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We looked inside some of the posts by sooooooooohotrightnow-blog and here's what we found interesting.
Average Info
Notes Per Post
3
Likes Per Post
3
Reblog Per Post
0
Reply Per Post
0
Time Between Posts
2 days
Number of Posts By Type
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17
Last Seen Tumblr Blogs
Fun Fact
1,644 Tumblr posts in 1 second.
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A Texas mother’s Facebook Live post became the most watched live stream to date, and she cashed in big
What happened: Candace Payne took to Facebook Live to stream her having a hilarious take on her favorite new toy, a talking Chewbacca mask. Within a day the video had become the most watched FB Live video to date, and Kohl’s sent her and her kids a massive gift trove as thanks for a plug of where she bought the toy.
How big is it? The video had 50MM views in a day, and currently has over 136MM views, just 4 days in.
Why this matters: Livestreaming is a new wave of brand engagement
Read: Adweek Article
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Canadian 6-piece band, The Strumbellas, are creating music made for the modern pop-loving, hipster hikers
What happened: They began in 2008 as a Canadian rock group but found their niche in pop-influenced folk music, which has helped them travel south and find a following in the US.
How big is it? They’re the #17 trending artist group on Billboard’s Emerging artists list and their song, Spirits, off their new album has over 7.6MM views.
Why this matters: The REI-loving hipster niche is a legitimate audience
Listen: Spirits Video
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Dark Sky is the swiss army knife of weather apps, and a meteorologist’s wet dream
What happened: Dark Sky is meant to be the only weather app you’ll ever need, giving you a hyper-comprehensive look at the weather of your week, showing everything from heatwaves to the exact minute it will start raining.
How big is it? It’s been downloaded between close to 500K times on the Google Play store and has an overwhelming positive review, averaging at 4.5 stars for iOS.
Why it matters: Data viz is the fast track for easily comprehensive looks into most parts of our day
Download: Google Play Store
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The Internet couldn’t stop photoshopping a red locker in new creative ways
What happened: The NAD, School of Digital Art, Animation, and Design, thought they were clever by constantly moving a locker around campus, but the internet took it all over the world, making it the new internet celebrity.
How big is it? The locker has been photoshopped over 100K times in the first day alone and growing
Why this matters: Making the mundane into a creative competition
Read: Buzzfeed
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The Internet’s most recent conspiracy theory puts a 1995 Tyson fight fan at the heart of proving time travel
What happened: This week a video resurfaced from late 2015 where a boxing fan thinks he’s proven time travel is a real thing because of the fans seems to have an iPhone despite the fight happening in 1995.
How big is it? The video has been viewed over 4.2MM times and was a trending topic on sites like Reddit, Yahoo, Mirror, and The Sun.
Why this matters: Tap into a conspiracy theory and you can always get the Internet talking
Watch: YouTube theory
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Australian DJ Flume is blowing up overseas and he’s now working his way into US airwaves
What happened: He’s started as a small time DJ in Australia but has since began to partner with major American artists like Kai and Ghostface Killah to establish his big entrance into the American market.
How big is it? His biggest song, Never Be Like You, has over 16MM views with multiple other songs having 3MM-4MM+ views
Why this matters: Utilize his huge following before he becomes a household name
Listen: Never Be Like You
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The Rock has created an alarm clock that will get you the hell out of bed and starting your day right
What happened: The Rock’s alarm clock app wakes your candy ass up to get your day going and you kicking your goals’ to the curb. You can set the style he yells at you, what he says, your goals, basically anything to get you up and out of bed fast.
How big is it? The app has been downloaded over 500K times, and has over 10.7K 5-star reviews on the Google Play store.
Why this matters: The Rock is branching out beyond his entertainment throne
Download: Google Play Store
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The mouthguard challenge started on a talk show and has since become the newest + weirdest Internet craze
What happened: James Corden started the craze on his show, by proving if you put a mouthguard in your mouth and try to talk it’s pretty damn funny. Since then people find new, weird, and hilarious ways to incorporate mouthguards into everyday actions.
How big is it? There’s many variations on YouTube with many reaching above 800K views, and the highest viewed hitting over 1MM
Why this matters: Another odd Internet challenge with people looking stupid and the masses wanting to join in
Watch: RomanAtwood Mouthguard Challenge
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A college’s Snapchat story was overtaken by a plight to bring two random lovebirds together
What happened: University of Wisconsin-Madison went so far as to create unique geofilters to help two students who had never met come together, with the entire campus helping + spoofing the phenomenon throughout the day.
How big is it? Took the Internet by storm over the weekend, with hundreds of thousands of people talking + reacting to the event
Why this matters: A new creative use of the Snapchat story and community engagement
Watch: UW-Madison Snapchat Story
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Space Jam 2 has been confirmed, pairing modern day NBA stars with our favorite Tune Squad
What happened: For years there had been speculation but the rumors of Space Jam 2 are now confirmed. It will star Lebron James, along with other current NBA all stars, to play alongside the likes of Bugs Bunny and his cartoon brethren.
How big is it? Following the cultural + nostalgic power of the first film, this is positioned to make a huge splash in the movie market.
Why this matters:
Read: Forbes
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Comedians Aziz Ansari and Eric Wareheim create their own music video for ‘Famous’ and Kanye loved it
What happened: Master of None co-star Aziz + Eric made a music video of Kanye West’s song Famous off his hotly anticipated Life of Pablo album. It was clearly made as a spoof video, but Kanye saw it and made it the official video of the song.
How big is it? Currently has almost 1.5MM views and will only get more now that Kanye’s has made it the official video
Why this matters: Entertainment artists are now buying into made-for-Internet content
Watch: ‘Famous’
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Tastemates connects people based on their interests to help get a conversation started
What happened: Tastemates was created to fight the trend of connection apps focusing solely on hooking up, instead focusing on common interests like TV, music, movies, pop culture, etc to get people talking about a shared love.
How big is it? It’s gaining traction in larger markets, and is being showcased in tech communities like TechCrunch, Disrupt NY, and Wired
Why this matters: Human connection apps are, specifically ones with ‘swiping’ in the UI, are a huge trend
Read: TechCrunch
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Talkshow uses a Twitter-style conversation model to get like-minded groups talking
What happened: Created by former Twitter exec Michael Sippey, Talkshow purposefully puts group banter out in the public, where everybody can watch or easily get involved.
How big is it? Showcased in major tech circles and magazines like Teen Vogue, to tap into young + tech markets fast
Why this matters: A new way to engage audiences in real-time
Visit: https://talkshow.im/
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Watership Down has spiked the Internet’s interest as a BBC remake is confirmed
What happened: It began as a kids novel and turned into a violent cartoon of the realities of rabbit life, Watership Down has confirmed a BBC remake with a star-studded voice lineup. Most conversations have people reminiscing about just how brutal the cartoon original was.
How big is it? Hundreds of subreddits discussing the cartoon have emerged and the topic is spiking on Google trends
Why this matters: Tapping into the trend of modern remakes of old cartoon classics
Read: Subreddit
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LA-based hip hop artist Anderson .Paak is new to the scene but already making major in-roads with hip hop legends
What happened: .Paak has been recently blowing up in the hip hop scene with his two most recent albums Venice and Malibu garnering high acclaim. He recently signed with Dr. Dre’s Aftermath Record Label, and headlined shows like Coachella with artists like Kendrick Lamar.
How big is it? He’s been touted in music circles like Complex as one of the major artists to blow up this year and I Am Wrong has over 889K listens on YouTube
Why this matters: Dr. Dre’s signing shows .Paak could be the next big artist out of LA
Listen: “I Am Wrong”
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People are celebrating the release of Drake’s new album ‘Views’ but putting him in all their photos
What happened: A creative media company, The Young Astronauts, built a website to help put Drake (who on the cover of the album is sitting off the side of a building) in all your photos, varying from the artistic to the weird
How big is it? The album sold 600K in the first day and this exponentially increased the Drake conversation
Why this matters: UGC organically adding to the hype with high engagement
Play: Drake’s Views
The Young Astronauts
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