sharinnaaa
sharinnaaa
Sharinna
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sharinnaaa · 3 years ago
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Textual Analysis - ADS (B01)
youtube
To produce a pleasant and lively setting, the video advertisement combines upbeat music, smiling faces, and sunny weather. The advertisement doesn't contain any sound effects. However, the lighting and imagery create effective representations of the character's moods. To highlight different perspectives of the scene, they drew it from several different angles. To illustrate what is happening, a variety of picture types spanning from close and far have been used. Amazingly, the advertisement was able to convey the emotions without the use of text.
HoYoLab and KFC collaborated on this concept. This information was made public online via a Tweet that featured a marketing image of the partnership with Diluc and Noelle as well as a KFC bucket bargain. In the advertisement, we see an illustration of the KFC owner promoting the glider and the chicken. Customers who purchase a bucket of Genshin Impact x KFC fried chicken will receive a code for a brand-new glider design incorporating KFC's trademark red and white colors. It's incredible how they were able to advertise both businesses in the same video. Marketing their brands is a partnership that benefits both parties. They share the space as well as the costs of advertising, including media and production. Instead of hiring people to cosplay as the characters, they opted to utilize images. Personally, I believe it is highly efficient, but some may find it "cheap." In the video's comments section, many seem to be more intrigued in the art depictions of "buff Paimon," "emotionless Aether," and "smiling Diluc," as well as the limited buckets and limited pins. This advertisement does not specifically mention the characteristics or attributes of the product, in contrast to informational advertisements It provides benefits based on perceived quality rather than the product quality . This message's objectives are to welcome newcomers to the Genshin community and to boost the KFC business.
This advertisement is great because it leaves a positive impression and entices viewers to check it out for themselves. The advertisement uses accurate camera angles and lighting settings. It stands out whenever the appropriate amount of humor is used.  Although I believe the concept is strong. Including more businesses, each with a different message and target audience in mind, even if there is only one company involved, advertising can be challenging. In addition, players in China were so eager to acquire the Noelle and Diluc crossover mementos as a result of the enormous audience on both organizations that the developers were forced to cancel the event due to long lineups and overcrowding.
youtube
The song features catchy music that the audience adored. It was also influenced by the Bible, a well-known Filipino folk song, and an animated movie. The commercial's audio and lighting matched the plot's vibe. Furthermore, the friendly ambiance of this film emphasizes the hardship and success. The advertisement shows a scene where farmers are using flashlights to tend to coffee plants in the dark. To present different perspectives of the scene, they shot it from various angles.
According to Gian Nealega, associate creative director at Dentsu Jayme Syfu. Nescafe is related to the big company known as NESTLÉ. Nescafe is a combination of the terms NESTLÉ, which means "miracle," and café, which means "coffee." The Nescafé logo is a red mug with the word "Nescafé" printed vertically on it. This shade highlights energy. Personally, I find it to be really efficient how one song was able to draw everyone in and relate all of their difficulties. The concept that Nescafé provided for the Babangon campaign was a logical extension of Nescafé's past campaigns that emphasized the bangon idea and indicated that we must advance. It compelled everyone to address the daily reality. Why do we get up each morning knowing that we will be faced with tedious tasks and problems? It encourages individuals to reflect on their life's purpose and raises issues about existence itself. Due to the possibility of a connection to their struggles, it enhances people's desire to purchase the product. These farms were created with dedication and passion by the farmers, and they wanted to showcase this to the world through this advertisement. It motivated people to want to improve their nations and communities. Nescafe Philippines has provided us with some of their most memorable catchphrases, such as "Para kanino ka bumabangon?," which undoubtedly had a significant impression on several Filipinos. The objective of the Nescafé PLAN project was to create an advertising campaign that highlights Nescafé's ongoing efforts to support local farmers in improving their yield and profit margins from coffee farming.
One uplifting line from the song is concealed; it surpasses the context of the coffee advertisement and takes greater significance during coronavirus outbreak. The theme of the material is to motivate and inspire us to have the strength to wake up for our loved ones, "At ang pagbangon natin ang gigising sa mundo." The majority of us have gotten more self-assured because to this media's inspirational impact. According to my Father, their product is delicious and flavorful. This is an effective strategy to carry out the advertisement.
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