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How to Build Your Thought Leadership Content Strategy for Social Media

Create a thought leadership content strategy that consistently gives value and puts your brand top-of-mind within your audience.

The post How to Build Your Thought Leadership Content Strategy for Social Media appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/professional-branding/how-to-build-your-thought-leadership-content-strategy-for-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-your-thought-leadership-content-strategy-for-social-media source https://lexitonmedia.tumblr.com/post/650839780399136768

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5 Creative Tips To Make Your Brand Stand Out

What will make your brand unforgettable? Is it great products, or stellar service? A great social media presence? All of that, yes, but more.

The post 5 Creative Tips To Make Your Brand Stand Out appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/communication-for-businesses/5-creative-tips-to-make-your-brand-stand-out/?utm_source=rss&utm_medium=rss&utm_campaign=5-creative-tips-to-make-your-brand-stand-out source https://lexitonmedia.tumblr.com/post/644018578467782656

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Ask Lexiton: How can I Drive website traffic through social media?

If you need a reason to drive website traffic through social media, then think about this: what point is there for creating great content if people aren’t going to read it? The aim of great content is shareability. For brands looking to build thought leadership status and establish as an authority, using social media to …

Ask Lexiton: How can I Drive website traffic through social media? Read More »

The post Ask Lexiton: How can I Drive website traffic through social media? appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/marketing-for-businesses/ask-lexiton-how-brands-can-drive-website-traffic-through-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=ask-lexiton-how-brands-can-drive-website-traffic-through-social-media source https://lexitonmedia.tumblr.com/post/642923863288823808

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15 Content Strategy FAQs From #ConversationswithLexiton

Last week, we held a value-packed IG Live session with Brand and Comms professional Deoye Falade. These content strategy FAQs are the major points we discussed on the session.

The post 15 Content Strategy FAQs From #ConversationswithLexiton appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/marketing-for-businesses/content-strategy-faqs-conversations-with-lexiton/?utm_source=rss&utm_medium=rss&utm_campaign=content-strategy-faqs-conversations-with-lexiton source https://lexitonmedia.tumblr.com/post/642274585447940096

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5 Marketing Trends To Look Out For in 2021

These marketing trends for 2021 took hold in the very unpredictable 2020, and have continued to grow in focus.

The post 5 Marketing Trends To Look Out For in 2021 appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/business/5-marketing-trends-for-2021/?utm_source=rss&utm_medium=rss&utm_campaign=5-marketing-trends-for-2021 source https://lexitonmedia.tumblr.com/post/639564235541741568

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How Your Brand Intersects With Your Career

Your personal brand sets you apart from every other person in your industry doing the same work as you.

The post How Your Brand Intersects With Your Career appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/professional-branding/personal-branding-for-career-success/?utm_source=rss&utm_medium=rss&utm_campaign=personal-branding-for-career-success source https://lexitonmedia.tumblr.com/post/634328573372760064

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#EndSARS: How To Respond To Social Injustice Issues As A Brand

If you’re considering apathy, you should be convinced that it is important for your brand to respond to social injustice.

The post #EndSARS: How To Respond To Social Injustice Issues As A Brand appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/communication-for-businesses/endsars-how-to-respond-to-social-issues-as-a-brand/?utm_source=rss&utm_medium=rss&utm_campaign=endsars-how-to-respond-to-social-issues-as-a-brand source https://lexitonmedia.tumblr.com/post/632135271322927104

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5 Quick Ideas for Businesses Looking to Gain New Clients

With these ideas, you increase your chances to get new customers for your business.

The post 5 Quick Ideas for Businesses Looking to Gain New Clients appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/business/5-quick-ideas-for-businesses-looking-to-gain-new-clients/?utm_source=rss&utm_medium=rss&utm_campaign=5-quick-ideas-for-businesses-looking-to-gain-new-clients source https://lexitonmedia.tumblr.com/post/631395407842377729

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5 Social Media Platforms Your Business Should Be Using

It’s been proven over and over again with every success story that social media is where the money and the audience is.

The post 5 Social Media Platforms Your Business Should Be Using appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/business/5-social-media-platforms-your-business-should-be-using/?utm_source=rss&utm_medium=rss&utm_campaign=5-social-media-platforms-your-business-should-be-using source https://lexitonmedia.tumblr.com/post/628960618830004224

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The Pros and Cons of Traditional and Online Media for Businesses

Smart businesses combine traditional and online media and tweak these strategies.

The post The Pros and Cons of Traditional and Online Media for Businesses appeared first on Lexiton Media.

source https://lexitonmedia.com/blog/business/the-pros-and-cons-of-traditional-and-online-media-for-businesses/?utm_source=rss&utm_medium=rss&utm_campaign=the-pros-and-cons-of-traditional-and-online-media-for-businesses source https://lexitonmedia.tumblr.com/post/625706661518213120

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9 Ways To Optimize Your Executive Public Speaking Skills

There are essential soft skills that successful people – think marketers, salesmen, entertainers, sportspeople, and executives – must possess, and public speaking is at the top of that list. Public speaking skills stand out when compared to other skills like critical thinking, creativity, collaboration, productivity, persuasion, and emotional intelligence because it is an outlet for every other skill.

A lot of newly designated leaders are understandably naive about their public speaking skills, especially if their previous roles were not public-facing. They soon find out that being a great public speaker is more than being bold enough to speak at events. It encompasses a powerful and empathetic delivery, active communication, and being a good listener.

As the face and voice of the company, executives should not just to be vocal, but articulate in delivering written and spoken information.

Top CEOs like Bill Gates, Steve Jobs, Tony Elumelu, Jack Ma, Elon Musk, and even Mark Zuckerberg who are self-proclaimed introverts have had to step up their public speaking game in order to connect with the audience for their products or brands.

No one expects you to become the next Martin Luther King or Barack Obama, but you should be able to speak confidently and eloquently enough to communicate, selling not just yourself but also your brand.

To improve from awkward & hurried presentations to impeccable delivery and a professional finish, you need to avoid the following mistakes:

1. Reading pre-written speeches word for word

In this fast-paced, technology-driven world, no one wants to listen to a pre-recorded speech. Boring speeches are distracting in themselves; people’s attention will wander when they’re not actively interested in what you’re saying.

Instead, read through the pre-written speech beforehand, familiarizing yourself with the most salient points. That way, your speech is organic and comes from your own understanding of the subject matter. Practice it out loud, if possible to someone who can spot any loopholes, errors, and blunders that could potentially ruin your speech.

2. Too much attention to statistics

  Graphs, charts, dates and raw data are important, but they have no impact when their meaning is lost to your audience.

Instead, present numbers in condensed, simple terms so your audience can immediately relate to. Simplify but avoid over-simplification: avoid vague terms and heavy words.

3. Excessive stiffness and lack of enthusiasm

There’s a perception that people in positions of power are unapproachable and strict, but this persona creates an automatic barrier within the audience.

Research the audience and tailor your speech to them, whether it’s a big meeting with investors or a brief with your team. Your message should be aligned with your ideologies and personal passion. People can sense that you’re truly invested in what you’re speaking about.

These tips will sharpen your public speaking skills:

1. Aim to inspire and educate

As a successful person, you are a role model and an inspiration to many. when you speak in public, whether you’re speaking on your achievements or try to pass a message, tailor your speech to inspire people and educate them on what the journey to the top looks like.

2. Don’t aim for perfection

You don’t need to give a perfect speech every time. When there are blunders (and there will be), trackback, correct yourself, and accept the mistake graciously and with humour.

3. Use bullet points

Bullet points help to break down the order and delivery of speeches. It allows for a gradual progression of ideas which helps with fluency and coherence and helps you to really explore your subject matter so every point is carefully tailored.

4. Tell stories

Stories will always capture the attention of the audience. They are a powerful tool for beginning speeches or regaining the audience’s attention if you feel them drifting off. Break them down with jokes and anecdotes, and they will pay rapt attention to you.

5. Stay away from filler words

Avoid using words like err, basically, literally, and other redundant words that make you sound unsure of what you are saying. You should project confidence.

These tips are not exactly “one size fits all” and should be adapted based on your strengths, weaknesses, and imperfections. With the key elements of this article and with practice, you are on your way to becoming a worthy public-facing executive for your organization.

Join our growing community of upwardly mobile business professionals. Connect with us on LinkedIn, Instagram, and Twitter to join the conversation!

The post 9 Ways To Optimize Your Executive Public Speaking Skills appeared first on Lexiton Media.

source https://lexitonmedia.com/lexiton-blog/communication-for-ceos/9-ways-to-optimize-your-executive-public-speaking-skills/?utm_source=rss&utm_medium=rss&utm_campaign=9-ways-to-optimize-your-executive-public-speaking-skills source https://lexitonmedia.tumblr.com/post/624094803375931392

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The Role of Digital Strategy vs. Digital Transformation in Business

With the advent of internet marketing, large scale technological adaptations have become a bedrock of business processes. The cloud, analytics software, artificial intelligence, internet of things and e-commerce are constantly evolving digital transformation for continued business growth.

Lots of companies see tech solutions as a trend because of the sensational digital rush of social media. However, what many of these companies and start-ups don’t realize is that digital evolution does not automatically translate to success. That’s why having a deeper understanding is needed before any form of digital adaptation.

Defining Digital Strategy vs Digital Transformation

A lot of people use these terms interchangeably but they are very different. 

Digital strategy uses tech solutions to achieve a business objective(s) by creating new products or tweaking and reinventing the current processes. 

Digital transformation, on the other hand, focuses on technological changes in three dominant areas in businesses: the customer experience, operations, and business models. 

Similarities 

They both involve the adaptation of technology.

They both aim to improve the quality of business. 

Differences

Digital strategies are model-oriented, while transformation factors in the model, the operational processes, and user/customer experience.

Digital strategies support existing products and services with technology to improve customer satisfaction. However, transformation reinvents the business from the foundation. It involves technology solutions, higher standards of service, improved methods, and more effective tools. It encompasses the entire business process and could even tie in corporate culture.

Executing a digital strategy is usually a continuous short and medium-term process. Digital transformation is a long term process involving trial and error, and success is not guaranteed: companies like GE, Ford, and P&G famously failed at it. 

TLDR:

The world is leaning more and more towards tech solutions, and companies are racing to book seats on the frontline.

In the coming months, a lot of companies may end up bankrupt but others will thrive because they were either quick at adaptation or their foundations were always solid and evolved with time. 

To reserve a seat at the table, a company needs to actively be in touch with the latest trends in the digital world and be willing to adopt strategies for the growth of their business.  It’s not a stretch to say that digital strategy is an integral part of any organisation’s digital transformation plan.

Do you have any questions about how to keep your business relevant and develop digital products for growth? Contact us for quick tips on what you can do better: we want to see you win!

We’re social! Join our community of vibrant business professionals on LinkedIn, Instagram and Twitter.

The post The Role of Digital Strategy vs. Digital Transformation in Business appeared first on Lexiton Media.

source https://lexitonmedia.com/lexiton-blog/digital-transformation/the-role-of-digital-strategy-vs-digital-transformation-in-business/?utm_source=rss&utm_medium=rss&utm_campaign=the-role-of-digital-strategy-vs-digital-transformation-in-business source https://lexitonmedia.tumblr.com/post/622388547077455872

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How CEOs Can Grow An Impactful Personal Brand

Corporate branding is not one dimensional. It cuts across all aspects of business: the products, name, design, company website, brand colours and the key unifying element, the CEO. 

Why is CEO branding important? 

According to the Burson-Marsteller Report, The CEO is responsible for 48% of a company’s reputation.

That’s a big part of an organisation’s success to leave to chance.

The CEO carries the identity of the company. They stand as a representation of its policies, values and objectives. Search engines usually display the CEO’s information with the company’s. Knowing this has prompted the need for a personal brand, but a brand is more than an initiative to be well known. 

It’s important for a CEO personal brand to also be impactful, and here’s how:

1. Capitalize On Social Media

In this digital age, perception is everything and not having a digital presence is a big minus. As a leader and executive, it leaves your reputation open to passive impressions by people who might not even know you well enough. 

Social media platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn are very essential in boosting a personal and professional brand, however, you don’t have to put all your details on social media. Whatever you share has to fit your audience. As you become more intentional about your brand, you can delete old social media posts that may not fit.

2. Optimise Your LinkedIn Profile

Optimise the impact of your LinkedIn profile with a current professional picture, your job and education portfolio, and projects. LinkedIn connects you to potential investors, business partners, competitors and customers. People will assess the quality of your company from the content you post.

3. Be Associated with Value

Offer value with webinars, ebooks, training, public speaking and with mentorship and philanthropy. This not only impacts the real world, but also builds goodwill for your brand and yourself. Philanthropy can create an avenue for engagement as people and businesses are more willing to associate with your brand, while mentorship leaves behind your legacy of excellence in others. 

Our client, the CEO of African Alliance Insurance Funmi Omo has built a strong and credible brand by creating value. Her philanthropic work uplifts her profile as well as that of her organisation.

4. Find Your Unique Brand Statement

A well-defined vision will define your perception as a professional and aligns your ideologies with your company’s. Some good examples are Steve Jobs with Apple, Bill Gates with Microsoft, Elon Musk with Tesla etc. 

To be able to pull this off, you have to capitalise on having a distinct personality. However, it is not a compulsory requirement so far as you find your unique angle and make that yous brand statement.

5. Refine Your Interactive Skills

It’s important to know the basic skills needed for public communication. Your delivery, attitude, body language, and the presentation should be above reproach, even when you have a good image. Leaving a great impression reinforces your position as an expert.

Our CEO Communications and Reputation Management product maps out a well-rounded social media strategy to project a strong image for busy executives who may not have the time to build their social presence themselves. 

Reach out to us if you are ready to begin this journey of building a Social CEO presence for your executives.

Come join the conversation on our social media: we’re on LinkedIn, Instagram and Twitter.

The post How CEOs Can Grow An Impactful Personal Brand appeared first on Lexiton Media.

source https://lexitonmedia.com/lexiton-blog/communication-for-ceos/how-ceos-can-grow-an-impactful-personal-brand/?utm_source=rss&utm_medium=rss&utm_campaign=how-ceos-can-grow-an-impactful-personal-brand source https://lexitonmedia.tumblr.com/post/621463706151305216