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We looked inside some of the posts by simpxawa-blog and here's what we found interesting.
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Rationale
Our trans-media campaign is based around three of Warren Maxwell’s songs, Little Things, Te Oranga & Home Land and Sea. The theme for our campaign is ‘Wairua’ (spirit). It aims to emphasise Warren’s love for Aotearoa by highlighting its under appreciated Wairua, as well as acknowledging 30 years of BATS Theatre – a Wellington icon with its own Wairua. Wairua was described as “The spirit that radiates from within us”, and we felt as though the intangible nature of this was best represented through the use of vibrant coloured gradients, as they appear to ‘radiate’. Each of the three plays in the season is represented with its own individual gradient. The use of vibrant colours/gradients makes the visual style feel contemporary, however we are acknowledging a rooted theme and wanted to reflect this through the addition of sans-serif typefaces. We have created a youtube advertisement, an animated billboard, a poster and a website. Across each of these media types, we have featured a strong central element to create cohesion and to direct the audience’s eye. Our ideal user journey is for our poster, animated billboard and youtube ad to lead audience members toward our website, where all the event information and tickets are located. A key feature of the website is that it is available in both English and Maori. We did this to celebrate Maori Language, and promote its use in modern media.
Yours Sincerely, Harry Simpson & Awa Randall
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Coded Site
We coded the home page of our website because our concept couldn’t be bought to life with the limited capabilities of Adobe XD, check it out:
wairua.webflow.io
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Video
youtube
Final Website Walkthrough https://www.youtube.com/watch?v=ohxyLGROIWY As a final product, Harry and I are very happy with how the website turned out. It addresses all sections of the assessment criteria in both English and Te Reo Māori. If we had more time to continue developing the site, we would code it using HTML and javascript just because it would be much less complex to execute, especially the ticketing and e-commerce sections.
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Website Walkthrough 5 https://www.youtube.com/watch?v=xLe6kb_mkDw&t=4s This walkthrough is more thorough than the last in the sense that all web pages are pretty much done. From here we need to design and prototype a merch page, and once that is completed all that would be left is to duplicate all the slides and then translate all the content into Te Reo Māori for the translate option of our website. Once this is done, we will begin to find broken links that may be embedded within the site.
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youtube
Website Walkthrough 4 https://www.youtube.com/watch?v=JMnCMr4F9Vk For this walkthrough, a strike-through has been incorporated into the menu for whatever page the user is currently viewing. Purple accented overrules have also become a key typographic feature for our body copy. In terms of the ticketing page, we think it’ll need a lot more work in order for it to be digestible for the user. We also think that “the season” page has to be a scroll so that the user can find out more about each play on that page alone.
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youtube
Website Walkthrough 3 https://www.youtube.com/watch?v=XddVCl4W9-k The tickets page is now up and running! The layout for the site hasn’t changed drastically, however, we think that perhaps texture could be incorporated into the background of the site to create more emotive qualities.
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youtube
Website Walkthrough 2 https://youtu.be/Kaoe9Y2zyys This second walkthrough is very short due to content still being added to each page, however, we have decided to reduce clutter in the navbar by adding a burger menu and a slider icon for the translate option.
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youtube
Website Walkthrough 1 https://youtu.be/Z3VIOyweKTk This initial walkthrough is the very first visualisation of our website. We are very passionate about having this website available in both Te Reo Māori as well as English.
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Motion Graphic Precedent
https://www.behance.net/gallery/43717121/Taiwan-Culture-Festival-Promo-?tracking_source=search%7Cmotion%20graphics
Things we like:
Dynamic Type
Lots of layers of info – multi dimensional
Super bright colour scheme
High contrast
Combination of soft lines with brutalist type
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User Journeys
Our ideal user journey is as follows:
The poster, billboard and motion graphic (youtube ad) all work to direct users toward the website. The reason for this is that all the information about the plays, dates, times and cost are all located there. The website is definitely the hero element for our campaign.
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Interim 2
Today was the second and final interim for Koha. This was the first opportunity where we got to see all the elements together on display to see how they worked. Generally speaking, it was not the best interim in terms of positive feedback, but definitely the most helpful in terms of constructive criticism.
After seeing the rest of the projects, it was clear to Awa and I that our animation skills are not up to standard. We knew going into this that it was something that we would struggle with, but today really hit home seeing how far we still have to go in the animation department.
In saying that, we got some good feedback, our website is functioning almost as it should and now only needs some small tweaks to get it close to a finished product. Our posters still need work however we are getting ever closer to a finalised visual style that we both like.
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