ryancardcollector

[ryancardcollector]

Creative Advertising Exercise

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[ryancardcollector]

Customer Persona

My marketing persona for my company, Ryan’s Card Kingdom, is younger male adults who work in blue collar jobs.  They have the interest in my specialized product, sports cards, and the necessary funds to be able to purchase them.  When I interviewed some of my co-workers who are collectors and already buy on-line, they were very interested in me as a Canadian supplier of sports cards because all or almost all of the current suppliers are American.  This means the Canadian customer has to pay more for shipping, which often makes the special card they want simply too expensive. The use case for my customers is to add to their personal collections.  The buying cycle or process would be me providing cards to Canadian customers generating revenue for me to buy more card packs and then being able to provide even more options to my customers.

[ryancardcollector]

Local Competition

Greg Morris Cards (Been on eBay for 23 years with over 300,000 positive reviews in the last year alone)

Strengths: Has a huge inventory, Lots of positive feedback online (fast shipping, great prices, and very professional) 99.9% Positivity Rating on eBay

Weaknesses: Negative comments suggested the company should put more care into shipping, stating that they would prefer to go with a smaller company that takes pride in protecting its product. 

DC Sports Cards 87 (Been on eBay for 12 years with the most positive reviews in the card collecting category)

Strengths: 5.5 million items sold and 95k followers meaning they are well established with a solid customer base. Lightning fast delivery with very secured packaging. 99.8% Positivity Rating on eBay

Weaknesses: Quality of cards is not always as expected and/or as advertised  (description did not match delivered product).

Burbank SportsCards (Been on eBay for 20 years with the highest items sold 7.1 million)

Strengths: Clear shipping costs posted on their website. Strong social media following of over 50k followers. Very quick shipping. Customers were very impressed in the reviews. 99.6% Positivity Rating on eBay.

Weaknesses: Some complaints that the wrong card was sent or that it was a base card instead of an insert. Poor online customer service.

[ryancardcollector]

Message Board

[ryancardcollector]

Strengths & Weaknesses

For my business idea of buying and selling sports cards, my strength will be my knowledge of athletes in various sports especially football and hockey. I have a strong knowledge of young athletes (rookies) and projecting future value since I watch many games and follow many news sources of teams' fan bases. Another strength that I bring to my business is I have watched many collectors on youtube and know the right brands, boxes and cards to purchase. My last strength is my current inventory of sports cards that I have collected throughout my life. My first weakness is my lack of knowledge on the current market for certain cards, which will improve with more experience. My biggest obstacle will be finding the best platform to sell as I have only bought and never sold any cards before. Buying individual cards will also be a new experience for me as I have only bought packs. The practice of buying individual cards will be more of an investment rather than the gamble of hoping for a rare card in a box. Let me know if you have any cards or packs to sell. Thanks!!!