#AI-driven performance reports

[technologyequality]

Measuring What Matters: Using AI to Track Impact, Not Just Output

Measuring What Matters Using AI to Track Impact, Not Just Output You know what nobody talks about enough? The difference between looking busy and being effective. It’s easy to get wrapped up in KPIs and endless spreadsheets filled with numbers that feel important. But if your actions aren’t driving growth or worse, if you’re not even measuring the right outcomes, you’re not scaling. You’re…

[darkmaga-returns]

The World Economic Forum (WEF) has vowed that millions of “useless” humans will be eliminated in the workplace and replaced by “emotionless” artificial intelligence (AI) technology over the next five years.

According to the WEF, 41 percent of companies worldwide will replace their human workers by 2030.

The WEF Future of Jobs report for 2025 states that AI will automate nearly half of the jobs traditionally performed by humans in just five years.

The report surveyed hundreds of large companies globally.

Following the survey, the unelected globalist organization promises a dramatic, albeit destructive, shift in the workforce.

The report was released ahead of the organization’s annual meeting in Davos, Switzerland.

The WEF reveals that 77 percent of businesses plan to reskill and upskill their remaining employees to adapt to AI-driven workplaces.

However, the reality is far less optimistic for humans in the long term.

The WEF gloats that AI will “help” human workers and make companies operate more efficiently.

[feminist-space]

"Just weeks before the implosion of AllHere, an education technology company that had been showered with cash from venture capitalists and featured in glowing profiles by the business press, America’s second-largest school district was warned about problems with AllHere’s product.

As the eight-year-old startup rolled out Los Angeles Unified School District’s flashy new AI-driven chatbot — an animated sun named “Ed” that AllHere was hired to build for $6 million — a former company executive was sending emails to the district and others that Ed’s workings violated bedrock student data privacy principles.

Those emails were sent shortly before The 74 first reported last week that AllHere, with $12 million in investor capital, was in serious straits. A June 14 statement on the company’s website revealed a majority of its employees had been furloughed due to its “current financial position.” Company founder and CEO Joanna Smith-Griffin, a spokesperson for the Los Angeles district said, was no longer on the job.

Smith-Griffin and L.A. Superintendent Alberto Carvalho went on the road together this spring to unveil Ed at a series of high-profile ed tech conferences, with the schools chief dubbing it the nation’s first “personal assistant” for students and leaning hard into LAUSD’s place in the K-12 AI vanguard. He called Ed’s ability to know students “unprecedented in American public education” at the ASU+GSV conference in April.

Through an algorithm that analyzes troves of student information from multiple sources, the chatbot was designed to offer tailored responses to questions like “what grade does my child have in math?” The tool relies on vast amounts of students’ data, including their academic performance and special education accommodations, to function.

Meanwhile, Chris Whiteley, a former senior director of software engineering at AllHere who was laid off in April, had become a whistleblower. He told district officials, its independent inspector general’s office and state education officials that the tool processed student records in ways that likely ran afoul of L.A. Unified’s own data privacy rules and put sensitive information at risk of getting hacked. None of the agencies ever responded, Whiteley told The 74.

...

In order to provide individualized prompts on details like student attendance and demographics, the tool connects to several data sources, according to the contract, including Welligent, an online tool used to track students’ special education services. The document notes that Ed also interfaces with the Whole Child Integrated Data stored on Snowflake, a cloud storage company. Launched in 2019, the Whole Child platform serves as a central repository for LAUSD student data designed to streamline data analysis to help educators monitor students’ progress and personalize instruction.

Whiteley told officials the app included students’ personally identifiable information in all chatbot prompts, even in those where the data weren’t relevant. Prompts containing students’ personal information were also shared with other third-party companies unnecessarily, Whiteley alleges, and were processed on offshore servers. Seven out of eight Ed chatbot requests, he said, are sent to places like Japan, Sweden, the United Kingdom, France, Switzerland, Australia and Canada.

Taken together, he argued the company’s practices ran afoul of data minimization principles, a standard cybersecurity practice that maintains that apps should collect and process the least amount of personal information necessary to accomplish a specific task. Playing fast and loose with the data, he said, unnecessarily exposed students’ information to potential cyberattacks and data breaches and, in cases where the data were processed overseas, could subject it to foreign governments’ data access and surveillance rules.

Chatbot source code that Whiteley shared with The 74 outlines how prompts are processed on foreign servers by a Microsoft AI service that integrates with ChatGPT. The LAUSD chatbot is directed to serve as a “friendly, concise customer support agent” that replies “using simple language a third grader could understand.” When querying the simple prompt “Hello,” the chatbot provided the student’s grades, progress toward graduation and other personal information.

AllHere’s critical flaw, Whiteley said, is that senior executives “didn’t understand how to protect data.”

...

Earlier in the month, a second threat actor known as Satanic Cloud claimed it had access to tens of thousands of L.A. students’ sensitive information and had posted it for sale on Breach Forums for $1,000. In 2022, the district was victim to a massive ransomware attack that exposed reams of sensitive data, including thousands of students’ psychological evaluations, to the dark web.

With AllHere’s fate uncertain, Whiteley blasted the company’s leadership and protocols.

“Personally identifiable information should be considered acid in a company and you should only touch it if you have to because acid is dangerous,” he told The 74. “The errors that were made were so egregious around PII, you should not be in education if you don’t think PII is acid.”

Read the full article here:

https://www.the74million.org/article/whistleblower-l-a-schools-chatbot-misused-student-data-as-tech-co-crumbled/

[marta-bee]

News of the Day 6/11/25: AI

Paywall free.

More seriously, from the NY Times:

"For Some Recent Graduates, the A.I. Job Apocalypse May Already Be Here" (Paywall Free)

You can see hints of this in the economic data. Unemployment for recent college graduates has jumped to an unusually high 5.8 percent in recent months, and the Federal Reserve Bank of New York recently warned that the employment situation for these workers had “deteriorated noticeably.” Oxford Economics, a research firm that studies labor markets, found that unemployment for recent graduates was heavily concentrated in technical fields like finance and computer science, where A.I. has made faster gains. [...] Using A.I. to automate white-collar jobs has been a dream among executives for years. (I heard them fantasizing about it in Davos back in 2019.) But until recently, the technology simply wasn’t good enough. You could use A.I. to automate some routine back-office tasks — and many companies did — but when it came to the more complex and technical parts of many jobs, A.I. couldn’t hold a candle to humans. That is starting to change, especially in fields, such as software engineering, where there are clear markers of success and failure. (Such as: Does the code work or not?) In these fields, A.I. systems can be trained using a trial-and-error process known as reinforcement learning to perform complex sequences of actions on their own. Eventually, they can become competent at carrying out tasks that would take human workers hours or days to complete.

I've been hearing my whole life how automation was coming for all our jobs. First it was giant robots replacing big burly men on factory assembly lines. Now it seems to be increasingly sophisticated bits of code coming after paper-movers like me. I'm not sure we're there yet, quite, but the NYT piece does make a compelling argument that we're getting close.

The real question is, why is this a bad thing? And the obvious answer is people need to support themselves, and every job cut is one less person who can do that. But what I really mean is, if we can get the outputs we need to live well with one less person having to put in a day's work to get there, what does it say about us that we haven't worked out a way to make that a good thing?

Put another way, how come we haven't worked out a better way to share resources and get everyone what they need to thrive when we honestly don't need as much labor-hours for them to "earn" it as we once did?

I don't have the solution, but if some enterprising progressive politician wants to get on that, they could do worse. I keep hearing how Democrats need bold new ideas directed to helping the working class.

More on the Coming AI-Job-Pocalypse

I’m a LinkedIn Executive. I See the Bottom Rung of the Career Ladder Breaking. (X)

Paul Krugman: “What Deindustrialization Can Teach Us About The Effects of AI on Workers” (X)

How AI agents are transforming work—and why human talent still matters (X)

AI agents will do programmers' grunt work (X)

At Amazon, Some Coders Say Their Jobs Have Begun to Resemble Warehouse Work (X)

Why Esther Perel is going all in on saving the American workforce in the age of AI

Junior analysts, beware: Your coveted and cushy entry-level Wall Street jobs may soon be eliminated by AI (X)

The biggest barrier to AI adoption in the business world isn’t tech – it’s user confidence  (X)

Experts predicted that artificial intelligence would steal radiology jobs. But at the Mayo Clinic, the technology has been more friend than foe. (X)

AI Will Devastate the Future of Work. But Only If We Let It (X)

AI in the workplace is nearly 3 times more likely to take a woman’s job as a man’s, UN report finds (X)

Klarna CEO predicts AI-driven job displacement will cause a recession (X)

& on AI Generally

19th-century Catholic teachings, 21st-century tech: How concerns about AI guided Pope Leo’s choice of name (X)

Will the Humanities Survive Artificial Intelligence? (X)

Two Paths for A.I. (X)

The Danger of Outsourcing Our Brains: Counting on AI to learn for us makes humans boring, awkward, and gullible. (X)

AI Is a Weapon Pointed at America. Our Best Defense Is Education. (X)

The Trump administration has asked artificial intelligence publishers to rebalance what it considers to be 'ideological bias' around actions like protecting minorities and banning hateful content. (X)

What is Google even for anymore? (X)

AI can spontaneously develop human-like communication, study finds

AI Didn’t Invent Desire, But It’s Rewiring Human Sex And Intimacy (X)

Mark Zuckerberg Wants AI to Solve America’s Loneliness Crisis. It Won’t. (X)

The growing environmental impact of AI data centers’ energy demands

Tesla Is Launching Robotaxis in Austin. Safety Advocates Are Concerned (X)

The One Big Beautiful Bill Act would ban states from regulating AI (X)

& on the Job-Pocalypse & Other Labor-Related Shenanigans Generally, Too

What Unions Face With Trump EOs (X)

AI may be exposing jobseekers to discrimination. Here’s how we could better protect them (X)

Jamie Dimon says he’s not against remote workers—but they ‘will not tell JPMorgan what to do’  (X)

Direct-selling schemes are considered fringe businesses, but their values have bled into the national economy. (X)

Are you "functionally unemployed"? Here's what the unemployment rate doesn't show. (X)

Being monitored at work? A new report calls for tougher workplace surveillance controls  (X)

Josh Hawley and the Republican Effort to Love Labor (X)

Karl Marx’s American Boom (X)

Hiring slows in U.S. amid uncertainty over Trump’s trade wars

Vanishing immigration is the ‘real story’ for the economy and a bigger supply shock than tariffs, analyst says (X)

[omgmaxsmith-blog]

What Are the Key Features That Drive High First Contact Resolution in Omnichannel Services?

First Contact Resolution (FCR) is one of the most important metrics in omnichannel customer service. It measures the ability to resolve client issues in the very first interaction—without follow-ups, call-backs, or escalations. High FCR improves customer satisfaction, reduces costs, and strengthens brand credibility. According to SQM Group, a 1% rise in FCR equals a 1% improvement in customer satisfaction. In a multi-channel environment, this directly impacts business results.

1. Centralized Customer Data Across Channels

FCR starts with complete visibility. Agents must be able to view customer interactions across phone, chat, email, social media, and self-service tools. When all data is stored in one place, service becomes faster and more accurate. A Forrester report shows 68% of customers feel frustrated when they have to repeat themselves due to disconnected systems. A unified view enables smoother conversations and quicker resolutions.

2. Smart Routing and Agent Matching

Directing queries to the most suitable agent from the start improves FCR significantly. Intelligent routing systems use AI to match issues with agents who have the right skills and knowledge. This reduces call transfers and escalations. Genesys research shows that companies using skill-based routing see up to a 25% increase in FCR. The right match reduces response time and improves Omnichannel Customer Service

satisfaction.

3. Real-Time Support Tools for Agents

Real-time tools help agents respond faster and with more accuracy. AI-driven prompts, knowledge base suggestions, and sentiment analysis make it easier for agents to understand the issue and act immediately. When agents have access to a shared knowledge base, across all channels, they can provide consistent, correct answers—whether through chat, phone, or social support.

4. Proactive Communication Reduces Inbound Volume

Companies can help inbound traffic and increase FCR by detecting issues ahead of time and informing the customer of the problem in advance. Issues are resolved without customers having to contact them using alerts, Frequently Asked Questions, and real-time service upgrades. According to Aberdeen Group, implementing proactive support strategies decrease subsequent contacts by up to 20%.

5. Channel-Specific Setup & Optimization

Different channels of services are optimal when used with appropriate tools and workflow. Live chat is more effective when scripted pick-ups and typing previews are involved and social media care should have sentiment detecting tools and rapid tagging. As compared to the one-process-fits-all approach, optimizing each channel separately promptly resolves issues and results in an increased FCR.

6. Feedback-Driven Improvement

Tracking FCR in real time helps teams see what’s working and what isn’t. In an Omnichannel Customer Service environment, post-interaction surveys and automated reports help identify issues that weren’t resolved the first time—across voice, chat, email, and social channels. Companies that use FCR data to improve agent training and service design see better long-term results. Top teams treat FCR as a core performance KPI.

7. Smooth Transition from Bots to Humans

Automation is useful, but some problems need a human touch. When chatbots hand off to live agents, all the information should carry over—without the customer having to repeat their issue. Gartner reports that this kind of seamless handoff increases Omnichannel Customer Service

satisfaction by 15%. It also cuts down resolution time.

Omnichannel Customer Service Platforms That Support High FCR

Companies that want to improve FCR at scale need strong platforms. Suma Soft, Salesforce Service Cloud, Freshdesk, and Genesys Cloud offer end-to-end Omnichannel Customer Service.

High First Contact Resolution is not just a metric—it’s a customer experience standard. With the right omnichannel tools, businesses can reduce support costs, improve satisfaction, and strengthen brand trust.

[priyanshuw3teck]

Why a Digital Marketing Agency Beats Freelancers in 2025

In a fast-moving digital world, businesses are confronted with a tough choice in 2025: to hire a freelance individual or a full-service digital marketing organization? As with many other decisions in our lives, there are advantages and disadvantages to hiring a freelancer versus going with an agency. In the case of the task at hand, it was possible that the freelancer could be cost-effective and/or flexible in their approach than an agency. However, considering all things digital marketing can change so quickly, I feel it is better for the business to go with a scalable agency. After all, digital marketing is not a process with a beginning and an end; it is best viewed as a process with a process over the long-run to receive all advantages out of your work. And a freelancer cannot provide that. This blog will discuss why hiring a digital marketing agency is the best option in 2025, and how on the whole provide far more comprehensible digital marketing options than a single person can provide.

1. Full-Service Digital Marketing Solutions

Unlike freelancers, who often specialize in one or two areas, a digital marketing company in Jaipur like W3Teck offers a complete suite of digital marketing services:

SEO in Digital Marketing 

Social Media Marketing Services 

Google Advertising and PPC Services

Web Design & Development

Mobile App Development

Ecommerce SEO and management services

These integrated solutions mean your campaigns are aligned, your messaging is consistent, and your brand grows across all channels.

2. Expertise Across Multiple Domains

Digital marketing today is far more than SEO or running a few ads. It’s about combining skills in copywriting, meta-ads, Google search ads, ecommerce SEO, Amazon account management services, and app development.

Agencies employ experts in each of these domains:

SEO Specialists and SEO experts to manage rankings

Certified google ads specialist and Facebook Ads Managers

Web designers and app developers for performance and UX

Content strategists and copywriters for better engagement

A freelancer simply can’t match this level of specialization and teamwork.

3. Scalable Campaigns and Reliable Delivery

A common problem with freelancers is bandwidth. As your marketing needs grow, a freelancer might struggle to keep up. Agencies, on the other hand, are built to scale.

Need to run a YouTube video promotion, design ecommerce websites, and launch meta ads simultaneously? An agency has dedicated departments to execute all these tasks without delay or compromise.

4. Data-Driven Strategies and Transparent Reporting

Leading digital marketing agencies use data to drive decisions. With access to tools like:

Google Analytics 

Fb Ads Manage 

Heatmaps and conversion tracking tools

Advanced PPC Advertising dashboards

agencies ensure every rupee spent is measurable and optimized. Freelancers may not offer real-time reporting or insights, and you may end up flying blind.

5. Access to Premium Tools and Platforms

Premium tools like SEMrush, Ahrefs, SurferSEO, and paid ad intelligence platforms can cost thousands monthly. The best seo agencies and marketing firms already have access to these tools and include them in your package.

This gives your brand a competitive edge without the extra expense.

6. Better ROI with Strategic Campaigns

Digital marketing companies craft long-term strategies tailored to your business model. Whether you’re an ecommerce company, a mobile app developer, or a local service provider, agencies analyze your market, customer personas, and competitive landscape to build data-backed campaigns.

Freelancers often focus on task execution, not on holistic brand strategy or revenue-driven campaigns.

7. Compliance, Quality Control, and Brand Safety

2025 brings stricter regulations around user data, AI-generated content, and ad compliance. A social media marketing company in India must now ensure:

Ad policy compliance across platforms

Ethical usage of data and AI

Unified brand messaging and tone

Agencies have compliance teams or SOPs in place. Freelancers rarely do.

8. Reliability and Project Management

Agencies operate with structured workflows, deadlines, and deliverables. With project managers, account strategists, and performance analysts on board, you never have to chase someone for updates.

Freelancers might go unresponsive during personal emergencies, vacations, or if overloaded. Business momentum suffers.

9. Cross-Channel Marketing Mastery

Marketing in 2025 demands omni channel presence. A single campaign may involve:

Google Search Ads

Facebook Meta Ads

Instagram Marketing

LinkedIn Ads

Amazon and Flipkart marketing

Email automation

Web push notifications

Only an agency can build and manage this ecosystem seamlessly.

10. Long-Term Partnership for Business Growth

Freelancers often operate on a short-term, task-based model. the best marketing agencies however, align their success with your business growth.

They constantly refine strategies, test new platforms, and update tactics to ensure consistent revenue and brand value growth.

11. Dedicated Support, Consultation, and Strategy Building

A reputable agency doesn’t just execute campaigns — they become your marketing partner. Expect dedicated support, regular consultations, strategic brainstorming sessions, and periodic reviews. These consultations lead to better budgeting, brand positioning, and faster decision-making, giving your business the edge it needs.

12. More Cost Efficient in the Long Run

Freelancers may offer cheaper services phase by phase, but agencies are often much more efficacious in the end. Their process is repetitive, which cuts down on the chances of mistakes, keeps lengthy revisions down, and makes for better conversions. Plus, agencies can often find separate ways of productizing their services to offer you tools, reports and consulting that you would pay extra for a la carte if you were contracting separate freelancers to accomplish these things independently. 

Conclusion: Go with a Digital Marketing Agency for 2025 and Beyond

Having a Digital marketing agency is no longer just a nice to have, it is a must have for any business looking to exist or grow within digital in 2025. SEO digital marketing complete ecommerce solutions, google business advertising, app development - all of this can be accomplished with an agency that has loads of experience across the board.

A quick note if you are looking for the best digital marketing agency has proven results, offers end-to-end services, and has a transparent communication style: W3Teck is the best option for you.

The sooner you invest in a partner to grow smarter, scale faster, and benefit from their knowledge and expertise, the only question you will have is what to do with the extra time you have as your marketing becomes more effective and efficient.

Explore our services:

SEO services Company

Best Facebook Ads & Instagram Marketing

Web & App Development

PPC and Google Ads Management

Amazon Ecommerce services

[dkaufmandevelopment]

Blackstone Surges to Record High: A Closer Look at Their Impressive Q3 Results

Blackstone, the world's largest commercial property owner, achieved a remarkable milestone on Thursday as its shares surged to a record high. This impressive performance comes on the heels of better-than-expected third-quarter results and an improved real estate investment performance. Let’s dive into the factors driving this success and what it means for the market.

Key Highlights from Q3

In the third quarter, Blackstone invested or committed a staggering $54 billion, marking the highest amount in over two years. This surge in investment activity is attributed to the Federal Reserve’s recent rate cut in September, which significantly reduced the cost of capital. The U.S. central bank’s previous rate hikes had stymied real estate deals and financing, leading to increased defaults in the office market affected by corporate cost-cutting and the rise of hybrid and remote work.

Stephen Schwarzman, Blackstone’s Chief Executive, emphasized the positive impact of the rate cut, stating, “Easing the cost of the capital will be very positive for Blackstone’s asset values. It will be a catalyst for transaction activity.” This sentiment was echoed by Jonathan Gray, President and Chief Operating Officer, who noted that while commercial real estate sentiment is improving, it remains cautious.

Strategic Investments and Areas of Focus

Blackstone has been proactive in planting the “seeds of future value” by substantially increasing its pace of investment. A key area of focus is the revolutionary advancements in artificial intelligence (AI) and the associated digital and energy infrastructure. In September, Blackstone announced the $16 billion purchase of AirTrunk, the largest data center operator in the Asia-Pacific region. This acquisition is part of Blackstone’s $70 billion investment in data centers, with over $100 billion in prospective pipeline development.

Other notable investment themes include renewable energy transition, private credit, and India’s emergence as a major economy. These strategic areas highlight Blackstone’s commitment to innovation and growth.

Recovery in Commercial Real Estate

The Blackstone Real Estate Income Trust (BREIT), a benchmark for the industry, reported a 93% slump in investor stock redemption requests from a peak. This indicates a recovery in investor confidence and a shift towards positive net inflows of capital. BREIT’s core-plus real estate investments, which include stable, income-generating, high-quality real estate, showed a 0.5% decline in Q3 performance, an improvement from a 3.8% drop over the past 12 months. The riskier opportunistic real estate investments posted a 1.1% increase, reversing previous declines.

Student Housing and Data Centers

Among rental housing, student housing has emerged as a significant focus. Wesley LePatner, set to become BREIT CEO on Jan. 1, highlighted the structural undersupply in the U.S. student housing market, emphasizing its potential as an all-weather asset class. BREIT has consistently met investor redemption requests for several months, showcasing strong performance.

Furthermore, the demand for data centers remains robust. QTS, which Blackstone took private in 2021, recorded more leasing activity last year than the preceding three years combined. Such sectors, once considered niche, are now integral to the commercial real estate landscape.

Financial Performance and Outlook

Blackstone’s third-quarter net income soared to approximately $1.56 billion, up from $920.7 million a year earlier. Distributable earnings, profit available to shareholders, rose to $1.28 billion from $1.21 billion. Total assets under management jumped 10% to about $1.11 trillion, driven by inflows to its credit and insurance segment.

The Path Forward

As Blackstone continues to navigate the evolving market landscape, it remains focused on identifying “interesting places to deploy capital.” With a robust investment strategy and a keen eye on emerging trends, Blackstone is well-positioned for future growth.

Join the Conversation: What are your thoughts on Blackstone’s impressive Q3 performance and strategic investments? How do you see these trends impacting the broader real estate market? Share your insights and engage with our community!

[adnanqadir452]

Digital Advertising Companies: Transforming Business Growth Online

In an increasingly digital world, businesses must have a robust online presence to stay competitive. From startups to global enterprises, brands are relying on digital advertising companies to reach their audiences, generate leads, and increase conversions. These companies play a vital role in helping businesses navigate the complex landscape of online marketing using data-driven strategies and targeted campaigns.

What Are Digital Advertising Companies?

Digital advertising companies are specialized agencies that use online platforms and tools to promote brands, products, or services. Their goal is to increase brand visibility, drive website traffic, and ultimately improve sales and ROI. They leverage platforms such as Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, and more.

These companies don’t just run ads—they research, plan, test, and optimize campaigns to ensure maximum performance based on business objectives.

Services Offered by Digital Advertising Companies

Search Engine Marketing (SEM)

Paid advertising on search engines (like Google and Bing) to show your ads when potential customers are actively searching for your services.

Social Media Advertising

Targeted ads on platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter), ideal for building brand awareness and engaging specific demographics.

Display & Banner Advertising

Visual ads placed on relevant websites across the web to increase brand recall and attract new visitors.

Video Advertising

Running ads on video platforms such as YouTube to connect with audiences through engaging video content.

Retargeting/Remarketing

Re-engaging users who have previously visited your website by showing them personalized ads across different platforms.

Programmatic Advertising

Using automated technology and AI to buy and place digital ads in real time for optimized performance and reach.

Benefits of Hiring a Digital Advertising Company

Expert Strategy Development: They understand which platforms, ad types, and formats work best for your goals.

Time & Cost Efficiency: Avoid trial-and-error by letting experts manage and optimize campaigns.

Access to Advanced Tools: They use premium tools for tracking, analytics, and audience insights.

Higher ROI: Better targeting and continuous optimization mean improved results with lower ad spend waste.

Why Choose Logelite Pvt. Ltd. as Your Digital Advertising Partner?

At Logelite Pvt. Ltd., we specialize in crafting high-performance digital ad campaigns that align with your brand goals. Our certified advertising experts help businesses grow through:

Strategic planning & audience targeting

A/B testing and real-time optimization

Transparent reporting and performance analysis

Comprehensive multi-channel ad management (Google, Meta, LinkedIn, etc.)

We focus on results—whether it’s lead generation, website traffic, or brand engagement. Our data-driven approach ensures every ad spend delivers maximum impact.

Conclusion

Digital advertising companies are crucial partners in today’s online marketplace. With the right strategy and execution, they help businesses expand their reach, attract new customers, and grow revenue. Whether you're looking to promote a product, build a brand, or boost sales, partnering with an experienced agency like Logelite Pvt. Ltd. is a smart investment.

[quantvest]

"ARK Invest's Bold Moves: Betting Big on Ibotta and Emerging Technologies"

Intro

Have you ever wondered how top investment firms decide where to put their money? ARK Investment Management LLC, led by the renowned Cathie Wood, just made some significant changes to their investment portfolio in the first quarter of 2025. Let's dive into why these changes matter and what they could mean for you as a budding investor.

What it is

ARK Investment Management is a big name in the investment world, especially known for focusing on disruptive technologies. They recently disclosed updates to their holdings, which include buying more shares of certain companies and selling others. These decisions are crucial because they show where ARK sees potential growth.

Why it matters

Watching what ARK is doing can give us insights into which sectors might be thriving in the future. They have an impressive track record in identifying innovative companies early on. Understanding their choices can help new investors like you figure out which trends are worth following, reducing some of the guesswork in investing.

Examples or breakdown

Ibotta (IBTA): ARK increased its investment by 299.8%, acquiring 528,147 shares worth around $22.29 million. This suggests a strong belief in Ibotta's growth potential, possibly because of its digital coupon services changing how consumers shop.

Tempus AI Inc and CRISPR Therapeutics: These additions indicate ARK's interest in technology-driven health solutions. Investing in areas like AI in healthcare and gene editing shows their focus on significant innovations in medical sciences.

Deere & Co and Iridium Communications: By investing in these companies, ARK is betting on the future of agriculture and satellite communication technologies, respectively. These sectors have shown resilience and potential for growth due to technological advancements.

Reducing positions in Tesla and Roku Inc: While still solid companies, selling some shares might indicate that ARK sees better opportunities elsewhere or is managing risk according to changing market conditions.

X Corp investment: With the restructuring to xAI, ARK is investing in a firm looking to marry AI with communications, a promising area likely to have a huge impact on how information is shared and consumed.

Tips or how-to

Follow the Leaders: Keep an eye on large investment firms like ARK to see where they're investing their money. They often have inside knowledge and resources that individual investors do not.

Diversify your Investments: Like ARK, consider investing across different sectors like healthcare, technology, and agriculture to spread your risk.

Stay Informed: Regularly read updates and reports about market trends and company performances. This will help you make informed decisions rather than emotional ones.

Think Long-Term: ARK's strategy shows a preference for long-term growth through innovation. Try to identify companies that can lead to future market changes.

Summary

ARK Investment Management's recent updates provide valuable insights into where the future of innovation might be headed. By carefully selecting companies pioneering change, they continue to place bets on the next big thing. Whether you're just starting or have been investing for a while, leveraging this knowledge can help you make smarter investment decisions. Remember, investing is about research, patience, and planning for the long haul!

[snehanissel]

THE RISE OF AUTONOMOUS MARKETING: HOW AI TOOLS ARE TAKING OVER ROUTINE TASKS

In the ever-evolving landscape of digital marketing, a seismic shift is underway. The rise of autonomous marketing, powered by artificial intelligence (AI), is transforming how businesses engage with their audiences, optimize campaigns, and drive growth. Routine tasks that once consumed hours of human effort, like content creation, data analysis, ad optimization, are now being handled by intelligent AI tools with unprecedented efficiency and precision. This revolution is not just about automation; it’s about empowering marketers to focus on creativity, strategy, and human connection while machines handle the repetitive grind. In this blog, we’ll dive deep into the rise of autonomous marketing, explore how AI tools for digital marketing professionals, AI-powered content marketing course, are reshaping the industry, discuss what this means for the future of marketing, and why we should learn digital campaign optimization with Ai.

The Dawn of Autonomous Marketing

Marketing has always been a blend of art and science, requiring both creative flair and data-driven precision. However, the sheer volume of tasks involved like keyword research, social media scheduling, email campaign management, performance tracking, can overwhelm even the most seasoned professionals. Enter autonomous marketing: a paradigm where AI tools take over repetitive, time-consuming tasks, allowing marketers to focus on high-level strategy and innovation.

The adoption of AI tools for digital marketing professionals has skyrocketed in recent years. According to a 2023 report by HubSpot, 64% of marketers now use AI-based tools to streamline their workflows, with adoption rates expected to climb further by 2026. From generating personalized email content to optimizing paid ad campaigns in real time, AI is proving to be a game-changer. These tools don’t just save time; they enhance decision-making by analysing vast datasets that no human could process in a reasonable timeframe.

How AI Tools Are Transforming Routine Marketing Tasks

Let’s break down some of the key areas where autonomous marketing is making its mark, with a focus on AI-powered content marketing course, and learn digital campaign optimization with AI

1. Content Creation and Curation

Content is the lifeblood of digital marketing, but crafting blog posts, social media updates, and email newsletters can be a slog. AI-powered tools like Jasper, Copy.ai, and ChatGPT have revolutionized AI-powered content marketing course by generating high-quality, human-like content in seconds. These platforms use natural language processing (NLP) and generative AI to produce everything from catchy ad copy to long-form blog posts tailored to specific audiences.

For example, a small e-commerce brand can use AI to create product descriptions optimized for SEO, ensuring they rank higher on search engines without hiring a team of copywriters. AI tools also analyse audience preferences to suggest topics, headlines, and even visual elements that resonate. By automating content ideation and creation, marketers can focus on strategy, deciding which stories to tell and how to tell them, while AI handles the heavy lifting.

To learn AI-powered content marketing course is particularly relevant here, as it encapsulates the shift from manual content creation to AI-driven efficiency. It also equips you with cutting-edge strategies to leverage artificial intelligence for creating, optimizing, and automating high-impact marketing campaigns.

2. Campaign Optimization and Performance Tracking

Running a successful digital campaign requires constant tweaking like adjusting ad budgets, refining target audiences, and testing creative variations. This is where learning digital campaign optimization with AI shines. Tools like Google’s Smart Bidding, Meta’s Advantage+ campaigns, and platforms like AdRoll use machine learning to analyse real-time data and optimize campaigns on the fly.

Imagine launching a Facebook ad campaign for a new product. An AI tool can monitor click-through rates, conversions, and audience engagement, then automatically shift budgets to the best-performing ads or demographics. This level of precision was once the domain of highly skilled analysts, but AI now democratizes it, making advanced optimization accessible to small businesses and solo entrepreneurs.

Moreover, AI tools provide predictive analytics, forecasting campaign outcomes based on historical data and market trends. For instance, platforms like HubSpot and Salesforce use AI to predict which leads are most likely to convert, enabling marketers to prioritize high-value prospects. By learning digital campaign optimization with AI, businesses achieve higher ROI with less manual effort.

3. Social Media Management

Social media is a cornerstone of modern marketing, but managing multiple platforms like Twitter, Instagram, LinkedIn, TikTok, can feel like a full-time job. AI tools like Hootsuite, Buffer, and Sprout Social automate scheduling, content curation, and performance tracking, while advanced platforms like Lately use AI to repurpose long-form content into bite-sized social posts.

AI also enhances audience engagement through chatbots and personalized responses. For example, an AI-powered chatbot can handle customer inquiries on Instagram, recommend products, and even process orders, all while mimicking a human tone. This not only saves time but also ensures 24/7 responsiveness, which is a must in today’s always-on digital world.

The phrase "AI tools for digital marketing professionals" effectively captures the practical resources that enable marketers to streamline social media management, showcasing the transformative potential of these technologies.

4. Email Marketing and Personalization

Email remains one of the most effective marketing channels, with an average ROI of $36 for every $1 spent, according to Litmus. However, crafting personalized emails for thousands of subscribers is a logistical nightmare. AI tools like Mailchimp’s AI-driven features and Klaviyo automate email segmentation, content generation, and send-time optimization.

For instance, AI can analyse a subscriber’s purchase history, browsing behaviour, and engagement patterns to craft hyper-personalized emails, think product recommendations or tailored discounts. Tools like Phrasee use AI to optimize email subject lines, increasing open rates by predicting which phrases will resonate most. By automating these tasks, marketers can deliver personalized experiences at scale without burning out.

5. SEO and Keyword Research

Search engine optimization (SEO) is another area where AI is taking over routine tasks. Tools like SurferSEO, Ahrefs, and SEMrush use AI to analyse search trends, competitor strategies, and on-page performance, providing actionable recommendations to boost rankings. For example, AI can suggest high-performing keywords, optimize meta tags, and even identify content gaps on a website.

This automation is a lifeline for small businesses that lack the resources for dedicated SEO teams. By learning AI tools for digital marketing professionals, marketers can implement sophisticated SEO strategies without spending hours on manual research.

The Benefits of Autonomous Marketing

The rise of autonomous marketing brings a host of benefits that extend beyond time savings. Here are some of the most impactful ones:

Scalability: AI tools allow businesses of all sizes to execute complex marketing strategies without proportional increases in staff or budget. A single marketer with the right AI tools can manage campaigns that rival those of large agencies.

2. Precision: AI’s ability to analyse massive datasets ensures decisions are data-driven, reducing guesswork and improving outcomes. For example, learning digital campaign optimization with AI ensures ad spend is allocated to the most effective channels and audiences.

3. Cost Efficiency: By automating routine tasks, businesses save on labour costs and reduce the need for outsourcing. AI tools often offer tiered pricing, making them accessible to start-ups and enterprises alike.

4. Enhanced Creativity: With AI handling repetitive tasks, marketers have more time to focus on creative storytelling, brand building, and customer engagement. This human-AI collaboration unlocks new levels of innovation.

5. 24/7 Operations: AI tools don’t sleep. They monitor campaigns, respond to customers, and optimize performance around the clock, ensuring businesses stay competitive in a global market.

Challenges and Considerations

While autonomous marketing is transformative, it’s not without challenges. Over-reliance on AI can lead to generic content or a loss of brand voice, as algorithms may prioritize optimization over authenticity. Additionally, ethical concerns such as data privacy and algorithmic bias—require careful navigation. For instance, AI tools that analyse consumer behaviour must comply with regulations like GDPR and CCPA to protect user data.

There’s also the learning curve. While AI tools for digital marketing professionals are designed to be user-friendly, mastering them requires some training. Fortunately, resources like online courses and tutorials (many of which focus on AI-powered content marketing course or learning digital campaign optimization with AI) are widely available to bridge this gap.

The Future of Autonomous Marketing

As AI technology advances, the possibilities for autonomous marketing are limitless. Generative AI models like GPT-4 and beyond will create even more sophisticated content, while deep learning algorithms will enable hyper-accurate audience targeting. We’re also seeing the rise of AI-powered creative tools that generate visuals, videos, and interactive experiences, further blurring the line between human and machine creativity.

In the next decade, autonomous marketing could evolve into fully self-managing systems, where AI not only executes tasks but also sets strategies based on business goals. Imagine an AI that designs an entire marketing funnel, from awareness to conversion, without human input. While this may sound like science fiction, companies like xAI (creators of Grok) are already pushing the boundaries of AI’s role in decision-making.

Conclusion: Embracing the AI Revolution

The rise of autonomous marketing is not about replacing humans but about amplifying their potential. By leveraging AI tools for digital marketing professionals, AI-powered content marketing course, and learning digital campaign optimization with AI, businesses can achieve unprecedented efficiency, scalability, and impact. These tools are democratizing access to advanced marketing techniques, levelling the playing field for small businesses and solo entrepreneurs.

As we move into 2025 and beyond, marketers must embrace AI as a partner, not a threat. The future belongs to those who can blend human creativity with machine precision, crafting campaigns that resonate deeply while scaling effortlessly. Whether you’re a seasoned professional or just starting out, now is the time to explore AI’s potential and ride the wave of autonomous marketing. The tools are here, the opportunities are endless, and the revolution is just beginning.

[worldmediathewhowhatwhen]

Shares of Alphabet Inc. (NASDAQ: GOOGL), Google's parent company, have officially entered a bear market, down 22% from their 52-week highs. The decline is part of a broader selloff in U.S. equities, driven by trade war threats, tariffs, and capital outflows into outperforming European, Asian, and emerging markets.

Growth-focused tech stocks, especially some of the world's leading technology stocks, like the Magnificent Seven, have been hit particularly hard since the start of the year.

However, steep selloffs often create buying opportunities. With GOOGL trading just 9% above its 52-week low and near key support around $155, is it a bargain buy?

Market Concerns: Challenges Alphabet Still Faces

On February 4, 2025, Alphabet reported its Q4 2024 earnings. The company posted revenue of $96.47 billion, slightly below expectations of $96.56 billion. Earnings per share (EPS) came in at $2.15, narrowly beating estimates of $2.13. Google Cloud revenue grew 30% year-over-year to $11.96 billion but missed forecasts of $12.19 billion, highlighting capacity constraints in its AI-driven cloud offerings.

Meanwhile, YouTube ad revenue outperformed expectations, reaching $10.47 billion versus the anticipated $10.23 billion. Total annual revenue for 2024 grew 14% to $350 billion.

Despite strong performance in Search and YouTube, Alphabet faces several headwinds. The cloud division’s revenue miss highlights stiff competition with Microsoft and Amazon, compounded by capacity constraints limiting AI-driven cloud expansion.

Additionally, Alphabet’s aggressive $75 billion capital expenditure plan for 2025, well above Wall Street’s $58.84 billion projection, has raised profitability concerns, triggering a 9% after-hours stock drop following the earnings release.

Regulatory challenges also remain. In 2024, Alphabet lost a major antitrust case, with potential remedies such as divesting Chrome or Android. Meanwhile, competition from cost-efficient AI models, like those from China’s DeepSeek, ChatGPT, and Elon Musk’s Grok AI, threatens Alphabet’s potential dominance in AI search monetization.

These uncertainties contribute to ongoing selling pressure.

Google’s Largest Acquisition: A Strategic Move

On March 18, 2025, Alphabet announced its largest acquisition to date: a $32 billion all-cash deal to acquire Wiz, Inc., a New York-based cloud security startup. Founded in 2020 by Israeli entrepreneurs, Wiz specializes in real-time threat detection and multi-cloud security solutions across AWS, Microsoft Azure, and Google Cloud.

The acquisition, which is set to close in 2026, aims to strengthen Google Cloud’s security offerings and better position it against Microsoft and Amazon. Notably, Alphabet had previously attempted to acquire Wiz for $23 billion in 2024, but the deal collapsed over antitrust concerns.

This latest move signals Google’s commitment to expanding its enterprise cloud security business and leveraging Wiz’s estimated $500–$700 million annual recurring revenue.

[ashimbisresearch]

Revolutionizing the Road: Upcoming Trends in Europe Sustainable Tire Materials Market

The automotive industry is accelerating toward sustainability, with the European Sustainable Tire Materials Market at the forefront of this transition. As environmental concerns and stringent government regulations rise, the focus has shifted to eco-friendly alternatives that minimize carbon footprints while maintaining high performance. This article dives deep into the emerging trends, industry applications, and the competitive edge that sustainable tire materials bring to the table.

Market Overview: A Rapidly Growing Opportunity

The Europe Sustainable Tire Materials Market is poised for substantial growth. According to latest industry research, the market is projected to grow at a compound annual growth rate (CAGR) of 35.05% during 2023-2032, reaching a valuation of approximately $358.5 million by 2032 from $24.0 million in 2023. The surge in demand is driven by the adoption of green mobility solutions and the increasing awareness of environmental sustainability among manufacturers and consumers alike.

Key Trends Shaping the European Market

Rise of Bio-Based Materials:

Tire manufacturers are shifting toward renewable raw materials such as natural rubber, biomass-based fillers, and bio-resins.

Companies like Michelin and Continental are investing heavily in developing tires made from dandelion rubber and other bio-sourced components.

These materials not only reduce dependency on petroleum-based inputs but also cut greenhouse gas emissions during production.

Circular Economy Initiatives:

Recycling and repurposing end-of-life tires have become crucial.

Innovations include devulcanization processes and the use of recycled carbon black and pyrolysis oil in new tire production.

This aligns with European Union policies like the Circular Economy Action Plan, which mandates efficient use of resources and reduced waste.

Adoption of Smart Tires:

Smart tires, integrated with sensors and IoT technologies, are gaining traction.

By combining sustainability with advanced functionality, these tires provide real-time data on wear, pressure, and performance, reducing premature disposal.

Demand from EV Manufacturers:

The electric vehicle (EV) boom has fueled demand for specialized tires that cater to EV-specific needs like lower rolling resistance and durability.

Sustainable materials are being incorporated to ensure that EV tires align with the overall green mobility ethos.

Legislation Driving Sustainability:

Governments across Europe are imposing stricter regulations on carbon emissions and resource efficiency.

These policies are compelling tire manufacturers to innovate and adopt eco-friendly materials.

Request for a sample research report on the Europe Sustainable Tire Materials Market

Key Market Segmentation

Segmentation 1: by Type of Material

Natural Rubber

Recycled Rubber

Sustainable Carbon Black

Silica

Plasticizers

Segmentation 2: by Propulsion Type

Internal Combustion Engine Vehicles

Electric Vehicles

Segmentation 3: by Vehicle Type

Passenger Vehicles

Commercial Vehicles

Electric Vehicles

Segmentation 4: by Country

Germany

France

Italy

Spain

Rest-of-Europe

How Industries Are Leveraging the Trend

Automotive OEMs:

Leading car manufacturers are collaborating with tire companies to develop sustainable tires that enhance vehicle efficiency. Partnerships like those between Bridgestone and EV makers demonstrate the alignment of goals for a greener future.

Logistics and Fleet Management:

Sustainable tires offer reduced rolling resistance, translating to lower fuel consumption and costs.

Companies like DHL are integrating eco-friendly tires into their fleets to meet sustainability targets.

Retail and Distribution Chains:

Tire retailers are capitalizing on the growing consumer demand for green products. Marketing campaigns emphasizing sustainability help these businesses attract eco-conscious customers.

Smart Mobility Solutions:

Firms integrating IoT and AI technologies with sustainable tires are tapping into the dual appeal of innovation and environmental responsibility.

Get more insights on the automotive market research reports.

Competitive Landscape

Major players in the European sustainable tire materials market include:

Michelin: Leading the way with initiatives like tires made from recycled and renewable materials.

Pirelli: Focused on reducing environmental impacts through cutting-edge technologies.

Goodyear: Developing sustainable materials and lightweight tires.

Continental: Pioneering the use of dandelion rubber and recycled PET bottles in production.

These companies are setting benchmarks in innovation, giving them a competitive edge while reshaping the industry.

Future Outlook: A Greener Road Ahead

The European sustainable tire materials market is expected to witness unprecedented growth as industries continue to innovate and adapt to stringent environmental standards. Key drivers include:

Increasing investments in R&D for bio-based materials.

Expanding EV markets demanding specialized, sustainable solutions.

Consumer preference for eco-friendly products and corporate social responsibility initiatives.

Predictions suggest that by 2032, a significant portion of tires in Europe will be composed entirely of renewable or recycled materials, setting a global precedent for sustainable practices.

Conclusion

As Europe's Sustainable Tire Materials Industry accelerates, it is redefining the way industries approach environmental challenges. By embracing bio-based materials, circular economy principles, and advanced technologies, companies are not just keeping pace with trends but also setting new standards in competition. This transformation is more than a response to regulations; it is a commitment to a greener future.

The time to invest in sustainable tire materials is now – and the journey toward revolutionizing mobility has only just begun!

[shipeasetechnologies]

Why Shipease is the Smartest Choice for E-Commerce Shipping in 2025

Why Shipease is the Smartest Choice for E-Commerce Shipping in 2025

In the ever-evolving world of e-commerce, efficient and reliable shipping isn’t just a feature — it’s the backbone of customer satisfaction and business growth. As we step into 2025, one platform continues to stand out for e-commerce businesses looking for a smarter, smoother, and more scalable shipping solution: Shipease.

Here’s why Shipease is the smartest choice for e-commerce shipping in 2025:

1. All-in-One Shipping Dashboard

Shipease eliminates the hassle of juggling multiple courier partners. With its centralized dashboard, you can compare rates, generate labels, schedule pickups, and track shipments — all in one place. It’s designed to save time, cut manual errors, and improve operational efficiency.

2. AI-Powered Courier Recommendations

Thanks to its smart algorithm, Shipease automatically suggests the best courier based on delivery location, cost, and performance history. This means faster deliveries, lower return rates, and happier customers.

3. Real-Time Tracking and Notifications

Today’s customers expect to know exactly where their order is. Shipease provides real-time tracking updates to both you and your buyers, reducing WISMO ("Where is my order?") queries and improving customer experience.

4. Seamless Integration with Major Marketplaces

Whether you're selling on Amazon, Shopify, WooCommerce, or your own website, Shipease easily integrates with major e-commerce platforms. Sync your orders effortlessly and manage your shipping in a streamlined workflow.

5. Flexible Shipping Options

From same-day delivery to cash on delivery (COD) and reverse logistics, Shipease offers a wide range of shipping options. This flexibility allows you to cater to diverse customer preferences and boost your overall conversion rates.

6. Affordable Pricing and Transparent Billing

Shipease offers competitive shipping rates with no hidden charges. With clear invoicing and billing insights, e-commerce sellers get complete visibility over shipping expenses, making budgeting and forecasting a breeze.

7. Automated NDR and RTO Management

Non-delivery reports (NDRs) and return-to-origin (RTO) shipments can be a nightmare for online sellers. Shipease automates the process of addressing delivery failures, communicates with customers, and helps minimize return costs.

8. Dedicated Support and Account Management

Need help fast? Shipease offers responsive customer support along with dedicated account managers who understand your business goals and help optimize your shipping strategy.

9. Data-Driven Insights for Smarter Decisions

With in-depth analytics and shipping performance reports, you can track KPIs, optimize courier selection, and uncover areas to improve logistics and customer experience.

10. Future-Ready Technology

In 2025, speed and adaptability are key. Shipease stays ahead of the curve by continuously upgrading its tech infrastructure, ensuring faster processing, enhanced security, and new features that support your e-commerce growth.

Conclusion

E-commerce success in 2025 hinges on delivering orders quickly, reliably, and affordably — and Shipease is built to help you do just that. Whether you’re a small seller or a large-scale brand, Shipease offers the tools, tech, and support you need to ship smarter, scale faster, and deliver better.

Switch to Shipease today — because smart businesses deserve smart shipping.

[stuarttechnologybob]

Elevate Customer Service with ServiceNow CSM.

ServiceNow CSM Implementation Services

Delivering an exceptional set of customer service is key towards business success, and ServiceNow Customer Service Management (CSM) makes it easier. ServiceNow CSM helps businesses offer faster, more efficient, and seamless customer experiences by automating tasks, reducing wait times, and providing AI-driven support.

How ServiceNow CSM Transforms Customer Service?

1. Faster and Reliable Support -

ServiceNow Customer service streamlines and simplifies the customer requests automatically by assigning them to the right agents and concerned officials. This assures to get quick responses and faster issue resolution leading towards higher customer satisfaction and user retention with ease operations.

2. AI Chatbots for Instant Assistance -

With the help of AI-powered ServiceNow chatbot, customers get 24/7 assistance without waiting for the human agent or need to look out for executive assistance. These chatbot or virtual agents handle the common inquiries, guide users to solutions, and escalate complex issues when needed.

3. Self-Service Options for Customers -

A self-service portal medium grants the customers to find answers through FAQs and knowledge based articles and troubleshooting guide. This empowers the users to resolve issues on their own by lowering the need for live support assistance as a self assessment options for the users.

4. Smart Case and Issue Management -

Customer issues are logged, categorized, and tracked efficiently. Automated and simplified workflows assure that every case reaches and meets the right team for quick and effective resolution with its smooth implementation into the system infrastructure.

5. Automation to Reduce Manual Effort -

ServiceNow automates the number of repetitive tasks like ticket routing, status updates, and follow-ups with its adaptation. This not only speeds up the service delivery but also frees up agents to handle more complex problems.

6. Real-Time Analytics for Better Decision-Making -

With built-in reporting and data analytics insights provision, businesses can track down their performance, identify the service trends, and optimize their processes for continuous improvement and up scaling their efficiency with simple operating proceedings and decision.

7. Seamless Integration with Business Systems -

ServiceNow Customer Service platform connects and merges with CRM, ERP and other day to day out processing tool, assuring for smooth data flow across all the departments of the organization. This integration enhances collaboration and enables personalized customer interactions.

8. Proactive Customer Support -

AI-driven predictive analytics insights assist businesses in detecting potential threat issues before they escalate or move ahead. This proactive approach of ServiceNow CSM improves and aids the customer relationships and builds trust with the company.

Using or opting for ServiceNow CSM Implementation can transform your customer service experience to the next level. Companies like Suma Soft, IBM, Cyntexa, and Cignex can help set up and customize the platform easily. Their expertise ensures you get the best results from the ServiceNow CSM platform.

Elevate your customer support with the right tools and expert help!

[rise2research]

The Automation Revolution: How Embedded Analytics is Leading the Way

Embedded analytics tools have emerged as game-changers, seamlessly integrating data-driven insights into business applications and enabling automation across various industries. By providing real-time analytics within existing workflows, these tools empower organizations to make informed decisions without switching between multiple platforms.

The Role of Embedded Analytics in Automation

Embedded analytics refers to the integration of analytical capabilities directly into business applications, eliminating the need for separate business intelligence (BI) tools. This integration enhances automation by:

Reducing Manual Data Analysis: Automated dashboards and real-time reporting eliminate the need for manual data extraction and processing.

Improving Decision-Making: AI-powered analytics provide predictive insights, helping businesses anticipate trends and make proactive decisions.

Enhancing Operational Efficiency: Automated alerts and anomaly detection streamline workflow management, reducing bottlenecks and inefficiencies.

Increasing User Accessibility: Non-technical users can easily access and interpret data within familiar applications, enabling data-driven culture across organizations.

Industry-Wide Impact of Embedded Analytics

1. Manufacturing: Predictive Maintenance & Process Optimization

By analyzing real-time sensor data, predictive maintenance reduces downtime, enhances production efficiency, and minimizes repair costs.

2. Healthcare: Enhancing Patient Outcomes & Resource Management

Healthcare providers use embedded analytics to track patient records, optimize treatment plans, and manage hospital resources effectively.

3. Retail: Personalized Customer Experiences & Inventory Optimization

Retailers integrate embedded analytics into e-commerce platforms to analyze customer preferences, optimize pricing, and manage inventory.

4. Finance: Fraud Detection & Risk Management

Financial institutions use embedded analytics to detect fraudulent activities, assess credit risks, and automate compliance monitoring.

5. Logistics: Supply Chain Optimization & Route Planning

Supply chain managers use embedded analytics to track shipments, optimize delivery routes, and manage inventory levels.

6. Education: Student Performance Analysis & Learning Personalization

Educational institutions utilize embedded analytics to track student performance, identify learning gaps, and personalize educational experiences.

The Future of Embedded Analytics in Automation

As AI and machine learning continue to evolve, embedded analytics will play an even greater role in automation. Future advancements may include:

Self-Service BI: Empowering users with more intuitive, AI-driven analytics tools that require minimal technical expertise.

Hyperautomation: Combining embedded analytics with robotic process automation (RPA) for end-to-end business process automation.

Advanced Predictive & Prescriptive Analytics: Leveraging AI for more accurate forecasting and decision-making support.

Greater Integration with IoT & Edge Computing: Enhancing real-time analytics capabilities for industries reliant on IoT sensors and connected devices.

Conclusion

By integrating analytics within existing workflows, businesses can improve efficiency, reduce operational costs, and enhance customer experiences. As technology continues to advance, the synergy between embedded analytics and automation will drive innovation and reshape the future of various industries.

To know more: data collection and insights

data analytics services

[xaltius]

Business Analytics vs. Data Science: Understanding the Key Differences

In today's data-driven world, terms like "business analytics" and "data science" are often used interchangeably. However, while they share a common goal of extracting insights from data, they are distinct fields with different focuses and methodologies. Let's break down the key differences to help you understand which path might be right for you.

Business Analytics: Focusing on the Present and Past

Business analytics primarily focuses on analyzing historical data to understand past performance and inform current business decisions. It aims to answer questions like:

What happened?

Why did it happen?

What is happening now?

Key characteristics of business analytics:

Descriptive and Diagnostic: It uses techniques like reporting, dashboards, and data visualization to summarize and explain past trends.

Structured Data: It often works with structured data from databases and spreadsheets.

Business Domain Expertise: A strong understanding of the specific business domain is crucial.

Tools: Business analysts typically use tools like Excel, SQL, Tableau, and Power BI.

Focus: Optimizing current business operations and improving efficiency.

Data Science: Predicting the Future and Building Models

Data science, on the other hand, focuses on building predictive models and developing algorithms to forecast future outcomes. It aims to answer questions like:

What will happen?

How can we make it happen?

Key characteristics of data science:

Predictive and Prescriptive: It uses machine learning, statistical modeling, and AI to predict future trends and prescribe optimal actions.

Unstructured and Structured Data: It can handle both structured and unstructured data from various sources.

Technical Proficiency: Strong programming skills (Python, R) and a deep understanding of machine learning algorithms are essential.

Tools: Data scientists use programming languages, machine learning libraries, and big data technologies.

Focus: Developing innovative solutions, building AI-powered products, and driving long-term strategic initiatives.

Key Differences Summarized:

Which Path is Right for You?

Choose Business Analytics if:

You are interested in analyzing past data to improve current business operations.

You have a strong understanding of a specific business domain.

You prefer working with structured data and using visualization tools.

Choose Data Science if:

You are passionate about building predictive models and developing AI-powered solutions.

You have a strong interest in programming and machine learning.

You enjoy working with both structured and unstructured data.

Xaltius Academy's Data Science & AI Course:

If you're leaning towards data science and want to delve into machine learning and AI, Xaltius Academy's Data Science & AI course is an excellent choice. This program equips you with the necessary skills and knowledge to become a proficient data scientist, covering essential topics like:

Python programming

Machine learning algorithms

Data visualization

And much more!

By understanding the distinct roles of business analytics and data science, you can make an informed decision about your career path and leverage the power of data to drive success.