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2. Out-of-Home Viewing Boosts ESPN's Ratings Outlook (US)

ESPN's out-of-home audience continues to give the network a not-insignificant ratings boost, as viewing in bars, restaurants, gyms, hotels and other public venues over the last several months have added millions of heretofore unaccounted-for deliveries.

http://adage.com/article/media/espn-top-10-out-home-tv-ratings-nielsen/308374/

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1. Viewability Matters, But Likeability Matters Even More in Online Video (US)

Ad viewability matters when it comes to generating sales with online video, but not as much as whether the ad is likable. That's according to a study of Kellogg Co. brands by Nielsen Catalina Solutions to be presented Tuesday at the Advertising Research Foundation annual conference -- and it's news that may warm the hearts of creatives.

http://adage.com/article/digital/viewability-matters-b/308351/

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Can Big Digital Players Meet P&G's Measurement Deadline? It's Far From Certain

Getting into "walled gardens" isn't easy. And that increases the odds Procter & Gamble Co. will have to make good on its threat to stop spending money on digital platforms that don't get industry-standard audience measurement by year end.P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council -- something Chief Brand Officer Marc Pritchard has been talking about at least privately since last year and publicly since January.

http://adage.com/article/digital/big-digital-players-meet-p-g-s-deadline/308244/