#2-waymessagingsolution

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How to Boost Customer Engagement with Two-Way Messaging

Customer feedback and involvement are critical for firms dealing with products and services. It aids in the planning of focused marketing efforts and the receipt of suggestions for improving products or services. Historically, feedback calls frequently resulted in an insufficient and unauthentic response. Calls were an additional expense for organizations and enterprises involved in infrastructure and resource management. SMS was not seen as an appropriate feedback tool at the time.

As SMS messages became effective mobile marketing tools, enterprise messaging, also known as application-to-person messaging (A2P), gradually gained traction. The two-way messaging service is a branch of the enterprise messaging portfolio. This interaction-based messaging leaves an impression on your target audience. To deliver text messages to mobile users, two-way SMS messaging employs predefined keywords and shortcodes. To receive an automatic response, end users must transmit a keyword to a short code, such as 23232.

Interestingly, two-way messaging allows you to provide conversational-style communications to your audience rather than simply chasing them for a response. Receiving great information and measurable feedback is the most effective advantage for a company. Assume your dipstick study shows that approximately 60% of your customers are satisfied with your service, but the remaining 40% are unsatisfied. You must now strengthen your communication to attract and retain that 40% of clients. Messaging could be that elusive connecting channel for your dissatisfied customers.

Two-way texting reduces the requirement for users to contact customer service or log in to web portals. Sending an SMS with a single term to a short code simplifies customer interaction. You can use this service to integrate CRM, develop an opt-in customer database, and implement promotion methods.

For more information, consider the following use-case scenario:

A company in the healthcare and agriculture industries needed a mechanism to collect consumer feedback. They wanted to ensure that their items were of high quality and met the expectations of their customers. Because they served both urban and rural animal owners, their target audience was diverse. Traditional methods of receiving feedback were time-consuming and unsuccessful. As a result, they approached Karix Mobile in search of an easy solution that would allow their consumers to respond to them instantly. They also intended to reduce the number of hours spent chasing appointments.

We provided them with our two-way SMS solution in response to their worries. This was the ideal solution for our client, as it allowed for direct customer interaction and data retrieval. The client distributed several short code messages with feedback instructions on their items. The feedback rating would be from 1 to 5, with 5 being the most positive comments, as well as the customer’s name. The SMS campaign included SMS analytics, which assisted our clients in fine-tuning product offerings after assessing consumer perceptions.

The advantages of a two-way texting service are numerous. It benefits a wide range of organizations, from major multinational corporations to small firms and sole proprietorships, all with the same goal in mind: involvement. You should consider using surveys, subscription services, tracking, and even secondary sales services to create feedback. Karix Mobile’s highly customizable two-way messaging API combines seamlessly with phone messages and email to provide our clients with a comprehensive, packaged solution. Two-way messaging is used for a variety of commercial purposes, including sales, operational communication, customer retention, and so on. The method also does not necessitate the use of any additional apps or software.

Customer feedback and involvement are critical for firms dealing with products and services. It aids in the planning of focused marketing efforts and the receipt of suggestions for improving products or services.

Interested in improving your consumer engagement with two-way SMS functionality? — Send us an email at marketing@karix.com today.

For more information:

https://www.karix.com/products/sms-solutions/

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2-way messaging, 2-way SMS, 2-way messaging solution, two-way messaging API,  two-way SMS solution, Two-way texting, SMS campaign, SMS analytics,