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Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.[2][3] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,[4] and as people increasingly use digital devices instead of visiting physical shops,[5][6] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] The extension to non-Internet channels differentiates digital marketing from online advertising.[8]

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The 4 Most Powerful Online Marketing Tools by Wix

01.Email Marketing

According to a marketing research study, by 2020 nearly half of the worldwide population will be using emails. So, if you thought email marketing was dead, think again. Sending emails to your customers is one of the most effective (and free) ways to stay in touch with them.

The Ascend Email Marketing tool by Wix makes this possible. From ready-made templates to fully customizable options, you can choose how much effort and personal style you want to put into your messages. Either way, with this solution your content will look beautiful and is sure to impress your customers.

02. Marketing Integrations

One thing every wise marketer knows to include in their strategy is the ability to measure success. Although analytics isn’t the most creative aspect of your marketing plan, it’s by far one of the most important pieces. Tools like Google Analytics and Facebook Pixel, among many others, are great ways to gain crucial insights about your website visitors’ behavior.

With specific instruments, such as Wix marketing integrations, you can see visitors’ browsing habits, purchases and more. This allows you to be able to target shoppers for campaigns and track the overall success of your marketing efforts to know what worked for you and what didn’t.

03. Social Posts

A marketing strategy is not whole without a social media presence. So if you’re unfamiliar with the most popular channels, take a moment to review this social media guide. Being active on these platforms involves posting regularly and consistently. A good place to start with this is by creating a social media calendar.

While creating content and filling up your calendar may seem like a hefty task, luckily there’s a social sharing tool that will help you to easily make posts that perfectly represent your brand’s look and feel. Ascend Social Posts by Wix allows you to showcase a product, promote a sale, design an inspiring quote, or create other interesting content on social media in the simplest way possible.

If you’re a Wix user, you can take advantage of this tool immediately from within your user dashboard under Ascend’s ‘Marketing Tools.’ Start from scratch or make one of the many themed templates your own by adding in images, designs, fonts, stickers and more. Finish off your striking creations by sharing them directly onto your Facebook or Instagram profile. Or you can download the file and use it later.

04. Video Maker

Did you know that video content can contribute to a 157% increase in organic traffic for your website? This and many other video marketing statistics prove why your business should hop aboard this digital marketing trend. You might think that creating videos requires time, effort, and specific skills. In actual fact, if you can spare a few minutes, it’s possible to just upload the content you want to include into one nifty tool and let it take care of the entire creation process for you. That’s exactly what Ascend Video Maker by Wix is all about.

The video maker is another feature available within your user dashboard under Ascend’s ‘Marketing Tools.’ With it, you can create a promotional video for your business, announce a sale, or tell an inspirational story by adding in your content, design and music. If you don’t have much in-house content to work with, utilize the free visuals, templates and sounds already obtainable within the product. In less than a minute your video will be generated and ready to upload to your website, social platforms, or saved for later.

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3. STUPIDLY EASY WAYS TO INCREASE YOUR ONLINE SALES (2021)

*Include maximum payment methods:

This is an easy way to boost sales, especially if you have more traffic on mobile websites. So make it easier for the audience, give them as

 many payment options as possible. Not everyone uses the same kind of payment methods. Therefore include maximum methods especially the ones that are popularly trending.

*Remove sliders from your Website:

If you want to increase sales then get rid of those image sliders on your website.

They surely help in displaying the big product range. But the studies have shown that it puts off customers and makes them leave the website. Instead focus on above the fold space that helps in promoting your single most important message.

They surely help in displaying the big product range. But the studies have shown that it puts off customers and makes them leave the website. Instead focus on above the fold space that helps in promoting your single most important message.

*Money-Back Guarantee:

Money-back guarantee helps your brand gain the competitive edge in crowded industries. Sometimes there are perceived risks while making a purchase like if the product is not likeable or if it doesn’t work, etc.

Giving money back guarantee helps in overcoming such fears and lets a buyer make a purchase.