#AIOSEO keyword tracker

[deep-definition]

How to Use a Keyword Ranking Tool to Boost Traffic

Learn how to use a keyword ranking tool to grow your website traffic, improve SEO, and increase conversions. Easy tips and tools explained step by step. How to Use a Keyword Ranking Tool to Boost Traffic and Conversions Want to learn how to use a keyword ranking tool to get more visitors and sales? Keyword ranking tools let you see how well your website shows up in search results for specific…

[delta-web-services]

What is ‘People Also Search For’? 

When you Google something, you’ve likely noticed a small box that pops up after you click and return to the results — titled “People Also Search For” (PASF). While often overlooked, this little section holds massive SEO potential.

In this guide, we’ll explore why PASF matters, how to find and use this data, and why it can be a hidden goldmine for boosting search traffic and creating more relevant content.

What is the “People Also Search For” Section?

The “People Also Search For” box appears beneath search results when a user clicks a link and then quickly returns to the search engine results page (SERP). It displays related keyword queries based on user behavior and intent — often phrased differently from the original query, yet contextually relevant.

Why Google Displays These Related Queries

Google’s main goal is to improve user experience. If a user doesn’t find what they’re looking for in the first result they click, Google offers alternative search terms to help refine the search journey.

This behavior-based feature reflects real-time user interest and search patterns, making it a goldmine for SEOs who want to tap into closely related queries and long-tail keywords.

Why the People Also Search For Section is a Goldmine for Traffic

1. Revealing Hidden Keywords and Related Searches

PASF surfaces low-competition, long-tail keywords that tools like Google Keyword Planner might miss. These are often question-based or semantically linked phrases with real search volume.

2. Understanding Audience Behavior and Intent

Since PASF is triggered when users bounce back to the search page, it tells us what users really want to know but didn’t find initially. That’s insight money can’t buy.

3. Opportunities for Creating Content Around Specific Queries

These related searches make for perfect blog post ideas, FAQs, or subheadings in your existing content. If someone’s searching it, you can rank for it.

4. Enhancing Content Depth and Relevance for SEO

Integrating PASF keywords naturally into your content helps enhance topical authority and boosts your relevance signals to search engines, especially with Google’s AI-driven updates.

How to Find PASF Data

1. Manual Method

Google your target keyword.

Click the result, then hit the back button.

Look for the “People Also Search For” section below that link.

Note the related keywords manually.

While free and easy, this method is limited and time-consuming for large-scale analysis.

2. Using AIOSEO’s Keyword Rank Tracker

If you're using All in One SEO (AIOSEO), the Keyword Rank Tracker can automatically surface PASF terms as part of its keyword analysis. It’s a faster and more efficient way to gather high-intent search data for your content strategy.

Using “People Also Search For” Data to Optimize Your Content

1. Incorporate Keywords Strategically

Naturally place PASF terms in:

Subheadings (H2, H3)

FAQ sections

Product/service descriptions

Meta descriptions and titles

This not only improves SEO relevance but also matches content with real user queries.

2. Content Creation Ideas

Use PASF to:

Brainstorm blog topics

Create how-to guides

Expand your content cluster around a keyword

Add FAQs that answer real user questions

3. Internal Linking Opportunities

Use PASF queries to connect related blog posts or pages on your site. This improves crawlability and gives users a more seamless experience.

4. Combining People Also Search For with Other SERP Features

Blend PASF insights with:

People Also Ask (PAA) boxes

Related searches at the bottom of the page

Google Trends and autocomplete

Together, these create a 360° view of user intent, helping you dominate semantic search results.

How to Use Google’s People Also Search For Section: Your FAQs Answered

What is the “People Also Search For” Section?

It’s a Google SERP feature that displays related searches based on user behavior — particularly when a user clicks on a result and quickly returns to the SERP.

Are PASF Keywords Low Competition?

Often, yes. Many PASF terms are long-tail, less competitive, and represent untapped SEO opportunities — especially in niche markets.

How can I use the People Also Search For section for SEO?

Use it to:

Discover new keywords

Expand content topics

Improve on-page optimization

Answer related user queries directly

Increase dwell time and relevance

Final Thoughts

The “People Also Search For” section is no longer just a curiosity — it’s a strategic resource for smart marketers and SEO professionals. Whether you're a content creator, blogger, or digital agency, tapping into PASF can help you drive more traffic, build topical authority, and better serve user intent.

So the next time you're planning content, don't stop at keyword tools. Take a detour into PASF — you’ll be surprised what gold you’ll find.

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