#AppRetargeting

[internet-marketing-stats-blog]

Effective Tactics to Grow Loyal Users for Your App

The app world is increasingly getting cluttered with new apps every single day – what with over 2 million apps vying for attention in Google Play Store as well as Apple App Store, being found is not an easy task even for promising apps full of potential. Thus, a well thought of user acquisition strategy is the backbone of any app that hopes to stand out in the crowd that the app world plays host to.

While apps have become an integral part of the lives of most users, a successful app is largely dependant on loyal users not only for revenue but even for marketing – as 92% users believe recommendations from family and friends over all other forms of marketing; one of the many invaluable insights brought out by Dot Com Infoway, a global award winning design and mobile app marketing firm, in an insightful Infographic revealing ‘Effective Tactics to Grow Loyal Users for Your App [Organic & Paid User Acquisition].’

Importance of planned User Acquisition:

User acquisition simply refers to the number of users installing an app, a number crucial in measuring the success of an app. While user acquisition may be driven through many methods including referrals, paid campaigns and organic searches, every method will not work for every app; what developers and owners need to understand and apply are the most effective techniques suited to the results they want to drive, the cornerstone of designing a successful user acquisition strategy.

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