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kcystotheheart · 5 years ago

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{🍎} I don’t feel like i got all of them but MASSIVE TAG DROP/DUMP

♡ Home is where the Heart is... {IC}

✧ I foresee the end of all I know... {Ava}

#☪︎I'm howling with the wolves {Fida}

#✦ Breaking Traditions {Sub Alt V.} ⚔︎

#☮︎You are the future; the hope of this world... {Hope}

#♟Hidden from the rest of the World… Until now {Wandering V.} ✧

#🍎of someone's eye {Mun}

#✎ We may feel out of place; but we fit together so perfectly... {X Ventus} #♔♡ Eventually we all return to it... Kingdom Hearts {S A V E D} #⚖︎ I will keep a just and fair eye... {Invi} #♘ They look to me for Guidance... {Ira} #Heartless; Dusks; Unversed? All the same {Anon} #❥ ANSWERED

#✎ He's a work in progress and that's what matters! {Vanitas/tenebrxsus}

#✎ The Light to my Darkness; he makes up what I lack... {X Vanitas}

#✧ He may be all brawn; but he has the biggest heart {Aced/ursaced}

#✧ You wouldn't hurt me; I know... {X Aced} #✦ The Beginning of it all… {Past V.} ♙ #➳ All right; No more playing around! {Hayner} #♡ It's time to strike {Open Starter} #♔ Beyond the realms... {OOC} #♥︎ I'll find my way... {Riku} #✎ Let's make a promise; To hold each other through it all {X Riku} #♤ I won't fade away so easily! {Lingering Remnant!Vanitas} #♠︎ Different from the rest... {Springy/Hareraiser} #♥︎ Once a Somebody... now a Nobody {Nobody V.} ♤ #✦ A little Generosity never hurt nobody~ {Cari} #✦ He thinks he's sooo good; but I know he's bad~ {Indus/ursaced} #✦ Momma I'm in love with a criminal; I'm the bad guy duh~ {X Indus} #♡ We'll never let the darkness consume us... {Queue}

🎲 May Lady Luck be on your side~ {Fortune} 💘 No matter what happens i’ll always be by your side {Faith} ⚔️ That was undeniable proof that we totally owned you lamers! {Seifer} ⌨️ Cracking the {Code} 🌱Rough around the edges by soft on the inside [Jagged} 🌿 My Strength will help support them… {Aced} 🌟 I will always help the weak {Starlight} 🍃I’ll sweep you up and leave your head spinnin’! {Wind} 🛡 I will always defend them {Keeper} 🃏 Care to take a Gamble? {Luxord/Ordul} 🎵I can drop a beat {Demyx/Dyme} 🎼 Let me play a song for you~ {Arpeggio}

⚠︎ You make me feel things I thought were lost {X Lauriam} ♟ More alike than you know {Rei/solaimaginem} ✎ Even after all this time… we’re connected. {Terra/willfulwayfarer} ✎ We’ll find new secrets to discover… together! {Pence/dxgstreet} ✎ I want to capture this moment {X Pence} ➸✮ Blessed or Cursed with magic that runs within him {Magia} #🎐My Lazy Companion {Sir Snugglesopholis the Flood} #♝ I will prove my worth... {Xionort} #𝒳 No one will know... {Subject X V.} ⭑ #No longer Lost {Naminé; Vanitas & Repliku } #✎ We've had tough pasts but we can move forward {Aiden/lethargic-hunter} #♟We've cut our own strings and now we're free {Xion & Repliku} #Made a sacrifice {Repliku} #Always busy saving everyone else... {Aqua} #☯︎ Disciplinary Committee {Fuu; Seifer & Rai} #yOU leFT mE... {Nightmare Chirithy}

#Why does everything involve running? {Pence}

#Not your Typical Princess... {Kairi}

#Fun and Playful; Strong and Powerful {Ventus}

#♠︎ A little noisy... {Skitters/Flood}

#☓ Always watching; always seeing~ {Master of Masters}

#⭑ How bright is the future? {Skuld}

#♚ Stuck in Between Worlds... {Lingering V.} ♤

#✨I'll learn to use my magic for good {Apprentice V.} ✎

#✎ He understands me like no one else does {Max/pageofgoof}

#🍀I've got a present too; for all of us! {Olette}

#He once wandered the darkness seeking light; only to find he was the light {Riku}

#His smile brings about other people's happiness {Sora}

#👁‍🗨If only I could stand in her light... {Ava/verumheart}

#👁‍🗨If I could begin to be; half of what you think of me I'd do about anything {X Ava}

#🍀She sits by the Seashore {Kairi/thalassicradiance}

#✎ I'll never forget you; promise? {X Sora}

#♜ We all have our Roles to Play... {Foreteller V.} ♠︎

#♗ I have made mistakes & have more regrets than you could imagine {Master Eraqus}

#One of the strongest wielders there is {Terra}

#🎐My lovely little Pearl... {Kairi/thalassicradiance}

#♡ Something that simply resonates with me... {Aesthetic}

#➦ Portal Time {Shooter}

#➥ Eagle Eyes {Sharp}

#🌪Whispers on the Wind {Gale}

#♤ The Nobody that never was... {Kuxir}

#🎐When things are tough; I'll always welcome you home... {Ansem/afoolelopedindarkness}

#✦ I have to complete my role... {Sacrificed V.} ✧

#♡♔ Kingdom FARTS {Crack}

#♟No longer just a vessel... {Xion}

#♣︎ No one would miss me... And yet... {Roxas}

#☀︎ I always keep my promises... {Axel}

#⌁ I have to uncover the truth... {Gula}

#⚠︎ I will find a way to rewrite my Fate {Brain}

#☆⭒ A lost little Star {Strelitzia}

#♚ The Darkness has consumed us… {Alt V.} ♥︎

#{Headcanons}

#☁︎ Where there's rain; there's a storm {Rain}

#🌸As Pretty as a Flower but twice as Dangerous {Song}

#✴︎ May the Tears of Heaven hear my call... {Sterling}

#❅ Her Colours are a reflection of who she is {Aurora}

#✵ Hear my prayer O'Morning Star {Ivory}

#♾You'll never hear their name on the wind... {No Name}

#⚡️The Eye of the Storm {Tempest}

#✑ You write down your feelings on paper {Memoire}

#☆⭒ A Light in the Dark... {Roxas/aftrliight}

#👁‍🗨 It's a heavy burden to carry... {Luxu}

#♥︎ He has every right to be mad at me; but i had to do it {Roxas/caelumobscura}

#♥︎ Twilight and Dawn... What an interesting combination {X Roxas}

#☘︎Oh Look- Nope it's just them... {Dani}

#♣︎ There's just something about him that i hate... and i love {X Riku}

#✎ You remember me; the way I remember you {X Roxas}

#☆⭒ He gives me the courage I need; she is always so kind... {X Roxas}

#☆⭒ Let's go to the garden... {Lauriam/lordofoblivion}

#✘ There is always something worth fighting for... {Kohaku}

#♡ No longer just a Copy... {Repliku/Kouki}

#⚙︎Just because I'm not a 'True' Keyblade doesn't mean I can't kill you {Void}

#♥︎ You and I; were intertwined from the start... {X Kairi}

#♡ These will make anyone laugh! {Memes}

#✬ Here to help! {Chirithy}

#🌼You'll never learn from your mistakes if you don't make them {Ayaka/Roxas' mom}

#♔♡ The Mark of a Master~ {P R O M O}

#✿ Thinking of you wherever you are... {Hana/Sora's Mom}

#♤☆ When the Light embraced the Dark... {Mending Hearts V.} ★♠

#✎ He wants to break the mold {Roxas/serendimpetus}

#🗝🖤The Kingdom's Protector and the Original Blade {Chi}

#♔ Mirrored Reflections; Two in the Same {Twin V.} ♡

#★ I'll be there to hide your light when you need it {Dusk}

#♻︎ I'm not even the real thing...And yet in my soul it says otherwise {Soul}

#✩*~ I'll unlock the mysteries of the world {Ephemer}

#♠︎ Made completely out of Darkness {Vanitas}

#✩*~ We'll meet where the darkness meets the light {X Vanitas}

#➳ Skateboard tricks and Sea Salt Icecream... {X Roxas}

#♡ Let's line up the pieces... Together {Main V.} ♔

#❁ He'll always be my little Sprout... {Kasumi/Riku's mother}

#❁ To trust or not to trust is the question... {Xemnas/potestasaeterna}

#♘ He trusts me to look after everyone; but who's going to look after him? {X Master}

#♘ Always one step ahead... or two- or three {Master/masterxmasters}

#☾ The path between Night and Day... {Dawn}

#♡ A Watchful eye... {Dash Commentary}

#☯︎ Total Annihilation {Fuu}

#✎ Don't forget me... {Naminé}

#☄️ I will always rise up from the Ashes {Libra}

#🔥Better watch out because I always bounce back {Ember}

#💥I will burn Eternally {Flame}

#♕ Together we'll protect the world! {Kiki}

#♛ We'll free their hearts and consume the world in darkness... {Heart!Kiki}

#🍨Not just a sweet treat~ {Sweetie}

#♜ I'll protect you from the Shadows {Oblivion}

#♖ Just follow my Light {Oathkeeper}

#♥︎ No matter the Nightmare; I'll be there {X Ventus}

#♠︎ A little noisy... {Skitters/Flood}

#🎐When you feel it in your heart; you know that your home {Mitsuki/Kairi's Grandma}

#❁ He's my stubborn Rock. {Roxas/aftrliight}

#💥She rises with the moon {Luna/verumheart}

#♧ Even in your dreams... {Dream Eater V.} ♥︎

#🍡 Cheeky Cheel {Leche}

#❦ There's more to Light than meets the eye {Young Eraqus}

#❦ And that's checkmate I win; Hold on it's still my turn {X Young Xehanort}

#The Copycat Trio {Repliku; Vanitas and Xion}

#Created with a purpose {Vanitas}

#🐶Watch out for the Mad Dog~ {Mady}

#➸✮ Reliable and Sturdy as the Shield he carries {Aegis/verumrook}

#➸✮ I shouldn't feel this way but I do... And I don't want to stop {X Aegis}

#✘ ...I will protect his light with my life... {Artemis/keyfamilia}

#✘ I don't know what he sees in me... but i'm grateful {X Artemis}

#🗝🖤A shroud of Mystery and Darkness {Master of Masters/eyesofparoxysm}

#🗝🖤The one who compliments me; who truly understands {X Master of Masters}

#✧ He's a good listener and a good friend {Luxu/gravitasfatum}

#✎ What did I do to deserve you...? {Riku/darkheartedprince}

#♔♡ It rests now within us all... {Drabble}

#💚As playful as a breeze; but as strong as a gale wind {Ventus}

#💫Not even the Night Sky could contain her Light... {Astraea}

#🍏A Bad Apple spoils the bunch {Negative Thoughts}

#☀︎ Set me ablaze; start a fire in me {X Terra}

#☀︎ He's my pillar when I'm not strong {Terra/willfulfwayfarer}

#🎐Just like the Stars; He will burn long after... {Yen Sid/omnipotentmxster}

#☀︎ Never expected to fall for a flower {X Marluxia}

#☀︎ Every Flower has it's thorns and he's full of them {Marluxia/lordofoblivion}

#✿ My Little Sparrow {Sora/lightheartedwarrior}

#❁ My Little Sprout {Riku/darkheartedprince}

#🎐If we keep each other in our hearts; we'll always be strong {Young Mitsuki}

#🎐The Stars align when he smiles... {Young Yen Sid/omnipotentmxster}

#⚚ I'm sending a message to you and I hope that it makes it through {Hermod}

#⭑ He could light the sky with his colours {Sora/valorxdrive}

#⭑ He's my knight and I'm his princess {X Sora}

#⭑ We both just wanted a friend... {Blaine/virusplanted}

#⭑ The future may be uncertain; but I'm certain of us {X Blaine}

#🧶Tying the knot {Married V.}

#♔ In another World; another Time or another Place {AU V.} ♡

#⚖︎She moves with the beauty and grace of her namesake {Aqua/theheartstreasure}

#⚖︎I certainly don't know what I did to deserve you; but i'm grateful {X Aqua}

#⌁ The only one I'll always trust {Ava/starshold}

#❀ Careful the Flowers have ears {Foxglove}

#☆⭒ He's my bookworm... {Blaine/virusplanted}

#☆⭒ One day I saw him there and couldn't help but gravitate towards him {X Blaine}

#♔ A World without Magic... {Modern V.} ♡

#🎐An old friend and fellow Master {Eraqus/eraqus-the-defender}

#❦ I wish I was enough to keep you from the Darkness... {Young Xehanort/iuvienis}

#🌕A place where all hearts are one... {Kingdom Hearts}

#🔮The Mistress of Darkness {Maleficent}

#🐚Overcame the Impossible {Maryllis/Kairi's Mother}

#🌊I will do my duty to protect the people {Nalani/Destiny Islands Mayor}

#🥀Poison runs through their veins {Vera}

#✩*~ He's the smartest guy I know {Brain/virusplanted}

#✩*~ We'll always be connected; no matter where we fly too {X Brain}

#🐚His Majesty and My King {Ansem/afoolelopedindarkness}

#🐚Two halves of a whole {X Ansem The Wise}

#✩*~ Flowers can be strong so long as you let them {Lauriam/lordofoblivion}

#🐚My Precious Treasure {Kairi/thalassicradiance}

#🐚Like Mother like daughter {Maryllis and Kairi}

#🎶Listen to my Melody {Maestro}

#Before Summer Vacation is over; we should go to the beach! {Twilight Town Gang}

#♘ More important than he realizes {Kage/thechessboard}

#✩*~ I use to think Dandelions were just weeds; I think they're beautiful {X Lauriam}

#📓Don't always believe what you see... {Lexicon}

#🌹Strong and Elegant {Rose}

#⚠︎ Infuriating and yet... He's Mi Rosa {Lauriam/rxsoideae}

#✧ She's as strong as she is beautiful {Aqua/theheartstreasure}

#✧ She makes me feel like a princess; she gives me hope {X Aqua}

#✎ We will always have each other's backs {Naminé and Aiden}

#☆⭒ Wallflower friends {Luxu and Strelitzia}

#The Darkness gave us purpose... {Dark Repliku; Vanitas & Xionort}

#Let's go to the beach {Axel; Xion & Roxas}

#⚔︎Childhood rivals to lovers {X Hayner}

#⭑★ Fallen Hearts turn to Dark Stars… {Darkling V.} ❤︎♥︎

#⭑ ...Unknowingly My Protector... {Braig/freeshooterxig}

#🍀We're stronger than we look {X Kairi}

#♟He isn't all darkness... {Vanitas/unversedshadow}

#✧ My precious Snowflake Dandelion... {Theo/keytosolidarity}

#✎ She was my light; He was my knight {X Repliku}

#//i really hope i got most if not all of them #//but i feel like i'm still missing some;;#//do not click unless you wanna be scrolling for awhile

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jessheaver · 4 years ago

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THE REALITIES OF MATERNAL & CHILDHOOD HEALTH

("Vodacom and Mondia launch Maternal Health Service in DRC", n.d.)

“You do NOT have to suffer in silence or feel ashamed. Our babies need us to be healthy during a time when we are overwhelmed the most.” - BH Mayer

Imagine, you are a mother who has been in a 2-hour queue at the Marianridge Clinic, simply just waiting to for your baby to receive the 6-month immunisation. It’s hot and humid, your baby is crying, and you are trying to swaddle him as he screams with all eyes in the clinic looking at you. With the anxiety developing, you contemplate leaving and coming back another time just to no longer cause a fuss. You are hiding your feelings of fatigue, feelings of hopelessness, helplessness, and worthlessness, you are on the verge of crying but trying to hold them back. You are suffering in silence as you are ashamed of these feelings, you may be avoiding judgement and criticism from others, or you may be trying to brush them of to “stay strong” for the sake of your child. This is just one of the realities that a mother with postpartum depression may experience, and postpartum depression is one of the many maternal health challenges that woman face. When maternal and childhood health are overlooked, this has implications for not only OT practice but on all levels. Women play a vital role in our societies, and they need to be supported.

Sometimes we do not actually realise the power of a mother’s role within our societies, and often overlook their valuable contributions. This came to light for me when I witnessed a beautiful mother-child bond right before my eyes whilst walking back to MCC from the primary school. This primary school child has just been let out of school, he had spotted his mother and was soon running to her. The mother crouched down and opened her arms with the biggest smile as the child leaped into her arms and hugged her. This mother then held this child for a few minutes, slowing rocking as she lay her head on his. This made me realize the need that children for their mothers, a mother is a child’s life-long pillar, they provide that stimulation, security, and support to the children of our society.

Mothers do whatever they need to ensure their child is healthy, children are provided with food and an education to provide them with opportunities to be valuable contributors to future generations. Whether they be working moms who are economically contributing to society or if they are stay at home mothers who are providing the best care for their child, regardless, they are needed and are valuable contributors. The health of infants and children are a vital component to societies as they are our future. The children of today are the leaders of tomorrow, and they can determine how our futures are shape. They are the valuable contribution for the future generations. Children may be the future, but mothers show them how to get there and therefore both are equally important society.

A devastating reality, especially in the South African context, is that there are many children who grow up without their mothers, their bond, their security, and support. This due to poor maternal health leading to the absence of these mother figures whether they have passed or can no longer cope. As OT’s we experience the realities and implications that poor maternal and child health have. Specifically, the communities that we are working in, it is often the case where mother figures are not present within families, ultimately leaving another family member, most commonly the grandmother of the household to care for the chid. Understandably, the grandmother does not have the time and energy to go through what they have already done years back for their own children, they have roles and responsibilities and cannot provide children with the experiences and stimulation that of a mother would, this effecting a child’s learning, growth, and development. This is evident is as there are many developmentally delayed children seen in clinics who lack stimulation and interactions that the mother-child bond would’ve provided. A child’s early experiences ultimately influence their lifelong health and learning (National Research Council and Institute of Medicine, 2004). Poor childhood health may affect a child a child’s physical and cognitive development, this effecting their ability to grow and learn.

There is a need to identify maternal and child health risks to reduce complications before, during and after pregnancies (“Healthy People 2020", n.d.). Both maternal and child health needs to be a focus, after all Joyce Banda did say “The seeds of success in every nation on Earth are best planted in women and children” and we as OT’s can facilitate change through health promotion, advocation and education to normalise the challenges and reduce the stigmatization that is received. By normalising the challenges, it will assist mothers with having a voice to speak up and not feel ashamed. We need to create and develop support groups for mothers to share and relate to challenges. Maternal deaths are an easily avoidable tragedy and prevention of this should be a priority (Burton, 2013). Harjit Gill stated that “The health of a mother and child is more telling measure of a nations state than economic indicators”. We now recognize this devasting reality; it is now up to us to facilitate the change.

· Burton, R. (2003). Maternal health: There is cause for optimism. South African Medical Journal, [S.l.], v. 103, n. 8, p. 520-521. ISSN 2078-5135. Available at: <http://www.samj.org.za/index.php/samj/article/view/7237/5282>. Date accessed: 04 Aug. 2021. doi:10.7196/SAMJ.7237.

· Gill, H. Improving healthcare for mothers and children in Asia. Retrieved 4 August 2021, from https://www.weforum.org/agenda/2015/04/improving-healthcare-for-mothers-and-children-in-asia/

· Joyce Banda Quotes. Retrieved 4 August 2021, from https://citatis.com/a19093/07cd1f/

· Maternal, Infant, and Child Health | Healthy People 2020. Retrieved 4 August 2021, from https://www.healthypeople.gov/2020/topics-objectives/topic/maternal-infant-and-child-health#:%7E:text=children%2C%20and%20families.-,Overview,and%20the%20health%20care%20system

· Mindfulness-Based Therapy. Retrieved 4 August 2021, from https://psidirectory.com/listing/mindfulness-based-therapy/p:66

· National Research Council (US); Institute of Medicine (US). Children’s Health, The Nation’s Wealth: Assessing and Improving Child Health. Washington (DC): National Academies Press (US); 2004. 1, Introduction. Available from: https://www.ncbi.nlm.nih.gov/books/NBK92210/

· Vodacom and Mondia launch Maternal Health Service in DRC. Retrieved 4 August 2021, fromhttps://www.techgistafrica.com/healthcare/vodacom-and-mondia-launch-maternal-health-service-in-democratic-republic-of-the-congo/

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kadobeclothing · 6 years ago

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25 Case Study Examples Every Marketer Should See

The saying “lead by example” is important in politics and leadership roles — and it’s also critical in marketing.

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website’s cost-per-acquisition (CPA), but until you offer examples, they’re going to have a hard time believing you. What is a case study? A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something. A great case study is also often filled with research and stats to back up points made about a project’s results. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. But it’s easier said than done — you’ve executed the campaign, you’ve collected the results, now what? To help you create an attractive and high-converting case study, we’ve put together a list of some of our favorites. Take a look, and let these examples inspire your next brilliant case study design. Case Study Examples 1. “Shopify Uses HubSpot CRM to Transform High Volume Sales Organization,” by HubSpot

What’s interesting about this case study is the way it leads with the customer. That reflects a major HubSpot credo, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company. Notice that this case study uses mixed-media. Yes, there is a short video, but it’s elaborated upon in the additional text on the page. So while your case studies can use one or the other, don’t be afraid to combine written copy with visuals to emphasize the project’s success. 2. “Designing the Future of Urban Farming,” by IDEO

Here’s a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text — “The Challenge” and “The Outcome.” Immediately, IDEO has communicated two of the case study’s major pillars. And while that’s great — the company created a solution for vertical farming startup INFARM’s challenge — it doesn’t stop there. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals. 3. “Secure Wi-Fi Wins Big for Tournament,” by WatchGuard

Then, there are the cases when visuals can tell almost the entire story — when executed correctly. Network security provider WatchGuard is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament. 4. “Customer Case Study: ElliotLee Estate Agents” by Pioneer Business Systems

In 2018, 45% of people watch more than an hour of Facebook or YouTube videos a week. A video case study could be a compelling way to attract potential customers who prefer watching a video over reading text. Additionally, a video allows you to convey customer emotion. This case study by Pioneer Business Systems, for instance, allows viewers to see firsthand the effects Pioneer’s telephone system had on their clients, ElliotLee Estate Agents. It includes text, as well, to thoughtfully organize and break-up the video into sections. 5. “Sapio User Acquisition Case Study” by Fractl

Fractl uses both text and graphic design on their Sapio case study web page to immerse the viewer in a more interesting user experience. For instance, as you scroll, you’ll see the results are illustrated in an infographic-design form as well as the text itself. Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications covered their news story, they incorporated the media outlet’s icons for further visual diversity. 6. “USA Today” by Fantasy

What’s the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it, via video — which is exactly what Fantasy does on their case study page for USA Today. They keep the page simple and clean, with a large red play button embedded at the top, inviting you to review their redesign of USA Today’s website via video. The video itself is simple, showing the website’s interface and clicking on various links with simple instrumental music in the background. If you’re more interested in text, you can scroll to find their goal, “make USA Today’s website responsive”, in one short paragraph, followed by a simple “1” icon, with the text “Became the most visited US News site.” Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you’re greeted with a simple “Contact Us” CTA. 7. “Coca-Cola Uses App Annie to Amaze & Delight Customers” by App Annie. (embed link: https://www.youtube.com/watch?v=sHo0SnZFTMw) A video is a phenomenal way to grab a viewer’s attention, but in our video-heavy world today, it can be hard to keep potential customers’ eyes on the screen. To combat this, App Annie’s case study of Coca-Cola includes drawings and text to highlight what Greg Chambers, Coca-Cola’s Director of Innovation, is talking about on-screen. They also occasionally cut away from his face to include full-screen text. By incorporating graphic designs and text in their video, App Annie encourages viewers to stay engaged. 8. “How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns” by Bitly

Bitly takes a different approach to text-heavy case studies, by providing their case study of ecommerce company Vissla in PDF form. The case study is clean and easily scannable, with sections divided into “The Goal”, “Top Omnichannel Obstacles”, and images of “The Set-Up” and “The Launch.” The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly’s brand. Since the PDF opens in a separate browser, it’s easier for the viewer to avoid distractions as they scroll the pages. 9. “How Social Media Insights Turned Around Lexus’ Holiday Campaigns” by Infegy

It can be risky to include hurdles to your case studies, but with great risk comes great reward, right? In Infegy’s case, their gated content is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus. The PDF case study reads like a compelling news article, including titles like “The Rise of Lexus” and “The Fall of Lexus”, colorful pie charts, and real online comments from customers who were unhappy with Lexus’ old holiday ads. The PDF is six pages but features big font and plenty of white space, so viewers can easily skim it in only a few minutes. 10. “Fiesta Bowl” by OH Partners

OH Partners doesn’t let superfluous details distract from the most important themes of their case study — “The Situation”, “The Solution”, and “The Success”. Each one of their case studies, including this Fiesta Bowl one, is organized into those three categories, with a video at the beginning followed by a few large font, easily skimmable paragraphs. Best of all, OH Partners puts other case studies on the left side of the page, with highly enticing visuals to ensure a potential consumer can continue perusing the case studies until they’re confident in OH Partner’s track record. 11. “The Gifted Day” by Digitas

Digitas’ case study page for LVNG With, a cancer support community created by AstraZeneca, is one of the more emotionally moving campaigns in our list and might even evoke a few tears. The page begins with a heart-wrenching video of all the moments — a grandmother holding her grandchild, someone riding a roller coaster — that “weren’t supposed to happen”, exemplifying the enormous gift a single day could be to a terminal patient. Scrolling down, it’s obvious that Digitas kept AstraZeneca at the forefront of their strategy, but more than that, they used real people as their focal point. 12. “Wine.com” by RichRelevance

What first attracted me to RichRelevance’s Wine.com case study was the box on the left-side that quickly summed up the case study, including requirements, solution, and results. Adding an abridged version to a case study enables you to attract a larger audience, by offering a quick-read for those short on time, and a longer version for those interested in the details. RichRelevance’s case study also offers an impressive amount of information for those wanting to understand the nuances of their strategy, including a section titled “Fine-tuning Recommendations by Geography”. 13. “Synapse Innovation” by Uniface

SlideShare is a platform that allows you to encourage engagement from your viewers — which is likely why Netherlands-headquartered Uniface chose to use a SlideShare for their customer case study. As you click to the right you’re able to easily read their process from challenge to solution, and they provide a link to the full case study, and their social media accounts, on the last slide. Since each slide only needs a few lines of text, the SlideShare feels especially digestible. 14. “StyleHaul” by Asana

While Asana’s case study design looks initially text-heavy, there’s good reason — it reads like a creative story, and is told entirely from the customer’s perspective. For instance, Asana knows you won’t trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: “Our Customer Success Manager, Michael, was amazing. If I had a question, I wasn’t put into a queue—I could get it answered right away.” The entire case study reads like an in-depth interview, and captivates the reader through creative storytelling. 15. “Patagonia” by Amp Agency

Amp Agency’s Patagonia marketing strategy aimed to appeal to a new audience through guerilla marketing efforts and a coast-to-coast roadtrip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. Personally, I liked Amp Agency’s storytelling approach best, which captures viewers’ attention start-to-finish simply because it’s an intriguing and unique approach to marketing. 16. “Budweiser Influencer Marketing Case Study” by Anomaly

Budweiser’s one page, poster-esque case study is a good reflection of a brand knowing its audience. Anomaly’s case study for Budweiser appears edgy and modern, with a design that playfully pushes the text to the right as it showcases pictures of social media influencers wearing a campaign-related t-shirt. Both the top and the bottom of the page are eye-catching, and the text itself is simple and straightforward. 17. “Clinique” by AdRoll

Sometimes, starting with the results is the best way to capture your readers’ attention. In Clinique’s case study, AdRoll does just that, beginning with some impressive numbers: “8.5 Times ROI, 14 Times ROAS, 265% Amount of Sales”. Once it has boldly outlined their results, AdRoll smartly pulls back to discuss the “Benefits of Personalized Ads”, letting the viewer consider how these same benefits might help their own company. The page is short and sweet and ends with a compelling call-to-action — “AdRoll has generated revenues in excess of seven billion for its customers. Try it now.” The clean, whitespace-heavy page is an effective example of using a case study to capture future leads. 18. “TEXTCARE” by The George Institute

The George Institute chose to display the case study for their program, TEXTCARE, in a documentary-style video with real people discussing how TEXTCARE helped them become healthier and more active. If your case study results benefited people, there’s likely no better way to showcase that than through on-screen interviews. 19. “Reclaiming The Identity of a Brand: A Levi’s Case Study” by Levi

If you’ve got a case study with dense text, one of the more creative solutions to breaking it up could be to organize it by pages. Levi’s case study uses this method — their page one, for instance, is labeled “Introduction”, while page two is labeled “Weaknesses in the late 1990s”. Each page tackles a different topic, and the design makes it feel more like reading a book than a business article. 20. “Red Sox Season Campaign” by CTP

What’s great about CTP’s case study page for their Red Sox Season Campaign is their combination of video, images, and text — a video automatically begins playing when you visit the page, and as you scroll, you’ll see additional embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge. At the bottom, it says “Find out how we can do something similar for your brand.” The page is clean, cohesive, and aesthetically-pleasing, inviting viewers to appreciate the well-roundedness of CTP’s campaign for Boston’s beloved baseball team. 21. “BIC: Bringing One Stop Shopping to BIC Razors” by Genuine

Sometimes, simple is key. Genuine’s case study for BIC razor’s is straightforward and minimal, with only two short paragraphs, “The Insight” and “The Solution”, accompanied by two images. The simplicity of the page allows the reader to focus on the sense of humor in the text, like “Helping a consumer find their perfect match and making them smile along the way means gaining a brand loyalist for life. Or until they grow a beard.” The page displays Genuine’s brand personality well, while offering the viewer all the necessary information they’d need. 22. “Cisco Systems: Velocity to Value” by Apptio

An attention-grabbing title is one of the easiest, yet most effective, ways to help your case study stand out — like Apptio’s Cisco Systems case study, titled “Velocity to Value: A Mature IT Services Transformation Enables IT to Continually Simplify and Innovate.” The piece is well-organized and uses compelling headers to keep the reader engaged, and offers a side panel for viewers who just need the bullet points. Despite its length, Apptio’s case study is appealing enough to keep viewer’s attention. 23. “Airbnb’s Custom 360-view of the Customer” by Zendesk

Zendesk’s Airbnb case study reads like a blog, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: “Halfway around the globe is a place to stay with your name on it. At least for a weekend.” The piece focuses on telling a good story, and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk’s helpfulness, nothing could be more authentic than their decision to focus on Airbnb’s service in such great detail. 24. “Herschel Delights with Hootsuite” by Hootsuite

If you didn’t know this video was a case study for Hootsuite, you’d assume it was simply an artsy video capturing Herschel’s startup success. The Herschel marketing team mentions Hootsuite, but they do it authentically and remain primarily focused on the appreciation they have for their social media community. This video doesn’t have the feel of a traditional advertisement — instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner. 25. “4 Content Marketing Success Stories [Infographic]” by Kapost You don’t always need a ton of text or a video to convey your message — sometimes, you just need images. Kapost’s infographic does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The infographic includes percentages, customer quotes, and colorful charts to provide the viewer with both numerical and emotional reasons they might choose Kapost. Start creating your case study. Now that you’ve got a great list of examples of killer case studies, think about a topic you’d like to write about that highlights your company or work you did with a customer. For more examples, check out these social media case studies.

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spiritual-doctor4u · 7 years ago

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CRASH COURSE IN SOUL CONSCIOUSNESS - HAPPINESS ASSURED

CRASH COURSE IN SOUL CONSCIOUSNESS & HAPPINESS UNLIMITED

FUNDAMENTAL QUESTIONS :

Who are we.

Where we come from.

Where are we going.

Understand that you are a giant ball of energy, consisting of Auras, Health rays, Emotions & Chakras. A very small core of solid body levitates in the center of this ball of energy. This physical looking body manifested through the invisible energies acting as microwaves. Inside this body sits the tiniest microchip, the soul, the owner of the Total Combo, making all the magic happen.

@ A toddler child is barely aware of its BODY, hence a bodiless PURE SOUL going about expressing itself lovingly to all.

BASIC COMPONENTS OF A SOUL

A soul is made of three entities, the INTELLECT, which discerns & decides, the MIND which processes thoughts & feelings, and finally the SANSKARS / SEEDS which are the source of all thoughts. For better understanding we will adopt the Gardener & gardening analogy. Every soul has seven pure seeds to begin with. They are : Power, Purity, Peace, Love, Bliss, Knowledge, Truth. As a child we operate through these seeds which helps us to enjoy life without any inhibitions and love all equally.

YARD SALE SEED COLLECTION - we cherish the stuff that others don’t want.

Over time we acquire exactly the opposite kind of seeds from our parents, teachers, relatives, friends, & society. Then we acquire next stage of harmful seeds of Vices like Anger, Lust, Greed, jealousy, Ego. Mind is like the fertile soil where seeds grow & flower up. It has no mind of its own & does not act on its own ever. Intellect is the chief Gardner who discerns & decides, what crop to grow and what not to, when to harvest & how much to water the plants. How ever he too has limitations because if all he has in stock is bad, rotten seeds to work with, then it is not in his hands to do otherwise. The limited edition of original seeds are locked up in the warehouse & the poor Gardner is given all the dirty rotten acquired seeds picked up freely & cheaply from the environment, to work with. Naturally your are going to reap bountiful harvests of the crops you don’t want. You can not sell / barter them for other ones, because no one wants your rotten crops grown from borrowed seeds.

AS YOU SOW SO SHALL YOU REAP

The meaning of this childhood saying is clearly understood in this context. But now it is too late. The body is fragile & the mind has slowed down with Alzheimer. The awareness of this valuable knowledge is enough to start the process of purification & elevation which are the basic pillars of Self - Realization.

INTELLECT (buddhi)- THE SUPERVISOR, DECISION MAKER & QUALITY CONTROL MANAGER

This faculty of the soul can make or break you. Dull or stone intellect coupled with unawareness is the core of a loser, a victim, a failure. On the other hand Sharp or Divine intellect coupled with total awareness becomes the core of winner, happy soul, successful body. It helps you to discern, discriminate, & decide what actions to materialize, which further reinforce the seeds, that started the process in the first place. Repeated actions keeps the seeds active & easily accessible. There are numerous obstacles on the path of progress of Intellect & spiritual advancement such as : physical illness, mental problems, doubts, indecision, laziness, unman-aged desires, lust, inaccurate assumptions/thinking, lethargy, no effort, fickle.

INTELLECT AS DETACHED OBSERVER/INDUSTRIAL ENGINEER

Human being is a citizen of two worlds : Outside & Inside. As an outsider he suffers, incurs stress on this account & loses all, while the Insiders align with the Cosmic forces & remain Blissful. Pleasantness is within you the soul. We consciously choose to diffuse this valuable perfume of pleasantness around us to others. However the mind can be purified by cultivating friendliness towards the unpleasant, compassion towards sufferers, goodwill towards virtuous & indifference towards wicked/evil. The methodology adopted to achieve this purity is to invite all dormant seeds to dislodge from the river bed & float up to the surface to be washed away into oblivion. The intellect must exercise its choice to understand the Primitive Fountain & subsequently prioritize, regulate & rearrange the four needs for zero stress which will result in Bliss. The final destination of the soul is the state of being UNDISTURBED, UNINVOLVED, UNAFFECTED.

PURPOSE OF THE SOUL - PROGRESSION OF CONSCIOUSNESS

The sole purpose of the soul is to elevate itself during it’s short stay in this human body. It is possible to move from the lower Chakras to higher energy centers & finally to the Crown Charkra. The seven Chakras are intimately related to the seven Auras in our Invisible bodies.

HOW THE IN-DWELLER OPERATES THROUGH THE COSTUME

COGNITIVE & ACTIVE SENSES

There are five entrance doors through which Information is imported inside the costume. These doors are your five sense organs : taste, touch, smell, hear, & sight. There are additionally five exit doors through which the costume expels outwards. These are : procreation, elimination, grasping, speech & moving. Then there is a master, the In-dweller who operates these doors. Who I really AM is independent of my actions & senses. Senses are not reliable for experiencing Absolute Truth, Reality or the Self the Soul. Like the bees follow the Queen Bee, so will the senses follow the Mind. With-drawl of the senses is like taking your hand out of a glove. The hands have the ability to let go of the glove.

RELATIONSHIPS - SENSE OF UNION to experience part of the other into your life.

Divine cannot be experienced by the 5 senses/organs. Spiritual science is Yoga. Life explodes, because you are full of yourself. It is not about Shiva but you. Soul consciousness is about emptiness. Deities have divine virtues, so renounce all senses & attachments. Churning the ocean of knowledge produces Nectar which is bound to surface as cheerful faces.

THE FIRE OF YOGA

The closeness of two beings and their interplay by choice & concerted effort causes friction, heat, pleasure & pleasantness. A being has multiple bodies : physical, seven auras, health rays, Ionized seal.

When the closeness is PHYSICAL it is SEXUAL.

When the closeness is EMOTIONAL it is LOVE.

When the closeness is SPIRITUAL it is YOGA.

Yoga is the vehicle which can bring God to you, or take you to God. It is a bridge between mortals & the Immortal. Yoga makes you loose your mind in a positive way. It is the cessation of modifications arising in the Chitta. Yoga helps in neutralizing ones Vortices of feelings, whirlpools of desires & attachments into a calm ocean of thought patterns, which is a prerequisite to perceive God.

Dying Alive is another marvelous methodology to kill the artificial You, Me & Mine. It finishes off my ideas, my fashion sense, my hair style, my clothes & my body, leaving you with just your Soul. Yoga is Nirodhah which encompasses the following : Regulation, Channeling, Mastery, Integration, Coordination, Stilling, Quieting, Setting aside of modifications of mind field. It is the progress of Intellect into consciousness looking for the expression of the Source into ones actions & attitude. It is a deep concern for a fresh complete life by self. Yoga helps you in Total Transformation where there is no trace of past, fully new & Pure. On the other hand Change is incremental often leaves a residue of the past, hence you remain as impure.

SAT CHIT ANANDA = REALIZATION OF TRUE SELF IS BLISS

ALPHABET BOOK FOR BRAHMIN STUDENTS

Brahma Dada was discovered & adopted by SHIVA BABA recently.

Brahmin students are the mouth born creation of Brahma Dada.

Shortest course ever.

A - Alpha, the Creator

B - Beta, the Creation of Bodiless souls@

C - Consciousness of I the Soul & Supreme Soul

D - Die alive, Deity religion

E - Effort in all four subjects, Eternal play

F - Father, belong to HIM, claim your Fortune

G - Guru ultimate, who takes us Home

H - Home in Paramdham, our final destination

I - Instruments with Intoxication

J - Joyful Jewels of knowledge

K - Karamteet stage of karma Yogi

L - Lighting lamps & being Lighthouses

M - Manamanbhav & daily Murlis

N - Number-wise awareness

O - Occupation of ONE, kingmaker

P - Predestined Drama, Pilgrimage of Remembrance

Q - Queue of Questions must finish

R - Remembrance, Raja Yoga

S - Shrimat, Shivoham, the seed

T - Truth, the whole truth, Trikaldarshi

U - Urn of nectar, Umbrella of light

V - Virtuous, Victorious Brahmins

W - Worthy of worship, World transformers

X - X-ray vision as instruments

Y - Yogyukt, Yagya of Raja Yogis

Z - Zeal to become equal to HIM

Rohit Khanna - IN-CREDIBLE & IN-FLAMED

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lindyhunt · 7 years ago

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25 Case Study Examples Every Marketer Should See

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing.

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you.

Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. But it's easier said than done -- you've executed the campaign, you've collected the results, now what?

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. Take a look, and let these examples inspire your next brilliant case study design.

1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot credo, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed-media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

2. "Designing the Future of Urban Farming," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text -- "The Challenge" and "The Outcome."

Immediately, IDEO has communicated two of the case study's major pillars. And while that's great -- the company created a solution for vertical farming startup INFARM's challenge -- it doesn't stop there. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals.

3. "Secure Wi-Fi Wins Big for Tournament," by WatchGuard

youtube

Then, there are the cases when visuals can tell almost the entire story -- when executed correctly. Network security provider WatchGuard is able to do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament.

4. "Customer Case Study: ElliotLee Estate Agents" by Pioneer Business Systems

youtube

In 2018, 45% of people watch more than an hour of Facebook or YouTube videos a week. A video case study could be a compelling way to attract potential customers who prefer watching a video over reading text. Additionally, a video allows you to convey customer emotion. This case study by Pioneer Business Systems, for instance, allows viewers to see firsthand the effects Pioneer's telephone system had on their clients, ElliotLee Estate Agents. It includes text, as well, to thoughtfully organize and break-up the video into sections.

5. "Sapio User Acquisition Case Study" by Fractl

Fractl uses both text and graphic design on their Sapio case study web page to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself. Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications covered their news story, they incorporated the media outlet's icons for further visual diversity.

6. "USA Today" by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it, via video -- which is exactly what Fantasy does on their case study page for USA Today. They keep the page simple and clean, with a large red play button embedded at the top, inviting you to review their redesign of USA Today's website via video. The video itself is simple, showing the website's interface and clicking on various links with simple instrumental music in the background.

If you're more interested in text, you can scroll to find their goal, "make USA Today's website responsive", in one short paragraph, followed by a simple "1" icon, with the text "Became the most visited US News site." Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

7. "Coca-Cola Uses App Annie to Amaze & Delight Customers" by App Annie.

(embed link: https://www.youtube.com/watch?v=sHo0SnZFTMw)

A video is a phenomenal way to grab a viewer's attention, but in our video-heavy world today, it can be hard to keep potential customers' eyes on the screen. To combat this, App Annie's case study of Coca-Cola includes drawings and text to highlight what Greg Chambers, Coca-Cola's Director of Innovation, is talking about on-screen. They also occasionally cut away from his face to include full-screen text. By incorporating graphic designs and text in their video, App Annie encourages viewers to stay engaged.

8. "How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns" by Bitly

Bitly takes a different approach to text-heavy case studies, by providing their case study of ecommerce company Vissla in PDF form. The case study is clean and easily scannable, with sections divided into "The Goal", "Top Omnichannel Obstacles", and images of "The Set-Up" and "The Launch." The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand. Since the PDF opens in a separate browser, it's easier for the viewer to avoid distractions as they scroll the pages.

9. "How Social Media Insights Turned Around Lexus' Holiday Campaigns" by Infegy

It can be risky to include hurdles to your case studies, but with great risk comes great reward, right? In Infegy's case, their gated content is worth the fill-out form information, particularly since their client is such a big name in the automobile industry: Lexus. The PDF case study reads like a compelling news article, including titles like "The Rise of Lexus" and "The Fall of Lexus", colorful pie charts, and real online comments from customers who were unhappy with Lexus' old holiday ads. The PDF is six pages but features big font and plenty of white space, so viewers can easily skim it in only a few minutes.

10. "Fiesta Bowl" by OH Partners

OH Partners doesn't let superfluous details distract from the most important themes of their case study -- "The Situation", "The Solution", and "The Success". Each one of their case studies, including this Fiesta Bowl one, is organized into those three categories, with a video at the beginning followed by a few large font, easily skimmable paragraphs.

Best of all, OH Partners puts other case studies on the left side of the page, with highly enticing visuals to ensure a potential consumer can continue perusing the case studies until they're confident in OH Partner's track record.

11. "The Gifted Day" by Digitas

Digitas' case study page for LVNG With, a cancer support community created by AstraZeneca, is one of the more emotionally moving campaigns in our list and might even evoke a few tears. The page begins with a heart-wrenching video of all the moments -- a grandmother holding her grandchild, someone riding a roller coaster -- that "weren't supposed to happen", exemplifying the enormous gift a single day could be to a terminal patient. Scrolling down, it's obvious that Digitas kept AstraZeneca at the forefront of their strategy, but more than that, they used real people as their focal point.

12. "Wine.com" by RichRelevance

What first attracted me to RichRelevance's Wine.com case study was the box on the left-side that quickly summed up the case study, including requirements, solution, and results. Adding an abridged version to a case study enables you to attract a larger audience, by offering a quick-read for those short on time, and a longer version for those interested in the details. RichRelevance's case study also offers an impressive amount of information for those wanting to understand the nuances of their strategy, including a section titled "Fine-tuning Recommendations by Geography".

13. "Synapse Innovation" by Uniface

Customer Case Study: Synapse Innovation from Uniface

SlideShare is a platform that allows you to encourage engagement from your viewers -- which is likely why Netherlands-headquartered Uniface chose to use a SlideShare for their customer case study. As you click to the right you're able to easily read their process from challenge to solution, and they provide a link to the full case study, and their social media accounts, on the last slide. Since each slide only needs a few lines of text, the SlideShare feels especially digestible.

14. "StyleHaul" by Asana

While Asana's case study design looks initially text-heavy, there's good reason -- it reads like a creative story, and is told entirely from the customer's perspective. For instance, Asana knows you won't trust their word alone on their impressive customer service, so they let StyleHaul’s SVP of Business & Network Operations, Drew, tell you instead: "Our Customer Success Manager, Michael, was amazing. If I had a question, I wasn’t put into a queue—I could get it answered right away." The entire case study reads like an in-depth interview, and captivates the reader through creative storytelling.

15. "Patagonia" by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerilla marketing efforts and a coast-to-coast roadtrip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. Personally, I liked Amp Agency's storytelling approach best, which captures viewers' attention start-to-finish simply because it's an intriguing and unique approach to marketing.

16. "Budweiser Influencer Marketing Case Study" by Anomaly

Budweiser's one page, poster-esque case study is a good reflection of a brand knowing its audience. Anomaly's case study for Budweiser appears edgy and modern, with a design that playfully pushes the text to the right as it showcases pictures of social media influencers wearing a campaign-related t-shirt. Both the top and the bottom of the page are eye-catching, and the text itself is simple and straightforward.

17. "Clinique" by AdRoll

Sometimes, starting with the results is the best way to capture your readers' attention. In Clinique's case study, AdRoll does just that, beginning with some impressive numbers: "8.5 Times ROI, 14 Times ROAS, 265% Amount of Sales". Once it has boldly outlined their results, AdRoll smartly pulls back to discuss the "Benefits of Personalized Ads", letting the viewer consider how these same benefits might help their own company.

The page is short and sweet and ends with a compelling call-to-action -- "AdRoll has generated revenues in excess of seven billion for its customers. Try it now." The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

18. "TEXTCARE" by The George Institute

youtube

The George Institute chose to display the case study for their program, TEXTCARE, in a documentary-style video with real people discussing how TEXTCARE helped them become healthier and more active. If your case study results benefited people, there's likely no better way to showcase that than through on-screen interviews.

19. "Reclaiming The Identity of a Brand: A Levi's Case Study" by Levi

If you've got a case study with dense text, one of the more creative solutions to breaking it up could be to organize it by pages. Levi's case study uses this method -- their page one, for instance, is labeled "Introduction", while page two is labeled "Weaknesses in the late 1990s". Each page tackles a different topic, and the design makes it feel more like reading a book than a business article.

20. "Red Sox Season Campaign" by CTP

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text -- a video automatically begins playing when you visit the page, and as you scroll, you'll see additional embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge. At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically-pleasing, inviting viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

21. "BIC: Bringing One Stop Shopping to BIC Razors" by Genuine

Sometimes, simple is key. Genuine's case study for BIC razor's is straightforward and minimal, with only two short paragraphs, "The Insight" and "The Solution", accompanied by two images. The simplicity of the page allows the reader to focus on the sense of humor in the text, like "Helping a consumer find their perfect match and making them smile along the way means gaining a brand loyalist for life. Or until they grow a beard." The page displays Genuine's brand personality well, while offering the viewer all the necessary information they'd need.

22. "Cisco Systems: Velocity to Value" by Apptio

An attention-grabbing title is one of the easiest, yet most effective, ways to help your case study stand out -- like Apptio's Cisco Systems case study, titled "Velocity to Value: A Mature IT Services Transformation Enables IT to Continually Simplify and Innovate." The piece is well-organized and uses compelling headers to keep the reader engaged, and offers a side panel for viewers who just need the bullet points. Despite its length, Apptio's case study is appealing enough to keep viewer's attention.

23. "Airbnb's Custom 360-view of the Customer" by Zendesk

Zendesk's Airbnb case study reads like a blog, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend." The piece focuses on telling a good story, and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

24. "Herschel Delights with Hootsuite" by Hootsuite

youtube

If you didn't know this video was a case study for Hootsuite, you'd assume it was simply an artsy video capturing Herschel's startup success. The Herschel marketing team mentions Hootsuite, but they do it authentically and remain primarily focused on the appreciation they have for their social media community. This video doesn't have the feel of a traditional advertisement -- instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner.

25. "4 Content Marketing Success Stories [Infographic]" by Kapost

You don't always need a ton of text or a video to convey your message -- sometimes, you just need images. Kapost's infographic does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The infographic includes percentages, customer quotes, and colorful charts to provide the viewer with both numerical and emotional reasons they might choose Kapost.

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robertkstone · 8 years ago

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An Orange 2017 Land Rover Discovery Joins the Four Seasons Fleet

Through the many badges it’s worn here in America since launching here in 1994, the Land Rover Discovery has played an undeniable role in the early seeds of SUV mania. Even after the Disco name was dropped for North America in 2004 with the launch of the third-generation model in favor of the LR3 moniker (which evolved to LR4 years later with the launch of the fourth-gen), the iconic SUV endeared itself to would-be adventurers as a tantalizing mixture of rugged grit and upstanding British appeal. And although the original name is back, this new, fifth-generation model brings with it host of changes that, for better or worse, shake up the tried-and-true Discovery formula. To get a better handle on just what the new 2017 Land Rover Discovery is made of, we snagged one for our Four Seasons fleet.

Automobile’s first-ever Four Seasons test with a Land Rover featured a 1996 Discovery. That tough-as-nails off-roader was adored for its fearsome capability but mistrusted for its constant quality issues, large and small, earning it a dismal 2.5 stars out of 5. Land Rover went back to the drawing board for the LR3, updating everything from the pushrod V-8 to the frame, suspension, and styling language. With its vastly improved driving dynamics, ergonomics, and interior packaging (the rear seats actually folded flat), our test of the 2005 LR3 earned a much-improved 4 stars. Still, quality gremlins endured, and the freshly introduced DOHC 4.4-liter V-8 was neither powerful nor torque-rich enough to overcome the LR3’s ample heft.

For 2017, the all-new Discovery addresses all of these shortcomings, and more. While the boxy utilitarian styling may be gone, so is much of the Disco’s muffin top. Not only is the new aluminum unibody up to 1,000 pounds lighter than the steel structure it replaces, under the hood is the oil-burning engine we’ve envied from afar for years. We eagerly ticked the box for Land Rover’s 3.0-liter turbo-diesel V-6, the first offered in a U.S.-market Discovery, and have so far been pleased with the 254 hp and juicy 443 lb-ft of torque it offers. (Gas-powered models use a 340-hp supercharged 3.0-liter V-6.)

Barely a week passed before we took it for its first cruise, up from Detroit to Sault Ste. Marie, Ontario, Canada, where the Disco effortlessly towed a 16-foot fishing boat on a trailer. The new eight-speed automatic transmission works especially seamlessly on the highway, where it helps the 4,916-pound seven-seater return an EPA-rated 26 mpg. On several long hauls, however, we’ve managed as much as 28 mpg with a cargo area full of luggage.

In addition to the diesel engine, we added a laundry list of options to ensure we had the full Land Rover mix of luxury and capability. The top-spec HSE Luxury trim comes nicely outfitted with everything from air suspension to heated 16-way power seats with Windsor leather upholstery, Espresso wood trim, a fantastic Meridian premium sound system, keyless entry, Bluetooth, navigation within the latest 10.2-inch InControl Touch Pro interface, and front/rear parking aids. On top of that we kitted our Rover out with the Drive Pro package, adding adaptive cruise control, blind-spot monitoring with rear traffic alert, adaptive cruise control with Queue Assist, and lane-departure warning ($2,350). Additional side cameras and LED headlights with automatic high beams come on the Vision Assist package ($1,000), while other pieces of tech like autonomous emergency braking ($125), a color head-up display ($950), a 360-degree parking aid ($275), automatic park assist ($800), and a full-on rear-seat entertainment suite ($2,270) have to be ordered a la carte.

On the more practical side of things, we made sure to include the Capability Plus package to get the active rear locking differential and Terrain Response 2 system ($1,250), a tow package ($650), roof rails ($400), and a full-size spare wheel and tire ($440). All told, our fully built-out family-hauling, rock-crawling, diesel-drinking, beverage cooling ($350) British behemoth rings in at an eye-watering $79,950.

So far, the Discovery has racked up more miles in such a short time than any Four Seasons vehicle in recent memory. Just two months into our test we’ve piled on 6,640 miles, putting it on pace to be one of the most driven Four Seasons testers on record. In short order we’ve adventured from Automobile’s Detroit bureau to Buffalo, Grand Rapids, two trips to Sault Ste. Marie, Chicago, Milwaukee, and Mackinaw City, Michigan. We’ve also spent a sunny afternoon off-roading at the Bundy Hill off-road park, where the Discovery’s raised air suspension, selectable terrain drive modes, hill-descent control, low-speed all-terrain cruise control, and low-range transfer case proved a Swiss Army knife of off-road guts in sand, dirt, and gravel. Once Michigan winter hits, we’ll be ready for the worst of it with a good set of winter rubber.

Though the Discovery has won praise for its capability, fuel economy, and utility, it is not without its detractors. Anglophile and contributing writer Marc Noordeloos wishes for better body control and a smoother ride, as well as a return to the bulkier styling of old. “I miss the near-timeless look of the old LR4,” he says. “This new Discovery has a bit of a hunchback going on and I can’t say I’m sold on the switch from a split tailgate to a fold-down.” Detroit bureau chief Todd Lassa, meanwhile, is often frustrated with the delayed throttle response. “The slow, clumsy tip-in makes me lose confidence when I need to merge into traffic. At least the interior leather and wood make the interior feel like a private London club,” notes Lassa.

Following a blissfully trouble-free Four Seasons test of a 2015 Jaguar F-Type S, we had hoped Land Rover’s infamous reliability woes were over, but we’ve already been somewhat disabused of that notion. It began with an improperly fitted A-pillar black trim piece, but since that small repair, we’ve also experienced random and unexplained tire-pressure monitoring warnings despite correct pressures (an issue we’ve also seen on our Four Seasons Jaguar F-Pace), lurching and bucking from the powertrain after cold starts, and (by far the most odd) – a rear three-quarter window that isn’t tinted to match the others. Perhaps most annoying have been the freezes and bugs with the infotainment system, which could really use Android Auto and Apple CarPlay connectivity as well as voice-recognition technology. Even when everything is working, the system is simply not intuitive to use. When a friend and professional web and user-experience designer happened to be sitting shotgun, he was surprised how difficult it was to sift through various menus to access key functions. The satellite radio also frequently cuts out due to a weak signal, while the media player interface gets easily confused when connecting devices via Bluetooth and USB at the same time.

Has Land Rover has finally made a Discovery that’s both rugged and reliable for the daily grind? While it’s most certainly grown from its 1989 roots as a bare-bones all-terrain terror to a stylish, family-friendly people-mover with nine (!) USB ports, such a question remains open. When the Discovery’s four seasons are up, we’ll know if this third-gen is the charm.

Our 2017 Land Rover Discovery HSE Td6 Luxury

Overview

PRICE $66,945/$79,950 (base/as tested) ENGINE Turbodiesel DOHC 24-valve V-6 TRANSMISSION 8-speed automatic LAYOUT 4-door, 7-Passenger, front engine, FWD SUV

Chassis

CONSTRUCTION Unibody STEERING Electric power assisted LOCK-TO-LOCK 2.7 turns TURNING CIRCLE 40.4 ft SUSPENSION, F/R Control arms with air springs/Integral link with air springs BRAKES, F/R discs/discs WHEELS, F/R 20-inch aluminum TIRES Goodyear Eagle F1 Asymmetric 255/55R20

Measurements

L X W X H 195.6 x 87.4 x 73.5 in WHEELBASE 115 in TRACK, F/R 66.6 in HEADROOM, F/R 39.4/39.0 in LEGROOM, F/R 39.1/37.6 in SHOULDER ROOM, F/R 60.4/49.5 in CARGO CAPACITY 45 cu ft/82.7 feet (third-row folded/second- and third-row seats folded) WEIGHT 4,916 lb WEIGHT DIST F/R 49.4 / 50.6 EPA MILEAGE 21/23/26 mpg FUEL CAPACITY 22.5 gal EST. FUEL RANGE 585 miles (est) FUEL GRADE Diesel 0-60 MPH 6.9 sec TOP SPEED 133 mph

Equipment

STANDARD EQUIPMENT Power gesture-operated tailgate w/ power inner tailgate Power tilt and telescopic steering wheel Power sliding panoramic glass sunroof Carpeted floor mats Rear privacy glass, infrared reflective windshield Four-zone climate control 20-inch aluminum wheels Heated first and second-row seats LED automatic headlights Ambient interior lighting Front fog lights Keyless entry w/ push-button start Rain-sensing wipers w/ heated washer jets Bluetooth and USB connectivity Power-folding heated mirrors with approach lighting Front and rear parking aids 16-way power-adjustable driver and front passenger seats with memory 825-watt Meridian sound system Third row seating 10-inch InControl Touch Pro interface Satellite radio Navigation OPTIONAL EQUIPMENT Namib Orange paint $1,495 Rover Tow package $650 Full-length black roof rails $400 Full-size spare wheel and tire $440 Front center console cooler compartment $350 Autonomous emergency braking $125 Park Assist $800 360-degree parking aid $275 Activity Key $400 Loadspace cover $150 Rear-seat entertainment $2,270 Head-up display $950

Drive Pro Package $2,350

Driver condition monitor

Intelligent speed limiter and traffic sign recognition

Blind-spot assist, blind-spot monitor, reverse traffic detection

Adaptive cruise control with Queue Assist and intelligent emergency braking

Lane keep assist, lane-departure warning

Vision Assist Package $1,000

LED auto high-beam assist

Auto-dimming exterior mirrors

Surround camera system

Capability Plus Package $1,250

Active rear locking differential

Terrain Response 2

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jesusvasser · 8 years ago

Text

An Orange 2017 Land Rover Discovery Joins the Four Seasons Fleet

Our 2017 Land Rover Discovery HSE Td6 Luxury

Overview

PRICE $66,945/$79,950 (base/as tested) ENGINE Turbodiesel DOHC 24-valve V-6 TRANSMISSION 8-speed automatic LAYOUT 4-door, 7-Passenger, front engine, FWD SUV

Chassis

Measurements

Equipment

Drive Pro Package $2,350

Driver condition monitor

Intelligent speed limiter and traffic sign recognition

Blind-spot assist, blind-spot monitor, reverse traffic detection

Adaptive cruise control with Queue Assist and intelligent emergency braking

Lane keep assist, lane-departure warning

Vision Assist Package $1,000

LED auto high-beam assist

Auto-dimming exterior mirrors

Surround camera system

Capability Plus Package $1,250

Active rear locking differential

Terrain Response 2

<img width="150" height="113" src="http://ift.tt/1YDcwlQ" class="attachmen

from PerformanceJunk Feed http://ift.tt/2vUHce6 via IFTTT

from Performance Junk WP Feed 4 http://ift.tt/2vVm5Y0 via IFTTT

#IFTTT #Performance Junk WP Feed 4

0 notes

eddiejpoplar · 8 years ago

Text

An Orange 2017 Land Rover Discovery Joins the Four Seasons Fleet

Our 2017 Land Rover Discovery HSE Td6 Luxury

Overview

PRICE $66,945/$79,950 (base/as tested) ENGINE Turbodiesel DOHC 24-valve V-6 TRANSMISSION 8-speed automatic LAYOUT 4-door, 7-Passenger, front engine, FWD SUV

Chassis

Measurements

Equipment

Drive Pro Package $2,350

Driver condition monitor

Intelligent speed limiter and traffic sign recognition

Blind-spot assist, blind-spot monitor, reverse traffic detection

Adaptive cruise control with Queue Assist and intelligent emergency braking

Lane keep assist, lane-departure warning

Vision Assist Package $1,000

LED auto high-beam assist

Auto-dimming exterior mirrors

Surround camera system

Capability Plus Package $1,250

Active rear locking differential

Terrain Response 2

IFTTT

#IFTTT #Performance Junk Blogger 6

0 notes

jonathanbelloblog · 8 years ago

Text

An Orange 2017 Land Rover Discovery Joins the Four Seasons Fleet

Our 2017 Land Rover Discovery HSE Td6 Luxury

Overview

PRICE $66,945/$79,950 (base/as tested) ENGINE Turbodiesel DOHC 24-valve V-6 TRANSMISSION 8-speed automatic LAYOUT 4-door, 7-Passenger, front engine, FWD SUV

Chassis

Measurements

Equipment

Drive Pro Package $2,350

Driver condition monitor

Intelligent speed limiter and traffic sign recognition

Blind-spot assist, blind-spot monitor, reverse traffic detection

Adaptive cruise control with Queue Assist and intelligent emergency braking

Lane keep assist, lane-departure warning

Vision Assist Package $1,000

LED auto high-beam assist

Auto-dimming exterior mirrors

Surround camera system

Capability Plus Package $1,250

Active rear locking differential

Terrain Response 2

IFTTT

#IFTTT #Performance Junk Blogger Feed 4

0 notes

jesusvasser · 8 years ago

Text

An Orange 2017 Land Rover Discovery Joins the Four Seasons Fleet

Our 2017 Land Rover Discovery HSE Td6 Luxury

Overview

PRICE $66,945/$79,950 (base/as tested) ENGINE Turbodiesel DOHC 24-valve V-6 TRANSMISSION 8-speed automatic LAYOUT 4-door, 7-Passenger, front engine, FWD SUV

Chassis

Measurements

Equipment

Drive Pro Package $2,350

Driver condition monitor

Intelligent speed limiter and traffic sign recognition

Blind-spot assist, blind-spot monitor, reverse traffic detection

Adaptive cruise control with Queue Assist and intelligent emergency braking

Lane keep assist, lane-departure warning

Vision Assist Package $1,000

LED auto high-beam assist

Auto-dimming exterior mirrors

Surround camera system

Capability Plus Package $1,250

Active rear locking differential

Terrain Response 2

IFTTT

#IFTTT #Performance Junk WP Feed 4

0 notes