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How Much Do Wrong Addresses Cost Your Business in General?

When calculating the costs of bad data, most people think first about wasted printing and postage. But there are a host of hidden costs that can devastate any company. The best way to combat these costly pitfalls is to use address verification software from the start.

A small number of wrong addresses may not be a big deal for your customers – especially if you cover the shipping cost on their behalf – but when it happens multiple times, it can add up quickly and take its toll on customer relationships. In addition, incorrect addresses can lead to a myriad of operational pitfalls and revenue-draining complexities, from delayed or lost deliveries to inaccurate routing and fulfillment.

Addresses aren’t just important for your logistics; they play a critical role in your overall marketing and sales strategy, as well. For example, one ecommerce company shifted many of their customers to paperless delivery and stopped sending them physical mail, unaware that about 12% of their addresses were out-of-date. This meant that these customers were not receiving their order notifications and weren’t able to update their addresses with the company.

Another common mistake occurs when companies rely too heavily on online marketing tactics that rely on customer addresses to convert and target them. This can result in a plethora of reshipping charges from UPS and FedEx as the company tries to deliver their goods to a location that doesn’t match the customer’s shipping address on file.

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Stats To Verify Address – ​​​Wix

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How to Choose the Best Address Validation Tool

Inaccurate, messy, or incomplete customer data can slow your sales and marketing teams. Address verification tools can clean up CRM lists, improve mailing, compliance, and fulfillment activities by standardizing address formats and identifying missing information. They also can provide insight into your customer base to help you plan targeted marketing campaigns for acquisition and retention.

A good address validation tool checks addresses in a number of ways, including by cross-checking with official databases. These include USPS, Canada Post, Royal Mail, and others. It also analyzes the input and outputs a standardized detail report that includes the premise/house, street, city, state, and postal code of the address. The software can also validate international addresses by ensuring they conform to local and global parcel formatting standards.

There are many address verification tools available, ranging from simple services to full suites that manage non-physical data such as phone numbers and email addresses. Some address verification solutions can even print labels or shipping barcodes, and these may be offered as part of larger data management tools.

To be effective, address validation tools must be easy to use and integrate with your existing systems. You may need to test out multiple tools to find one that matches your workflows and integrations. Look for a unified dashboard that provides compatibility with your tech stack, and check out how quickly and easily it works in bulk or in real time via an API connection.

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Why Do Businesses Need Bulk Address Validation?

When an organisation uses address validation, they can be sure that their mail or other communications are delivered to the right person. This saves costs from undeliverable mail, mistakes and other liabilities caused by inaccurate data. In addition to reducing delivery expenses, the process also ensures that customer records are kept up-to-date.

As the world moves towards digitalization and automation, it is crucial that companies have a robust solution for verifying addresses in bulk. The benefits of bulk address validation are numerous and far-reaching, ranging from reduced operational costs to improved targeted marketing campaigns.

With the help of bulk address validation, businesses can easily improve their e-commerce site's conversion rates. This is because fewer errors mean a smoother user experience, which leads to higher sales.

This is also a great way for businesses to increase their professionalism. Customers are much more likely to trust a brand that takes care of its data and provides a delightful shopping experience.

The use of bulk address verification also helps businesses comply with regulations and standards, which is a crucial aspect of many industries. It is important to be able to verify addresses accurately and make sure that the information is up-to-date in order to prevent costly fines and other penalties.

In addition to bulk address verification, quality services offer other features such as parsing and standardization, which is essential for cleaning up data. They also offer return data, such as the number of residents or businesses at an address and geospatial analysis. This makes it easier for businesses to understand their market and target them accordingly.

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Talking About the Credibility of Direct Mail

During the rise of social media and digital marketing, direct mail was often declared dead. But like the hard-to-kill horror movie villain Michael Myers, it’s still around. In fact, it’s seeing a resurgence and continues to produce remarkable results for marketers.

Direct mail has the advantage of being tangible and memorable. A postcard with a handwritten postscript can evoke an emotional response from recipients that is difficult to replicate in a digital form. Additionally, when combined with a QR code leading to an online store or video that is personalized to the recipient’s unique needs, it can create a seamless experience that merges two worlds and is much less likely to be perceived as “junk mail”.

But it’s not without its risks. If the message is not targeted properly, it can come across as spam or simply annoying to recipients. It’s also important to ensure that the call-to-action is trackable so you can measure the results of your campaign.

As a result, it’s important to choose the right partner for your direct mail campaigns. Thoroughly research the agencies you are considering and ask questions to understand their reputation, capabilities, and past performance. Then, work together to create a cohesive and effective brand experience that will drive engagement and conversions. With a little bit of risk, your next direct mail campaign could be your most successful yet. Megan O’Gorden is a CPG promotions strategist at Vericast. She has over 20 years of experience in product storytelling and go-to-market execution.

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Is Direct Mail Still a Sound Marketing Strategy?

Many modern business owners are wondering whether direct mail is still a sound marketing strategy. With so much of our communication now taking place online, it’s easy for consumers to ignore promotional emails. On the other hand, direct mail is read and responded to nine out of ten times. Despite its reputation as being old-fashioned, direct mail is a powerful tool for companies seeking to stand out from the competition and build unwavering brand loyalty.

The average time taken to open and read direct mail is just over 30 minutes. That’s because the tactile nature of the postcards, brochures, and letters gives them a sense of importance and value that makes them more likely to be noticed than digital marketing content. The response rate of direct mail is also far higher than that of email. In fact, a 2021 study by the DMA shows that direct mail offers one of the highest return on investment for both B2B and B2C marketers.

Direct mail can be used alone or combined with a digital marketing campaign. It is especially effective in reaching local audiences and building brand recognition. In addition, the turnaround time for designing and producing direct mail has improved significantly.

PostcardMania can now reduce the average design approval and delivery time by 12% and 13%, respectively, over the previous year.The key to success in the world of direct mail is making sure your offer is relevant and targeted to your audience. For example, offering discount diapers to childless couples in their 50s isn’t going to produce great results. On the other hand, a life insurance company can target new customers in their area and get a solid return on their investment.

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Stats To Verify Address – ​​​Wix