#AI Software California

[pritivora26]

California remains a favored destination for AI development and these Top AI Software Development Companies in California are the agents of change. Regardless of whether you are looking into eSparkBiz, an affordable AI services provider, or Wemersive seeking their immersive experience know that these companies provide the best quality AI solutions for your needs. Working with any of these reputable firms can assist your business succeed in 2025 and the future. Read more.

[relaxedstyles]

[algoson]

For businesses in Portugal, Lisbon, seeking excellent software development services that prioritize both quality and cost-effectiveness, Algoson Software is your ideal partner. Based in India, we serve clients worldwide, including in the USA, Canada, Germany, Italy, and France. Get in touch with us at contact@algoson.com to discover how we can enhance your digital journey.

[mostlysignssomeportents]

Why is this Canadian university scared of you seeing its Privacy Impact Assessment?

I'm coming to DEFCON! On Aug 9, I'm emceeing the EFF POKER TOURNAMENT (noon at the Horseshoe Poker Room), and appearing on the BRICKED AND ABANDONED panel (5PM, LVCC - L1 - HW1–11–01). On Aug 10, I'm giving a keynote called "DISENSHITTIFY OR DIE! How hackers can seize the means of computation and build a new, good internet that is hardened against our asshole bosses' insatiable horniness for enshittification" (noon, LVCC - L1 - HW1–11–01).

Barbra Streisand is famous for many things: her exciting performances on the big screen, the small screen, and the stage; her Grammy-winning career as a musician (she's a certified EGOT!); and for all the times she's had to correct people who've added an extra vowel to the spelling of her first name (I can relate!).

But a thousand years from now, her legacy is likely to be linguistic, rather than artistic. The "Streisand Effect" – coined by Mike Masnick – describes what happens when someone tries to suppress a piece of information, only to have that act of attempted suppression backfire by inciting vastly more interest in the subject:

https://en.wikipedia.org/wiki/Streisand_effect

The term dates to 2003, when Streisand sued the website Pictopia and its proprietors for $50m for reproducing an image from the publicly available California Coastal Records Project (which produces a timeseries of photos of the California coastline in order to track coastal erosion). The image ("Image 3850") incidentally captured the roofs of Streisand's rather amazing coastal compound, which upset Streisand.

But here's the thing: before Streisand's lawsuit, Image 3850 had only been viewed six times. After she filed the case, another 420,000 people downloaded that image. Not only did Streisand lose her suit (disastrously so – she was ordered to pay the defendants' lawyers $177,000 in fees), but she catastrophically failed in her goal of keeping this boring, obscure photo from being seen:

https://en.wikipedia.org/wiki/Streisand_effect

Streisand has since called the suit "a mistake." On the one hand, that is very obviously true, but on the other hand, it's still admirable, given how many other failed litigants went to their graves insisting that their foolish and expensive legal gambit was, in fact, very smart and we are all very stupid for failing to understand that.

Which brings me to Ian Linkletter and the Canadian Privacy Library. Linkletter is the librarian and founder of the nonprofit Canadian Privacy Library, a newish online library that collects and organizes privacy-related documents from Canadian public institutions. Linkletter kicked off the project with the goal of collecting the Privacy Impact Assessments from every public university in Canada, starting in his home province of BC.

These PIAs are a legal requirement whenever a public university procures a piece of software, and they're no joke. Ed-tech vendors are pretty goddamned cavalier when it comes to student privacy, as Linkletter knows well. Back in 2020, Linkletter was an ed-tech specialist for the University of British Columbia, where he was called upon to assess Proctorio, a "remote invigilation" tool that monitored remote students while they sat exams.

This is a nightmare category of software, a mix of high-tech phrenology (vendors claim that they can tell when students are cheating by using "AI" to analyze their faces); arrogant techno-sadism (vendors requires students – including those sharing one-room apartments with "essential worker" parents on night shifts who sleep during the day – to pan their cameras around to prove that they are alone); digital racism (products are so bad at recognizing Black faces that some students have had to sit exams with multiple task-lights shining directly onto their faces); and bullshit (vendors routinely lie about their tools' capabilities and efficacy).

Worst: remote invigilation is grounded in the pedagogically bankrupt idea that learning is best (or even plausibly) assessed through high-stakes testing. The kind of person who wants to use these tools generally has no idea how learning works and thinks of students as presumptively guilty cheats. They monitor test-taking students in realtime, and have been known to jiggle test-takers' cursors impatiently when students think too long about their answers. Remote invigilation also captures the eye-movements of test-takers, flagging people who look away from the screen while thinking for potential cheating. No wonder that many students who sit exams under these conditions find themselves so anxious that they vomit or experience diarrhea, carefully staring directly into the camera as they shit themselves or vomit down their shirts, lest they be penalized for looking away or visiting the toilet.

Linkletter quickly realized that Proctorio is a worst-in-class example of a dreadful category. The public-facing materials the company provided about its products were flatly contradicted by the materials they provided to educators, where all the really nasty stuff was buried. The company – whose business exploded during the covid lockdowns – is helmed by CEO Mike Olsen, a nasty piece of work who once doxed a child who criticized him in an online forum:

https://pluralistic.net/2020/07/01/bossware/#moral-exemplar

Proctorio's products are shrouded in secrecy. In 2020, for reasons never explained, all the (terrible, outraged) reviews of its browser plugin disappeared from the Chrome store:

https://pluralistic.net/2021/09/04/hypervigilance/#radical-transparency

Linkletter tweeted his alarming findings, publishing links to the unlisted, but publicly available Youtube videos where Proctorio explained how its products really worked. Proctorio then sued Linkletter, for copyright infringement.

Proctorio's argument is that by linking to materials that they published on Youtube with permissions that let anyone with the link see them, Linkletter infringed upon their copyright. When Linkletter discovered that these videos already had publicly available links, indexed by Google, in the documentation produced by other Proctorio customers for students and teachers, Proctorio doubled down and argued that by collecting these publicly available links to publicly available videos, Linkletter had still somehow infringed on their copyright.

Luckily for Linkletter, BC has an anti-SLAPP law that is supposed to protect whistleblowers facing legal retaliation for publishing protected speech related to matters of public interest (like whether BC's flagship university has bought a defective and harmful product that its students will be forced to use). Unluckily for Linkletter, the law is brand new, lacks jurisprudence, and the courts have decided that he can't use a SLAPP defense and his case must go to trial:

https://pluralistic.net/2023/04/20/links-arent-performances/#free-ian-linkletter

Linkletter could have let that experience frighten him away from the kind of principled advocacy that riles up deep-pocketed, thin-skinned bullies. Instead, he doubled down, founding the Canadian Privacy Library, with the goal of using Freedom of Information requests to catalog all of Canada's post-secondary institutions' privacy assessments. Given how many bodies he found buried in Proctorio's back yard, this feels like the kind of thing that should be made more visible to Canadians.

There are 25 public universities in BC, and Linkletter FOI'ed them all. Eleven provided their PIAs. Eight sent him an estimate of what it would cost them (and thus what they would charge) to assemble these docs for him. Six requested extensions.

One of them threatened to sue.

Langara College is a 19,000-student spinout of Vancouver Community College whose motto is Eruditio Libertas Est ("Knowledge is Freedom"). Linkletter got their 2019 PIA for Microsoft's Office 365 when he FOI'ed the Nicola Valley Institute of Technology (universities often recycle one another's privacy impact assessments, which is fine).

That's where the trouble started. In June, Langara sent Linkletter a letter demanding that he remove their Office 365 PIA; the letter CC'ed two partners in a law firm, and accused Linkletter of copyright infringement. But that's not how copyright – or public records – work. As Linkletter writes, the PIA is "a public record lawfully obtained through an FOI request" – it is neither exempted from disclosure, nor is it confidential:

https://www.privacylibrary.ca/legal-threat/

Langara claims that in making their mandatory Privacy Impact Assessment for Office 365 available, Linkletter has exposed them to "heightened risks of data breaches and privacy incidents," they provided no evidence to support this assertion.

I think they're full of shit, but you don't have to take my word for it. After initially removing the PIA, Linkletter restored it, and you can read it for yourself:

https://www.privacylibrary.ca/langara-college-privacy-impact-assessments/

I read it. It is pretty goddamned anodyne – about as exciting as looking at the roof of Barbra Streisand's mansion.

Sometimes, where there's smoke, there's only Streisand – a person who has foolishly decided to use the law to bully a weaker stranger out of disclosing some innocuous and publicly available fact about themselves. But sometimes, where there's smoke, there's fire. A lot of people who read my work are much more familiar with ed-tech, privacy, and pedagogy than I am. If that's you, maybe you want to peruse the Langara PIA to see if they are hiding something because they're exposing their students to privacy risks and don't want that fact to get out.

There are plenty of potential privacy risks in Office 365! The cloud version of Microsoft Office contains a "bossware" mode that allows bosses to monitor their workers' keystrokes for spelling, content, and accuracy, and produce neat charts of which employees are least "productive." The joke's on the boss, though: Office 365 also has a tool that lets you compare your department's usage of Office 365 to your competitors, which is another way of saying that Microsoft is gathering your trade secrets and handing it out to your direct competitors:

https://pluralistic.net/2021/02/24/gwb-rumsfeld-monsters/#bossware

So, yeah, there are lots of "features" in Office 365 that could give rise to privacy threats when it is used at a university. One hopes that Langara correctly assessed these risks and accounted for them in its PIA, which would mean that they are bullying Linkletter out of reflex, rather than to cover up wrongdoing. But there's only one way to find out: go through the doc that Linkletter has restored to public view.

Linkletter has excellent pro bono representation from Norton Rose Fulbright, a large and powerful law-firm that is handling his Proctorio case. Linkletter writes, "they have put this public college on notice that any proceeding is liable to be dismissed pursuant to the Protection of Public Participation Act, BC’s anti-SLAPP legislation."

Langara has now found themselves at the bottom of a hole, and if they're smart, they'll stop digging.

Support me this summer on the Clarion Write-A-Thon and help raise money for the Clarion Science Fiction and Fantasy Writers' Workshop!

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/08/01/eruditio-libertas-est/#streisand-v-linkletter

Image: Copyright (C) 2002 Kenneth & Gabrielle Adelman, California Coastal Records Project, www.californiacoastline.org (modified) https://en.wikipedia.org/wiki/File:Streisand_Estate.jpgbr>

CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/deed.en

--

Langara College (modified) https://langara.ca/

Fair use (parody) https://scholarship.law.ufl.edu/cgi/viewcontent.cgi?article=1104

Fair dealing (parody) https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1468015

[mariacallous]

The damage the Trump administration has done to science in a few short months is both well documented and incalculable, but in recent days that assault has taken an alarming twist. Their latest project is not firing researchers or pulling funds—although there’s still plenty of that going on. It’s the inversion of science itself.

Here’s how it works. Three “dire wolves” are born in an undisclosed location in the continental United States, and the media goes wild. This is big news for Game of Thrones fans and anyone interested in “de-extinction,” the promise of bringing back long-vanished species.

There’s a lot to unpack here: Are these dire wolves really dire wolves? (They’re technically grey wolves with edited genes, so not everyone’s convinced.) Is this a publicity stunt or a watershed moment of discovery? If we’re staying in the Song of Ice and Fire universe, can we do ice dragons next?

All more or less reasonable reactions. And then there’s secretary of the interior Doug Burgum, a former software executive and investor now charged with managing public lands in the US. “The marvel of ‘de-extinction’ technology can help forge a future where populations are never at risk,” Burgum wrote in a post on X this week. “The revival of the Dire Wolf heralds the advent of a thrilling new era of scientific wonder, showcasing how the concept of ‘de-extinction’ can serve as a bedrock for modern species conservation.”

What Burgum is suggesting here is that the answer to 18,000 threatened species—as classified and tallied by the nonprofit International Union for Conservation of Nature—is that scientists can simply slice and dice their genes back together. It’s like playing Contra with the infinite lives code, but for the global ecosystem.

This logic is wrong, the argument is bad. More to the point, though, it’s the kind of upside-down takeaway that will be used not to advance conservation efforts but to repeal them. Oh, fracking may kill off the California condor? Here’s a mutant vulture as a make-good.

“Developing genetic technology cannot be viewed as the solution to human-caused extinction, especially not when this administration is seeking to actively destroy the habitats and legal protections imperiled species need,” said Mike Senatore, senior vice president of conservation programs at the nonprofit Defenders of Wildlife, in a statement. “What we are seeing is anti-wildlife, pro-business politicians vilify the Endangered Species Act and claim we can Frankenstein our way to the future.”

On Tuesday, Donald Trump put on a show of signing an executive order that promotes coal production in the United States. The EO explicitly cites the need to power data centers for artificial intelligence. Yes, AI is energy-intensive. They’ve got that right. Appropriate responses to that fact might include “can we make AI more energy-efficient?” or “Can we push AI companies to draw on renewable resources.” Instead, the Trump administration has decided that the linchpin technology of the future should be driven by the energy source of the past. You might as well push UPS to deliver exclusively by Clydesdale. Everything is twisted and nothing makes sense.

The nonsense jujitsu is absurd, but is it sincere? In some cases, it’s hard to say. In others it seems more likely that scientific illiteracy serves a cover for retribution. This week, the Commerce Department canceled federal support for three Princeton University initiatives focused on climate research. The stated reason, for one of those programs: “This cooperative agreement promotes exaggerated and implausible climate threats, contributing to a phenomenon known as ‘climate anxiety,’ which has increased significantly among America’s youth.”

Commerce Department, you’re so close! Climate anxiety among young people is definitely something to look out for. Telling them to close their eyes and stick their fingers in their ears while the world burns is probably not the best way to address it. If you think their climate stress is bad now, just wait until half of Miami is underwater.

There are two important pieces of broader context here. First is that Donald Trump does not believe in climate change, and therefore his administration proceeds as though it does not exist. Second is that Princeton University president Christopher Eisengruber had the audacity to suggest that the federal government not routinely shake down academic institutions under the guise of stopping antisemitism. Two weeks later, the Trump administration suspended dozens of research grants to Princeton totaling hundreds of millions of dollars. And now, “climate anxiety.”

This is all against the backdrop of a government whose leading health officials are Robert F. Kennedy Jr. and Mehmet Oz, two men who, to varying degrees, have built their careers peddling unscientific malarky. The Trump administration has made clear that it will not stop at the destruction and degradation of scientific research in the United States. It will also misrepresent, misinterpret, and bastardize it to achieve distinctly unscientific ends.

Those dire wolves aren’t going to solve anything; they’re not going to be reintroduced to the wild, they’re not going to help thin out deer and elk populations.

But buried in the announcement was something that could make a difference. It turns out Colossal also cloned a number of red wolves—a species that is critically endangered but very much not extinct—with the goal of increasing genetic diversity among the population. It doesn’t resurrect a species that humanity has wiped out. It helps one survive.

[reasonsforhope]

Determined to use her skills to fight inequality, South African computer scientist Raesetje Sefala set to work to build algorithms flagging poverty hotspots - developing datasets she hopes will help target aid, new housing, or clinics.

From crop analysis to medical diagnostics, artificial intelligence (AI) is already used in essential tasks worldwide, but Sefala and a growing number of fellow African developers are pioneering it to tackle their continent's particular challenges.

Local knowledge is vital for designing AI-driven solutions that work, Sefala said.

"If you don't have people with diverse experiences doing the research, it's easy to interpret the data in ways that will marginalise others," the 26-year old said from her home in Johannesburg.

Africa is the world's youngest and fastest-growing continent, and tech experts say young, home-grown AI developers have a vital role to play in designing applications to address local problems.

"For Africa to get out of poverty, it will take innovation and this can be revolutionary, because it's Africans doing things for Africa on their own," said Cina Lawson, Togo's minister of digital economy and transformation.

"We need to use cutting-edge solutions to our problems, because you don't solve problems in 2022 using methods of 20 years ago," Lawson told the Thomson Reuters Foundation in a video interview from the West African country.

Digital rights groups warn about AI's use in surveillance and the risk of discrimination, but Sefala said it can also be used to "serve the people behind the data points". ...

'Delivering Health'

As COVID-19 spread around the world in early 2020, government officials in Togo realized urgent action was needed to support informal workers who account for about 80% of the country's workforce, Lawson said.

"If you decide that everybody stays home, it means that this particular person isn't going to eat that day, it's as simple as that," she said.

In 10 days, the government built a mobile payment platform - called Novissi - to distribute cash to the vulnerable.

The government paired up with Innovations for Poverty Action (IPA) think tank and the University of California, Berkeley, to build a poverty map of Togo using satellite imagery.

Using algorithms with the support of GiveDirectly, a nonprofit that uses AI to distribute cash transfers, the recipients earning less than $1.25 per day and living in the poorest districts were identified for a direct cash transfer.

"We texted them saying if you need financial help, please register," Lawson said, adding that beneficiaries' consent and data privacy had been prioritized.

The entire program reached 920,000 beneficiaries in need.

"Machine learning has the advantage of reaching so many people in a very short time and delivering help when people need it most," said Caroline Teti, a Kenya-based GiveDirectly director.

'Zero Representation'

Aiming to boost discussion about AI in Africa, computer scientists Benjamin Rosman and Ulrich Paquet co-founded the Deep Learning Indaba - a week-long gathering that started in South Africa - together with other colleagues in 2017.

"You used to get to the top AI conferences and there was zero representation from Africa, both in terms of papers and people, so we're all about finding cost effective ways to build a community," Paquet said in a video call.

In 2019, 27 smaller Indabas - called IndabaX - were rolled out across the continent, with some events hosting as many as 300 participants.

One of these offshoots was IndabaX Uganda, where founder Bruno Ssekiwere said participants shared information on using AI for social issues such as improving agriculture and treating malaria.

Another outcome from the South African Indaba was Masakhane - an organization that uses open-source, machine learning to translate African languages not typically found in online programs such as Google Translate.

On their site, the founders speak about the South African philosophy of "Ubuntu" - a term generally meaning "humanity" - as part of their organization's values.

"This philosophy calls for collaboration and participation and community," reads their site, a philosophy that Ssekiwere, Paquet, and Rosman said has now become the driving value for AI research in Africa.

Inclusion

Now that Sefala has built a dataset of South Africa's suburbs and townships, she plans to collaborate with domain experts and communities to refine it, deepen inequality research and improve the algorithms.

"Making datasets easily available opens the door for new mechanisms and techniques for policy-making around desegregation, housing, and access to economic opportunity," she said.

African AI leaders say building more complete datasets will also help tackle biases baked into algorithms.

"Imagine rolling out Novissi in Benin, Burkina Faso, Ghana, Ivory Coast ... then the algorithm will be trained with understanding poverty in West Africa," Lawson said.

"If there are ever ways to fight bias in tech, it's by increasing diverse datasets ... we need to contribute more," she said.

But contributing more will require increased funding for African projects and wider access to computer science education and technology in general, Sefala said.

Despite such obstacles, Lawson said "technology will be Africa's savior".

"Let's use what is cutting edge and apply it straight away or as a continent we will never get out of poverty," she said. "It's really as simple as that."

-via Good Good Good, February 16, 2022

[spacenutspod]

In a quiet part of Northern California, where pine trees brush the sky and the hum of giant satellite dishes fills the air, something big is happening in science education. A new wave of college students is getting the chance to explore the universe — not through textbooks, but with real data from a world-class observatory. Thanks to a growing program called ARISE Lab, students and teachers from community colleges are diving deep into the science of space, radio signals, and the search for alien life. The SETI Institute, which focuses on the scientific search for extraterrestrial intelligence, has expanded this groundbreaking effort. With new support from a grant by the Amateur Radio and Digital Communication Foundation, the ARISE Lab (Access to Radio Astronomy for Inclusion in Science Education) is now reaching even more classrooms across the country. Making Space Science Hands-On The main idea behind ARISE is simple: when students get to do science themselves, they understand it better and stay interested longer. “Hands-on experiences are proven to improve student engagement and retention,” said Dr. Vishal Gajjar, a radio astronomer who leads the project at the SETI Institute. That’s why ARISE puts real scientific tools directly into students’ hands. The Allen Telescope Array at Hat Creek Radio Observatory. (CREDIT: Luigi Cruz) The program uses GNU Radio, a free and open-source software that lets users process radio signals. This gives students a way to study actual data from the SETI Institute’s Allen Telescope Array (ATA). The ATA is the first and only radio telescope in the world built just for detecting signs of advanced life beyond Earth — also called technosignatures. With these tools, students don’t just read about pulsars, spacecraft, or distant stars. They study them. They learn to sort signals, find patterns, and understand how astronomers listen to the sky. What the ARISE Curriculum Offers Dr. Gajjar and his team built the ARISE curriculum using something called experiential learning technique, or ELT. This method focuses on learning by doing. Students start with pre-lab reading, move through guided lab work, and then reflect on what they discover. Related Stories How podcasts are revolutionizing health education and behavior Groundbreaking discovery promotes verbal learning and fights memory loss New AI-based learning system provides personalized math instruction for students ARISE includes two types of content: modules and labs. Modules are more complete packages that come with slides, notes, reading materials, lab manuals, and instructor guides. They are designed to be added directly into a science class. Labs, on the other hand, are shorter, standalone activities that can be used by themselves or as part of a larger lesson. The labs cover a wide range of topics. Students might explore signal modulation — the way information travels through radio waves — or learn how data science applies to astronomy. Each lab has step-by-step instructions that make it easy for both students and teachers to follow. By linking lessons to the search for extraterrestrial life, ARISE grabs students’ attention. Research shows that this subject sparks more interest than almost any other topic in science. “With ARISE, we’re combining cost-effective tools like GNU Radio with one of the most captivating topics in science — the search for life beyond Earth — to spark curiosity and build skills across STEM disciplines,” Gajjar said. Vishal Gajjar, SETI Institute. (CREDIT: SETI Institute) Real Tools, Real Signals, Real Skills The ARISE team doesn’t just give students data and walk away. They create chances for them to experience what it’s like to work in space science. “Whether it’s detecting a signal from a Mars orbiter or analyzing pulsar data, students are gaining real experience with tools used in both professional astronomy and industries,” said Joel Earwicker, the project’s lead research assistant. “It’s about making science feel real, relevant, and achievable.” That real-world feeling is what sets ARISE apart. It connects students with data from the Allen Telescope Array, a set of 42 dish antennas located at the Hat Creek Radio Observatory. This array scans the sky daily, looking for faint radio waves that might come from intelligent life in space. Students learn how to filter out “noise” from human-made signals, track moving sources across the sky, and identify natural phenomena like pulsars — stars that blink like cosmic lighthouses. These skills mirror what professionals do in both astronomy and tech careers, building a direct path from the classroom to the workforce. Students examine live radio signals from deep space, learning to decode real astronomical data using modern tools and guided scientific methods. (CREDIT: SETI Institute) Growing the Program in 2025 After the program’s first pilot workshop at Hat Creek in 2024, the results spoke for themselves. Teachers loved it. Students stayed engaged. The SETI Institute decided to grow the effort. In 2025, ARISE will offer: 15 new labs on topics like astronomy, digital communications, and data analysis 2 hands-on workshops at Hat Creek to train instructors from community colleges On-site lab support at 10 schools to help teachers roll out the new content The team will also host an in-person workshop for six selected community college teachers from June 25 to June 27, 2025, at Hat Creek. These instructors will get travel and lodging covered. At the workshop, they will visit the telescope site, watch live observations, test out lab activities, and collaborate with other science educators. SETI efforts around the world. (CREDIT: SETI Institute) This expanded effort aims to bring advanced science training to places that often get left out of big research programs — local community colleges. These schools educate nearly half of all undergraduates in the U.S., and their students often come from backgrounds underrepresented in STEM fields. By targeting these schools, ARISE gives more people a chance to be part of space science. It also helps instructors bring fresh energy to their classes. Looking Up, Reaching Out When students see real data from space scrolling across their screens, something clicks. Science becomes more than just facts in a book. It becomes a search — one they can be part of. With ARISE, the SETI Institute is changing how students learn science. Instead of memorizing equations, they explore the universe. Instead of just hoping to understand radio signals, they decode them. By giving students the tools, data, and support to study space firsthand, ARISE opens doors — to science, to careers, and maybe even to the stars. Research findings are available online on the SETI Institute website. Note: The article above provided above by The Brighter Side of News. Like these kind of feel good stories? Get The Brighter Side of News’ newsletter. The post New SETI program helps students detect signs of advanced life beyond Earth appeared first on The Brighter Side of News.

[quasi-normalcy]

The NDP is asking the Competition Bureau to investigate whether Canadian corporate landlords are using the same AI software that sparked an antitrust lawsuit in the United States. The U.S. Justice Department filed the lawsuit last month against real estate software company RealPage Inc., accusing it of an illegal scheme that allows landlords to co-ordinate hikes in rental prices. The lawsuit was filed alongside attorneys general in multiple states, including North Carolina and California. It alleges the company is violating antitrust laws through its algorithm, which landlords use to get recommended rental prices for millions of apartments across the country.

About bloody time.

[beardedmrbean]

Did you hear that Chanel is giving grant money to CalArts to fund some kind of LLM/AI art initiative.

I had not until just now. I thought they were smart, how did they spell LLAMA wrong like that is the big question.

Let's go with the CalArts story on their gift.

[April 24, 2025 – Valencia, Calif.] California Institute of the Arts (CalArts) and the CHANEL Culture Fund together announce the CHANEL Center for Artists and Technology at CalArts, a visionary initiative that positions artists at the forefront of shaping the evolving technologies that define our world. The Center will provide students, faculty, and visiting fellows across the creative disciplines access to leading-edge equipment and software, allowing artists to explore and use new technologies as tools for their work. Creating opportunities for collaboration and driving innovation across disciplines, the initiative creates the conditions for artists to play an active role in developing the use and application of these emergent technologies.

The Center builds on CalArts’ legacy as a cross-disciplinary school of the arts, where experimentation in visual arts, music, film, performing arts, and dance has been nurtured since the institution’s founding. In this unprecedented initiative, artists will be empowered to use technology to shape creativity across disciplines—and, ultimately, to envision a better world.

Funded by a five-year, transformative gift from the CHANEL Culture Fund, the CHANEL Center for Artists and Technology establishes CalArts as the hub of a new ecosystem of arts and technology. The CHANEL Center will foster research, experimentation, mentorship, and the creation of new knowledge by connecting students, faculty, artists, and technologists—the thinkers and creators whose expertise and vision will define the future—with new technology and its applications. It will also activate a network of institutions throughout Southern California and beyond, linking museums, universities, and technology companies to share resources and knowledge.

The CHANEL Center at CalArts will also serve as a hub for the exchange of knowledge among artists and experts from CHANEL Culture Fund’s signature programs—including more than 50 initiatives and partnerships established since 2020 that support cultural innovators in advancing new ideas. Visiting fellows and artists will be drawn both from CalArts’ sphere and from the agile network of visionary creators, thinkers, and multidisciplinary artists whom CHANEL has supported over the past five years—a network that includes such luminaries as Cao Fei, Arthur Jafa, William Kentridge, and Jacolby Satterwhite. The CHANEL Center will also host an annual forum addressing artists’ engagement with emerging technologies, ensuring that knowledge gained is knowledge shared.

The Center’s funding provides foundational resources for equipment; visiting experts, artists, and technologists-in-residence; graduate fellowships; and faculty and staff with specific expertise in future-focused research and creation. With the foundation of the CHANEL Center, CalArts empowers its students, faculty, and visiting artists to shape the future through transformative technology and new modes of thinking.

The first initiative of its kind at an independent arts school, the CHANEL Center consists of two areas of focus: one concentrating on Artificial Intelligence (AI) and Machine Learning, and the other on Digital Imaging. The project cultivates a multidisciplinary ecosystem—encompassing visual art, music, performance, and still, moving, projected, and immersive imagery—connecting CalArts and a global network of artists and technologists, other colleges and universities, arts institutions, and industry partners from technology, the arts, and beyond. ____________________________________-

I wish they'd write this kind of stuff in English.

Legendary art school California Institute of the Arts (CalArts) will soon be home to a major high-tech initiative funded by luxury brand Chanel’s Culture Fund. Billed as the first initiative of its kind at an independent art school, the Chanel Center for Artists and Technology will focus on artificial intelligence and machine learning as well as digital imaging. While they aren’t disclosing the dollar amount of the grant, the project will fund dozens of new roles as well as fellowships for artists and technologists-in-residence and graduate students along with cutting-edge equipment and software. 

That's easier to understand I think.

Interesting.

[1americanconservative]

Tom and Stacey Siebel are behind the event in Woodside, part of the Bay Area. Tom, a billionaire software developer, runs C3.ai, an AI software company. He’s also a distant relative of Jennifer Siebel Newsom, Gavin Newsom’s wife.

Siebel has given a lot of money to Trump’s 2024 campaign and PACs backing him, according to reports. It’s in the hundreds of thousands.

[feminismisstillahatemovement]

A few years ago, during one of California’s steadily worsening wildfire seasons, Nat Friedman’s family home burned down. A few months after that, Friedman was in Covid-19 lockdown in the Bay Area, both freaked out and bored. Like many a middle-aged dad, he turned for healing and guidance to ancient Rome. While some of us were watching Tiger King and playing with our kids’ Legos, he read books about the empire and helped his daughter make paper models of Roman villas. Instead of sourdough, he learned to bake Panis Quadratus, a Roman loaf pictured in some of the frescoes found in Pompeii. During sleepless pandemic nights, he spent hours trawling the internet for more Rome stuff. That’s how he arrived at the Herculaneum papyri, a fork in the road that led him toward further obsession. He recalls exclaiming: “How the hell has no one ever told me about this?”

The Herculaneum papyri are a collection of scrolls whose status among classicists approaches the mythical. The scrolls were buried inside an Italian countryside villa by the same volcanic eruption in 79 A.D. that froze Pompeii in time. To date, only about 800 have been recovered from the small portion of the villa that’s been excavated. But it’s thought that the villa, which historians believe belonged to Julius Caesar’s prosperous father-in-law, had a huge library that could contain thousands or even tens of thousands more. Such a haul would represent the largest collection of ancient texts ever discovered, and the conventional wisdom among scholars is that it would multiply our supply of ancient Greek and Roman poetry, plays and philosophy by manyfold. High on their wish lists are works by the likes of Aeschylus, Sappho and Sophocles, but some say it’s easy to imagine fresh revelations about the earliest years of Christianity.

“Some of these texts could completely rewrite the history of key periods of the ancient world,” says Robert Fowler, a classicist and the chair of the Herculaneum Society, a charity that tries to raise awareness of the scrolls and the villa site. “This is the society from which the modern Western world is descended.”

The reason we don’t know exactly what’s in the Herculaneum papyri is, y’know, volcano. The scrolls were preserved by the voluminous amount of superhot mud and debris that surrounded them, but the knock-on effects of Mount Vesuvius charred them beyond recognition. The ones that have been excavated look like leftover logs in a doused campfire. People have spent hundreds of years trying to unroll them—sometimes carefully, sometimes not. And the scrolls are brittle. Even the most meticulous attempts at unrolling have tended to end badly, with them crumbling into ashy pieces.

In recent years, efforts have been made to create high-resolution, 3D scans of the scrolls’ interiors, the idea being to unspool them virtually. This work, though, has often been more tantalizing than revelatory. Scholars have been able to glimpse only snippets of the scrolls’ innards and hints of ink on the papyrus. Some experts have sworn they could see letters in the scans, but consensus proved elusive, and scanning the entire cache is logistically difficult and prohibitively expensive for all but the deepest-pocketed patrons. Anything on the order of words or paragraphs has long remained a mystery.

But Friedman wasn’t your average Rome-loving dad. He was the chief executive officer of GitHub Inc., the massive software development platform that Microsoft Corp. acquired in 2018. Within GitHub, Friedman had been developing one of the first coding assistants powered by artificial intelligence, and he’d seen the rising power of AI firsthand. He had a hunch that AI algorithms might be able to find patterns in the scroll images that humans had missed.

After studying the problem for some time and ingratiating himself with the classics community, Friedman, who’s left GitHub to become an AI-focused investor, decided to start a contest. Last year he launched the Vesuvius Challenge, offering $1 million in prizes to people who could develop AI software capable of reading four passages from a single scroll. “Maybe there was obvious stuff no one had tried,” he recalls thinking. “My life has validated this notion again and again.”

As the months ticked by, it became clear that Friedman’s hunch was a good one. Contestants from around the world, many of them twentysomethings with computer science backgrounds, developed new techniques for taking the 3D scans and flattening them into more readable sheets. Some appeared to find letters, then words. They swapped messages about their work and progress on a Discord chat, as the often much older classicists sometimes looked on in hopeful awe and sometimes slagged off the amateur historians.

On Feb. 5, Friedman and his academic partner Brent Seales, a computer science professor and scroll expert, plan to reveal that a group of contestants has delivered transcriptions of many more than four passages from one of the scrolls. While it’s early to draw any sweeping conclusions from this bit of work, Friedman says he’s confident that the same techniques will deliver far more of the scrolls’ contents. “My goal,” he says, “is to unlock all of them.”

Before Mount Vesuvius erupted, the town of Herculaneum sat at the edge of the Gulf of Naples, the sort of getaway wealthy Romans used to relax and think. Unlike Pompeii, which took a direct hit from the Vesuvian lava flow, Herculaneum was buried gradually by waves of ash, pumice and gases. Although the process was anything but gentle, most inhabitants had time to escape, and much of the town was left intact under the hardening igneous rock. Farmers first rediscovered the town in the 18th century, when some well-diggers found marble statues in the ground. In 1750 one of them collided with the marble floor of the villa thought to belong to Caesar’s father-in-law, Senator Lucius Calpurnius Piso Caesoninus, known to historians today as Piso.

During this time, the first excavators who dug tunnels into the villa to map it were mostly after more obviously valuable artifacts, like the statues, paintings and recognizable household objects. Initially, people who ran across the scrolls, some of which were scattered across the colorful floor mosaics, thought they were just logs and threw them on a fire. Eventually, though, somebody noticed the logs were often found in what appeared to be libraries or reading rooms, and realized they were burnt papyrus. Anyone who tried to open one, however, found it crumbling in their hands.

Terrible things happened to the scrolls in the many decades that followed. The scientif-ish attempts to loosen the pages included pouring mercury on them (don’t do that) and wafting a combination of gases over them (ditto). Some of the scrolls have been sliced in half, scooped out and generally abused in ways that still make historians weep. The person who came the closest in this period was Antonio Piaggio, a priest. In the late 1700s he built a wooden rack that pulled silken threads attached to the edge of the scrolls and could be adjusted with a simple mechanism to unfurl the document ever so gently, at a rate of 1 inch per day. Improbably, it sort of worked; the contraption opened some scrolls, though it tended to damage them or outright tear them into pieces. In later centuries, teams organized by other European powers, including one assembled by Napoleon, pieced together torn bits of mostly illegible text here and there.

Today the villa remains mostly buried, unexcavated and off-limits even to the experts. Most of what’s been found there and proven legible has been attributed to Philodemus, an Epicurean philosopher and poet, leading historians to hope there’s a much bigger main library buried elsewhere on-site. A wealthy, educated man like Piso would have had the classics of the day along with more modern works of history, law and philosophy, the thinking goes. “I do believe there’s a much bigger library there,” says Richard Janko, a University of Michigan classical studies professor who’s spent painstaking hours assembling scroll fragments by hand, like a jigsaw puzzle. “I see no reason to think it should not still be there and preserved in the same way.” Even an ordinary citizen from that time could have collections of tens of thousands of scrolls, Janko says. Piso is known to have corresponded often with the Roman statesman Cicero, and the apostle Paul had passed through the region a couple of decades before Vesuvius erupted. There could be writings tied to his visit that comment on Jesus and Christianity. “We have about 800 scrolls from the villa today,” Janko says. “There could be thousands or tens of thousands more.”

In the modern era, the great pioneer of the scrolls is Brent Seales, a computer science professor at the University of Kentucky. For the past 20 years he’s used advanced medical imaging technology designed for CT scans and ultrasounds to analyze unreadable old texts. For most of that time he’s made the Herculaneum papyri his primary quest. “I had to,” he says. “No one else was working on it, and no one really thought it was even possible.”

Progress was slow. Seales built software that could theoretically take the scans of a coiled scroll and unroll it virtually, but it wasn’t prepared to handle a real Herculaneum scroll when he put it to the test in 2009. “The complexity of what we saw broke all of my software,” he says. “The layers inside the scroll were not uniform. They were all tangled and mashed together, and my software could not follow them reliably.”

By 2016 he and his students had managed to read the Ein Gedi scroll, a charred ancient Hebrew text, by programming their specialized software to detect changes in density between the burnt manuscript and the burnt ink layered onto it. The software made the letters light up against a darker background. Seales’ team had high hopes to apply this technique to the Herculaneum papyri, but those were written with a different, carbon-based ink that their imaging gear couldn’t illuminate in the same way.

Over the past few years, Seales has begun experimenting with AI. He and his team have scanned the scrolls with more powerful imaging machines, examined portions of the papyrus where ink was visible and trained algorithms on what those patterns looked like. The hope was that the AI would start picking up on details that the human eye missed and could apply what it learned to more obfuscated scroll chunks. This approach proved fruitful, though it remained a battle of inches. Seales’ technology uncovered bits and pieces of the scrolls, but they were mostly unreadable. He needed another breakthrough.

Friedman set up Google alerts for Seales and the papyri in 2020, while still early in his Rome obsession. After a year passed with no news, he started watching YouTube videos of Seales discussing the underlying challenges. Among other things, he needed money. By 2022, Friedman was convinced he could help. He invited Seales out to California for an event where Silicon Valley types get together and share big ideas. Seales gave a short presentation on the scrolls to the group, but no one bit. “I felt very, very guilty about this and embarrassed because he’d come out to California, and California had failed him,” Friedman says.

On a whim, Friedman proposed the idea of a contest to Seales. He said he’d put up some of his own money to fund it, and his investing partner Daniel Gross offered to match it.

Seales says he was mindful of the trade-offs. The Herculaneum papyri had turned into his life’s work, and he wanted to be the one to decode them. More than a few of his students had also poured time and energy into the project and planned to publish papers about their efforts. Now, suddenly, a couple of rich guys from Silicon Valley were barging into their territory and suggesting that internet randos could deliver the breakthroughs that had eluded the experts.

More than glory, though, Seales really just hoped the scrolls would be read, and he agreed to hear Friedman out and help design the AI contest. They kicked off the Vesuvius Challenge last year on the Ides of March. Friedman announced the contest on the platform we fondly remember as Twitter, and many of his tech friends agreed to pledge their money toward the effort while a cohort of budding papyrologists began to dig into the task at hand. After a couple of days, Friedman had amassed enough money to offer $1 million in prizes, along with some extra money to throw at some of the more time-intensive basics.

Friedman hired people online to gather the existing scroll imagery, catalog it and create software tools that made it easier to chop the scrolls into segments and to flatten the images out into something that was readable on a computer screen. After finding a handful of people who were particularly good at this, he made them full members of his scroll contest team, paying them $40 an hour. His hobby was turning into a lifestyle.

The initial splash of attention helped open new doors. Seales had lobbied Italian and British collectors for years to scan his first scrolls. Suddenly the Italians were now offering up two new scrolls for scanning to provide more AI training data. With Friedman’s backing, a team set to work building precision-fitting, 3D-printed cases to protect the new scrolls on their private jet flight from Italy to a particle accelerator in England. There they were scanned for three days straight at a cost of about $70,000.

Seeing the imaging process in action drives home both the magic and difficulty inherent in this quest. One of the scroll remnants placed in the scanner, for example, wasn’t much bigger than a fat finger. It was peppered by high-energy X-rays, much like a human going through a CT scan, except the resulting images were delivered in extremely high resolution. (For the real nerds: about 8 micrometers.) These images were virtually carved into a mass of tiny slices too numerous for a person to count. Along each slice, the scanner picked up infinitesimal changes in density and thickness. Software was then used to unroll and flatten out the slices, and the resulting images looked recognizably like sheets of papyrus, the writing on them hidden.

The files generated by this process are so large and difficult to deal with on a regular computer that Friedman couldn’t throw a whole scroll at most would-be contest winners. To be eligible for the $700,000 grand prize, contestants would have until the end of 2023 to read just four passages of at least 140 characters of contiguous text. Along the way, smaller prizes ranging from $1,000 to $100,000 would be awarded for various milestones, such as the first to read letters in a scroll or to build software tools capable of smoothing the image processing. With a nod to his open-source roots, Friedman insisted these prizes could be won only if the contestants agreed to show the world how they did it.

Luke Farritor was hooked from the start. Farritor—a bouncy 22-year-old Nebraskan undergraduate who often exclaims, “Oh, my goodness!”—heard Friedman describe the contest on a podcast in March. “I think there’s a 50% chance that someone will encounter this opportunity, get the data and get nerd-sniped by it, and we’ll solve it this year,” Friedman said on the show. Farritor thought, “That could be me.”

The early months were a slog of splotchy images. Then Casey Handmer, an Australian mathematician, physicist and polymath, scored a point for humankind by beating the computers to the first major breakthrough. Handmer took a few stabs at writing scroll-reading code, but he soon concluded he might have better luck if he just stared at the images for a really long time. Eventually he began to notice what he and the other contestants have come to call “crackle,” a faint pattern of cracks and lines on the page that resembles what you might see in the mud of a dried-out lakebed. To Handmer’s eyes, the crackle seemed to have the shape of Greek letters and the blobs and strokes that accompany handwritten ink. He says he believes it to be dried-out ink that’s lifted up from the surface of the page.

The crackle discovery led Handmer to try identifying clips of letters in one scroll image. In the spirit of the contest, he posted his findings to the Vesuvius Challenge’s Discord channel in June. At the time, Farritor was a summer intern at SpaceX. He was in the break room sipping a Diet Coke when he saw the post, and his initial disbelief didn’t last long. Over the next month he began hunting for crackle in the other image files: one letter here, another couple there. Most of the letters were invisible to the human eye, but 1% or 2% had the crackle. Armed with those few letters, he trained a model to recognize hidden ink, revealing a few more letters. Then Farritor added those letters to the model’s training data and ran it again and again and again. The model starts with something only a human can see—the crackle pattern—then learns to see ink we can’t.

Unlike today’s large-language AI models, which gobble up data, Farritor’s model was able to get by with crumbs. For each 64-pixel-by-64-pixel square of the image, it was merely asking, is there ink here or not? And it helped that the output was known: Greek letters, squared along the right angles of the cross-hatched papyrus fibers.

In early August, Farritor received an opportunity to put his software to the test. He’d returned to Nebraska to finish out the summer and found himself at a house party with friends when a new, crackle-rich image popped up in the contest’s Discord channel. As the people around him danced and drank, Farritor hopped on his phone, connected remotely to his dorm computer, threw the image into his machine-learning system, then put his phone away. “An hour later, I drive all my drunk friends home, and then I’m walking out of the parking garage, and I take my phone out not expecting to see anything,” he says. “But when I open it up, there’s three Greek letters on the screen.”

Around 2 a.m., Farritor texted his mom and then Friedman and the other contestants about what he’d found, fighting back tears of joy. “That was the moment where I was like, ‘Oh, my goodness, this is actually going to work. We’re going to read the scrolls.’”

Soon enough, Farritor found 10 letters and won $40,000 for one of the contest’s progress prizes. The classicists reviewed his work and said he’d found the Greek word for “purple.”

Farritor continued to train his machine-learning model on crackle data and to post his progress on Discord and Twitter. The discoveries he and Handmer made also set off a new wave of enthusiasm among contestants, and some began to employ similar techniques. In the latter part of 2023, Farritor formed an alliance with two other contestants, Youssef Nader and Julian Schilliger, in which they agreed to combine their technology and share any prize money.

In the end, the Vesuvius Challenge received 18 entries for its grand prize. Some submissions were ho-hum, but a handful showed that Friedman’s gamble had paid off. The scroll images that were once ambiguous blobs now had entire paragraphs of letters lighting up across them. The AI systems had brought the past to life. “It’s a situation that you practically never encounter as a classicist,” says Tobias Reinhardt, a professor of ancient philosophy and Latin literature at the University of Oxford. “You mostly look at texts that have been looked at by someone before. The idea that you are reading a text that was last unrolled on someone’s desk 1,900 years ago is unbelievable.”

A group of classicists reviewed all the entries and did, in fact, deem Farritor’s team the winners. They were able to stitch together more than a dozen columns of text with entire paragraphs all over their entry. Still translating, the scholars believe the text to be another work by Philodemus, one centered on the pleasures of music and food and their effects on the senses. “Peering at and beginning to transcribe the first reasonably legible scans of this brand-new ancient book was an extraordinarily emotional experience,” says Janko, one of the reviewers. While these passages aren’t particularly revelatory about ancient Rome, most classics scholars have their hopes for what might be next.

There’s a chance that the villa is tapped out—that there are no more libraries of thousands of scrolls waiting to be discovered—or that the rest have nothing mind-blowing to offer. Then again, there’s the chance they contain valuable lessons for the modern world.

That world, of course, includes Ercolano, the modern town of about 50,000 built on top of ancient Herculaneum. More than a few residents own property and buildings atop the villa site. “They would have to kick people out of Ercolano and destroy everything to uncover the ancient city,” says Federica Nicolardi, a papyrologist at the University of Naples Federico II.

Barring a mass relocation, Friedman is working to refine what he’s got. There’s plenty left to do; the first contest yielded about 5% of one scroll. A new set of contestants, he says, might be able to reach 85%. He also wants to fund the creation of more automated systems that can speed the processes of scanning and digital smoothing. He’s now one of the few living souls who’s roamed the villa tunnels, and he says he’s also contemplating buying scanners that can be placed right at the villa and used in parallel to scan tons of scrolls per day. “Even if there’s just one dialogue of Aristotle or a beautiful lost Homeric poem or a dispatch from a Roman general about this Jesus Christ guy who’s roaming around,” he says, “all you need is one of those for the whole thing to be more than worth it.”

[pritivora26]

There exists a few of the best AI Software Companies in California following; Here, the reader is presented with the list of the five most promising AI Software Companies in California for 2025: This information will help businesses find reliable partners for creating competitive AI applications, obtaining decent individualized solutions, and scaling up services, to fit organizational needs in the process of digital transformation. Read more.

[collapsedsquid]

An indictment unsealed Wednesday in the Northern District of California alleges that Ding, who was hired by Google in 2019 and had access to confidential information about the company's supercomputing data centres, began uploading hundreds of files into a personal Google Cloud account two years ago. Within weeks of the theft starting, prosecutors say, Ding was offered the position of chief technology officer at an early-stage technology company in China that touted its use of AI technology. The indictment says Ding traveled to China and participated in investor meetings at the company and sought to raise capital for it.  He also separately founded and served as chief executive of a China-based startup company that aspired to train "large AI models powered by supercomputing chips," the indictment said. 

Sad to see the US government doesn't believe in entrepreneurship.

[algoson]

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More than you expect, for less than you think. Magic is at your fingertips with Pixel 9a at GoogleStore.com

Designed to comply with dust and water protection rating IP68 under IEC standard 60529 when each device leaves the factory but the device is not water or dust proof. The accessories are not water or dust resistant. Water resistance and dust resistance are not permanent conditions and will diminish or be lost over time due to normal wear and tear, device repair, disassembly or damage. Phone is not drop/tumble proof and dropping your device may result in loss of water/dust resistance. Damage from drops, tumbles, and other external forces is not covered under warranty. Liquid damage voids the warranty. See g.co/pixel/water for details.

Gemini mobile app available on select devices, languages, and countries. Internet connection required. Check responses for accuracy.

Compared to Pixel 8a. Average reflected and based on testing using a median Pixel user battery usage profile across a mix of talk, data, standby, and use of other features. Battery testing conducted on a major US carrier network in California in late 2024 on pre-production hardware and software using default settings. Tests began with phones fully charged. Actual battery life may be lower. Battery life improvement based on internal data using pre-production devices. Battery life and improvement depends upon many factors. Usage of certain features will decrease battery life. Actual improvement percentage may vary. Over time, Pixel software will manage battery performance to help maintain battery health as your battery ages. See g.co/pixel/batteryhealth for details.

[mariacallous]

In March 2007, Google’s then senior executive in charge of acquisitions, David Drummond, emailed the company’s board of directors a case for buying DoubleClick. It was an obscure software developer that helped websites sell ads. But it had about 60 percent market share and could accelerate Google’s growth while keeping rivals at bay. A “Microsoft-owned DoubleClick represents a major competitive threat,” court papers show Drummond writing.

Three weeks later, on Friday the 13th, Google announced the acquisition of DoubleClick for $3.1 billion. The US Department of Justice and 17 states including California and Colorado now allege that the day marked the beginning of Google’s unchecked dominance in online ads—and all the trouble that comes with it.

The government contends that controlling DoubleClick enabled Google to corner websites into doing business with its other services. That has resulted in Google allegedly monopolizing three big links of a vital digital advertising supply chain, which funnels over $12 billion in annual revenue to websites and apps in the US alone.

It’s a big amount. But a government expert estimates in court filings that if Google were not allegedly destroying its competition illegally, those publishers would be receiving up to an additional hundreds of millions of dollars each year. Starved of that potential funding, “publishers are pushed to put more ads on their websites, to put more content behind costly paywalls, or to cease business altogether,” the government alleges. It all adds up to a subpar experience on the web for consumers, Colorado attorney general Phil Weiser says.

“Google is able to extract hiked-up costs, and those are passed on to consumers,” he alleges. “The overall outcome we want is for consumers to have more access to content supported by advertising revenue and for people who are seeking advertising not to have to pay inflated costs.”

Google disputes the accusations.

Starting today, both sides’ arguments will be put to the test in what’s expected to be a weekslong trial before US district judge Leonie Brinkema in Alexandria, Virginia. The government wants her to find that Google has violated federal antitrust law and then issue orders that restore competition. In a best-case scenario, according to several Google critics and experts in online ads who spoke with WIRED, internet users could find themselves more pleasantly informed and entertained.

It could take years for the ad market to shake out, says Adam Heimlich, a longtime digital ad executive who’s extensively researched Google. But over time, fresh competition could lower supply chain fees and increase innovation. That would drive “better monetization of websites and better quality of websites,” says Heimlich, who now runs AI software developer Chalice Custom Algorithms.

Tim Vanderhook, CEO of ad-buying software developer Viant Technology, which both competes and partners with Google, believes that consumers would encounter a greater variety of ads, fewer creepy ads, and pages less cluttered with ads. “A substantially improved browsing experience,” he says.

Of course, all depends on the outcome of the case. Over the past year, Google lost its two other antitrust trials—concerning illegal search and mobile app store monopolies. Though the verdicts are under appeal, they’ve made the company’s critics optimistic about the ad tech trial.

Google argues that it faces fierce competition from Meta, Amazon, Microsoft, and others. It further contends that customers benefited from each of the acquisitions, contracts, and features that the government is challenging. “Google has designed a set of products that work efficiently with each other and attract a valuable customer base,” the company’s attorneys wrote in a 359-page rebuttal.

For years, Google publicly has maintained that its ad tech projects wouldn’t harm clients or competition. “We will be able to help publishers and advertisers generate more revenue, which will fuel the creation of even more rich and diverse content on the internet,” Drummond testified in 2007 to US senators concerned about the DoubleClick deal’s impact on competition and privacy. US antitrust regulators at the time cleared the purchase. But at least one of them, in hindsight, has said he should have blocked it.

Deep Control

The Justice Department alleges that acquiring DoubleClick gave Google “a pool of captive publishers that now had fewer alternatives and faced substantial switching costs associated with changing to another publisher ad server.” The global market share of Google’s tool for publishers is now 91 percent, according to court papers. The company holds similar control over ad exchanges that broker deals (around 70 percent) and tools used by advertisers (85 percent), the court filings say.

Google’s dominance, the government argues, has “impaired the ability of publishers and advertisers to choose the ad tech tools they would prefer to use and diminished the number and quality of viable options available to them.”

The government alleges that Google staff spoke internally about how they have been earning an unfair portion of what advertisers spend on advertising, to the tune of over a third of every $1 spent in some cases.

Some of Google’s competitors want the tech giant to be broken up into multiple independent companies, so each of its advertising services competes on its own merits without the benefit of one pumping up another. The rivals also support rules that would bar Google from preferencing its own services. “What all in the industry are looking for is fair competition,” Viant’s Vanderhook says.

If Google ad tech alternatives win more business, not everyone is so sure that the users will notice a difference. “We’re talking about moving from the NYSE to Nasdaq,” Ari Paparo, a former DoubleClick and Google executive who now runs the media company Marketecture, tells WIRED. The technology behind the scenes may shift, but the experience for investors—or in this case, internet surfers—doesn’t.

Some advertising experts predict that if Google is broken up, users’ experiences would get even worse. Andrey Meshkov, chief technology officer of ad-block developer AdGuard, expects increasingly invasive tracking as competition intensifies. Products also may cost more because companies need to not only hire additional help to run ads but also buy more ads to achieve the same goals. “So the ad clutter is going to get worse,” Beth Egan, an ad executive turned Syracuse University associate professor, told reporters in a recent call arranged by a Google-funded advocacy group.

But Dina Srinivasan, a former ad executive who as an antitrust scholar wrote a Stanford Technology Law Review paper on Google’s dominance, says advertisers would end up paying lower fees, and the savings would be passed on to their customers. That future would mark an end to the spell Google allegedly cast with its DoubleClick deal. And it could happen even if Google wins in Virginia. A trial in a similar lawsuit filed by Texas, 15 other states, and Puerto Rico is scheduled for March.