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‘The Key’ Wins Tribeca Film Festival’s Top Prize for Immersive Media
A virtual reality experience that immerses viewers in a dreamlike, postapocalyptic world with a surprisingly powerful twist at the end has won this year's Tribeca Film Festival grand prize for immersive media. The Key, created by Lucid Dreams Productions, won top prize in the festival's Storyscapes category, a curation of more than a dozen VR,...
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ABC Orders Second Black-ish Spinoff, Mixed-ish
Two weeks ahead of Disney's upfront, ABC is doubling down on the Black-ish franchise next season, ordering a sixth season of the comedy and also picking up a second Black-ish spinoff. The new series, called Mixed-ish, will focus on the childhood of Rainbow Johnson, the character played by Tracee Ellis Ross, and her experience growing...
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Facebook Is Making ThruPlay the Default Optimization for Video Views Campaigns
ThruPlay--an optimization option in which advertisers only pay for video ads that are watched to completion, for at least 15 seconds--is now the default optimization for video views campaigns on Facebook. The social network introduced ThruPlay last September for all video placements in Facebook, Instagram and Facebook Audience Network--including in-stream, Stories and News Feed--saying at...
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Dogs Can Now Do Their Own Shopping Thanks to This Pet Brand’s Facial Recognition Tool
Isn't it disappointing when you buy a new toy for your pet and it turns its nose up at it? Petz, a chain of pet shops in Brazil, says it has a solution to prevent this from ever happening again--at least for dogs: It's called Pet-Commerce, and it combines artificial intelligence with facial recognition to...
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OpenX Debuts People-Based Marketing Tool for the Open Web
OpenX has lifted the lid on a targeting solution it claims will offer people-based advertising opportunities outside of the industry's walled gardens such as Facebook and Google. Dubbed OpenAudience, the supply-side programmatic player claims the new offering is powered by proprietary data assets and is supplemented by data partnerships with partners such as LiveRamp and...
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As Out of Home Has a ‘Renaissance,’ Adspace Networks Relaunches as Lightbox OOH
The on-site digital video ad platform Adspace has gotten a facelift. The New York-based company announced this week that it would rebrand as Lightbox OOH Video, a change that better serves the changing tide of the ad industry, which is seeing more and more dollars shift away from the digital screens of our computers and...
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Leo Burnett Executive Chairman Mark Tutssel to Retire This June After 34 Years
Another leading creative light of the ad industry has begun his final extended bow. Less than three months after TBWA\Chiat\Day legend Lee Clow announced that he would be stepping away from the main stage, Leo Burnett executive chairman Mark Tutssel confirmed that he will also soon retire after 34 years with the agency. Like Clow,...
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Target Rebrands In-House Media Network as Roundel During First NewFronts Appearance
Among the slate of publishers and streaming platforms at this year's Digital NewFronts, Target's place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business--for other brands. During its NewFront presentation...
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5 Steps for Becoming an Authority With Consumers and on Google
If you've been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms sometimes had trouble telling the difference between a page of keyword-stuffed gibberish and a beautifully...
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Facebook, Twitter and Instagram Were Under a Hurricane Watch in April
The Carolina Hurricanes were not downgraded to a tropical storm on Facebook, Instagram and Twitter in April, as the club topped all National Hockey League teams in growth across the three social platforms and engagement on the first two, according to social marketing firm Unmetric. The Vegas Golden Knights also had a strong April, leading...
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Why Did People Care So Much About an Egg on Instagram? Because Biology.
A few months ago, an egg blew up on Instagram. It completely took over. Yes, it's come to this: an egg. All those marketing budgets. All those data points and costly influencers pouting vacantly into the middle distance, and an egg beat them all. Even Kylie Jenner. What gives? Well, because, people. People, it turns...
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Not Feeling Happy? Burger King Creates ‘Real Meals’ for More Complicated Emotions
The relationship between mental health and food is incredibly delicate and often times exacerbated by temptation, stress, and fatigue. It can also function as a balm, providing a temporary moment of healing when we're feeling particularly vulnerable. That could be why food, in many instances, is culturally used as a method of cheering up or...
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Google Will Let Users Automatically Delete Their Location and Activity Data
"Privacy" has been the buzzword of the digital advertising industry in recent years, with the sector's largest data hoarders having to bow to the increasingly audible privacy lobby (to a certain extent). Google is easily the sector's largest company by revenue and it's increasingly aware of the need for it to placate this lobby (albeit...
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Snapchat: Here’s How to Hide Content on Discover
Did you know that while browsing the Discover section of the Snapchat application, you can hide content you're not interested in seeing? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap and hold on the content you wish to hide. Step...
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Rubicon Project Explains the Strategy Behind Its Turnaround and Teases Header Bidding Tools
Independent ad tech is widely perceived to be in trouble with the continued question marks over the sector including the dominance of the industry's walled gardens, the decline of cookie-based ad targeting, plus the cut and thrust of supply path optimization. However, the leadership of Rubicon Project, one of the few remaining publicly-listed ad-tech companies,...
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Meredith Plans More Coverage Centered Around Women
More than a year after its massive Time Inc. acquisition, Meredith will tout its offerings to advertisers at this morning's NewFront presentation, including leaning deeper into streaming video from legacy brands like People, executives told Adweek. Two identical presentations--one at 9 a.m., the other at 10:15--will be held this morning from Meredith's offices at 225...
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YouTube’s Chief Business Officer Reveals New Original Content Strategy and Talks Brand Safety
One year ago, YouTube made its biggest splash yet on the scripted originals front with Cobra Kai, its revival of the Karate Kid franchise. The company said the series' first episode received more than 50 million views in its first five months. But despite that show's success, the company has quietly shifted its original content...
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