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How to Use Influencer Marketing to Boost User Engagement for Your Fashion Brand Case Study: Tommy Hilfiger

I can assume major objectives were to get the brand back on the map and people thinking it’s cool to wear Tommy again.  After a delimma with expansion and becoming synonymous with the Kmart shopper, Tommy had lost its edge.  I myself wore tommy and still remember my overalls with the emblem front and center, rocking proudly the windbreaker.  But this was also a time when I wore Nautica socks as a status symbol, and who the hell wears nautica anymore?

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Yes, some could say he had a leg up.  an established brand once bringing in $2 billion, and evn their low of $800 million is beyond most budgets Resource support from companies like PVH.  But the fact was, Tommy was a fading brand with falling numbers who risked becoming a closeout mainstay.  Look at Tommy now, campaigns faced with the most in demand, highly visible models on the planet and a train that doesn’t seem to be slowing down.  Here are a few lessons to learn from “Turnaround Tommy”.

I can assume major objectives were to get the brand back on the map and people thinking it’s cool to wear Tommy again.  After a delimma with expansion and becoming synonymous with the Kmart shopper, Tommy had lost its edge.  I myself wore tommy and still remember my overalls with the emblem front and center, rocking proudly the windbreaker.  But this was also a time when I wore Nautica socks as a status symbol, and who the hell wears nautica anymore?

Yes, some could say he had a leg up.  an established brand once bringing in $2 billion, and evn their low of $800 million is beyond most budgets Resource support from companies like PVH.  But the fact was, Tommy was a fading brand with falling numbers who risked becoming a closeout mainstay.  Look at Tommy now, campaigns faced with the most in demand, highly visible models on the planet and a train that doesn’t seem to be slowing down.  Here are a few lessons to learn from “Turnaround Tommy”.

[suitesui-blog]

awwwe yeah baby

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Kicking it Old School

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