ryanrogershinks5012fd-blog
ryanrogershinks5012fd-blog
Ryan Rogers- Hinks - 5012FD Brand Stories
39 posts
Lonsdale
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FINAL DIGITAL OUTCOME PRESENTED ON PURPOSE CREATED LONSDALE INSTAGRAM ACCOUNT
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FINAL DIGITAL OUTCOME PRESENTED ON PURPOSE CREATED LONSDALE INSTAGRAM ACCOUNT
I decided to change the last GIF in order for it to blend in and contrast well with the other moving GIFS surrounding it and for it to narrate well with the story of a cross over with model imagery and architecture and sculpture imagery more successfully and more clear. The continuity of my Britishness colour scheme is also flowed throughout boldly.
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USING GRIDS ON PHOTOSHOP 
To divide flag up to act as the ‘starting’ image for GIFS on my digital outcome. This shows the continuity and an overall flow of aesthetic when on the Instagram page, and also highlights again, the Britishness of the brand.
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FINAL VISION FOR DIGITAL OUTCOME PRESENTED ON PURPOSE CREATED LONSDALE INSTAGRAM ACCOUNT
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FINAL VISION FOR DIGITAL OUTCOME SEQUENCING FOR INSTAGRAM POSTS
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FINAL DIGITAL CONCEPT OUTCOME CREATION 
Using Photoshop to create new layers of GIF on a timeline, ensuring there is inclusion of mixed media platforms, such as paint, mixed imagery of fashion product still life, model, illustration, sculpture and architecture, keeping a solid Britishness colour scheme of red, white and blue and adding subtle text, such as letter press printing key words and the Lonsdale logo. The use of my motto 'Wear Your Gloves With Pride' is also carried out throughout.
This sticks with my intended content based and written within my sketchbooks too.
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FINAL PRINT OUTCOME LOOK BOOK VIDEO
Filmed using a Copy Stand.
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EDITING PRINT OUTCOME TO BE USED FOR DIGITAL OUTCOME USING PREMIER PRO - ‘FLIP BOOK’ STYLE
I also used this programme to rotate the video content to the correct degrees I needed so the video was the right way round.
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PHOTOGRAPHING HANDMADE BOOK PRINT OUTCOME USING COPY STAND
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CREATING DIGITAL OUTCOME IMAGERY CONTENT 
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HANDMADE BOOK CREATION - FINAL PRINT OUTCOME SEQUENCING AND ARRANGEMENT
Using model shoot imagery, still life shoot imagery,  architecture and sculpture imagery, printed on different paper styles such as acetate and varied cardstock, stitching and Illustration. To be presented on a clipboard, a reflection of Boxing training in store for each customer to use pages to find the products, specifically the brands best selling that they want to purchase and to be informed of the heritage brand story of Lonsdale. A continuing colour scheme of subtle colours are used with the injection of blue and red, highlighting the Britishness I want to portray visually, which also ties in with my digital outcome visions to show Lonsdale in a bolder stance with continuation of ‘glitching’ through GIFs and moving image, as well as still images and text/logos.
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LOGO ‘HACK’ - ROUGH CONCEPT
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LOGO ‘HACK’ USING LION LONSDALE VISUAL AND ARCHITECTURE ‘GLITCH’
Used as profile image to set up Instagram feed for my digital outcomes. The slogan of ‘Wear Your Gloves With Pride’ has been used in order to tell the narrative of my story - Lonsdale creating the first pair and establishing Boxing gloves for Boxing as a sport after the deaths of boxers in bare knuckle fights.
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IMAGE EDITING ON PHOTOSHOP
Creating ‘strip’ effects of sculptures and architecture visuals overlaid on shoot images using the lasso tool and pen tool. 
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STOP MOTION ANIMATION CREATING PROCESS USING COPY STAND
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LONSDALE STOP MOTION ANIMATION VIDEO
I wanted the filming visual to appear somewhat vintage and worn, including the choppy editing and staggered movement of images. The use of a muted colour scheme links well to my heritage and post 2017 aesthetic, such as interesting edits and overlays of imagery that I want to create both through my digital and print outcomes. The use of Britishness will be and is key throughout these compositions, and the narrative of Lonsdale creating the first set of Boxing gloves for the sport is vivid and clear through this Stop Motion Animation.
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SEQUENCING STOP MOTION VIDEO CREATION USING PREMIER PRO
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