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Outdoors offers businesses with a creative canvas for advertising. The natural beauty and the larger than life ad – is perfect for brands to trigger people’s imaginations. It is an opportunity to see things in a new way and make people see it too. It can, not only attract attention, but also create memorable experiences for audiences – if done right. Brands however need to be consistent in their outdoor marketing efforts. People spend a lot of time out of their homes. If your marketing campaigns are broken and there is a long interval between campaigns, the ‘out of sight – out of mind’ effect takes place. Unless you are a very well-known brand, your brand will be forgotten!
Well, here’s why OOH is so powerful and here’s why it should be taken full advantage of:
Outdoors cannot be turned off
Unlike television or web advertisements, outdoor ads or billboards cannot be turned off. It’s right there – in front of your eyes. It’s not going anywhere and you simply look at it consciously or unconsciously. The outdoor ads with the right message and graphics can easily register in people’s minds and ultimately drive people to your business.
It’s not only about awareness any more
Outdoor ads are perceived to be more of an awareness campaign. People look at your ads and know about the existence of your business. Actual sales and actual business happens in-store. Well, outdoor ads are more powerful than that. They are a means to drive customers through the doors. Statistics show that outdoor campaigns are more effective than some of the online campaigns too.
Costs vs gains
Like digital ads costs are directly related to the ‘click throughs’ that the ad gets. The advertisers can estimate exactly how much they will spend and set the budget. Gains are measured in terms of the number of clicks and conversions are then calculated. How can all this be done for outdoor ads? Well, or outdoor ads, there are a number of factors that are used to calculate the ROI. For example, the density of traffic, the time of the day and the corresponding sales figures. We have a detailed article about it here.
Well, outdoor advertising is powerful and businesses need to focus on consistently putting out customer centric messages out there. This means that there is an ocean of opportunities with outdoor ads. You can instantly grab some for your business. All you need to know and book your outdoor spaces for advertising is available on www.squiboo.in!
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Live events forge valuable relationships – especially in this digitally oriented world. From a marketing perspective, OOH (Out of Home) media represents one of the most effective ways of promoting events. Why exactly do outdoor channels such as hoardings and billboards offer value to event marketing? One of the prime reasons is cost – billboards …
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Thanks to the growth of the internet, and the proliferation of travel mobile apps, customers have access to some of the most efficient means of researching their travel plans via travel booking platforms. The approaches to booking travel have changed and customers do most of the planning themselves – therefore are less reliant on the agencies to plan their itineraries and stay plans.
According to a Forbes research, around 74 percent of customers prioritize experiences over products. It’s probably no surprise that preference for experience over products have grown. The experience economy has become a mainstream aspect of our lives. To reach these natively digital customers, that are steeped in the experience economy, travel companies are also focusing on brand building by providing memorable experiences – they share views of a beautiful city, or a luxurious beach – rather than concentrating on the product – like the flight or the hotel room.
Out of home media is one of the most efficient means to offer larger than life experiences to customers and capture their attention to beautiful destinations!
OOH helps brand building through focus on customer experiences
Brands today need to optimize their first part of their customer journey. The awareness and familiarity phase is essential to influence the purchasing decisions. Exemplary experiences at this phase can drive more customers to your business. OOH media like life size hoardings and billboards that display images of beautiful, exotic destinations definitely make an impact. Beautiful imagery along railway stations and on city transit too – can help create the initial buzz.
Providing relevant content in the right location
Even with the best ad campaigns and eye catching creatives and imageries, how do you know that your target audience is seeing it? Travel companies – especially those are purely online, need to connect with their audience at the right time and right location. OOH media offers relevant content to relevant audiences. Showing authentic imagery and information that fits in with their daily lives. Along with that, brands can display their online platforms, and showcase the ease to book tickets on the billboards too. Currently running flight offers, or hotel discounts for booking in advance etc. can be showcased on the hoarding – be sure – it will be noticed!
OOH plays a vital role in getting the message to your audience
As online platforms continue to grow in the travel and tourism industry, the need for advertising grows. When customer experiences matter, the ad campaigns you run must offer the most exemplary experiences. Something that draws the attention of their dreams and fantacies. The larger then life imagery offered by out of home media – gives customers exactly this! Further, OOH is right in front of your eyes – you cannot ignore a dream as big as that!
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The entertainment industry has seen major changes in the past decade. While streaming services such as Netflix, Amazon Videos etc. have made an entrance in the OOT market (Over The Top) market, they have certainly not managed to change the desire for blockbusters and the production of traditional cinema. Global cinema revenues continue to rise at 15% and seem to rise consistently.
Clearly, the competition is fierce and standing out from the crowd to sell a particular TV show or movie to the audience requires something extra too. Many advertisers turn to OOH (Out Of Home) media as it is one of the advertising media that is proven to deliver a huge reach at a rapid rate – especially during the narrow window for promotional activity.
Here’s how the entertainment industry is using Out Of Home (OOH) media to promote their shows or cinema:
To stand out during release
OOH engages the audiences when they are active, and this makes it a great environment for one-off activations that capture people’s imaginations, create a buzz and drive people to view the media. The entertainment industry has always taken this opportunity to trigger interest and engage their audience with larger than life – engaging – ads on billboards and hoardings. This directly or indirectly impacts the box office performance of the movie.
Ads in the outdoors – malls
Whatever the time of the year – malls are always packed with people. With 94% of the 18-35 year olds flocking to the malls and shopping centers, OOH media in and around malls is a definite opportunity to create a buzz pre-release. Especially the GenZ who are tagged with being the ‘digital’ generation, are observed to be more keen on visiting the stores to ‘try’ and ‘buy’ stuff. Many think it’s a better experience. Well, the malls are a great place to begin your outdoor advertising.
Great audience experiences
Looking at something grand and glamorous creates an imprint on the minds of the audience. Movies, TV shows or Streaming shows – all can showcase their pre-release ads on billboards and hoardings and gain the initial traction they wish.
OOH presents the entertainment business with the right media for showcasing and attracting their audience. As times change the OOH industry has also provided the entertainment industry with innovative means of showcasing ads with glamorous lighting effects and digitized versions of the ads. The entertainment and OOH industry has always had a close relationship and will continue to be as long as each one has innovation to offer the other.
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It’s loud and larger than life – and if the design is clever, it works wonders – OOH still remains as one of the most powerful means of advertising. Especially for local businesses such as restaurants and quick serves. Mostly the argument is – most of the restaurants and quick serves today depend on mobile apps for everything from reservations to deliveries. Technology already gives a big boost to the local restaurants and adds to the revenue. Then how can investing in outdoor media help? Well, the seemingly archaic billboards are still very effective for driving customers through those doors.
So why are billboards a savory choice for quick serves and restaurants?
It drives local traffic
Most people do not decide where they’re going to eat until just before they do. This is why billboards are great for those who are out and deciding to eat. On highways, drivers can instantly see which restaurants or quick serves are in close proximity. If TV ads can make you buy stuff, then imagine the power of a life size and larger than life billboard!
It drives mobile traffic
Well, billboards are not just for traffic that drives by. Or for physical locations. These billboards can be used to drive traffic to your mobile apps too. For example, if you see an ad on a billboard about a discount on a particular restaurant or take away, you are more likely to actually avail that code when you purchase via mobile and see the same offer. The billboard drives more people to use the mobile app to order quickly – with a discount – resulting in happier customers.
It gives location data for analytics
Many are concerned that the physical nature of billboards does not give enough information about the success or failure of the ad campaign. However, the location and the traffic density and such other data are readily available to ensure that the billboard’s ROI can be calculated.
Stay in budget
Whenever considering any advertising campaign, the costs are always a very important deciding factor. Small and local chains do not really have the budget and not everyone can spend on advertising as the big guys. Outdoor ads are surprisingly affordable and can be placed for a long duration of time. You can decide the time to display your ad at a particular location for as long as you want.
Many times, digital ads that cover content you are reading or that pop up while you are playing a mobile game. Well, outdoor ads are more interesting than annoying. They attract the right kind of attention for your brand.
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Find out more about the hoarding boards location (Chirag Motors 4 rd fcg Town Hall Upper, Ahmedabad , Ahmedabad ), size and its prices. Book your location now.
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Find out more about the hoarding boards location (Paldi Bhhata Cross Roads, Opp. Honest Restaurant, Towards Anjli Circle , Freniben Desai Marg, Ahmedabad), size and its prices. Book your location now.
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Find out more about the hoarding boards location (Paldi Bhatta, towards Paldi, PALDI -VASNA- BHATTA, Ahmedabad), size and its prices. Book your location now.
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Find out more about the hoarding boards location (Astodiya Darwaja, Fc. S.T. Stand & Railway Station , Jamalpur St Road, Ahmedabad), size and its prices. Book your location now.
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Find out more about the hoarding boards location (S.G.ROAD, OPP.ISCON MALL - upper, Iskcon Cross Road, Ahmedabad), size and its prices. Book your location now.
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Squiboo Infomedia Pvt. Ltd. is a leading outdoor advertising company in Ahmedabad that provides complete OOH services booking for Kiosks, gantries and unipoles.
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The shift from print ads to digital advertising has led some mediums scrambling to adjust. Outdoor media is traditionally print media. While many print media have lost their charm, Out of home media is still maintaining its place – even in this highly digitized world. Well, out of home advertising has seen a steady growth and has adapted to the digital era in a number of ways. Today, outdoor media consist of digital sign boards and interactive ads. Well, the billboards booking process which used to be cumbersome traditionally, is now simplified – digitally.
There are other components responsible for the growth of OOH advertising too. OOH is dependent on physical locations for advertising with the advantage that people cannot click away or turn off the ad. It’s fixed inventory places an increase in the demand and the value. The potential views are impacted by the number of people out of home. Well, it’s a known fact that most people are out of home for more than 70% of the day. Further the billboard capabilities today are far more than mere pictures that are full size and boards that are sky high.
The impact of digital advertising on OOH
The impact of technology is not merely on digitizing the ads on the billboards. Today, digitization has impacted the outdoor advertising industry in many ways. Right from researching the billboards, to booking, creating digital ads and determining the ROI and success of the campaign – everything is digitized.
Here’s what is digitized in OOH and working wonders:
Finding the right location for your ads is now a few clicks away with platforms like Squiboo.
Checking availability and booking hoardings is now an online thing as opposed to the cumbersome process of contacting ad agencies, negotiating prices and booking manually.
Ad selection could be a printed ad or a digital ad (depending on the hoarding you choose).
Digital ads give you the advantage of shifting through a number of messages in one ad.
You can even get statistics for your ad campaigns by various other means like analyzing the traffic density at the particular location, checking the impact on sales during the period the ad was running – etc.
The possibilities are endless – with outdoor advertising going digital in every way, the industry is seeing a steady growth too.
For booking your outdoor media, hoardings and kiosks online – you can check out www.squiboo.in!
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It’s no surprise that traffic is getting worse and traffic congestion is a common occurrence. Drivers spend at least 10% of their time in congested traffic on a daily basis – while travelling to and from work via the same route during the dreaded rush hour. This is actually good news for outdoor advertisers! Drivers stuck in this traffic and eyeing all the billboards brings a high volume of viewers for your billboards. That’s why, a strategic OOH advertising purchase can guarantee you the audience you wish. You know for sure that your billboard cannot be ignored by people – in that traffic – at that time – everyday!
The traffic numbers continue to rise and more and more advertisers continue to take advantage of the situation.
Where are your audience
Audience fragmentation continues to increase. Essentially, division of the audience into small groups due to the wide spectrum of media outlets – gies audience more choices for where to go for information and entertainment. This makes it less likely that they see the ad that you place. While this is true for advertising on TV or radio, but not for outdoor advertising. TV and radio are places where you can not opt out of ads. Even online, a single page of content features multiple ads. Outdoor advertising on billboards and other media is no competition for these. There is no way to audience and turn off or opt out of an outdoor ad. Audience has enough time to consume the ad without being distracted by any other. This gives outdoor ads a better assurance of your audience’s attention.
Data for measurement
When it comes to outdoor advertising, it is commonly perceived that there will not be too much data for analytics. What and how to measure is always a challenge. However, information on traffic patterns enables you to estimate the highest percentage of people and an estimate of your target audience. Further the location of the ad also helps you interpret the effectiveness of the campaign. Click through rates for online ads does not accurately tell whether the audience was right or not. It’s difficult to tell who exactly saw it. Location based OOH ads provides some assurance that the local audience will definitely see it.
Influence of technology
Well, even billboards are not far from technology. There are a huge number of digital billboards that can feature more than 6 – 7 ads at a time. The uniqueness of these billboards is that you can make changes to the ad at any time – without major delays in posting it again for your audience to see! They are more engaging than plain posters too!
Outdoor advertising continues to improve and stay relevant even in today’s digital age. It is an effective means of marketing and has stayed relevant even in changing times!
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Squiboo Infomedia Pvt. Ltd. is a leading outdoor advertising company in Ahmedabad that provides complete OOH services booking for Kiosks, gantries and unipoles.
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Planning an outdoor ad campaign? Check out with SQUIBOO and make your bookings instantly.
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