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enfuse-solutions · 5 months ago

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The Future of Content Management: Exploring AEM's AI and Machine Learning

As the digital landscape evolves, content management systems (CMS) must adapt to new challenges and opportunities. Adobe Experience Manager (AEM) has consistently been at the forefront of this evolution, and with the integration of artificial intelligence (AI) and machine learning (ML), it is redefining the future of content management.

This blog explores the cutting-edge features of AEM powered by AI and ML, and how they are set to transform content management.

AEM AI Content Management: The Next Frontier

AI in Adobe Experience Manager is not just an added feature but a fundamental shift towards smarter, more efficient content management. AEM AI content management leverages advanced algorithms to automate and enhance various aspects of the CMS, from content creation to delivery.

AEM Machine Learning Features: Driving Efficiency

Machine learning in AEM brings a host of features that streamline content workflows. One of the standout features is AEM AI-powered workflows, which automate repetitive tasks such as tagging, categorization, and metadata generation. This approach saves time while maintaining consistency and accuracy, enabling content teams to concentrate on strategic initiatives.

AEM Predictive Content Personalization

AEM's predictive content personalization revolutionizes the way marketers engage with their audience. By examining user behavior and preferences, AEM can provide customized content instantly. This level of personalization enhances user engagement and conversion rates, providing a significant competitive advantage.

AEM AI-Driven Insights for Better Decision-Making

AEM AI-driven insights empower businesses with data-driven decision-making capabilities. By analyzing vast amounts of data, AEM can provide actionable insights into content performance, audience behavior, and market trends. This allows businesses to optimize their content strategies and stay ahead of the curve.

Next-Gen Content Management With AEM

The future of AEM content management lies in its ability to integrate AI and ML seamlessly into its ecosystem. This next-gen content management approach ensures that businesses can manage and deliver content more efficiently and effectively than ever before.

Best AEM Services: Why Choose EnFuse Solutions

To fully leverage the power of AEM AI content management and machine learning features, partnering with an expert like EnFuse Solutions is crucial. EnFuse Solutions offers best-in-class AEM services, including implementation, customization, and ongoing support. Their expertise ensures that businesses can maximize the benefits of AEM's advanced capabilities.

Comprehensive AEM Services by EnFuse Solutions

EnFuse Solutions offers a wide range of services tailored to enable businesses to fully harness the capabilities of AEM. Their services include:

AEM Implementation: Seamless integration of AEM into existing systems.

Customization: Tailoring AEM to meet specific business needs.

Support and Maintenance: Ongoing support to ensure optimal performance.

Training and Consulting: Empowering teams to make the most of AEM's features.

Conclusion

The integration of AI and machine learning in Adobe Experience Manager is set to revolutionize the future of content management. From predictive content personalization to AI-driven insights, AEM is empowering businesses to deliver more engaging, personalized, and effective content. By partnering with experts like EnFuse Solutions, businesses can ensure they are at the forefront of this exciting transformation, fully leveraging AEM's AI-powered workflows and advanced capabilities.

As we look ahead, the future of content management is undeniably bright, with AEM leading the way in innovation and efficiency. Embrace the future with AEM's AI and machine learning features, and unlock new possibilities for your content strategy.

For businesses seeking to stay ahead in the digital age, adopting AEM's AI-driven content management solutions is a strategic imperative. With the expertise of EnFuse Solutions, you can transform your content management approach, driving better results and achieving your business goals more efficiently.

#AEM AI Content Management #AEM Machine Learning Features #Future Of AEM Content Management #AI In Adobe Experience Manager #AEM Predictive Content Personalization #AEM AI Driven Insights #Machine Learning In AEM #AEM AI Powered Workflows #Next Gen Content Management With AEM #Best AEM Services #EnFuse Solutions

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altdigitaltechnologies · 1 month ago

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Top Platforms Enterprises Are Switching to in 2025

A Strategic Look at What’s Powering the Next Wave of Digital Transformation

According to our further move into 2025, the enterprise technology sphere is massively changing. Companies do not expect to be content anymore with the legacy platforms that provide inflexible silo solutions. They are instead going to the latest, cloud-native, artificial intelligence-enriched platforms that drive agility, scale, and customer-centric innovation.

We at Alt Digital Technologies are partnering with progressive businesses that are transitioning through this transformation. In our experience in the industry, these are the best platforms to which organizations are currently migrating in 2025, and the reason why these platforms are taking the lead.

1. commercetools – The Rise of Composable Commerce

With monolithic eCommerce systems starting to display their weakness, companies are turning toward commercetools, due to its headless/ API-first features. It provides the opportunity to create unique storefronts, connect new services fast, and provide their customers with omnichannel experiences.

Why enterprises are switching:

True composability for rapid experimentation

Seamless integration with CMS, ERP, CRM

Ideal for global commerce scalability

Alt Digital Insight: As a team of commercetools experts, we are supporting brands in starting to move beyond out-of-the-box eCommerce designs to more tail objet-oriented, top-performing digital shops.

2. Salesforce Industries (Vlocity) – Personalized Engagement at Scale

Salesforce still defines the CRM sector, but it is its industry cloud products (such as Vlocity) that are attracting the attention of big enterprises in 2025. Whether in financial services or telecom, they provide domain capabilities that are deeply coupled with the power of Salesforce data and AI.

Why it’s trending:

Industry-tailored data models and workflows

Built-in AI for guided selling and service

Faster time-to-market for CX innovations

Alt Digital Insight: Our area of expertise is to tailor Salesforce Industries so that businesses can get the most out of automation, compliance, and personalization of customers.

3. Adobe Experience Platform (AEP) – The Experience Data Powerhouse

Adobe Experience Platform is gaining some popularity as the customer data serve as the foundation of the marketing and CX strategies. AEP is a point where data of various sources can be centralized, subject to real-time intelligence, and drives continuous customer smooth, personalization.

Why it’s rising:

Unified customer profiles with real-time updates

Integration with Adobe Campaign, Target, and AEM

Scalable AI-driven personalization

Alt Digital Insight: We are an Adobe Experience Cloud partner. This is why we assist brands in unleashing the full power of AEP transforming disjointed data into linked experiences.

4. SAP S/4HANA Cloud – The New Core of Digital ERP

The ease of doing business, its intelligent automation, and real-time analytics are fast decommissioning legacy ERP systems in favor of SAP S/4HANA Cloud. Later in 2025, S/4HANA is being migrated by many large enterprises in their digital core transformation.

Why it matters:

Real-time data for faster decisions

Embedded AI for predictive insights

Seamless integration with supply chain, finance, HR

Alt Digital Insight: We also use custom workflows to support the needs of larger enterprises, and our ERP experts can make the migrating to S/4HANA effortless.

5. ServiceNow – Reimagining Digital Workflows

Companies are putting on ServiceNow to automate and streamline the mundane workflows inside and outside. ServiceNow has end-to-end visibility and efficiency, supplemented by a strong low-code platform, in all aspects of IT operations, customer service and beyond.

Why it’s winning:

Unified platform for ITSM, HR, and CX operations

AI-powered automation and workflow orchestration

Scalable for global enterprise needs

Alt Digital Insight: We also enable clients to digitize their operations and diminish friction in business processes with the help of modular capabilities of ServiceNow.

6. Microsoft Power Platform – Low-Code Revolution in Action

As digital agility has become a central enterprise objective, Microsoft Power Platform (Power BI, Power Apps, Power Automate, and Power Virtual Agents) is allowing citizen development in ways it has never been done before.

Why it’s popular:

Democratizes app development across teams

Strong integration with Microsoft 365 and Azure

Speeds up automation and data visualization efforts

Alt Digital Insight: We help organizations develop enterprise level apps and workflows to help them move faster with making decisions and to make them less manual.

7. Kubernetes & Cloud-Native Ecosystems (AWS, Azure, GCP)

Digital transformation is based on cloud-native infrastructure. Businesses are adopting Kubernetes and AWS, Azure, and Google cloud services to construct scalable, resilient, and modern applications architecture.

Why it’s foundational:

Enables microservices, containerization, and CI/CD

Greater scalability, cost-efficiency, and uptime

Supports innovation velocity with DevOps best practices

Alt Digital Insight: Our cloud engineering and DevOps professionals assist companies to modernize existing systems and enable businesses to run scalable and safe solutions.

Final Thoughts: The Shift Is Strategic, Not Just Technological

Not only do all these platforms possess superior technology, but they also have something in common, which is business agility, data intelligence, and user-centered design. They are not only implementing tools, but they are creating digital ecosystems that can change with their customers and markets.

We not only implement things at Alt Digital Technologies, but we are partners in transformation. Whatever the force to change the platform to the headless commerce model, unleash the potential of AI in CRM, or re-architect your data layer, our expertise is comprehensive to ensure your platform shift turns out to be a success.

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textspeed · 7 months ago

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Meta Ads Strategies for 2025: Stay Ahead of the Curve

The digital advertising landscape is ever-evolving, and staying ahead means adapting to the latest trends and strategies. As we step into 2025, Meta Ads continue to be a dominant force in the marketing world, offering unmatched opportunities to connect with your audience. To remain competitive, businesses must refine their approaches and leverage emerging tools. Here’s how you can stay ahead of the curve with cutting-edge Meta Ads strategies for 2025.

1. Embrace AI-Driven Campaigns

Artificial intelligence is reshaping how campaigns are created and managed. Meta’s advanced AI tools analyze vast amounts of data to:

Predict audience behavior.

Optimize ad placements.

Automate budget allocation. Leverage AI-powered solutions like Meta Advantage+ to create personalized and highly effective campaigns with minimal manual intervention.

2. Focus on Privacy-First Advertising

With increased emphasis on user privacy, Meta has introduced tools that prioritize data security while maintaining ad effectiveness. Strategies for 2025 include:

Using Aggregated Event Measurement (AEM) to track conversions while respecting privacy.

Transitioning to first-party data collection.

Building trust through transparent data practices. Stay compliant with privacy regulations to maintain audience trust and ensure ad performance.

3. Leverage Augmented Reality (AR) Ads

AR is no longer a futuristic concept—it’s a mainstream advertising tool. Meta’s AR ads allow users to interact with products in a virtual space, driving engagement and conversions. Examples include:

Virtual try-ons for apparel or accessories.

Interactive experiences for home decor or beauty products. Integrating AR into your campaigns enhances user engagement and creates memorable brand experiences.

4. Invest in Video Content

Video remains king in 2025. Short-form videos, especially for reels and stories, continue to capture attention. Best practices include:

Creating content that’s visually engaging and to the point.

Adding captions for accessibility and engagement.

Testing different formats like tutorials, behind-the-scenes clips, or user-generated content. Dynamic and authentic video content will keep your audience hooked.

5. Maximize the Potential of Meta’s Ecosystem

Meta’s platforms offer diverse advertising opportunities. For 2025:

Combine Facebook, Instagram, and Messenger placements for holistic campaigns.

Explore WhatsApp Business for personalized communication and ads.

Use Audience Network to expand your reach beyond Meta’s platforms. By utilizing the entire ecosystem, you can build cohesive and far-reaching campaigns.

6. Adopt a Mobile-First Approach

Mobile usage continues to dominate, making mobile-first strategies non-negotiable. Optimize your campaigns by:

Designing creatives tailored for vertical viewing.

Ensuring landing pages are mobile-responsive and fast-loading.

Using click-to-message ads for instant customer interaction. Catering to mobile users ensures a seamless experience and higher engagement.

7. Target Niche Communities

In 2025, hyper-targeted advertising is the way forward. Meta’s algorithms enable marketers to:

Identify niche communities based on interests and behaviors.

Craft personalized messages that resonate with specific groups.

Build loyalty by addressing the unique needs of smaller, engaged audiences. This approach fosters deeper connections and higher ROI.

8. Enhance Retargeting Efforts

Retargeting remains crucial for driving conversions. Advanced retargeting strategies for 2025 include

Segmenting audiences based on engagement levels.

Offering dynamic ads with personalized recommendations.

Utilizing cross-platform retargeting to capture users across devices. Retargeting ensures you stay top-of-mind with potential customers.

9. Monitor and Adapt to Trends

The digital marketing landscape is dynamic, and staying informed is essential. For 2025:

Keep an eye on emerging trends like the metaverse and Web3 integration.

Participate in industry events and webinars.

Continuously test new ad formats and features introduced by Meta. Being proactive in adopting trends keeps your campaigns fresh and effective.

10. Analyze Performance with Granular Insights

Data-driven decision-making is the backbone of successful Meta Ads campaigns. Utilize Meta’s advanced analytics to:

Identify top-performing creatives and placements.

Refine audience targeting based on engagement metrics.

Optimize budgets for maximum ROI. Granular insights empower you to make informed adjustments and improve overall outcomes.

Final Thoughts

As we navigate the future of digital marketing, Meta Ads continue to be a versatile and impactful tool. By embracing innovation, prioritizing user experience, and staying agile, you can position your brand for success in 2025 and beyond.

What strategies are you planning to adopt this year? Share your thoughts and insights in the comments, and let’s shape the future of marketing together!

#textspeed #MetaMarketing #BoostWithMeta #MetaAdsSuccess #SocialAds #DigitalGrowth #MetaCampaigns #TargetWithMeta #MetaAdStrategies #SmartAdChoices #MetaBusiness

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ajpandey1 · 2 years ago

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Amazon Web Service & Adobe Experience Manager:- A Journey together (Part-6)

In the previous parts (1,2,3,4 & 5) we discussed how one day digital market leader meet with the a friend AWS in the Cloud and become very popular pair. It bring a lot of gifts for the digital marketing persons. Then we started a journey into digital market leader house basement and structure, mainly repository CRX and the way its MK organized. Ways how both can live and what smaller modules they used to give architectural benefits.Also visited how they are structured together to give more.

In this part as well will see more on the eCommerce side of this combination.

Before going into this section of house , we want to go with eCommerce and content chemistry.

We got one picture in the house presenting AEM capabilities as content required in eCommerce.

Enhanced shopping experience with Adobe Commerce

Adobe Commerce, companies can integrate digital and physical shopping experiences

Best-in-class cloud-based omnichannel solutions, including in-store, retail associate, and order management technologies.

Adobe Commerce increases the rate you can provision your e-commerce to scale globally. It also offers flexibility for B2C and B2B experiences built on a headless, extensible architecture.

Adobe Commerce’s extensibility platform

Adobe Commerce’s extensibility platform and AWS services—such as Amazon Personalize, Amazon Connect, and Analytics on AWS — deliver omnichannel fulfillment and self-service.

Campaign Management Across Multichannel

Amazon AppFlow with Marketo Engage to securely transfer data between AWS services and cloud applications.

The fully-managed integration enables organization to expand the features of Marketo Engage. Organization select sales Leads and Activities Objects in Marketo and move them into AWS Services e.g.

Amazon S3, Amazon Redshift, or Amazon Lookout for Metrics.

Organization can also sync objects with CRM, Snowflake, and Upsolver and create new Leads objects in Marketo based on this data.

Adobe Experience Platform can generate value with data stored in AWS Analytics solutions. Data can ingest from various sources like Adobe applications, cloud-based storage, databases, etc.

Adobe Workfront :Marketing Process Optimizer

Adobe Workfront and AWS can serve as the blueprints for a marketing project, starting from campaign completion to process optimization.

Adobe Workfront delivers a 285% return on investment (ROI) for enterprise organization.Adobe Workfront and AWS provide an enterprise-grade, cloud-based work management platform that enables marketers to plan, predict, collaborate, evolve, and deliver their best work.

All necessary metadata is retained for real-time cataloging in Adobe Workfront, so campaign teams can streamline processes while maintaining visibility across all stages of the project development process.

Workfront Fusion: Workflows Automation way

Adobe Workfront Fusion is a powerful integration platform that quickly connects organization business-critical applications– with or without those built on AWS Cloud–by automating workflows and processes. This increase focus on core business solution without engaging developers into integrations or provide ongoing maintenance and engineering support.

Adobe Workfront Fusion, data and assets can flow freely across systems and teams in either direction to boost productivity.

Above steps summary:-

Adobe Photoshop:-Content editing process is complete then project status is updated in the Adobe Workfront

Workfront Fusion, Trigger a workflow to route the finished assets to relevant business applications, such as applications built on AWS cloud -Amazon S3, Lambda.

Amazon S3 events: Trigger an AWS Lambda runtime to resize the image.

The workflow then updates the finished content on the web, mobile, or tablet etc.

In this journey we walk through AEM & AWS for Adobe eCommerce to provide solutions to transform your business digitally. So any eCommerce solution deliver holistic, personalized experiences at scale, tailoring each moment of your eCommerce journey.

For more details on this interesting Journey you can browse back earlier parts from 1-5.

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ziffity-magento-services · 5 years ago

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5 KEY AREAS TO FOCUS FOR SUCCESSFUL DIGITAL TRANSFORMATION

Ziffity, being an Adobe Silver partner, helps brands in their Digital Transformation journey with Adobe’s cluster of products. Here are some of Adobe’s products which can help you: Digital disruption has been in the know for more than a decade now. Almost every organization is thinking of adopting digital technologies to help them operate and fulfill customer needs better.

Brick and mortar stores now rely on digital storefronts while the service industry is trying to reach their audiences through web, mobile-based applications. Manufacturing, on the other side, is improving operational efficiency through automation and IoT technologies.

For every business, big or small, the way of going about digital transformation differs, but the inevitable challenges are budget, time, and effort involved.

It is important to have a clear approach to justify the cost of transformation and predict possible risks. This blog highlights a 5-step framework for retailers and distributors to create a well laid out plan to ensure successful outcomes.

STEP 1: START WITH STRATEGIC OBJECTIVES

Digital transformation is not just finding a technology solution to empower a single process or a system in your organization. Instead, it is conceived as a process to revamp the entire business process and develop new competitive advantages.

To start with, determine the objective and scope. For instance, you might want to reduce operational costs, automate repetitive manual processes to release talents for more critical tasks, explore cross-border selling, reach customers across different digital touchpoints, and so on.

In this phase, the leadership team consisting of the board members, CEO, and the management have to group to reimagine your business process and service delivery for digital transformation.

STEP 2: GET YOUR OPERATIONAL TEAM ONBOARD

Rope in your operational team not only to align them with the digital transformation goals but also to set goals based on their inputs.

Your operational teams include warehouse staff, fulfillment staff, finance, and so on. Explain to them, plans like ‘What’s in it for them?’ ‘What are you transforming to?’, ‘How will their capabilities improve?’ and ‘How the revenue landscape will undergo a transition?’. Gather inputs like their operational challenges and areas that can be automated.

Objections could be raised relating to compatibility with existing management tactics. By the end of this phase, you should be ready to chalk out a staff training plan to get them performing faster, post your digital transformation project.

STEP 3: DEFINE SHORT-TERM AND LONG-TERM GOALS

Once the teams and management share the same vision, it is time to set up goals. People heading all the departments have to work coherently to enable the rest of the eCommerce ecosystem. Agree upon the topline vision and start working on creating a process to make that happen. In other words, define your short and long-term goals.

For instance, let’s consider improving customer experience with content (product data) as your topline goal. Work on the long-term and short-term goals that can help you get there. In this case, your short-term goal could be perfecting the product information you accumulate from various third-party vendors, creating a content format for every channel, and delivering it with ease.

Using a PIM system can be a classic example. With PIM, you can create a centralized repository for all product-related information, including images, videos, specifications, and descriptions.

You can involve multiple internal teams like design, content, and marketing to collaborate and work on improving data consistency and channel-specific content. Such a collaborative environment will improve team productivity and product discovery across web, mobile, and social channels, ultimately leading to enhanced customer experience through content.

STEP 4: FINDING THE RIGHT TECHNOLOGIES AND IMPLEMENTATION PARTNERS

New technologies with old processes are just a way of replacing your existing system with an expensive alternative that doesn’t bring any significant improvement that you aim for. Now that you have defined your process and goals, finding the right technologies and implementation partners is all you have to do.

For retailers and distributors in an eCommerce landscape, the following are the systems that need to be considered for digital transformation.

ERP / WMS – try to see if you can move from a legacy to a modern ERP, a modern architecture that helps you with better integration and flexibility.

Centralizing your customer and product data.

Better customer experience using new age eCommerce and content management platforms.

Agile sales and support – which includes CRM and customer support system.

Omnichannel marketing automation – Achieve consistency in messaging across all channels.

Robust Cloud infrastructure along with data security.

Deep data analytics.

And finally, powering the entire ecosystem using AI and Machine Learning data models.

STEP 5: ZERO IN ON THE TECHNOLOGIES AND IMPLEMENTATION PARTNER

The first thing to do while choosing an implementation partner is to eliminate bias. Just because you’ve worked with a technology partner before doesn’t mean that they will be the appropriate choice for your digital transformation project.

You’ll have to consider questions like ‘Do they have the technical expertise?’, ‘Do they have prior experience working on similar use cases like yours?’, ‘What results have they achieved using technologies for similar companies?’ and so on.

Look out for partners who have a deep understanding of your pain points and strengths so that they suggest the right technologies to make your digital transformation project a success.

HOW CAN ZIFFITY HELP?

Ziffity, being an Adobe Silver partner, helps brands in their Digital Transformation journey with Adobe’s cluster of products. Here are some of Adobe’s products which can help you:

CUSTOMER EXPERIENCE

AEM

Photoshop

Illustrator

Personalization

products

CREATIVE MARKETING

Marketo Engage

Customer Journey

Advertising Cloud

ECOMMERCE

Magento Commerce

Adobe Sensei — AI

OMS

PIM

ANALYTICS

Magento Business Intelligence

Analytics

Audience Manager

#digital transformation #ecommerce #digital commerce

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wikimakemoney · 5 years ago

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7 enterprise level providers of AI-enabled marketing solutions

30-second summary:

We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each.

Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions.

This list is not inclusive of every enterprise-level provider, but is meant to give mid-to-enterprise-level organizations an sense of the best-in-class tools that exist in the market today, and how organizations are using them to improve their marketing, sales, and customer experience initiatives.

As part of our ongoing coverage of artificial intelligence (AI) in marketing, we’ve compiled a list of seven enterprise-level providers of technology solutions that utilize AI in some capacity.

This list covers key categories within the martech space including digital asset management, marketing and sales enablement, customer experience/engagement, and account-based marketing.

This list is not – by any stretch of the imagination – comprehensive in terms of the sheer number and scope of martech companies that use AI.

Rather, consider this a snapshot of how companies are using high-end AI capabilities to improve customer experience, achieve sales goals, and better enable their marketing campaigns.

Here is an overview of the methodology we used when compiling this list:

The martech provider must have been around for at least 5 years and be an industry leading solution.

The provider serves enterprise clients, agencies, or B2B customers (while it can also serve B2C companies, our focus is on the B2B space).

The provider must have published at least one use case featuring how an enterprise-level client or B2B company (e.g., an agency) benefited from their solution.

The provider consistently shows up as a “best in class” martech solution on industry lists.

The provider’s technology employs the use of AI in some capacity.

Now, for the list.

#1: Acquisio Turing: PPC bid and budget management platform

Category: Digital ad management

What is it? Acquisio is cloud-based digital ad platform and campaign management software that combines the management of ads from top publishers like Google and Facebook into a single platform.

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Turing automates bid management, budget distribution, and local lead estimation using over 30 intelligent algorithms which optimize spend, increase clicks, and/or increase conversions.

Industry case study: Philly Search Engine Marketing needed an automated solution to help reach their clients PPC goals, while spending less time on campaign management and optimization.

The company used Acquisio Turing, ultimately achieving an increase in clicks of up to 20%, decreased CPCs by at least 20%, and saw a 10x increase in client conversions using Acquisio Social.

#2: Adobe Experience Manager (AEM): Digital asset management (DAM) platform

Category: Digital asset management (DAM)

What is it? Adobe Experience Manager (AEM) is a DAM platform that acts as a centralized hub for organizing, storing, and retrieving digital assets such as images, video, and documents.

It helps companies find and edit assets in real-time, provides version control for better brand compliance, and makes all company assets shareable across distributed teams.

AEM uses AI to perform what they call “content intelligence” — which automates actions involved in content creation and deployment like tagging, cropping, and content personalization to deliver custom messaging to different audiences.

Industry case study: Briggs & Stratton, a Fortune 1000 manufacturer of gasoline engines, had several objectives.

First, they needed to make their website mobile friendly. They also wanted to streamline and simplify the process of creating and updating web pages and reduce the workload of their website creation teams.

Using AEM, Briggs & Stratton achieved 20% faster updates with mobile website support, simplified internal workflows, utilized templates for faster localization, and deployed better designs without the use of developers.

#3: Adobe Sensei: Customer experience platform

Category: Artificial intelligence tool

What is it? Sensei is an AI tool that integrates with Adobe’s Experience Cloud (AEC). While it’s not a standalone platform, we think it’s worth mentioning solely based on Adobe’s ubiquity as a top tier provider of CX technology.

Sensei’s AI technology is present within three Adobe Solutions including AEC, Adobe Document Cloud, and Adobe Creative Cloud. Sensei provides predictive analytics based on customer behavior, optimizes and scales experiences using real-time data, and enables one-to-one customer experiences.

Industry case study: Harvard Business Review (HBR) needed better customer intelligence so they could grow their readership of global business leaders.

Goals included simplifying/deepening their analytics capabilities to promote usage across their organization and increasing their use of targeting and personalization to better engage their readers.

HBR used Adobe’s Tag Manager and the AEC (both powered by Sensei) to successfully achieve higher circulation with targeted content. They also received automated AI-powered alerts to unearth patterns and identify spikes or drops in readership, revenue and page views.

This intelligence helped them create actionable marketing strategies to meet their readership goals.

#4: Airship: Customer engagement platform

Category: Mobile customer engagement platform

What is it? Airship is a mobile engagement platform that enables the delivery of customized messaging to any mobile, web-enabled, or IoT device. The platform is designed to increase customer engagement through push notifications, promotional offers, reminders, and more.

Airship’s technology uses predictive AI to send personalized messages to customers, match messaging to a customer’s likelihood of churn, and deploy messages during them most optimal times, based on when a customer is likely to respond.

Industry case study: U.S. based video game retailer GameStop, used Airship’s platform to increase customer engagement and improve communication with its customers.

Using a combination of Airship solutions including push notifications, messaging, and mobile wallet, GameStop grew mobile traffic with targeted offers and loyalty-related alerts.

GameStop also expanded the reach of its messaging to its entire app audience by including customers not logged in and created an integrated shopping experience using Airship’s Mobile Wallet Loyalty cards.

Airship uses AI orchestration to deliver the level of personalization that GameStop used to improve their customer engagement.

#5: Demandbase: Account-based marketing (ABM) platform

Category: Account-based marketing (ABM)

What is it? Founded in 2006, Demandbase is one of the first account-based marketing platforms for B2B marketing and sales enablement. The Demandbase platform leverages AI and machine learning to deliver actionable insights to users.

These include helping users understand intent through natural language processing/keyword extraction and time series analysis, account research and identification, and content recommendations.

Industry case study: eSignature transaction management company DocuSign wanted to attract more targeted accounts into their sales pipeline, increase CTRs to high-value gated content, and boost conversion rates to forms without sacrificing important information.

Using Demandbase’s platform, DocuSign launched company-specific campaigns in six industries and engaged website visitors with personalized content. They saw immediate results, achieving a 22% increase in their sales pipeline, 300% increase in page views, and a 300% increase in CTRs.

#6: HubSpot: Inbound marketing, sales, and service platform

Category: Customer relationship management, sales enablement, lead nurturing

What is it? HubSpot is an inbound sales and marketing platform offering a range of software solutions including CRM, marketing, sales, and customer service tools.

It uses AI in a variety of ways, including enabling data cleanliness, business card scanning (their scanning app uses AI to pick out the contact fields from any business card), data deduplication, automatic phone call transcribing, CRM enrichment, and more.

Industry case study: Casio UK leveraged HubSpot CRM, marketing, and sales software to increase leads and revenue from its calculators.

Using features like smart lists, an AI-powered tool that organizes contacts by shared traits, and A/B testing which measures engagement for different versions of the same email using a sample of recipients, Casio UK achieved a 26% increase in revenue, 12% increase in organic traffic, and a 496% increase in leads.

#7: IBM Watson: Workflow automation platform

Category: Predictive analytics and workflow enablement

What is it? IBM Watson is a suite of AI-powered services, applications and tools aimed at enterprise organizations. Watson can do many things, but from a marketing perspective we’re going to focus on its customer experience capabilities.

Watson has two tools within its suite of CX-related products: Watson Discovery, Watson Assistant, and (formerly) Watson Marketing Insights.

Discovery is an AI-powered search technology that answers questions while analyzing the trends and relationships buried within enterprise data.

Assistant is a conversational AI platform that intelligently answers customers’ questions. Marketing Insights pinpoints customer insights and target audiences (note: this product is now a separate company called Acoustic).

Industry case study: Autodesk, a company that makes software for a variety of industries including architecture, construction, engineering, manufacturing, media, and more, used Watson to speed up customer service responses by 99%.

Autodesk had a high volume of customer queries and partner contacts which resulted in 50% of their first calls going unresolved. Watson enabled Autodesk to reduce the resolution time for calls by from 1.5 days, on average, to just 5.4 minutes, increasing overall customer satisfaction by 10 points.

Want more AI?

As previously noted, this list of enterprise-level providers is a drop in the bucket when it comes to the AI solutions available in martech.

We’re focusing on AI in martech throughout the month of June with stories covering the value of AI for B2B marketers, what experts say about the usage of AI in marketing, what to look for when buying AI marketing technology, and whether or not AI can actually make marketing more human, among other topics.

The post 7 enterprise level providers of AI-enabled marketing solutions appeared first on ClickZ.

source http://wikimakemoney.com/2020/06/20/7-enterprise-level-providers-of-ai-enabled-marketing-solutions/

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csrgood · 5 years ago

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Transforming the Logistics Sector During COVID-19

by Audrey Cheong, Managing Director, FedEx Singapore

The COVID-19 global pandemic has not only upended the global logistics sector with massive changes to operations, supply chains, regulations and manpower – it has also transformed the way we keep commerce flowing, with lasting impact on the future of the sector.

Even so, logistics companies continue to play a critical role as the COVID-19 situation unfolds. Given that most passenger flights in many parts of the world have been grounded, logistics services are now more crucial than ever, as the delivery of essential medical supplies, Personal Protective Equipment (PPE), COVID-19 test kits and ventilators could be a matter of life and death.

Business efficiencies in this region and beyond have been affected, with countries and people on varying degrees of lockdown. More than ever, this is a time for our industry to rethink business models, harness the power of technology and exercise empathy to address the needs of today, and future-proof our businesses for tomorrow.

Creating Value Through Innovation

Preparing for the future should go beyond implementing Business Continuity Plans (BCPs). Digitalisation and adopting a modern suite of technologies can solve many existing challenges, including those posed by COVID-19, and reinvent operations to serve the modern consumer.

Investment into technologies including Artificial Intelligence (AI), Internet of Things (IoT), and robotics can greatly enhance visibility and efficiencies in supply chains.

Tapping into data, AI and broader Supply Chain Management (SCM) technologies allows for real-time analyses to enhance operational and transactional processes. The data and insights gathered from shipments enables more informed decision-making. This is complemented with predictive intelligence which identifies patterns and gaps, and suggests efficiencies, revenue opportunities, potential problems, and competitive advantages so there is continuous improvement through a live feedback loop. Human error is also better eliminated on a day-to-day basis.

Furthermore, the integration of robotics, sensors and IoT enables more accurate forecasting, faster response times, bolstering one’s ability to recognise shipping patterns to plan for risk, cost savings towards a low-to-zero waste operation – all key factors for supply chain intelligence. In times of crisis, having sustainable and reliable tools ensures that companies can further customise solutions to serve urgent needs while effectively fulfilling business needs of existing customers.

Sensitive cold chain deliveries are also a key need for essential medical inventories, and is a long-term area of focus for us. An example is the implementation of “smart” medical inventory cabinets that come with sensors to monitor variables like shipment location and conditions of the contents, to accurately indicate any deviation from the ideal environment such as temperature, humidity, light exposure and shock events. SenseAware, a FedEx innovation is a sensory device that travels with a shipment, enabling round-the-clock updates on a delivery package. In times like these, such innovations have become increasingly pertinent in ensuring the highest standards of delivery and non-wastage.

This pandemic also calls for out-of-the-box, customer-centric solutions, and has sped up adoption of services including contactless deliveries across the globe. With safety and wellbeing of customers and beneficiaries as priority, this is one way FedEx and our industry has adapted and innovated. May such fresh ideas and solutions continue to drive our industry forward.

Strategic Collaborations in Times of Need

Overcoming the challenges from COVID-19 is not something any company can do alone. Maintaining the logistics network and building strategic relationships are important aspects that should never be neglected – with or without the pandemic.

Connections, experience, and in-market relations are crucial aspects of being a logistics provider offering essential services. These factors eventually determine how efficiently and seamlessly shipments move. Customers also need to be well-informed of their shipments, in-line with the most updated import and export restrictions with the current pandemic.

Close cooperation with local regulatory authorities has seen FedEx Singapore, as South Pacific hub, facilitate smooth export clearance of an increased volume of intra and inter-region medical equipment shipments.

Serving Businesses and the Community, with Empathy

Further to implementing health and safety precautions to protect both employees and the wider community, logistics businesses need to serve with empathy. At a time where tensions are high and pressure is great, we must not forget that our team members are the ones braving the odds to deliver critical supplies. At FedEx, our employees have stepped up even more to ensure that crucial medical units reach our customers.

For the world to do better, the businesses and communities that make up our region should not be neglected. Small and medium enterprises (SMEs) comprise a crucial segment that has been affected by COVID-19. In ASEAN, they make up between 88% and 99% of establishments[1]. With logistics being the lifeblood of most businesses, our duty to continue serving SMEs is essential.

Finally, empathy is required to go the extra mile in serving our medical frontline, expediting deliveries, and understanding the needs of our customers in this field. With empathy for the people, businesses and communities we serve, the possibilities for the logistics sector to make a difference are endless.

The Future Can Start Now

There has not been a better time to push the boundaries of what the logistics industry can do for the world. With people and communities in need of medical and food supplies, we need to come together to create robust supply chains and agile, customer-focused logistics operations capable of enduring shocks from external factors, and furthermore, continue to thrive by adapting to new circumstances to serve communities in need. All of this done with a spirit of empathy and understanding, so that we can play our part to move the world forward.

*** 1 https://asean.org/asean-economic-community/sectoral-bodies-under-the-purview-of-aem/micro-small-and-medium-enterprises/overview/

source: https://www.csrwire.com/press_releases/45273-Transforming-the-Logistics-Sector-During-COVID-19?tracking_source=rss

#CSR #corporate social responsibility #social good #philanthropy #employee engagement #workplace givi

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hireindianpvtltd · 7 years ago

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Fwd: Urgent requirements of below positions.

New Post has been published on https://www.hireindian.in/fwd-urgent-requirements-of-below-positions-18/

Fwd: Urgent requirements of below positions.

We have an urgent requirements of below positions with one of our client. Please go through with the below requirements and revert back to me with your updated resume.

Angular with .net Developer———>Boise, ID Cloud / AWS Engineer———->Ashburn, VA AEM Developer——–>San Francisco, CA Application Packaging Consultant (L-3)——->Chattanooga, TN

Job Description Apply

Position: Angular with .net Developer

Location: Boise, ID

Duration: Contract

Job Description:

Primary Responsibilities

Creating and integrating intuitive user experiences into our frontend applications;

Creating and integrating performant and secure backend applications;

Developing/enhancing solutions that solve business needs;

Enhancing and providing support for the current Engineering IT frontend and backend solutions that are adding value;

Participating in refining our reference architecture framework in order to create user applications that grow and scale with the needs of the company;

Generating proactive monitoring and usage metrics that establish system baselines to be able to predict future demands;

Monitoring website performance, watching for traffic drops related to site usability problems, and rectifying the issues;

Establishing feedback loops with key customers by building strong relationships;

Reviewing and understanding the software roadmap to be able plan future website upgrades with the development team;

Planning and implementing strategies for minimizing service outages, and for reducing the impact of such outages on business operations (i.e., availability, contingency, and disaster planning); and

Communicating and collaborating with peer groups (enterprise architects, security team, network team, storage, etc.) to ensure our software meets internal standards.

Job Requirements

Education

Bachelor’s Degree in Computer Science, Computer Engineering or equivalent

Professional Experience Required

3+ years of experience with web development

Knowledge or experience with JavaScript, Angular and/or ReactJS, HTML5, JQuery, AJAX, and CSS;

Knowledge or experience with Bootstrap and/or Material Design;

Knowledge or experience with SQL and NoSQL databases;

Knowledge or experience with user interaction and visual design techniques;

Knowledge or experience in designing and developing mobile compatible web user interfaces;

Knowledge of Web coding standards, security standards and multi-browser compatibilities;

Knowledge or experience developing restful web services using NodeJS, Apache or C#;

Professional Experience Preferred

Experience with Angular, Teradata, Hadoop, MongoDB, .NET

Apply Job

Position: Cloud / AWS Engineer (Secret Clearance is Required)

Location: Ashburn, VA

Duration: Contract

We are Looking Top Security / Security Clearable candidate, who can work for our Federal Project.

Hands on Experience in Cloud Migration

Strong Experience in AWS Cloud Technology

DevOps Engineering

Build and Release Management

Apply Job

Job title: AEM Developer

Location: San Francisco, CA

Duration: 6 months

Job description:

Develop Digital Consumer experiences based on a foundation of the Day Communique product suite, including Day CQ, CRX, CQ WCM, DAM and Social Collaboration Develop powerful features such as multi-site and multi-channel delivery, personalization/targeting, content aggregation, multi-lingual support.

Diagnose and solve technical problems related to content management implementation.

Interact with clients to create end-to-end specifications for content & collaboration solutions

Provide inputs and direction to associates on the team for design and implementation.

Work experience with other CMS tools (Oracle UCM/Oracle Web Center) would be added advantage.

Experience in Java/J2EE (design patterns, frameworks), development

Should have knowledge of production support activities such as maintenance, administration etc.

Apply Job

Position: Application Packaging Consultant (L-3)

Location: Chattanooga, TN

Duration: Contract

Term: TP/Full-time (Any)

Key Skills: Install Shield, Application Packaging and SCCM

Job Description:

We are looking for someone whose current or recent role has been application packaging in an SCCM environment. Technically we are highlighting the following items:

SCCM Current Branch experience (not just 2012 R2)

Strong Admin Studio Install Shield experience (this should be primary skill)

Strong experience with SCCM 'Application Model' (not just legacy packaging)

Role Summary:

Strong technical aptitude and ability to research and solve complex issues independently

Ability to participate and contribute during crisis times, assist team members/leads/ customer/ HCL Senior management, as needed

Show adaptability and flexibility in work to suit business requirements

Providing emergency intervention in ITIL lifecycle processes Incident and Problem management to provide 2nd / 3rd level support in response to Major Incidents.

Managing relationships with key and relevant external IS suppliers, so as to ensure aligned delivery and support activities, optimising opportunities to derive added value and ensure that costs are appropriately managed.

Motivating and encouraging external teams both onshore and offshore to ensure delivery of the required standards of excellence in service and performance and support the continuing personal and professional development of all team members.

Resolve moderate to complex (P1, P2 and P3) incidents and problems effectively and in a timely manner

Providing 24X7 production support and available for escalations

Main Responsibilities:

Extensive experience in Application Packaging

Must have prior experience with using AdminStudio/Wise and SMS installer for packaging.

Must have packaged applications for Windows 7 and Windows 10 OS platform.

Must understand and have used one of the following: Windows Command Shell Script, VBScript, or Powershell.

Strong experience with Admin Studio Install Shield

Experience with SCCM Current Branch

Strong experience with building SCCM 'Applications' (as opposed to Legacy Packages)

Desired Skills and Experience

Core competencies, knowledge and experience:

Must have awareness and sensitivity in customer situations.

Must be able to work independently and as a team member.

Must be able to troubleshoot packaging problems.

Must be able to meet deadlines.

Technical / professional qualifications:

Any Degree

SCCM Certified

Business & Behavioural Skills

Strong interpersonal skills and ability to translate IT technical language into everyday terms which users can understand, specifically non-technical senior management

Ability to interact with customers so as to ensure that the service is flexible, efficient and responsive

To work through issues analytically to a successful conclusion

Demonstrable results in a business customer facing role, with a track record of delivering services to defined service levels.

Experience of working in an Operational environment alongside other technical and operational teams, ensuring that all parties collaborate effectively to deliver services.

Use of ITIL service management framework to deliver best practice

Proven ability to deliver improvements that deliver greater value to the customer and business through more efficient delivery and/or lower costs.

Self-motivated. Ability to learn new technologies on own.

Strong technical aptitude and ability to research and solve complex issues independently

Ability to work as part of a team.

Apply Job

Thanks, Steve Hunt Talent Acquisition Team – North America Vinsys Information Technology Inc SBA 8(a) Certified, MBE/DBE/EDGE Certified Virginia Department of Minority Business Enterprise(SWAM) 703-594-5490 www.vinsysinfo.com

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euro3plast-fr · 9 years ago

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Having a Leading Web CMS is Now Table Stakes

Since 2011, much has changed in the way the web — and, in a broader sense, digital experiences — has shaped not only how businesses compete, but also our expectations as individuals. I’m honored to share that Adobe has been recognized as a leader in The Forrester Wave™: Web Content Management Systems, Q1 2017.

Having a Leading Web Content Management System (CMS) Is Now Table Stakes. Today, it’s table stakes for global brands to have a leading web content management system as the backbone of their overall digital-transformation strategy. The fast-paced challenge of delivering uniquely compelling experiences that incite engagement and drive business growth is too demanding. After extensive research, Erik Brynjolfsson and Andrew McAfee — the authors of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies — noted the pace of digitization will continue to accelerate exponentially. The last thing a business can afford to do is make the mistake of choosing a web CMS that is “good enough” only to realize later, it is not. Having to pause to swap out your CMS because it doesn’t support your business goals or your customers’ expectations can be fatal.

In a world of connected consumers, and a projected 6.4 billion connected “things,” the ability to source the best content, manage it in a way that is both agile and aligned with the brand, deliver it to consumers at the moments that matter most, and continuously optimize this process better than others is a matter of survival.

And, the disruption is not isolated to any one industry. Expectations formed from our most recent experiences with retailers or stays at hotels influence our expectations of all the brands with which we do business. How many times have we all wondered, “Why can’t I apply for a mortgage or renew my driver’s license as easily as I can book my vacation during the holidays?”

While technological categories like “web CMS” help provide guidance on a set of needed capabilities, they also place blinders on crucial components needed to deliver great experiences. So, if having a leading web CMS is only the foundation, what else is critical to consider?

Content Is Still King, and Its Domain Is Expanding. Regardless of what business you are in, or what device you have in your hand, the experience is only as compelling as the content. We recognized this critical need. Many of the innovations in Adobe Experience Manager (AEM) focus on helping to source the best content to fuel the management part of a web-content management system.

Features such as a template editor make it easier for more people within an organization to compose experiences and share the compositions that are working across regions and brands. We’ve also dedicated a significant amount of time to making it easier to build engaging web mobile web/responsive web as de facto with prebuilt, responsive-design templates and drag-and-drop capabilities. The acquisition of Livefyre in 2016 — now part of Adobe Experience Manager — has made it possible for marketers who need to power content-hungry connections to source user-generated content. For example, Craftsman was able to gather incredible user-generated content comprising do-it-yourself (DIY) projects and inspiration sources from across the web, leading to visitors spending six times longer onsite as well as a 190-percent increase in digital memberships.

It’s not just limited to marketing content either. What began as a need in marketing is now seeping into other customer-facing departments. For example, AEM now supports technical-communication content, which is critical to any business — such as manufacturing and high-tech companies — with complex products requiring post-sales support and knowledge. We have also made it easier to mobilize this content for both consumers and customer-facing employees. Mirum’s store-associate app, for instance, enables communications between headquarters and employees at retail-store locations to provide real-time training and merchandising information that is consistent across online and in-store shopping experiences.

Data: How Does the Network Effect Impact Customer Insights? As we get better at creating and sourcing the most compelling content, we also must ensure that we understand what people want at each moment of interaction. In AEM, we have made essential analytics and targeting capabilities part of AEM’s core cloud services.

These capabilities are exposed within the AEM user interface, allowing brands to start off simply and quickly in the areas of listening and personalization. When they are ready to extend to richer capabilities, they can expand to the market-leading capabilities of Adobe Analytics — such as Analysis Workspace — and Adobe Target without missing a beat.

But, it’s not only about drawing insights from one’s own brand data. Since Adobe Marketing Cloud now processes over 51-trillion transactions a year, we can harness the collective trends to benchmark what’s happening across industries, helping brands make better decisions regarding where to invest next in their digital-transformation journeys.

Using online shopping as a benchmark, mobile peaked at 26 percent — $1.93 billion — of online sales on Black Friday during the 2013 holiday season. Overall, Thanksgiving Day online sales grew 18 percent, year-over-year, to hit $1.06 billion. We started to see early signs demonstrating the importance of omnichannel marketing, with traditional brick-and-click retailers outselling their online-only competitors at nearly a three-to-one ratio. Average cart spend was holding steady at $139 per completed sale. (Source: Adobe Digital Insights)

Fast-forward to this past holiday season. Black Friday drew in $3.34 billion in sales, while online sales hit $1.93 billion on Thanksgiving Day, and Cyber Monday hit a new record with the largest online sales date ever at $3.39 billion (Source: Adobe Digital Insights). We also began providing our customers and the industry more broadly with the Adobe Digital Price Index (DPI).

Adobe Applies Advanced Science in the Chemistry of Great Experiences. What’s even more interesting about the prior data is that the team here at Adobe was able to not only report actual results one day later, but also have amazingly accurate predictive models ahead of the holiday shopping season.

The sheer volume of content and data demands the help of machines to process and draw out the best recommended insights or actions to take. Adobe has been quietly innovating in the area of machine learning for some time, and this past November, we introduced Adobe Sensei — advanced artificial intelligence (AI) and machine learning focused on tackling the most complex digital-experience challenges. It taps into Adobe’s heritage in creativity, documents, and marketing and takes advantage of trillions of content and data points. For example, smart tags in AEM are already powered by Adobe Sensei.

You and Your Organization Are the Final Elements. No digital-transformation milestone was ever reached without the vision, imagination, and perseverance of individuals who saw digital as the new frontier. There are many ways to learn more about AEM and engage with the community of brands around the world to learn how they’re driving successful customer experiences using AEM.

Adobe Summit will kick off in Las Vegas (North America) and London (Europe, Middle-East, and Africa) in the beginning of 2017. Adobe Symposium will be coming to India and Australia. The second-annual virtual AEM developer conference, IMMERSE, will be held May 15–19 across three time zones.

Your organization can also enroll in training classes from our Adobe Digital Learning Services or get the All Access Learning Pass.

If you want to get started and need more guidance, we are fortunate to have a great community of partners — around the world and in your neighborhood — to help you.

Many of our partners, while they have worked several years with marquee brands on optimizing a mature digital-transformation effort, have also learned and are making it easier to get started quickly with AEM. Following are a few of our partners that have specific offerings to help you get started quickly with Adobe Experience Manager:

3 | SHARE SWIFT for AEM Sites is everything you need in your phase-one deployment of Adobe Experience Manager, delivering a full implementation of your unique site on AEM in 12 to 16 weeks.

Accenture has ready-to-use accelerators and connectors to enable faster results and achieve goals.

Axis 41’s experienced team of AEM-certified architects, developers, and designers works closely together at every crucial point in the implementation process

INM AEM Foundation reduces the gap to get your AEM project up and running within budget and on solid technology.

Valtech StarterKit is an Adobe Experience Manager accelerator that will streamline AEM implementations and significantly reduce cost, effort, and duration.

XumaK Xpress is a service that provides you with a guaranteed price and project timeline, allowing you to launch your digital-experience platform with little to no risk.

Download “The Forrester Wave™: Web CMS, Q1 2017” report to learn more.

Here’s to an exciting 2017 and our collective success in delivering digital experiences that delight and drive business growth! See you at Adobe Summit where we will share the latest innovations in Adobe Experience Manager and Adobe Marketing Cloud.

The post Having a Leading Web CMS is Now Table Stakes appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/web-experience/having-a-leading-web-cms-is-now-table-stakes/

#Digital Marketing Blog by Adobe

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enfuse-solutions · 6 months ago

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AEM and AI: Leveraging Artificial Intelligence for Automated Personalization

In today's digital age, delivering personalized content is essential for engaging users and driving conversions. Adobe Experience Manager (AEM), a powerful content management solution, has revolutionised the way businesses manage and deliver digital experiences. With the integration of artificial intelligence (AI), AEM is taking personalization to the next level.

This blog explores how Adobe Experience Manager (AEM) and AI work together to create automated, personalized experiences that captivate audiences and boost business outcomes.

The Power of AEM Artificial Intelligence

AEM Artificial Intelligence enables businesses to harness the power of AI to deliver personalized content seamlessly. By leveraging AI-driven AEM personalization, companies can analyze user behaviour, preferences, and interactions to provide tailored experiences. This not only improves user engagement but also boosts the chances of conversion.

AI-Driven AEM Personalization

AI-driven AEM personalization involves using machine learning algorithms to analyze vast amounts of data and predict user preferences. This allows businesses to deliver content that resonates with individual users, creating a more meaningful and engaging experience. By integrating AI with AEM, companies can automate the personalization process, ensuring that users receive relevant content without manual intervention.

AEM Automated Personalization

Automated personalization with AEM AI streamlines the process of delivering personalized content. Instead of relying on manual segmentation and targeting, AEM uses AI to dynamically adjust content based on user behaviour. This real-time personalization ensures that users receive the most relevant information at the right time, enhancing their overall experience.

AI Personalization in AEM

AI personalization in AEM involves the use of intelligent algorithms to analyze user data and deliver customized content. This can include personalized recommendations, targeted promotions, and tailored messaging. By leveraging AI, AEM can continuously learn and adapt to user preferences, providing an ever-improving personalized experience.

AEM and Machine Learning

Machine learning is at the core of AI-driven AEM personalization. AEM and machine learning work together to analyze user data, identify patterns, and make predictions. This enables businesses to deliver content that aligns with user interests and behaviours. By utilizing machine learning, AEM can provide more accurate and effective personalization, leading to higher user satisfaction and increased conversions.

Intelligent AEM Content

Intelligent AEM content refers to content that AI dynamically generates and customizes based on user data. This includes everything from personalized product recommendations to targeted content based on user interests. By using AI, AEM can deliver content that is highly relevant and engaging, increasing the likelihood of user interaction and conversion.

AI AEM Integration

Integrating AI with AEM allows businesses to leverage the full potential of both technologies. AI AEM integration involves combining the content management capabilities of AEM with the predictive power of AI. This integration allows companies to provide customized content efficiently, ensuring a uniform and compelling experience across all interaction points.

Personalization with AEM AI

Personalization with AEM AI is a game-changer for businesses looking to enhance user experiences. With the aid of AI, AEM can process user data swiftly and deliver personalized content instantaneously. This not only improves user engagement but also increases the effectiveness of marketing campaigns, leading to higher conversion rates and improved business outcomes.

Automated AEM Experiences

Automated AEM experiences involve personalization through AI. This involves using AI to analyze user data and deliver content that is tailored to individual preferences. By automating the personalization process, businesses can ensure that users receive relevant content without manual intervention, improving the overall user experience.

AEM AI Solutions

AEM AI solutions provide businesses with the tools they need to deliver personalized content at scale. These solutions include everything from AI-driven personalization to automated content delivery. By leveraging AEM AI solutions, businesses can enhance user experiences, increase engagement, and drive conversions.

EnFuse Solutions India: Leading the Way in AEM AI Integration

EnFuse Solutions India is at the forefront of AEM AI integration, providing businesses with the expertise and tools they need to deliver personalized content. With a deep understanding of both AEM and AI, EnFuse Solutions India helps businesses harness the power of AI-driven AEM solutions to enhance user experiences and drive business success.

Conclusion

In conclusion, the integration of AEM and AI is transforming the way businesses deliver personalized content. By leveraging AI-driven AEM personalization, companies can create automated, engaging, and effective experiences that captivate users and drive conversions. As a leader in AEM AI integration, EnFuse Solutions India is helping businesses stay ahead of the curve and achieve their digital experience goals.

#AEMArtificialIntelligence #AIDrivenAEMPersonalization #AEMAutomatedPersonalization #AIPersonalizationInAEM #AEMAndMachineLearning #IntelligentAEMContent #AIAEMIntegration #PersonalizationWithAEM AI #AutomatedAEMExperiences #AEMAISolutions #AEMSolutions #EnFuseSolutionsIndia

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mccullytech · 9 years ago