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Paid Social Media & Email Increase Product Awareness

Paid Social Media & Email Increase Product Awareness

Product awareness and confidence in market demand is very important for this businesses end users. In order to increase product awareness and proof of concept I created a Facebook, Instagram, Twitter and Reddit social media campaign. Since we already had a large portion of our target market’s email we decided to their end usersto prove the toys were popular. I saw an organic viral post of one of…

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Google Analytics: For Power Users Review

Google Analytics: For Power Users Review

My Google Analytics Experience

Ted GQ’s Google Analytics for Power Users Certification

In this post I will reviewing the Google Analytics: For Power Users. This will allow me to reflect on my personal learning experience and give a objective review of its practically. Before, I begin through my first 3 months of being a digital marketing professional, and taking Google Analytics For Beginners &…

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Google Shopping Boosts Campaign Results

Google Shopping Boosts Campaign Results

I inherited 2 brands spending about $7,000 a month in Google Ads. Although the parent brand’s account was doing well, the child company struggled. The account had very high cost per click and cost per conversion. I saw a great opportunity for the latter to improve with Google Shopping Ads with proper optimization. After the feed was set up properly the Google Shopping campaign outperformed the…

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Case Study: YouTube Ad Increases Brand Awareness

Case Study: YouTube Ad Increases Brand Awareness

The brand I was working on had a problem of low brand awareness and traffic to a specific landing page. Since the brand was relativity new, I suggested that we create a brand awareness campaign. Then, we could remarket to these audiences that show interest in the brand nurturing those leads. Also, creating a paid YouTube campaign will bring targeted users to the Christmas landing page during the…

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Email Analytics Proves Success

Email Analytics Proves Success

Email was one of the major outbound marketing channels for this brand. The email list was large and mature with open and click through rates that satisfied industry benchmarks. However, there were issues determining if users were buying products on the email or at all! Through the use of email analytics tools such a Google Analytics and Data Studio,it was determined to be a successful medium.…

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Google Ads Audit Improves Performance

Google Ads Audit Improves Performance

Prior, to acquiring the Google Ads account from a third party agency, there were several struggles. These included, low conversions, click through rate (CTR), low quality traffic, and high cost per clicks (CPC). The agency did not quite understand that the company was business to business for small toy retailers. The search terms we were competing on were too consumer focused, leading to high…

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YouTube Ads for New Musicians: The Complete Guide

YouTube Ads for New Musicians: The Complete Guide

Why would you pay for YouTube Ads that’s so unauthentic!? Right? Wrong, your favorite musicians, paid for ads, that record label you want to sign to, will buy your ads, and after this article so will you too! Now strap in new musician, as I take you on a compete guide of YouTube Ads.

What This YouTube Ads Article Will Cover

The Need For Advertising

The Types Of YouTube Ads

What Kind Of…

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Google Tag Manager Course Summary

Google Tag Manager Course Summary

Are you a marketer that runs away whenever someone mentions coding (specifically JavaScript)? Don’t worry you’re not alone! Few comprehend the bottlenecks that could be avoided with minuscule knowledge of programming. I personally took the Google Tag Manager course for a more in depth understanding of eCommerce analytics, event tracking, and a holistic digital marketing approach. Not to mention,…

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Display Ads Remarketing Increases Revenue

Display Ads Remarketing Increases Revenue

The sales of this Google Ads account primarily was as result of it ‘Brand’ terms campaign. There was no remarketing or display campaigns ever ran on the account. I saw a great opportunity for growth use the vast amount of data from the website visitors. In participial those users who have added to cart but did not convert. This segment was targeted because it’s high drop off rate in the sale…

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Technical SEO Fixes Increase Organic Revenue

Technical SEO Fixes Increase Organic Revenue

When the new website was launched it soon became an issue that faceted navigation structure has caused millions duplicate URLs! Another issue was the pages were not considered mobile valid by Google. In order to fix these issues I implemented the URL parameter tool and consulted with the 3rd party development team to get this fixed. The result was 6.37 million duplicate URLs excluded and over…

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