every other competitor will  display their tractors. But John Deere will go ahead and be different than the rest. Being the leaders in the world, they are so good that they have even sold their exhibits. Post 1:00 pm the same day, John Deere will showcase their tractors to the people.

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Clinic Plus Long and Strong Shampoo.

English Translation- 

Mother’s VO: She has grown up so fast that she is already going for summer camp. Should i stop her from going or let her go and grow in the world. Always let her grow. But only on one condition- her hair should be strong.  Strong Hair. Strong Relationship.