rjwinstone

[rjwinstone]

Watch "WSM AFL GRAND FINAL 2020 GIVEAWAY" on YouTube

3 EASY STEPS TO ENTER:

1. Pick the winner and margin of the 2020 AFL Grand Final (leave your prediction in the YOUTUBE comments section of this video)

2. Subscribe to WSM's YOUTUBE channel. You can hit the link below to subscribe.

3. Share this post

Week 11:

We have now reached the end of semester 2 at Holmesglen. In what has been a challenging period of online learning as the normal procedure this semester.

I thought it would be a no brainer to test what I've learnt during my social media classes with Sam Duncan and put it to the test.

My love and passion for AFL football goes all the way back to 1993 when I first started the mighty Richmond Football Club.

In celebration of the Tigers making there third grand final in four seasons. I've decided to put my passion and learnings to the test on my own social media platform Winstone Sports Media.

The media campaign I've produced is simple and relevant to the biggest sporting week on the Victorian sporting calendar.

Especially due to the restrictions we've all faced as a community this year.

To try and grow my WSM brand and get more subscribers on YouTube.

WSM announced a AFL Grand Final giveway by following 3 simple steps.

3 EASY STEPS TO ENTER:

1. Pick the winner and margin of the 2020 AFL Grand Final (leave your prediction in the YOUTUBE comments section of this video)

2. Subscribe to WSM's YOUTUBE channel. You can hit the link below to subscribe.

3. Share this post

The lucky winner of this giveaway will receive a 2021 AFL club guernsey. WSM T-Shirt and hat plus a 6 pack of the winners choice.

My aim for the media campaign is to grow WSM's subscribership from 76 to 200 over a 4 day period.

So it will be interesting to see if the media campaign can achieve the goals set out.

[rjwinstone]

Watch "Rob Sits Down with Sydney Swans Premiership Player Alex Johnson" on YouTube

[rjwinstone]

https://www.thefirstserve.com.au/blog/romios-rising-through-the-ranks

[rjwinstone]

Here’s a show for you… DAREBIN FALCONS 2020 INTERVIEW episode of LIQUORICE ALL SPORTS

[rjwinstone]

Here’s a show for you… John 'Sammy' Newman talking Melbourne lockdown and a dash of AFL Footy episode of LIQUORICE ALL SPORTS

[rjwinstone]

Here’s a show for you… Mike Brady 2020 Interview episode of LIQUORICE ALL SPORTS

[rjwinstone]

Watch "MIKE BRADY INTERVIEW" on YouTube

[rjwinstone]

Watch "US Open 2020 Preview With Brett Phillips - LAS EP #1" on YouTube

Thanks to Brett Phillips for joining me on my podcast 'LIQUORICE ALL SPORTS'. We previewed the upcoming US OPEN 2020.

Brett Phillips has an amazing knowledge of tennis and gave some insightful views on the upcoming US OPEN and Tennis in general.

If you enjoyed the content, please subscribe to my YouTube channel at Winstone Sports Media.

#thefirstserve #winstonesportsmedia #tennislove #usopen #tenniscourt #tennismedia

[rjwinstone]

WEEK 2 - TUTORIAL ACTIVITY

1.) During the first Victorian lockdown back on April 9th, the Northern FNL started a twitter campaign #sportingtrickshot to engage people in the NFNL community to send a trick shot of themselves in isolation. This was an extremely popular media campaign which had several people sending using there initiative and imagination to come up with unique trick shots.

2.) The media campaign engaged the northern sporting community by engaging many juniors and senior participants to get inventive with filming and ideas on how to produce some very clever isolation trick-shot moments. There was no incentive as far as a prize or reward. The focus was fun and getting families to engage in the sporting community via social media.

3.) Engagement was the key element of this media campaign. The fact that both juniors, seniors and the sporting community were affected greatly was the key reason to get this media campaign underway. 

4.) It was all about the content in this media campaign. The campaign allowed participants to be unique, individual, creative and most importantly having fun to create the best footage of them having all sorts of miraculous shots over a wide range of sports.

5.) Just waiting for the final metrics from media manager Samuel Zito

[rjwinstone]

https://m.facebook.com/story.php?story_fbid=2221124158198512&id=1584703705173897

1.) The sports industry and their products are unique because each sporting club or league has a niesh product that fans want to engage in so that they feel apart of something. For example, I'm a mad Richmond supporter so I choose to be signed up to most of the official and unofficial social media platforms to find out any breaking news or information. Also to engage with fellow like minded supporters who might have a slightly different view or way of seeing the game.

2.) It's important to engage fans through social media because without the fans and supporters ultimately there is no club. In 2020 AFL clubs are doing this extremely well by getting the players to take over the clubs official socials and engage with fans by simply just being themselves. This works really well in the current season because of the hub situation. Fans are glued to their phones, laptops, computers and tablets more than ever because of the Victorian state government lockdown, this is the perfect opportunity for clubs to show initiative and get creative.

3.) At the top of the screen, I've posted a lovely example of how both clubs and a charity or organisation can both work together to create a really positive message. In this example RSEA Safety Australia with Maddie Riewoldts Vision worked together with a fun challenge between two of the AFL's modern day greats Nick Riewoldt and Jonathan Brown. The short 55 second video was fun, engaging and raised AUD $10.000 in the process towards Maddies Vision. This acheived 3 things fan engagement, entertainment and good publicity for the charity, company and you could argue 3 AFL clubs Brisbane, Richmond and St.Kilda.

4.) More than ever the quality of content v the cost to the consumer is paramount. Consumers are happy to allocate a percentage of their weekly, fortnightly and monthly wages to something that is budgeted in to an entertainment cost to the consumer. Personally I'm signed up to many media platforms that add fufillment in to my life I'll now explain a few examples of this in question 5.

5.) The social penetration theory is such a broad and interesting subject. In my day to day media engagements, I'm personally signed up to various media platforms which is a monetary commitment. Spotify, YouTube, creative cloud and vimeo are media platforms I use in my day to day life.

[rjwinstone]

SOCIAL MEDIA BLOG - WEEK 1 - REVIEW

I’ve had 24 hours to reflect on our first episode of ‘TIIGER TALK PODCAST’ and for our first episode I was pleased with our effort. The live stream which kicked off at 6.30pm Tuesday night had just over 300 people view the 30 minute stream with 9 people giving the post a reaction. I was pleased with the overall cohesion on air between myself and Jono. We had some fun segments on the show, my favourite was ‘PEAK 2020′ which was a segment about the worst performed coaches, teams and players so far this season. Talking about the form off both teams was imformative to the viewers and was relevant as the show was designed to lead right in to the first bounce. In the coming weeks I just want to improve each week and hopefully build a following which will encourage us to continue the podcast into season 2021. 

[rjwinstone]

Today is an exciting day for myself on a personal level as I’m launching my own podcast on WSM (WINSTONE SPORTS MEDIA) socials. The project will run for the remainder of the Richmond Tigers 2020 AFL season. I’ll be working in partnership with Jono Venn a fellow Richmond supporter and aspiring media professional who is carving out a career in the industry.

The 30 minute podcast will be on WSM’s Facebook live page at 6.30pm in the lead up to the huge top 8 clash between the Brisbane Lions and Richmond Tigers. Who will come out on top in this ‘KINGS OF THE JUNGLE’ clash.

I’m constantly learning all the time and feel to be successful in the media game you need to always be coming up fresh ideas and never rest on your laurels.

The aim of this project is to see how much of a following we can attract through social media numbers, ie - clicks, page visits, average number’s of viewers and so on. This will give us an indication of whether or not to continue the page for the 2021 season.

If we can be successful with this project, I can see many ways in which we could potentially build a following on other social media platforms and eventually monetise it through marketing and sponsorships.

All ideas in the media world need to be trialled on a smaller platform first to see if it has the ability to flourish on a higher scale. Its going to be exciting, fun and most importantly professional to see if we can build something from the ground up.

I’m looking forward to the challenge, bring it on.

[rjwinstone]

WEEK 1 - BLOG - THE TIGER TALK PODCAST LAUNCH

Today is an exciting day for myself on a personal level as I’m launching my own podcast on WSM (WINSTONE SPORTS MEDIA) socials. The project will run for the remainder of the Richmond Tigers 2020 AFL season. I’ll be working in partnership with Jono Venn a fellow Richmond supporter and aspiring media professional who is carving out a career in the industry. 

The 30 minute podcast will be on WSM’s Facebook live page at 6.30pm in the lead up to the huge top 8 clash between the Brisbane Lions and Richmond Tigers. Who will come out on top in this ‘KINGS OF THE JUNGLE’ clash. 

I’m constantly learning all the time and feel to be successful in the media game you need to always be coming up fresh ideas and never rest on your laurels. 

The aim of this project is to see how much of a following we can attract through social media numbers, ie - clicks, page visits, average number’s of viewers and so on. This will give us an indication of whether or not to continue the page for the 2021 season. 

If we can be successful with this project, I can see many ways in which we could potentially build a following on other social media platforms and eventually monetise it through marketing and sponsorships. 

All ideas in the media world need to be trialled on a smaller platform first to see if it has the ability to flourish on a higher scale. It will be exciting, fun and most importantly professional to see if we can build something from the ground up.

I’m looking forward to the challenge, bring it on.