swampstratcomm-sp19

[swampstratcomm-sp19]

Raising the Bar in 2019′s Society

Gender Equality + Sustainability Efforts = Happy People

PRESS RELEASE UPDATED: FEB 22, 2019

GAINESVILLE, Fla., February 22, 2019 (ana.net) – This week in the advertising world, social and environmental changes are being highlighted in a positive light. Based on the ANA magazine, this week’s topics centered around gender equality; driving hopeful social change from the Ad Council’s president and CEO; and sustainability efforts within large companies. Jodi Harris, Vice President of Marketing Culture and Learning at Anheuser-Busch, is making strong endeavors for social change in her traditional and male-dominated industry. According to the article, she believes society is always evolving and marketing should speed up the pace to help shape society. In order to achieve her goal, Jodi began “Women In Beer” within her company; this new vision was initiated by Anheuser-Busch’s in-house agency, and it is creating a new vibe of cultural inclusion and respect for women. Moving on, Lisa Sherman, Ad Council’s president and CEO, is also promoting social changes and has been since 2014. In the article Purposeful People Series: Lisa addresses a few questions on a variety of subjects, such as effective purpose-based campaigns. According to Lisa, brands’ are becoming more aware of purpose-driven marketing and has become a vital key to their company, and many want to partner with the Ad Council to tackle issues. Lastly, huge companies such as, Ikea, P&G, Kimberly-Clark and Siemens are making moves to develop a success sustainability program within their companies. Based on the article, these companies along with a rising number of other brands are upping their games towards the environmental watchdogs, environmentally conscious consumers and to their companies themselves. They are thinking ahead to long-term growth, since it requires a large amount time, effort, resources and patience to obtain a sustainable program running.

To continue, the article expert advice into how a company can design a successful sustainability program for themselves, and provides key takeaways.  "Marketing is in a state of disruption, and people expect more from brands and companies. They expect us to do good for society and for the planet. Brands really have the opportunity and responsibility to step up and do good — and do so in a way that’s good for growth.“ says Marc Pritchard, chief brand officer at P&G. This emphasizes the importance of what marketing towards green efforts can do for brands.Here is the step-by-step process to move forward with a successful sustainability program: 1) Tie It to Your Brand Purpose 2) Find Your Partners – and Activate Your Suppliers 3) Get Senior-Level Buy-In 4) Energize the Internal Culture 5) Share Your Successes Honestly.

A major insight in this article is the fact that large corporations such as, P&G and IKEA are making efforts to become more environmentally friendly – not just for selfish reasons like, to make them look better, but because they care to develop long-term growth for the planet. It sets a good example for other companies to follow the trend and making our planet cleaner. 

[swampstratcomm-sp19]

KFC hops on the cheesy wagon.

Burger King and Taco Bell, meet your new competitor?

PRESS RELEASE UPDATED: FEBRUARY 8, 2019

GAINESVILLE, Fla., February 8, 2019 (ana.net) – This week in the advertising world are some quick updates. Kentucky Fried Chicken, abbreviated as, KFC recently introduced their newest item on their menu – the Cheeto sandwich. According to the ANA, the newest sandwich will only be tested out in select locations, but maybe it’s worth a shot. Moving on, Introducing Hulu ads when you pause an episode! Hulu is now showing ads when you pause your tv show, but it will not be a video. According to TechCrunch, the pause ad is a translucent banner that will hover over the show. Lastly, Kohl’s and Weight Watchers are uniting brands. According to the Chicago Tribune, the two companies seem like a “natural tie-in” because they both target the same audience.

The new Cheeto sandwich from KFC will only be at the selected states: North Carolina, Virginia and Georgia. Although, KFC is not as popular as Burger King and Taco Bell, this marketing effort could possibly step-up their game because Burger King and Taco Bell features Doritos and Cheetos. Not only the crunchy snack will be on the sandwich, but their new Cheetos sauce will be drenched on the crispy chicken – for all the Cheetos fans out there.

Cheetos sandwich could be a hit or a miss. The odds if this this product does succeed, the sandwich will be in KFC stores across the nation – maybe the risk will be a pay off. Taco Bell seems like their Doritos line is very popular, so we’ll see where it goes. Cheers to all the chip lovers out there!

Boilerplate: Since 1910 the Association of National Advertisers has commanded the industry agenda, enhanced career development, and advanced the interests of marketers.

Contact:

Kyra Agustin

Tumblr: kyraagustin

Email: agustink2015@gmail.com

[swampstratcomm-sp19]

Anthem Hires Udi Manber

Anthem Creates AI Engineering Team

Press Release     March 29, 2019

Gainesville, FL., March 29, 2019 (swampstratcomm-sp19.tumblr.com) – Healthcare Global analyzes changes in healthcare that help to improve the industry. Many of the articles have focused on the changes in leadership across multiple companies. For example, Amazon appointed a cardiologist to work in their healthcare division. Pfizer also introduced a new CEO to the company. Another article, Anthem Appoints Former Google Executive to its AI Division, focuses on the ways Udi Manber plans to enhance customer satisfaction and lower healthcare costs using new technologies.

The insurer Anthem appointed Udi Manber to help develop a new AI (artificial intelligence) engineering team. With his experience at companies such as Yahoo and Google, Manber is qualified to modify Anthem’s healthcare endeavors. Manber can use data science to help Anthem compete in the growing industry. Anthem is adjusting to a healthcare system that is moving toward greater use of technology in operations. Ari Gottlieb, principal of the A2 strategy corporation, stated, “It seems like both an offensive and defensive move. It suggests that they won’t want to lose customers to rival health plans, both start-ups and established players, which are also making investments in technology and customer experience.”

Manber began working in the healthcare industry in 2015. Before taking the job at Anthem, he was employed at the National Institutes of Health and the University of California, San Francisco. During his time at the University of California he was employed as technical advisor to UCSF’s Institute for Computational Health Sciences.

Including appointing Manber, Anthem has been a focus of attention in the healthcare industry due to multiple other advancements within the company. For example, Anthem partnered with Walmart to help reduce healthcare costs and provide greater access to medications. Anthem also partnered with IBM to help further its digital transformation. Through the appointment of Manber and partnership with IBM, Anthem will provide 24/7 digital services to each of their customers.

Enhancing the healthcare industry with new technology is crucial in making sure consumer’s information is safe and easily accessible. Companies will quickly lose customers if they cannot adapt to the fast changes in the industry. As technology continues to change companies across all industries will have to alter practices to enhance customer experience and keep costs down.

Healthcare Global highlights innovation, new technology, and nontraditional ways of handling patient care to continually move healthcare forward.

Contact: Kionistorm

[swampstratcomm-sp19]

[swampstratcomm-sp19]

Short Content Piece Satchell’s Pizza

[swampstratcomm-sp19]

Satchell’s Pizza

[swampstratcomm-sp19]

[swampstratcomm-sp19]

Brainquility Music Festival Short Content

> Facebook banner & Grid Instagram Post.

This post can be used for both Facebook and Instagram. As a Facebook post, the graphic can be used as a permanent Facebook cover photo as well as an individual post. The size of the graphic fits perfectly for the dimensions of a cover photo and can also work as a multi-grid post for Instagram. For the different platforms, the post will pursue different roles to engage the varying audiences they both attract. The idea of this post is to get people excited for next year’s festival and to influence thought provoking content.

Facebook caption:

Spring has SPRUNG - with the changing of the season It’s about that time of year again to start thinking about Brainquility Music Festival 2020! We know, we know, it still feels like yesterday we were all together at #Brainquility2019 - but you know, it’s never too early to start planning! We have some exciting new announcements coming at ya guys for #Brainquility2020 - stay tuned our precious BRAINIACS! But for now, we leave you with this…~ Where will your tentacles take YOU? ~

> Instagram Grid Post:

To follow up with the Facebook post, Brainquility Music Festival should post the same content on Instagram but in grid form. Posting separate pictures of the same image has become a popular method of content curation on Instagram. It’s consistent yet assertive qualities help to engage the audience.

Instagram Graphic:

Instagram Graphic:

Where will your tentacles take you? Perhaps to Brainquility Music Festival 2020… Stay tuned for new announcements that would help you get there

> Instagram post

Following the previous Facebook and Instagram post, Brainquility would follow up a couple of days after with this graphic below.

Instagram graphic:

Instagram caption:

It’s quick, easy & EFFICIENT! Introducing our all new payment plan for Brainquility Music Festival 2020! We want everyone to have the opportunity to experience the magic of @brainquility - what better way to make that happen then to offer a payment plan for all our Brainiacs. Tickets will be going on sale early June - sign up now and put your down payment of just $25 to secure your spot! Check out the link in our description for more details!

[swampstratcomm-sp19]

https://spark.adobe.com/post/Hq3V7OgaY9rKK/

https://spark.adobe.com/post/G4OdeAVTZUOR2/

https://spark.adobe.com/post/kFvreGfR8OVcu/