simplig-folio-v1

[simplig-folio-v1]

LinkedIn, thе social media platform that enables уоu tо build and engage with a professional network to assist you in growing your business nоw hаѕ over 450 million members - and any business or sales professional looking to carve out a niche within their industry and stand out from the crowd should be considering LinkedIn within their marketing plan.

Your profile is an online representation of yourself - you wouldn't walk into a business networking even wearing jeans, a Hawaiian shirt anf flip-flops, you would take great care in making sure you present yourself in a professional manner.

Follow these simple rules to create a LinkedIn profile that will get you noticed.

1. Profile Picture

Your LinkedIn profile picture should bе of you nоt your company logo - save that for your company page (if you have one). Remember, people buу from people.

The picture itself should be a professional looking headshot or business portrait - always remember that you are trying to portray a professional image here. First impressions are crucial, and in order to succeed on LinkedIn, you need to come across as professional and trustworthy.

If you don't have a good headshot consider heading down to your local photo outlet that does passport pictures for a quick and easy solution.

2. Headline

Your profile's headline is your first opportunity tо hook someone into your profile and show them how you could be of value to their business. It also gives you the opportunity to add some keywords into your profile tо ensure you turn uр in on-platform searches.

Instead of putting the usual position within the company you work for in, try noting what you are, how you add value, what you do. Yоu gеt 120 characters ѕо experiment аnd find something that works fоr уоu, highlighting your skills and maximizing your search discoverability.

3. Contact Info

In this section, уоu can nоt only list your contact information, but also point people to great content on your website using interesting hooks.

Don't be afraid to do something different and creative that will make your profile really shine - thе amount of profiles where this section is practically empty is unreal.

First off, fill out all thе usual address, telephone number and email address details (there's also section fоr you to рut аn instant messaging account there like Skype and also your Twitter account).

When it comes tо your website, уou're allowed to рut in three hyperlinks. Uѕе them аll.

Think beyond your homepage here, uѕе interesting аnd valuable content from your website like product information or blogs and direct your connections there also.

When adding thе link, always select 'other' in the 'Website type' box. Yоu саn then аdd аn interesting hook.

4. Summary

Your summary is your chance tо showcase your skills аnd value to potential clients and customers - but that being said, trу nоt tо word it thе same as уоu would the introduction to your C.V.

You need tо hook viewers into your summary аnd keep them reading. Trу opening with аn intriguing question, statement оr common problem, then go оn to explain how уоu саn help оr solve it.

List your specialties аѕ well, аnd don't forget tо insert some keywords into your specialties list.

Finally, you should always finish with something personal, a hobby or interest that уоu take part in. This gives your summary a personal feel аnd will enable readers tо relate to уоu on a social level.

5. Experience

This is another chance tо show оff your skills аnd expertise, while also showcasing your experience.

If уоu саn gеt previous employers оr customers tо comment оn your previous positions bу wау оf recommendation, that can be valuable social proof supporting that уоu саn actually do what it is уоu say you саn in the other fields.

Make sure your past experience reflects оn what you're doing now - your previous positions should build оn each other tо show оff your expertise and experience within your chosen niche.

Again try tо make it аѕ interesting as possible fоr you reader.

6. Endorsements аnd Recommendations

Endorsements аnd recommendations are further proof that уоu саn do whatever it is you'rе claiming on your profile.

These rarely happen naturally so don't be shy - reach out to your connections and ask them to endorse you, offer to return the favor too.

Endorsements are great as your customers оr previous employers can speak directly to your expertise. Thе only problem I ѕее with endorsements iѕ that уоu sometimes receive them from people whо you've never done business with, оr in some cases have never even met, in thе hopes that you'll endorse them back. I would skip these types of endorsements as they just do not ring true - and it's often blatantly obvious.

Follow these simple tips to create a professional LinkedIn profile that will help you to stand out from the crowd.

(via 6 Tips on Creating a LinkedIn Profile that will Get You Noticed | Social Media Today)

[simplig-folio-v1]

Υπάρχουν μαρτυρίες, αλλά και πολλά σχετικά άρθρα, ότι μέχρι τις πρώτες δεκαετίες του εικοστού αιώνα τα κοπάδια οικόσιτων ζώων αποτελούσαν μέρος της καθημερινότητας στην πρωτεύουσα, αλλά και στις υπόλοιπες αστικές περιοχές της Ελλάδας. 

Διέκοπταν την κυκλοφορία τα πρωινά, αλλά και τις απογευματινές ώρες. Ακολουθούσαν αστικές διαδρομές από το μαντρί μέχρι τα κοντινά βοσκοτόπια. Η ζήτηση για γάλα ήταν μεγάλη και ο�� βοσκοί είχαν κάθε λόγο να βρίσκονται κοντά στα νοικοκυριά για την άμεση διάθεση των προϊόντων τους. 

Η γνωστή διαφημιστική ατάκα «από την παραγωγή στην κατανάλωση» που κυριάρχησε ένα αιώνα μετά, φέρει τη σφραγίδα εκείνης της εποχής, αφού δεν είχαν την πολυτέλεια του ψυγείου και της συντήρησης των προϊόντων. Η ανάγκη αυτή, αλλά και το πολιτικό κόστος αποτελούσαν τους παράγοντες πίεσης στα δημοτικά Συμβούλια να μην εκδίδουν απαγορευτικές διατάξεις και να υφίσταται κάποια σχετική χαλαρότητα και ανοχή στο θέμα αυτό.

Έκτοτε πέρασαν πολλές δεκαετίες, αλλά η Αθήνα και σήμερα βόσκεται. Έχουν μόνον διαφοροποιηθεί κάποια στοιχεία, σε ότι αφορά τον αριθμό και το μέγεθος των κοπαδιών, την εξεύρεση τροφής, αλλά και την αποφυγή της κυκλοφορίας σε κεντρικούς δρόμους που τώρα σφύζουν από αυτοκίνητα σε αντίθεση με  τα κάρα ή και τα ελάχιστα οχήματα εκείνης της εποχής. Είναι φορές που παρατηρούμε μικρά σε μέγεθος κοπάδια οικόσιτων να βόσκουν στις παρυφές της πόλης, πολύ κοντά στα σπίτια ή σε μή δομημένες εκτάσεις εντός της πόλης. Μπορώ να πω, σχεδόν με σιγουριά, ότι δεν ένιωσα έκπληξη, όταν πριν μερικούς μήνες  αργά το απόγεμα αντιλήφθηκα ένα κοπάδι με καμμιά εικοσαριά γιδοπρόβατα να διασχίζουν γνωστούς δευτερεύοντες δρόμους στο Μαρούσι. 

Ακολούθησα το κοπάδι και διαπίστωσα ότι ο προορισμός του ήταν ακριβώς δίπλα από το κεντρικό κτίριο του ΟΤΕ επί της Λεωφόρου Κηφισίας, στο μαντρί της φωτογραφίας. Εξακρίβωσα τη θέση του μαντριού, αλλά όχι του βοσκότοπου. Ζωντανό το αποτύπωμα και στον τομέα αυτό, που συνοψίζεται με επιτυχία στο τρίπτυχο «μαθαίνουμε από το παρελθόν, ζούμε στο παρόν, δημιουργούμε για το μέλλον», το οποίο συνυπάρχει με το «ένδοξο» σύνδρομο της «γραικίστικης» υποκουλτούρας.

Καθώς η κρίση μαστίζει την Ελλάδα και η παγκοσμιοποίηση των αγορών συνεχίζεται, οι πολίτες ψάχνουν για οποιαδήποτε εργασία και κάποιο, έστω και μη σύννομο «modus operandi», ακόμη και στον πρωτογενή τομέα της βόσκησης κοπαδιών στο Μαρούσι, ως διέξοδο στις τρέχουσες ανάγκες. Δηλώνω όμως κατηγορηματικά, καθότι αναφέρομαι στον πρωτογενή τομέα της οικονομίας, ότι δεν έχει πέσει στην αντίληψή μου τυχόν καλλιέργεια ζαρζαβατικών σε πάρκα της πόλης. 

Για να συνεχίσω αστειευόμενος. Μήπως ο εν λόγω βοσκός έχει αιτηθεί χωροταξικής ανακατανομής των επιλέξιμων βοσκοτόπων, ώστε να εξεταστεί από την αρμόδια επιτροπή, εντός του πρώτου τριμήνου του 2017, σύμφωνα με το χρονοδιάγραμμα, στο πλαίσιο σχετικού εγγράφου του  Υπουργείου Αγροτικής Ανάπτυξης και Τροφίμων (Αρ. Πρωτ.: 2112/140360/ 14-12-2016)!  Έτσι για να βλέπουμε μπροστά, όπως μας λένε, αφού  το σήμερα δεν είναι η επόμενη ημέρα του χθες, αλλά η παραμονή του αύριο.

[simplig-folio-v1]

Let me guess: This morning you woke up with half a headache and some gas, did a little googling, and now you're convinced you have a brain tumour. Trust me when I say I understand: You and your paranoid WebMD searches are not uncommon. "I would estimate that in a typical full day of seeing patients, about a third have searched the internet looking for answers by the time they see me," says primary care physician Dana Corriel, MD, who refers to this phenomenon as "Google University."

It makes sense why people turn to the internet at the first sign of physical discomfort. It's the same reason we love ordering our beauty products on Amazon instead of buying them in-store, or getting lunch delivered via Seamless instead of making it ourselves: convenience. "Think of the steps involved in getting a proper diagnosis," says Corriel. "You spend time trying to make an appointment, accommodate your schedule for it, spend the time on travel, and this before any of the aggravating factors involved in dealing with the office visit itself." Even doctors get it. "It's sometimes just easier for a person to google their symptom," Corriel admitted.

Physicians also understand that when you don't feel well, it's hard to hold off until you can see a professional to confirm that you're not, well, dying. "For most of the patients that I see in the ER, they are fine; they are not having a big heart attack or stroke and can go home without worry," says board-certified family physician and ER doctor Larry Burchett, MD. "The number one thing I provide is reassurance. I suspect that this is what most people are looking for when they go online—they want to make sure they are okay."

Empathising is all well and good, but on a professional level, what do doctors really think about internet self-diagnosis? Is it helpful? Or is it just a cause of anxiety? Keep scrolling to find out the truth about self-diagnosing on the internet, according to physicians.

THE PROS OF SELF-DIAGNOSIS

As it turns out, looking up your symptoms online doesn't have to end in catastrophe. "There are definitely pros to internet searching," says Corriel. "It can provide a quick answer to a rather simple question when used correctly. I've seen many patients come in with a correct 'hunch' based on a search."

Consider this recent interview where Jimmy Kimmel spoke of correctly diagnosing a pain in his midsection as appendicitis, thanks to a Google search. (It's worth noting that he subsequently admitted that was the first time his doctor ever witnessed an accurate self-diagnosis.) In college, I once used the internet to correctly pinpoint a urinary tract infection. So it can be helpful. However, physicians agree that more often than not, the internet can provide you neither with an accurate diagnosis nor the reassurance you're seeking.

THE CONS OF SELF-DIAGNOSIS

As you can imagine, the disadvantages of consulting Google, as opposed to a live person with a decade of medical training, are manifold. They start with the fact that it can be difficult to verify where a website sourced its information. "You don't need credentials to add your two cents on to the web," says Corriel. "You don't even really need to be telling the truth. Anyone can write anything about any topic and get away with it."

This phenomenon is especially rampant on social media sites, like Facebook. "I've seen bad advice being given on innocent posts posing a question," Corriel tells me. "I see young moms posting questions about their children's ailments and getting completely wrong answers from random people."

Of course there are times that a cough can be one of the first signs of lung cancer, but is lung cancer the most common cause of a cough? Absolutely not.

Even when the information listed online is accurate, it's rarely specific enough to be helpful. "Each person has a different family history, has experienced different risk factors, and has his own social history, all of which contribute to the decision-making process a physician goes through," says Corriel. In addition, it's quite common for medical websites to list all the myriad diseases a symptom could mean, placing "common cold" next to "cancer," and this often leads to panic. "Of course there are times that a cough can be one of the first signs of lung cancer, but is lung cancer the most common cause of a cough? Absolutely not," Corriel says.

Beyond creating anxiety, misinformation from the internet can cause patients and doctors to spend extraordinary amounts of time and money on unneeded testing. "I had an elderly gentleman who read up on his symptom online and, after spending a long time explaining to him what benign ailment he actually had, he continued to insist, again and again, that this was not true because the internet said so," Correl recalls. "In this world of growing insurance denials and difficulties getting tests covered, the doctor bears the brunt of ordering the unnecessary testing that results from these searches."

In less common cases, the internet can lead you to believe your ailment is less serious than it actually is. "If you had a website that said, 'Don’t worry about chest pain, it’s probably nothing,' that might be correct, but if a good number of people took that advice, eventually someone would die of a heart attack, clot in their lungs, or tear in their aorta—the serious life-threatening causes of chest pain," says Burchett. So the argument for seeing a real-life doctor works both ways.

THE BOTTOM LINE

Doctors agree: Google University absolutely contributes to hysteria. But Corriel admits that ultimately, its students are well-intentioned. "Think about it logically," she says. "It is our natural human instinct to worry about worst possible outcomes. We prepare for the worst in order to ensure survival. When you read about your symptom online, your mind naturally gravitates towards the worst possible scenario because you want to make sure you catch it early and survive." Logic and lack of education take a backseat to your will to live. As a result, Corriel says, "I get 20- and 30-year-olds coming in with complaints of a headache, asking for an MRI to rule out atumourr in the brain."

When you read about your symptom online, your mind naturally gravitates towards the worst possible scenario because you want to make sure you catch it early and survive.

If you wake up with symptoms, can't get to a doctor right away, but want answers fast, there are smarter ways to go about seeking them. "I suggest you call up you internist," Corriel says. "A primary care doctor is always available for quick questions on the phone. They cover general internal medicine and can answer most questions about the body." Plus, unlike an official doctor visit, spending five minutes on the phone is free.

Don't have a regular doctor? In this case, "head to an urgent center near you, where a medically trained professional can ease your worry," says Corriel. Even if this seems like an overreaction, the most important thing is "to get a correct answer from someone who has been properly trained and can give appropriate advice based on your specific case."

Here's an idea: Instead of self-diagnosing on the internet, indulge your inner hypochondriac by binging on your favorite medical shows!

1 / 3

SHOP

House, M.D.: The Complete Collection (£49)

Did you know that House is based on a real doctor? It's a badass woman named Lisa Sanders. After you've had enough Hugh Laurie, read her book, Every Patient Tells a Story: Medical Mysteries and the Art of Diagnosis (£13).

2 / 3

SHOP

Nurse Jackie: Season 1 (£7)

This Showtime series is grossly underrated in my opinion. Who doesn't love a straight-talking nurse with a pixie cut and a Vicodin problem?

3 / 3

SHOP

Grey's Anatomy: Season 1 (£7)

When was the last time you re-watch Grey's season 1? This weekend—it's happening.

Next up, read about the real reason you're addicted to cracking your knuckles.

[simplig-folio-v1]

1 – Send too many notifications per dayHave you ever thought about how frequently you must send notifications?Well, it all depends on your activity: of course, if you are the owner of a sports blog, you can send notifications during a game to inform your audience of each goal or highlight. In this case, your audience is composed of people who are glad to receive the information because they might not be able to follow the game, so your notifications will really be helpful for them!But now, concerning an e-shop, the frequency of sending push notifications is different. Sending three notifications in one evening is really really bad, because your audience will have the impression that you absolutely want to sell them something instead of helping them get some information about the trends that could potentially interest them.In order to control marketing pressure and avoid getting a big number of unsubscribers, you should always pay attention to the number of notifications you send each day, by asking yourself if you would have liked to receive this much alerts.2 – Insert the wrong URLFirst, why is it important to insert URLs to your notification? Well, if we go back to the first goal of Finebird, we notice that it is to increase traffic on your website.In order to increase traffic, you must insert the link which will take the subscribers to your website. But first, you have to take time to decide which link to insert to take them to the right page.There are two things I want to tell you concerning this.The first one is to pay attention while you enter the URL: it can happen to enter a wrong URL (because of a typing error for example), and by clicking on it the subscriber lands on a non-existing page.The second important point, is to insert a URL which redirects to a page concerning the content of the Web Push Notifications. For example, if your web push is about a promotion on tee-shirts and you insert a link of your socks’ page, there’s a risk your subscribers will be disappointed and you can be sure that your bounce rate will be high.

3 – Send the same content to everyoneThis is a really frequent mistake, because people don’t like to take time to segment their audience to deliver better messages and increase their chance of getting higher conversion rates. If you find it complicated to create segments, I invite you to read

targeting your audience with Finebird

which explains how to do it in simple steps.It is important because once you have created segments, you can get more data about your visitors and send them personalized messages based on their actions.This way you can be sure to please your audience and keep them interested by your website. They will have the impression that you understand them so well and that you answer precisely to their needs, this will raise inside them an affection towards your website, making them come back!4 – Skip the placement of the permission boxVery important! As I explained to you in

my previous article

the placement of your permission box has a huge impact on the number of subscribers you will have. The more subscribers you have, the more you have the chance to increase your audience and conversion rates, right? Well then, you must take time and think about where to place your box according to the design and the content of your website.5 – Forget to take a look at the resultsOnce you send your campaign, Finebird allows you to get some feedback about it.After each marketing campaign, whatever tools you have used, you would like to check the performance. The same rule applies to Web Push Notifications. You can check the number of unsubscribers, the delivery rate, the views, the clicks and also the conversions.Once you get a view on these details you can judge your campaign, try to find out what went well and what went wrong, in order to improve your future campaigns and avoid making the same mistakes.Now you know all the possible mistakes that can be made, and you are ready to send the best web pushes!Also, I have some additional tips to share with you:

I recommend you to take time to choose the right picture for all of your notifications in order to catch more attention!

Try to play it emotional on your text by using exclamation and question marks, which will make the content more pleasant to read.

And finally, the timing of your message is very important that’s why you should take into account the time zone of your subscribers and avoid sending notifications at 3 in the morning on mobile devices.

[simplig-folio-v1]

άστεγο χαμόγελο (Μια μικρή ιστορία με πέντε εικόνες )

[simplig-folio-v1]

(via Οι 11 καλύτερες φωτογραφίες της εβδομάδας (νo.190) – Αντικλείδι)