#500apps

[alexbarry1]

Top 10 Ways to Optimize Your PPC Campaign in 2021

Some of us may be hearing about the PPC campaign for the first time. Not to worry, this article will provide a thorough explanation of PPC marketing and ways to optimize your PPC campaign.

A pay-per-click (PPC) campaign involves purchasing visits to your website rather than earning those visits organically or automatically. Marketing PPC is a type of digital marketing in which advertisers pay a fee each time their business ads are clicked. As a digital marketer who runs a PPC campaign, every time an internet user clicks on your ad and is redirected to your page or website, you, the digital marketer, pay the search engine from which the user was redirected.

PPC marketing is time-consuming, but it is well worth the effort. You must choose the right keywords, organize those keywords into the appropriate campaigns or ad groups, and then create your landing pages to which prospects will be redirected when they click on your conversion-optimized ads. The less you pay the search engine, the more useful and satisfying your ads and landing page are to internet users.

Ways to Optimize your PPC Campaign:

The three major digital marketing components, according to Best plans marketing, are search engine optimization (SEO), pay-per-click advertising (PPC), and web design.

To get your PPC marketing right and achieve the desired results, you must optimize your PPC campaign. Campaign optimization is possible. In the ways listed below

Regular Update of Keywords

Capitalize on FOMO- Fear of Missing Out

Website Performance Improvement

Secure, Well-Designed, and Accessible Website

The Use of Ad Extensions

Several Localized Landing Pages

The Remarketing or Retargeting Strategy

Copywriting Skills

Focus on Important Channels

Sample Testing

[charlie-mellor12]

Why We Built Siterecording?

Find out the inside story of why we siterecording and why there was a need for visitor recording software that helps businesses grow like the Fortune 500. After developing our all-in-one Agile CRM software, we started exploring new lines of businesses for opportunity and growth. We’ve been extremely successful in catering to the needs of Fortune 500 companies, and during the course of our exploration phase, we found that we have the technical capabilities and business acumen to empower companies in their marketing by providing a better way to understand their website visitor behavior.

High bounce rate, poor conversion, and soaring drop-off rate are some of the challenges that any business wouldn’t like to stumble upon. Marketers put different strategies and tools to stay away from these bottlenecks. But the truth is, these tools hardly depict the visitors’ real-time activity on a website and the generated insights are not that useful to overcome the challenges mentioned above.

The Problem

The use of Google Analytics is quite common for many businesses to figure out user behavior to some extent by analyzing the time spent on the website. However, these analytics tools typically return detailed numbers. And these numbers alone to comprehend the exact reason behind certain user behaviors are not enough.

Therefore, we wanted a solution that goes beyond the numbers to improve the user experience for site visitors. We needed a solution with the ability to analyze the behavior of the visitor and find out the exact reason that might lead to dropping off. The solution should also have the ability to identify the areas on a web page that might be creating a hindrance to a smooth customer journey.

The requirement

Once we had clarity on the prevailing challenges, our research team started gathering the detailed requirement for the solution. And we figured out that the tool must have the following capabilities:

Generates explicit and visual data points about the user’s activities on the website

Gives the context of the visitor’s behavior

Performs aforementioned tasks quickly without requiring a steep learning curve

Records all engagements including mouse movement, clicks, and more

Store and compile data along with the actual video

Help make data-driven decisions and better optimize the website

The Solution

We noticed that there’s no such potential tool available in the market that could accomplish our requirements. And then, we decided to build the tool on our own. We came up with Siterecording — our one-stop solution to counter all the challenges mentioned above, and bolster any marketing team to deal with issues in the likes of bounce rate, conversion, drop-off, etc.

We noted that the solutions available in the market are not loaded with the necessary capabilities to empower marketers to deal with prevailing challenges.

SiteRecording: Key Features

Whenever a user visits a website, Siterecording starts recording all engagement, such as mouse movement, clicks, and more, and then compiles and stores these data along with the actual video. Marketers can leverage insights to make data-driven decisions and better optimize the website.

We understand the necessity to find realistic ways to track user behaviors in any of the business sectors, which is why siterecording was built to help our clients leverage user behavior analytics to track and monitor user journeys effectively.

Some of the key features of Siterecording are as follows:

Insightful dashboard to view all user behavioral data

Segmented visitors to track specific portions of the website

Heatmaps for specific web pages to track clicks, mouse movement, and scrolls for both web and mobile visitors

Custom tag filters on session recordings, web analytics, engagement trends

A/B testing of your website by comparing it to other versions

Filter data to view by date of creation, version name, number of visits, bounce rate, and more

Value Proposition

Siterecording is a robust tool to track and understand website visitor behavior. With this, you can create effective marketing strategies and deliver a better user experience to your website visitors.

Here are some of the key benefits you’ll get:

Learn more about user behavior and optimize the website for the best UX

Discover and solve customer journey roadblocks faster

Reduce bounce rate and optimize conversion

Improve user onboarding experience

Evaluate and fine-tune the efficiency of each page of the website

Apply insights to the other marketing activities

Improve the quality of customer support

[clivehamilton]

Cloud-Based Project Management Software — Why Do Businesses Need Them?

This article explains what is cloud-based project management software and why businesses need it and its benefits.

Cloud software allows you to store and retrieve data without the need for local storage devices. Even if you don’t know the exact terminology, chances are you have been utilizing cloud software for quite some time. This technology has altered daily operations for practically everyone who utilizes the internet since the mid-nineties. Individuals can store their data on platforms such as Dropbox and Google Drive rather than USB sticks or portable hard drives, which is a game-changer, particularly for people who use mobile devices.

Similarly, instead of purchasing and maintaining their physical servers, businesses may use cloud storage to save money and minimize the need for internal IT assistance. In fact, businesses have already begun to adopt this technology as they use cloud-based project management software to encourage productivity and streamline their workflow.

What is Cloud-Based Project Management Software?

Cloud-based project management software coordinates the planning, collaborating, monitoring, and delivery of a project. It allows project managers and teams to get work done using a network of tools available within the software, rather than a plain old whiteboard and sticky notes. The usage of project management software varies from company to company and team to team. But, all in all, it is designed to make managing projects and deadlines easier and more effective.

Benefits of Cloud-Based Project Management Software

Cloud-based project management software offers several key benefits to individuals working in any sector. Here are five such benefits.

No Additional Hardware And Installs

A Faster Rate Of Software Updates

Easy To Use Technology

Better Connectivity And Integration

Improved Flexibility

Why Do Businesses Need Cloud-Based Project Management Software?

Easy Access Improved Communication Allow Free Trials Simple Performance Monitoring Improve Data Security

Projectsly — What Does It Do?

Projectsly by 500apps is one of the best cloud-based project management software. The application allows you to view all tasks in List, Kanban, Calendar, and Gantt views to get a full perspective of the task at hand. Furthermore, you can organize all of your key information in one spot, notes, activity timelines, email integration, and task hours. You can also integrate the application with the in-built time tracking tool Clocky and the team collaboration software Teams.cc.

Some Other Key Features Include:

Creating automated processes using a simple visual designer and removing any repetitive tasks

Monitoring work progress and providing real-time information

Manage all tasks in one place by combining calendar applications with Projectsly’s iCalendar sync.

Price: You can avail all the above-mentioned features and more for only $14.99 a month. This includes 39 other applications in the 500apps suites.

Summing It Up

Cloud-based task management has already become the primary method of managing tasks for all except the largest firms, which can afford the time and money to maintain their data safely in-house.

All in all, cloud-based productivity software provides a safe and secure means to access and manage work. It helps organizations achieve more by providing them with the liberty and ability to select suppliers that share their data security and privacy principles.

[emilyethan123]

PPC Management | NinjaSEM by 500apps

PPC Management is an effective way to maximize the return on investment of your online marketing efforts. It involves managing bids, budgeting, and researching the best keywords to target. To ensure success with PPC management, it is important to understand the basics of the process and develop a strategy that works for your specific business.

Feature of PPC Management

PPC Management is an essential component of any comprehensive digital marketing strategy. It enables marketers to target specific audiences, control their marketing budget, and measure their campaigns’ success in real-time.

Benefits PPC Management

PPC management is a powerful tool for businesses looking to maximize their online presence. With the right strategies and techniques, businesses can get a leg up in the competitive digital marketplace. Here are a few of the benefits of PPC management:

Conclution

In conclusion, PPC Management is an important part of digital marketing and can be a powerful tool for businesses looking to increase their visibility and ROI. It is critical that businesses have a clear strategy for their PPC campaigns and that they understand the basics of how PPC works. With careful planning and execution, PPC can be a great way to reach new customers and grow your business.

[seanking1]

App Widgets | Applet.io by 500apps

Create Custom App Widgets

Develop custom widgets for web applications using the customized widget set of functions.

Add Widget:

Get your integrations to market faster with end-to-end support from a unified CRM API.

Custom Widget

Check unverified users to ensure they are not bots or spam accounts.

Widget Library

Use our user-friendly file selection widget to always select the appropriate file.

[davidduvall1]

10 Behavioral Segmentation Steps To Get You Started

Behavioral segementation are usually used to reveal your page visitors’ actions as they browse through your website. There are specific software used to record such actions, including scrolls and clicks. Your team can then review these analytics and gain useful insights about your clients and prospects. For example, based on the data gained from your website users, you can determine which sections of your page are interesting, which ones are less interesting, and which ones generate more clicks. With such valuable insights, you can make desirable changes to ensure that you achieve your business goals.

This critique takes you through 10 powerful strategies that can help you reap maximum benefits from behavioral segmentation.

What Is Behavioral Segmentation?

Put simply, behavioral segmentation refers to the data that gives you insights into how your clients or prospects behave when using your website or application. Data here goes beyond the usual metrics like page views or active users. Behavioral data analytics tells a lot about how your engagement levels could impact conversion, retention, revenue, and other vital outcomes you might be interested in.

Why Behavioral segmentation Are Important

Since you will be collecting crucial information about how your clients interact with your page, one of the main benefits is that you will understand your customers better. Data reports from your analytics will reveal to you what they like or dislike. Therefore, you can focus more on their interests to ensure that your business thrives.

Behavioral segmentation also helps you anticipate customers’ needs. Your increased awareness of your clients’ needs will put you in a position where you anticipate your clients’ needs even before they ask for them. Ideally, this allows you to be creative and innovative to counter existing market competition. Since you’re always ahead of the game, your customers and prospects will always prefer relying on your products/services.

Your marketing team can also gain from behavioral data since they can compare and point out ideal campaigns that could generate the most profits or rather achieve set goals. Moreover, they can design targeted push notifications to improve market reach.

Now that you’re aware of the benefits of behavioral segmentation , let’s break down the steps you should take to reap maximum gains from your analytics tool.

Step 1: Define Your Business Goals

The success of any business largely depends on its goals for itself. When thinking about using behavioral segmentation for your website or application, you should define your goals clearly. What do you want to gain from these Advanced analytics? How do you intend to impress your customers or prospects? What are some of the changes you wish to implement to improve user experience? Defining your business goals clearly helps to point you in the right direction to ensure you achieve them. For example, you might narrow down your goals to increase customer retention, revenue, conversion rate, etc.

Step 2: Configure & Outline A Plan

Next, you should focus on coming up with a plan of action. Once you’ve identified your goals, you need to determine how you will achieve them. Your plan here should align with your business goals. For example, if you’re dealing with a gaming product, your plan should outline the necessary steps involved when your client starts using the product. This could start from the moment they launch your application to the point where they are taken through the tutorials.

Your plan to achieve your set goals should define the specific events you will be evaluating. Being specific allows you to achieve your goals faster, improving the likelihood of succeeding in your mission.

Step 3: Organize Event Taxonomy

Every successful behavioral segmentation demands that you should keep track of your events. The way you organize your events matters a great deal. This is what event taxonomy is all about — it lays the right foundation for any analysis you will be carrying out in the near future. So, it’s imperative to get it right the first time.

Step 4: Understand How You Are Going To Identify Users

The analytics software of your choice will require you to configure a specific identifier for your users. This could be an email or a username used in their HTTP API or mobile SDKs for tracking unique users. You can match data from different devices to a single user by doing this. Such identification is important as it gives you some form of accuracy to understand your clients.

Step 5: Decide If You Need Cross-Platform Instrumentation

The other thing you need to decide is whether you will require cross-platform instrumentation. There are instances where your product is available on multiple platforms. In such cases, you need to determine whether you will want to tie your data or separate them.

It’s worth noting that the decision here actually depends on the product you’re selling. If you expect that user behavior will vary across multiple platforms, this means that cross-platform instrumentation won’t be necessary.

On the contrary, cross-platform instrumentation will be crucial if you’re looking to evaluate user behavior as a whole throughout your customers’ journey.

Step 6: Track Events

Step 7: Set User Properties

Setting user properties is a key step that will provide valuable insights into your analytics. User properties set here define specific attributes of the people using your website or application, such as gender, age, location, and more.

Step 8: Set Event Properties

On the other hand, event properties tell more about an event, like the amount of time taken on the event, completing a specific level, making payment, clicking a button, etc.

Step 9: Verify Your Tracking

Verifying what you have instrumented is an important step that shouldn’t be overlooked. This step ensures that you confirm whether everything runs as planned. Consider this step as the testing phase, where you check your instrumentation. The verification process also allows you to revisit your set goals and confirm that you are working toward achieving them. Another important aspect of such verification is that it ensures you are not using a complicated definition of a daily active user (DAU).

While doing the verification, it’s crucial to make sure that you’re not tracking too many events. You may think that tracking every little thing is the way to go. But the challenge here is that you might not even remember the key events you identified in the process. We strongly suggest that you should track between 20–200 events. Of course, the range will vary depending on your product.

Step 10: Review User Behavior

Finally, you have all the data you need to understand your customers and prospects. So, this step is where you get down to knowing what the collected data means. Now that you’re fully instrumented, the main thing here is to put your data into good use by:

Creating behavioral cohorts

Viewing vital paths and increasing conversion

Calculating user retention

Running experiments

Measuring the impacts of new features

And so much more!

Conclusion

There is no denying the fact that behavioral segmentation is important for any business. Apart from helping your business to acquire customers, you can use advanced analytics and behavioral segmentation to better understand and retain them. Providing your clients with what they need is what allows you to promote your business to the next level. Knowing the “”whats”” and the “”whys”” your clients take certain actions provides you with ideal entry points to win them over. The funny thing is that these are some of the things your rivals in the market are doing. So, it’s time to make the big move and invest in a behavioral segmentation tool that meets your business needs.

[francismccalla1]

What is Website Crawler?

A website crawler is a computer program that browses the World Wide Web in a methodical, automated manner. This process is called web crawling or spidering.

A web crawler is an online bot that regularly searches the internet, usually with the goal of indexing websites. “Web crawlers go by a variety of names, including spiders, robots, and bots, but these descriptive titles encapsulate what they do: they scour the World Wide Web to index content for search engines.” Tianna Haas goes on to ask, 

“What is a website crawler?”

When a search engine’s spider or web crawler searches the internet for your website, the process is known as crawling, according to AIDM’s response to the question “what is crawling in SEO?”

The search engine crawler is similar to robots that analyse website pages to determine whether they are authoritative to rank on SERP or not, as further stressed by Ranksoldier in a Tweet. They read the material on a website and compare it to other aspects to determine its relevance.

Web crawling software is used by web search engines and some other websites to update their web content or indices of other sites’ web content. Web crawlers copy pages for processing by a web engine that highlights the downloaded pages so that users can search more efficiently.

How Website Crawlers Work

After finding an answer to the question; what is website crawler? how they work then becomes another thing of curiosity.

Crawlers consume resources on visited systems and often visit sites without approval. Issues of schedule, load, and “politeness” come into play when large collections of pages are accessed the number of internet pages is extremely large:

even when the largest crawlers fall short of making a compete index in this search engines struggle to give relevant search results in the early years of the world wide web but today relevant results are given almost instantly.

Crawlers can validate hyperlinks and HTML codes. They can also be used for web scraping in data-driven programming.

Common Website Crawlers

There are hundreds of web crawlers and bots scouring the internet but below is a list of 10 common web crawlers:

NinjaSEO

Bingbot

Slurp Bot

Baiduspider

Yandex Bot

Sogou Spider

Exabot

Facebook External Hit

Alexa Crawler

[alexbarry1]

10 Mistakes To Avoid In PPC Advertising

Using advanced software such as NinjaSEM enables you to create and manage your PPC advertising with ease on a single platform.

For those unfamiliar with digital marketing, the term Google ads conversion might be new to them. However, for the sake of this article, we will examine what Google ads conversions are, how to make use of Google ads in your online campaign, the 10 common mistakes in Google ads conversion, and how to avoid them.

Google Ads is an online advertising platform developed by Google that allows digital marketers and advertisers to display short advertisements, service offerings, product listings, or videos to web users. Google ads will enable you to place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. One popular form of Google ads campaign is the pay per click advertising.

Google Ads conversion uses tools to track and monitor how your ad campaign is fairing on the internet, identify how your campaign is generating leads, the amount or rate of generated leads, sales, downloads, and a host of others. The data obtained from Google Ads conversion enables you to identify and ascertain which aspect of your campaign is working, and which is not working, to make the necessary adjustments. Google ads conversion allows you to know when and how to optimize your ad text, bids, and keywords accordingly.

For a digital marketer, your Google ads conversion depends on what customer or internet user action you want to track and monitor. It could be when a customer purchases through your website, completes an online survey, signs up for a newsletter, downloads an app, or clicks on a link that redirects them to your online store.

According to Statista, “Paid advertising is serious business and is the single biggest source of income for Google with $116.32 Billion earned from Google advertising in 2018.”

Pay-per-click advertising (ppc campaigns) means buying visits to your site instead of earning those visits organically or automatically. For digital marketers who engage in pay-per-click Advertising, every time an internet user clicks on your ad and is redirected to your page or website, the search engine from which such a user is redirected gets paid by you, the digital marketer.

Best plans marketing tweeted that the three major digital marketing components are: Search Engine Optimization (SEO), pay-per-click advertising (PPC), and Web design.

Having explained the essential concepts of google ads, google ads conversion, and Pay-per-click advertising, the google ads form used for this article is Pay-per-click advertising.

Mistakes To Avoid In Pay-Per-Click Advertising

1. Not Knowing What to Track

In tracking google ads conversion for your Pay-per-click advertising, some digital marketers do not know what action to follow. They are unsure of what actions to track and when to begin google ads conversion.

To avoid this mistake; the conversions to track are email signups, content downloads, live chat engagements, purchases, and phone calls. There are other conversions that you can monitor in your pay-per-click advertising. However, these are the general ones for a digital marketer that does not know what to track.

Also, when to track your conversion is based on your sales cycle and the complexity of your products and services. If your product has a long sales cycle, your prospects may not convert right away after visiting your site, it would take time to realize the conversion, so the monitoring and tracking can be delayed.

2. Low Conversion Rates or no Conversion Data

Another mistake to avoid in google ads conversion for your pay-per-click advertising is when you give up your campaign or start the whole tracking all over due to low conversion rates, or you are unable to see any data displayed in your tracking. It could be that your google ads conversion is still tracking your ads campaign, or your keywords could have a lower search volume.

To avoid this mistake, you should always read through the conversions section of Google ads to identify what actions on your Pay-per-click advertising are counted as conversions, exercise patience when tracking your transformation, and you can also try the google assistant browser plugin to identify the reason for no conversion data.

3. Tracking Conversion That Does Not Make it to Google Ads But is on the Website.

Another mistake in Google ads conversion when using pay-per-click advertising is tracking and recording conversion rates on the website. They eventually do not make it to the Google ads campaign. This is like hatching your egg before it is laid. This mistake mainly occurs with phone call tracking.

To avoid this mistake, you can import your data and analytics from google or offline import on third-party apps. You can also group the conversion types; those data generated from conversions on the website are grouped in separate sets, and those obtained from the Google ads campaign automatically get groped to another set. With apps such as NinjaSEM developed by 500apps, you can automatically import data and analytics from third-party apps and group your google ads conversion with ease.

4. Poor Keywords Research

Another mistake being made in Google ads conversion is the use of wrong keywords in your pay-per-click Advertising. This can be caused by poor keyword research. When you select keywords based on what you think internet users are searching for or what you would likely search for, you end up with the wrong keywords, affecting your Google ads conversion.

To get the right keywords, you can use tools such as NinjaSEM keyword planner to find the relevant and common keywords for your pay-per-click Advertising. Using the wrong keywords obtained from poor research will mess up your tracking.

5. Not Using Experiments or Test-Running

The experiment features of the Google ads allow you to launch your pay-per-click advertising and test run the Google ads conversion to know what actions to track and monitor when to do the tracking and pull out records and analytics. Most digital marketers or advertisers do not test run their ads campaign and conversion; they go straight to launching and deploying the Google ads conversion tool.

To avoid this mistake is easy; to ensure you experiment with your pay-per-click advertising with the Google ads conversion on the experiment features of Google and also use software such as NinjaSEM to test run your campaign, track and monitor actions before launching it.

6. Poor Analysis of Google Ads Conversion

When you monitor and track your google ads conversion, the generated reports, data, and analytics can be wrongly generated and analyzed if care is not taken. This gives you a wrong result that might give you the impression that your pay-per-click advertising is not practical or ineffective.

To avoid this mistake, you can use the NinjaSEM software to analyze your google ads conversion results. The NinjaSEM software helps to count each time your ads campaign receives conversions from clicks by internet users. It also helps to analyze how much you spent on your PPC campaigns divided by your total conversions to determine your return on investment.

7. Removing or Adding a Conversion Action

Sometimes, you may forget to add a conversion action in your pay-per-click Advertising, and other times, it could be that you forgot to remove an irrelevant or repetitive action; this makes your conversion data to be voluminous and jam-packed because the Google ads conversion is showing results for action or series of activities that you no longer want to track.

To avoid this mistake, you can use the NinjaSEM app to remove the conversion action or Navigate to the Conversions section of Google Ads under Tools, then click on Measurement; it will display the name of the conversion action you would like to remove.

8. Launching a New Landing Page Without Updating your Ads Conversion

When a digital marketer or web marketer launches a new landing page, they sometimes forget to extend the Google ads conversion to the new page or include a few housekeeping updates to ensure the continuity of your conversion tracking and ensure that the new landing page is monitored and tracked.

It is easy to avoid this mistake the same way it is easy to overlook it. So since it’s a new page, you can add a conversion that redirects your monitoring and tracking to the page or include the old tags in the new landing page. And if you are unable to do this because it is somehow complex, you can start the monitoring and tracking from the start to cover both the old and new pages.

9. Not Using Values for Conversion

Another mistake to avoid in Google ads conversion is not using values for your Pay-per-click advertising and its tracking. If you run an e-commerce, you should use the exact checkout value because it gives accurate records and analytics, but for lead gen, you can have low-value conversions, and instead of using them, you can use the point value system.

The mistake always arises when you have a low-value conversion in some of your campaigns. You use high-value conversion all through without considering those ad campaigns that generated the low-value conversion. Therefore, the best value system to use is the point value system instead of not using values for your google ads conversion.

10. Multiple Counts

The final mistake in Google ads conversion is numerous counts. If you are a lead generation and track phone calls and s, forms, and white paper downloads, and you have it all turned on, that means if one person fills out your form 10 times, the count is recorded as ten conversions. However, for pay-per-click advertising, using the multiple counts in your google ads conversion is advisable because every time someone clicks on the ad or fills the form, you make more money.

Conclusion

Many digital marketers and business organizations pay less attention to their google ads conversion; instead, they monitor and evaluate the keyword, search terms, and ad tests in their pay-per-click advertising. Failure to track the Google ads conversion makes you oblivious to the faults or issues in your conversion monitoring settings and tools, making your data and records inaccurate.

With advanced software such as NinjaSEM, you can create and manage your Pay-per-click advertising with ease on a single platform. It also allows you to record and analyze the data generated from the Google ads conversion to review and apply the needed changes for improved conversion.

[charlie-mellor12]

5 Amazing Ways to Use Heat maps Software

Advertisers can now quantify almost anything, giving us a remarkable capacity and access to various methods of measuring and improving the performance of your marketing efforts. However, we can become overly focused on metrics that look great on paper but don’t provide as much information as we believe, such as page clicks and page views. A high percentage of website traffic can demonstrate the quality of your headline or product description, but it does not reveal the entire story of how your website visitors navigate your website or how precisely they interact with the page.

Fortunately, a data visualization tool can show you which areas of your website generate the most engagement and which do not. They’re called heat maps, and they can provide you with the information and knowledge you need to optimize your website copy, user experience, and conversion rate optimization in order to maximize your revenue. This article will provide an overview of various types of heat-maps as well as for instructions on how to create and analyze them. You will also learn about 5 amazing ways to use heat-maps to improve every aspect of your customer journey in an interesting and proactive manner.

What is a heat map?

A heat map, also known as a heatmap, is a powerful data visualization technique that displays the intensity of a specific subject as colour in two dimensions. The difference in colour can be shown by hue or intensity, giving the observer clear visual cues on how the subject in question is clustered or how it changes over time. In reality, heat maps are classified into two types: cluster heat maps and spatial heat maps. A cluster heat map displays magnitudes in a matrix with fixed cell size and rows and columns representing discrete phenomena and categories. Furthermore, the sorting of rows and columns is deliberate and somewhat arbitrary in order to suggest clusters or depict them as discovered through statistical analysis. The actual cell size is arbitrary but large enough to be visible.

A short history of heat maps

Heat maps first appeared in two-dimensional displays of data matrix values. Small dark grey, often black, squares represented larger values, while lighter squares represented smaller values. In 1973, Robert Ling proposed connecting cluster trees to the rows and columns of a data matrix. When he used overstruck printer characters to represent various shades of grey, he used one character width per pixel. In 1994, Leland Wilkinson created the first computer program (SYSTAT) to generate cluster heat maps with high-resolution colour graphics. Cormac Kinney, a software designer, trademarked the term “heat map” in 1991 to describe a 2D display depicting financial market data. The company that acquired Kinney’s invention in 2003 unintentionally allowed the trademark to lapse. Today, the term heat map is used for various different types and methods of data visualization but the one that we will put our focus on is website heatmaps and the heatmap software that is used to create them.

[henrydavid01]

Wireframe Designer Revolution: The Future is Here

With the rapid development of technology, businesses are now required to develop and tailor websites according to the devices. Any business planning a design process requires wireframing to help the designers and developers stay on the same page. Wireframing process plays a crucial role in your interfacing designs by determining the information architecture, user flow, and the logic of the flow.

Wireframes help keep your web content user-friendly with defined website features that are convenient and affordable for use. So, if you are a UX/UI designer wanting to create a user-focused website without any hassle, we will guide you through the process and mention the most popular wireframing tools that you could use for your website development.

What is a Wireframe?

A wireframe is a visual representation or an outline of a page that includes major features like header, footer, forms, videos, and share buttons on a web page. Wireframe defines the basic architecture of your website. Here, a wireframe designer creates a unique wireframe for your website and validates them considering all necessary features included in it.

Wireframe designer enables your organization to focus solely on the visual effects and overall layout of your web page. With a wireframe designer, you can easily design and develop your webpage in an organized and navigational structure. With an extensive wireframing tool, you can adjust your focus on the quality of user experience rather than focusing on the color, font, and other creative stuff.

Benefits of Wireframe

1. Improves User Experience

With a good wireframe designer tool, you get to prioritize the user experience and tailor your webpage and its content according to the audience’s likes. Good wireframing tools allow you to redesign and develop the website to avoid a bad user experience that often occurs due to a higher bounce rate that results in a bad position in search engines. Wireframe designers also enable better readability for your users, thereby improving the audience’s experience.

2. Improves Collaboration And Efficiency

A well-crafted wireframe helps you collaborate with other team members and simultaneously work on redesigning, reframing, and developing visual content for the website. This way, collaborators come together to work hand-in-hand on a single platform. It eliminates the time consumed and goes back and forth with planning the content and developing it, resulting in better work efficiency.

3. Saves Time And Money

Wireframing is a cost-effective method to get genuine feedback from your users at an early stage and prevent further redesigning of the page. Once you understand the right functionalities to be included in a wireframe, it becomes easier for a wireframe designer tool to make your end goal come true. It saves a considerable amount of money and time, and energy.

Wireframing in the Design Process

Making use of wireframing in your design process helps you map out the elements that are required in the prototype. It helps the stakeholders get a clear vision of elements used in the end product and get a better understanding of the end-users behavior. Wireframes are a major aspect of a prototype. Hence, wireframing in the design process enables your organization to outline the necessary elements.

It is a significant time-saver when you invest your resources in the right wireframing software, as you can benefit from the premade templates and in-built features to assess the webpage design. Both low fidelity and high fidelity wireframes in the design process come in handy as you get immediate feedback on the details and quality of your webpage and its layout. Using a wireframe designer for this process, you can:

Define your elements with more clarity

Gather valuable feedback on designs

Minimize the need for redesigning

Improve communication and collaboration

Some of the Best Wireframing Designers in 2022

1. MockFrame

MockFrame is one of the best wireframe software that empowers your UX/UI skills to put them to work. This software enables you to bring innovative ideas to life by visualizing them using sketch control and UI components. You get to use the readyreadymadelates that are easy and simple to apply for crafting an outstanding prototype.

MockFrame offers advanced tools and user-friendly prototypes. It enables you to connect and collaborate with designers and developers by making use of their significant drag-and-drop features. It is a cloud-based platform that allows you to connect from any device and access the image library at any time of the day.

Price: The basic plan starts from $14.99/month

2. Sketch 3. Adobe XD 4. Figma 5. Justinmind

Summing It Up

Wireframing plays a significant role in the design process. Over 48 percent of people have cited that a well-optimized website design stands as the number one factor in deciding the credibility of a business. Therefore, you should not have your brilliant ideas go in vain without a proper wireframe designer that optimizes your website.

Even though you may have a strong idea of wireframing, you can save ample time by streamlining the entire process with MockFrame, one of the best-suited wireframe software for your website. MockFrame offers you an easy-to-use user interface of wireframes in order to simplify the workflow and reduce time and effort. You can fully utilize the drag-and-drop features to modify your designs and create a great user experience at an affordable price. For more information about this wireframe designer, you can visit the 500apps website today!

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Best Practices to Use Survey Builder for Customer Service

Successful business owners make good decisions, and these decisions are based on factual data that they have collected through relevant research. If you want your business to be successful, make sure that you set it up in a way that would allow you to get valuable criticism and feedback from your customers through surveys created by software such as Forms.io. This is nothing new, rather you’ll be surprised if you recount how many customer service surveys you have participated in.

If you aren’t sure of what a customer service survey is, you can give this article related to customer satisfaction surveys a read. We are going to help you understand how to create a good customer survey form using Survey Builder that will bring insightful information from your customers.

We know what you are thinking, that most customers don’t like filling out forms, even you wouldn’t be very eager to fill a form as a customer because you just want the product or service minus any hassle that you might think is a waste of time.

4 Practices for Using Survey Builder for Iproved Customer Service

Let’s take a look at certain tips which will allow you to create engaging and effective survey forms for your business.

1. Keep It Short

The key thing to remember while creating a form is that customers don’t have the time to go through each and every detail, they are just focused on getting it over with. So keep your form minimal and only ask the most important questions. There is no need to beat around the bush because that will just drive away from the already disinterested customer. Make use of digital tools such as Forms.io to keep the form short and accurate.

Put yourself in the customer’s shoes, do you want a lengthy form staring at your face? You don’t. You must keep in mind how customers think before creating this form. Once you value the importance of their time, half of your job is already sorted.

2. Make It Relevant

Relevancy is important in every field of life, much like Grice’s maxims of relevancy in language. Consider this form a communicative language between the customer and the business. If you understand this, you will want to make it extremely relevant and to the point. There is no need to come up with nonsensical questions that will bore the customers. Many digital tools are available at your disposal that will help you create a coherent and relevant customer service survey form.

3. Ask the Right Questions

Research your questions before you place them in the form. Data is available on the internet that your employees can easily access to determine which questions the customers like to answer. Use this data to your advantage and create an engaging questionnaire that will be fun to solve for the customers. If you make their mood better, you already know that the answers will be more honest. Take a look at some of the good survey questions on this blog.

4. Use the Right Tools

You can never underestimate the importance of a good tool for your task. Pertinent digital tools such as Forms.io can do wonders for you if you want to create a survey form. Use these tools and integrate them with other CRMs to come up with the best material for your customers. Businesses are run by customers, and if your customers are engaged with your business, you will learn a lot about the shortcomings of your business.

Summing It Up

All in all, the best tools such as Forms.io will help you create the best survey forms for your business using an advanced survey builder. Get instant access to this tool by signing up for 500apps, an all-in-one suite for building your business empire. You can use the valuable information gained from these forms to improve your business tremendously. Don’t be afraid to invest in your customers, because they are the reason your business will make or break. If this was a leap of faith, we would not be encouraging it either. However, it is not a leap of faith, rather it is a surefire way to improve your business.

Smart owners make smart decisions and go with this digital tool to create engaging customer service survey forms. If you don’t trust our word, have a look at what your successful competitors are doing. We can already guarantee you that they are investing in their customers to beat those who are unwilling to take this risk.

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Image Personalization | Personalize.cc by 500apps

Image personalization is the process of customizing images to fit the needs of an individual or organization. By using this technology, you can create visuals that are tailored to the specific target audience or purpose. This can be done by adding text, changing colors, adding logos or other graphics, or even creating custom images. With image personalization, you can create visuals that speak to the heart of your target audience and drive engagement.

Feature of Image personalization

Image personalization is a feature that allows you to customize your images to make them unique and express your individual style. With this feature, you can add text, graphics, frames, and other elements to your images to create one-of-a-kind works of art.

Benefitess Image personalization

Image personalization has numerous advantages for businesses. Businesses can create a unique and memorable experience for customers by allowing them to customise images on products.

Increased brand recognition is one of the primary advantages of image personalization. Customers who create their own images are more likely to remember the brand or product with which they are associated. This increases their likelihood of making future purchases and recommending the product to others.

Conclusion

In conclusion, image personalization is a powerful tool for businesses to create memorable experiences for their customers. It helps to build stronger relationships between customers and businesses by allowing them to customize images to fit their own wants and needs.

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Video Conferencing | 500Conference.com by 500apps

Video conferencing is a great way for your company to improve how it talks to each other. You can make it easier to share presentations, documents, and other types of information.

Indulge yourself in Video Conferencing

Works can be planned or discussed through video conferencing.

Screen Share

You can connect your information from a computer, a smartphone, or a big screen with screen sharing. Use these tricks to make it look like your audience is actively taking part in the conversation.

Real-time Messages

Use live messaging to keep people interested during a video conference. Participants can send and receive text messages during a meeting using the real-time chat feature. This lets them share information, questions, and feedback in real-time.

File Transferring

With just one click, you can share documents, photos, videos, and other assets right away during every live meeting. It should also make it easier for employees to talk to customers and workmates in different places.

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Are you unable to perform a perfect SEO audit for your website? Here is how you can do it using NinjaSEO by 500apps.You probably take for granted the health and one day, all ruins up. A doctor is needed to fix health issues. And, here the doctor is the tool you use to maintain the health of your website. An SEO checkup is needed for any website to escape from the cold claws of average performance. Every online business has the zeal to appear at the top of search results but that will not happen. Why? The lack of conducting SEO audits for a website; pushes them to the last!

A website analysis is needed to grow your online business and that analysis has a few proven methods or ways, as you call them. The methods help you in achieving desired digital marketing goals such as: — Receiving more conversions to generate leads — Building forever brand identity — Engaging the people with the compelling blogs — Giving knowledge and training to the target audience through your posts — Providing the best customer experience with your solutions — Increasing the visitor base to see updates about your business — Bringing more sign-ups or subscriptions for the created landing pages And the list goes on and on depending on the type of business. However, the tools you use are the show-makers. Despite, conducting a site audit requires a lot of analysis, and if you want to do it manually, then you need to forget about the time! It’s a much time taking process. And, not to worry because we have got an on-page grader that helps you in auditing your website and fixes the major technical SEO issues with a click. Basically, a site audit identifies severe website issues such as traffic, broken links or files, load time, content, page duplication, etc.Ways to Conduct SEO Audit Using NinjaSEO Tool1. Select Your Site Audit Tool 2. Place your Website URL in the SEO Audit Tool3. Discover Technical SEO Errors 4. Identification of SEO Complications5. Website Interface Analyzation 6. Suggestions for Content Optimization