#CRM 2013
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I've finally fixed trainsingames.com, so you can now actually read the things I wrote there, see the screenshots and so on. Just to be clear, this isn't my best work, it's all from 2013 or earlier, I'd definitely do and say things differently now, but hey, I still made it, and I don't want to see it gone.
The site is basically archived. I have no plans to write anything more for it at the moment. Never say never, of course, but given how few games I played over the past years, I don't really see it happening, sorry.
(I also have no plans to open it up to others, sorry, because that's something I'd need to manage, I'd probably need to install a proper CRM and so on, and I just don't have the time or energy for that among all my other hobbies.)
On the website front, I may do some changes, just to make it look nicer, but there's no set time frame for that. I also want to change it to a system where the site is just static HTML that gets regenerated from PHP when I update it (or something like that) to avoid any issues like this one in the future. For the record, the problem was that the Markdown parser I had from ~2007 didn't work with modern PHP versions, so I finally updated it.
And yes, I made trainsingames.com long before this blog, that's where I got the idea for this URL from.
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SaivionIndia.com – What is Saivion India?
About Saivin India
Saivion India: Data Entry Outsourcing Services Company, is a renowned IT services and solutions provider established in 2013. With almost a decade of experience, we have actively contributed to and benefited from ongoing technological advancements. Our mission is to assist businesses in achieving their digital objectives by bridging the gap between their current position and desired success.
Our comprehensive range of services and solutions includes:
1. Data Entry Services & Management
Effective data entry practices are crucial for businesses that maintain organized and accurate records.
CRM Data Entry
Online data entry
Documents Data Entry
Company Documents Data Entry
Legal Documents Data Entry
2. Listing Services
Listing services are essential tools for businesses looking to expand their online presence and reach more customers.
Amazon Listing Services
Etsy Listing Services
eBay Listing Services
3. E-commerce Product Data Entry
Managing product data entry can be overwhelming, but our company can alleviate your workload by offering a range of services tailored to your needs.
Magento Product Data Entry
WooCommerce Store Product Data Entry
Shopify Product Upload Services
4. Photo Editing Services
At Saivion India, we offer comprehensive photo editing solutions to meet the diverse needs of our clients.
Background Removal Service
Ghost Mannequins Service
Furniture Photo Editing Services
Jewellery Photo Editing Services
Real Estate Photo Editing Service
Portrait Photo Retouching Services
5. Graphic Design Services At Saivion India, we offer professional graphic design services tailored to meet the specific needs of our clients.
Brochure Design Service
Flyer Design Service
Print Media Service
Saivion India: Data Entry Outsourcing Services Company guarantees the effectiveness of every campaign by leveraging a range of exclusive tools, including an extensive in-house B2B database, lead nurturing capabilities, and pipeline management features.
Our main office is situated at: 205, 2nd Floor, Classic Complex, Sector - 5, Rohini, Delhi-110085
Contact info:
Phone No.: +919311759707
Telephone No.: +91-11-43013724
General Inquiries:
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Industry trend|Bluebird Partners with Well-Known System Integrator to Enable Retailers to Use iPhone to Complete Rapid Inventory Counting
Teamwork Commerce is a technology company focused on providing omnichannel solutions for the retail industry. It is headquartered in Florida, USA and was founded in 2013. Its core business is to provide retailers with an integrated software system, covering sales terminals (POS), order management (OMS), inventory management, customer relationship management (CRM) and data analysis functions, helping retail companies to achieve seamless integration of online and offline businesses and improve operational efficiency and customer experience.
Teamwork Commerce's system supports retailers to synchronize data and unify processes between multiple sales channels (such as physical stores, e-commerce platforms, mobile applications, etc.), ensuring real-time updates of inventory, orders and customer information. Teamwork Commerce's services cover multiple retail segments, including clothing, footwear, sporting goods, museum retail, etc. The company cooperates with many well-known retail brands around the world. For example, Uniqlo's European business has adopted its technology solutions to achieve store modernization and customer service upgrades.
Recently, Bluebird announced a strong alliance with Teamwork Commerce. The two industry leaders jointly launched the next-generation RFID integration solution. The integration pairs Bluebird's high-performance RFR901 RFID scanner with Teamwork Commerce's iPhone PRO, allowing retailers to complete fast and accurate inventory counts directly from their Apple devices. This integration solution not only enables fast and accurate inventory data, but also ensures seamless data transfer between all POS PRO devices through real-time synchronization, greatly improving the efficiency and accuracy of inventory management.
The RFR901 RFID scanner stands out for its excellent performance, scanning more than 1,300 tags per second and up to 10 meters. This data performance undoubtedly provides retailers with unprecedented convenience. In addition, the solution also supports real-time inventory viewing, helping retailers track products accurately and efficiently, whether it is purchase receipts or transfer orders, it can easily handle it, greatly simplifying the operation process of team management and third-party warehouse systems.
It is worth mentioning that this solution is tailored for vertically integrated single-brand retailers. By simplifying internal transfers and warehouse operations, brands can devote more energy to innovation, customer experience and business expansion. This focus on core competitiveness will undoubtedly help single-brand retailers stand out in the fierce market competition and achieve more stable and rapid development.

The cooperation between Bluebird and Teamwork Commerce is not just a simple superposition of technology and products, but also a deep insight and accurate grasp of the future development trend of the retail industry. As a flexible technology stack provider for retailers, Teamwork Commerce's full range of services such as POS, OMS, inventory control and reporting perfectly complement Bluebird's deep accumulation in handheld devices, tablets, mobile payment terminals and RFID solutions. The cooperation between the two parties will undoubtedly provide retailers with more comprehensive, efficient and accurate inventory management solutions, and jointly promote the retail industry to develop in a more intelligent and efficient direction.
Jinoh Kim, CEO of Bluebird, said that with the continuous development of the retail industry, innovation and precision have become the key to staying ahead. This cooperation with Teamwork Commerce is an important step for Bluebird on the road of innovation. In the future, the two parties will continue to deepen cooperation, constantly explore new technologies and new applications, provide retailers with more advanced and more demand-oriented solutions, and jointly promote the retail industry to a higher level.
This paper is from Ulink Media, Shenzhen, China, the organizer of IOTE EXPO (IoT Expo in China)
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Top 15 Biggest Salesforce Acquisitions & Their Impact

Over the past two decades, Salesforce has gone from a pioneering cloud CRM platform to a comprehensive enterprise ecosystem—thanks in large part to its aggressive and strategic acquisitions. These purchases have not only expanded Salesforce’s capabilities but also reshaped the digital landscape across marketing, analytics, integration, AI, and more.
For businesses leveraging the Salesforce ecosystem—especially those working with a trusted Salesforce consultant in Sydney—understanding the implications of these acquisitions is crucial. Whether you’re evaluating how Slack can enhance collaboration or how MuleSoft fits into your integration strategy, the ripple effect of Salesforce’s acquisitions can’t be ignored.
In this blog, we’ll explore the top 15 biggest Salesforce acquisitions, what each brought to the table, and how they’ve impacted organizations globally. We’ll also highlight the importance of working with local experts like Salesforce consultants in Sydney to integrate and optimize these tools.
1. Slack – $27.7 Billion (2021)
Why it matters: Salesforce’s biggest acquisition ever, Slack was integrated to create a digital HQ that supports hybrid work. It enhanced Salesforce’s collaboration capabilities, making it a direct competitor to Microsoft Teams.
Impact: Slack now seamlessly integrates with Sales Cloud, Service Cloud, and custom apps. Businesses using Salesforce consulting in Sydney can streamline workflows and customer service through Slack-first strategies.
2. Tableau – $15.7 Billion (2019)
Why it matters: Tableau brought best-in-class data visualization to the Salesforce platform.
Impact: With Tableau, companies can make data-driven decisions through intuitive dashboards and embedded analytics. A Salesforce developer in Sydney can help embed these dashboards directly within CRM workflows.
3. MuleSoft – $6.5 Billion (2018)
Why it matters: MuleSoft became the foundation for Salesforce’s integration strategy, powering Salesforce Integration Cloud.
Impact: MuleSoft enables real-time data connectivity across systems—ERP, legacy apps, databases. Many organizations work with a Salesforce consulting partner in Sydney to design scalable APIs and system architectures.
4. ExactTarget – $2.5 Billion (2013)
Why it matters: The acquisition that built Marketing Cloud, ExactTarget was Salesforce’s entry into cross-channel digital marketing.
Impact: Today’s Marketing Cloud (with features like Email Studio, Mobile Studio, and Journey Builder) still runs on ExactTarget’s backbone. Local Salesforce consultants in Sydney often start marketing transformations with this core product.
5. Demandware – $2.8 Billion (2016)
Why it matters: Demandware formed the basis of Commerce Cloud, giving Salesforce a strong position in B2C and B2B e-commerce.
Impact: Integrated commerce experiences across web, mobile, and social are now possible. Retailers in Sydney often rely on Salesforce consulting in Sydney to align their storefronts with CRM and marketing operations.
6. ClickSoftware – $1.35 Billion (2019)
Why it matters: ClickSoftware supercharged Field Service Lightning, helping Salesforce expand into field operations and workforce management.
Impact: Companies can now optimize technician scheduling, route planning, and service delivery—all within Salesforce.
7. Krux – $800 Million (2016)
Why it matters: Krux was a leading DMP (Data Management Platform), and its tech now underpins Salesforce Audience Studio.
Impact: It enables real-time audience segmentation and identity resolution, supporting hyper-personalized marketing. A Salesforce consultant in Sydney can help brands build smarter customer profiles with Audience Studio.
8. Quip – $750 Million (2016)
Why it matters: Quip added real-time documents, spreadsheets, and collaboration tools directly into Salesforce.
Impact: Sales and service teams can now collaborate within the CRM environment without jumping to Google Docs or Microsoft Office. Many Salesforce consulting partners in Sydney help teams migrate collaborative processes to Quip.
9. Vlocity – $1.33 Billion (2020)
Why it matters: Vlocity brought pre-built industry-specific solutions to Salesforce across telecom, insurance, health, and energy.
Impact: It accelerated Salesforce’s Industries Cloud strategy, offering tailored processes and data models. Many firms in regulated industries rely on Salesforce consultants in Sydney to deploy Vlocity solutions quickly and compliantly.
10. Buddy Media – $745 Million (2012)
Why it matters: Buddy Media helped Salesforce boost its social media management capabilities.
Impact: It contributed to the development of Social Studio, giving marketers tools to manage content, engagement, and social listening.
11. Heroku – $212 Million (2010)
Why it matters: Heroku allowed developers to build apps in multiple languages and host them on a fully managed platform.
Impact: Heroku is essential for custom app development tied to Salesforce data. A Salesforce developer in Sydney can use Heroku to create scalable, customer-facing applications quickly.
12. MetaMind – Undisclosed (2016)
Why it matters: MetaMind was an early AI company, and its acquisition formed the core of Salesforce Einstein.
Impact: Einstein AI now powers predictive lead scoring, case classification, product recommendations, and more. Today, Einstein is woven throughout Salesforce clouds.
13. Radian6 – $326 Million (2011)
Why it matters: Radian6 laid the groundwork for Salesforce’s social media analytics capabilities.
Impact: It allowed brands to monitor and analyze social conversations in real-time—a precursor to modern sentiment analysis in Service and Marketing Cloud.
14. Clicktools – Undisclosed (2014)
Why it matters: Clicktools allowed organizations to capture feedback and map it directly into Salesforce.
Impact: Integrated customer feedback loops are now key to CRM strategies, particularly in customer-centric industries like finance, retail, and healthcare.
15. Evergage – Undisclosed (2020)
Why it matters: Evergage powered real-time personalization and journey orchestration.
Impact: Now part of Interaction Studio, it helps brands deliver hyper-relevant experiences across channels.
How These Acquisitions Affect Salesforce Users Today
For most businesses, the impact of these acquisitions is experienced through enhanced:
Functionality: Expanded capabilities in AI, analytics, marketing, service, commerce, and development.
Integration: Unified data across systems through MuleSoft, Data Cloud, and Tableau.
Personalization: AI-driven, real-time customer journeys.
Collaboration: Slack and Quip support connected teams in remote or hybrid settings.
But deploying these tools effectively requires a strategic and skilled approach—one that many companies gain by partnering with a Salesforce consulting partner in Sydney.
Why Work With a Salesforce Consultant in Sydney?
Salesforce is powerful—but complex. Each acquisition has added a layer of functionality and opportunity, but also integration and adoption challenges. That’s why businesses in Australia are increasingly turning to local Salesforce consultants in Sydney for support in:
Mapping the right mix of tools for your industry
Integrating platforms like Tableau or Slack into existing Salesforce workflows
Custom app development using Heroku or MuleSoft
AI implementation via Salesforce Einstein
Local teams provide the added advantage of timezone alignment, industry-specific experience, and on-site engagement—something offshore partners can’t easily replicate.
Final Thoughts
Salesforce’s strategic acquisitions have built the most comprehensive customer relationship platform on the market. From Slack and MuleSoft to Tableau and Vlocity, these acquisitions have brought world-class functionality into the Salesforce ecosystem.
But with great power comes great complexity.
To truly capitalize on these tools, businesses need a well-planned implementation strategy—backed by professionals who know both the technology and the local business landscape. That’s why working with a knowledgeable Salesforce consultant in Sydney or a certified Salesforce consulting partner in Sydney is often the best decision organizations can make.
Ready to get more out of your Salesforce stack? Partner with expert Salesforce consultants in Sydney and unlock the full potential of the platform—acquisition by acquisition.
#salesforce consultant in sydney#salesforce consulting in sydney#salesforce consulting partner in sydney#salesforce consultants in sydney#salesforce developer in sydney#Top 15 Biggest Salesforce Acquisitions & Their Impact
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𝐓𝐨𝐩 𝟏𝟎 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐞𝐬𝐢𝐠𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐢𝐧 𝐏𝐮𝐧𝐞
Pune’s dynamic and exponentially augmenting corporate arena has led to emergence of scores of digital marketing and website designing firms.
Websites play a pivotal role by becoming a virtual 24/7 connection between companies and its customers. They play as an interface between companies and prospective customers.
This throat cutting competition had led to new playground of competition between website designing firms to become better and pounce on top notch ranking.
So we have ranked these website designing firms according to few set parameters, which are in interest of customers.
Parameters
Expertise –It relates to number of tech platforms they are working
Number of years of working- Time from which they are standing in market
Portfolio- Number of products they are providing. Ex SEO, GMB
Reviews/Testimonial and Reputation- Given by old customers
Cost structure of products- whether it is economic or too costly
Regular support- After service of website designing, maintenance.
Scalability of client companies- How much they can scale their clients business
Adhering to set deadlines- Prior track record to complete work in time is necessary trait
Top 10 Website design company in Pune
Lunarteck Web Studio Pvt. Ltd– established in 2012 , is a Pune-based digital agency specializing in Website design, Branding, and Digital Marketing. Their website services encompass corporate and e-commerce websites, UI/UX design,Website development, Website Maintenance and custom web software applications. Their Digital Marketing services includes SEO, social media marketing, PP, Google Ads, etc. Clients commend their professionalism, timely delivery, and responsive support, making them a trusted partner for businesses and the best website design agency in Pune With a track record of 9/5 reviews on GMB, over 700 completed projects and a 95% client retention rate and worked in 12 countries i.e. India, US, Italy, Saudi Arabia, Australia, UK, China, Netherland, Denmark, Germany, Singapore, Dubai as well as pan India across Mumbai, Delhi, Bangalore, Pune and Hyderabad, so it tops the list. Learn more: https://lunarteck.com/
Nirosha Enterprises — established in 2014 and based in Hadapsar, Pune, is a dynamic IT solutions provider with over 75 years of collective team experience. Their diverse product portfolio includes NiroshaFOMO (customizable notification widgets), Better Analytics (user-friendly analytics platform), SwiftKit (comprehensive marketing tools), and PinnacleSync (CRM and School ERP systems). With a track record of over 986 completed projects and a 96% client retention rate, Nirosha Enterprises is recognized for delivering innovative and reliable digital solutions.
Quleiss Technologies— Incorporated in 2016, is a Pune-based ISO 9001:2008 certified web development company. They’ve developed 500+ websites with 75 worldwide clients. Their services include web development, e-commerce solutions, SEO, digital marketing, and custom applications. Clients commend their professionalism, timely delivery, and innovative designs, making them a trusted digital partner.
Touchmedia Ads— established in 2013, is a Pune-based digital agency specializing in website design, e-commerce development, mobile app development, SEO, and digital marketing. Their client-centric approach and timely delivery have earned them a 0/5 rating on Ambition Box. Clients commend their professionalism, responsiveness, and quality services, making them a trusted partner for businesses seeking comprehensive digital solutions
Bright Pixel— established in 2016 and based in Pune, offers comprehensive digital solutions including web design, development, e-commerce, SEO, mobile apps, UI/UX, graphic design, and printing services. Clients commend their professionalism and timely delivery. Testimonials highlight their collaborative approach and creative excellence. Employee reviews on Ambition Box rate them 8/5, praising their company culture and skill development.
Eternity Web Solutions— established in 2018 and based in Pune, specializes in web design, WordPress development, Shopify solutions, SEO, and digital marketing. With over 500 projects delivered globally, they are praised for their responsive support, creative designs, and client-centric approach. Clients commend their professionalism and timely delivery, making them a trusted partner for businesses seeking comprehensive digital solutions.
Pune Website Designs–established in 2017 and based in Koregaon Park, Pune, specializes in creating user-friendly, conversion-oriented websites for businesses, startups, and artists. Their services include e-commerce platforms, e-learning portals, mobile app design, and branding. Clients commend their professionalism and timely delivery, making them a trusted partner for businesses seeking comprehensive digital solutions
Gigante Technologies–established on February 16, 2011, in Pune, is a digital agency specializing in web development, e-commerce, mobile apps, SEO, branding, and digital marketing. Their portfolio includes services like CMS, ERP, and cloud hosting. Clients commend their professionalism and timely delivery. Testimonials highlight their collaborative approach and creative excellence. Employee reviews on AmbitionBox rate them 5/5, praising their work-life balance and supportive environment.
WebTechnoz–established in 2018, is a prominent web design and development company based in Pune, Maharashtra. Specializing in custom web development, e-commerce solutions, CMS, and UI/UX design, they cater to businesses aiming to enhance their online presence. Clients commend WebTechnoz for their professionalism and timely delivery. Testimonials highlight their creative approach and responsive support, contributing to improved business credibility and growth
Zain Technologies— established in 2018 and based in Pune, Maharashtra, is a leading web design and development company. Their product portfolio includes services such as web design, e-commerce solutions, SEO, PPC, social media marketing, Google Ads, and custom software development. Clients commend their professionalism and timely delivery, with testimonials praising their user-friendly designs and responsive support. Their portfolio showcases a diverse range of projects, including collaborations with clients in Pune, Mumbai, Dubai, and Germany.
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From Startup to Cloud Giant: The Evolution of Salesforce and Its Impact on CRM
Salesforce has grown from a startup concept to a global powerhouse in cloud computing, revolutionizing how businesses manage customer relationships. As one of the most prominent Customer Relationship Management (CRM) platforms, Salesforce offers extensive capabilities for sales, marketing, and customer service.
The journey of Salesforce evolution is a story of innovation, adaptation, and transformation, and TechForce Academy is here to guide you through its rich history, from the origin of Salesforce to its impact on the CRM landscape.
The Origin of Salesforce: A Vision to Change CRM Forever
Salesforce’s story began in 1999 with Marc Benioff, a former Oracle executive, who envisioned a revolutionary way for businesses to manage customer relationships. At a time when CRM systems were complex, costly, and hosted on-premises, Benioff foresaw a world where CRM software could be accessible, affordable, and easy to use through the internet. This idea of “CRM as a Service” marked the origin of Salesforce and its mission to “End Software.”
To make this vision a reality, Benioff partnered with co-founders Parker Harris, Dave Moellenhoff, and Frank Dominguez, launching Salesforce from a small apartment in San Francisco. Instead of selling traditional software licenses, Salesforce pioneered a subscription-based, Software-as-a-Service (SaaS) model, enabling companies to access CRM tools from any internet browser. This approach, coupled with its innovative and user-friendly interface, was the foundation of the Salesforce evolution and laid the groundwork for its future as a leader in cloud technology.
Salesforce’s Early Growth: Redefining CRM with the Cloud (1999-2004)
Salesforce quickly gained traction in the tech world. Its subscription model made CRM solutions affordable and accessible for businesses of all sizes, which was groundbreaking for the industry. By offering a cloud-based CRM, Salesforce eliminated the need for costly hardware and IT infrastructure, freeing companies to focus on building relationships rather than managing software.
In 2000, Salesforce introduced its first CRM solution, which gained widespread popularity. By 2003, Salesforce launched AppExchange, a marketplace for developers to build and sell applications that integrated seamlessly with Salesforce. This innovation transformed Salesforce from a CRM tool to a comprehensive ecosystem, paving the way for a wave of customizations and integrations that would shape the platform’s evolution.
Expanding the Platform: From CRM to Business Solution Hub (2005-2012)
As Salesforce gained momentum, the company’s vision expanded beyond CRM. Salesforce went public in 2004, setting the stage for its growth into a full-scale business platform. In 2009, Salesforce introduced Service Cloud, which allowed companies to manage customer service and support within the Salesforce platform. This addition marked a new phase in the evolution of Salesforce, extending its reach beyond sales and marketing to encompass customer support.
In 2012, Salesforce introduced Marketing Cloud, enabling companies to run digital marketing campaigns, track customer interactions, and analyze results. This move solidified Salesforce’s position as a comprehensive business solution, providing an integrated suite for sales, marketing, and support. With these innovations, Salesforce had grown far beyond its initial CRM capabilities, evolving into an indispensable tool for businesses seeking to enhance customer engagement.
Building the Salesforce Ecosystem: Empowering Developers and Companies (2013-2018)
During this time, Salesforce recognized the power of fostering a vibrant ecosystem of developers, administrators, and partners. The Salesforce evolution now included a strong focus on enabling developers to build and customize solutions within the platform. In 2013, the launch of Salesforce1 Platform empowered companies to build mobile apps, giving them flexibility to meet unique business needs.
The release of Lightning Experience in 2015 introduced a modernized user interface with an emphasis on visual appeal and usability. This update transformed the platform’s appearance and made it easier for companies to create custom solutions tailored to their needs. As a result, Salesforce became a versatile platform that businesses could use to streamline operations, improve user experiences, and increase productivity.
Harnessing AI: The Impact of Salesforce Einstein (2016-Present)
In 2016, Salesforce introduced Salesforce Einstein, an AI-powered suite of tools that brought machine learning, predictive analytics, and automation directly to the CRM platform. Einstein marked a significant milestone in the evolution of Salesforce, allowing companies to harness the power of AI to analyze data, forecast trends, and automate routine tasks.
With Einstein, Salesforce users could unlock deep insights into customer behavior, personalize customer experiences, and streamline workflows. This AI capability became invaluable for sales, marketing, and customer service teams, enabling them to make data-driven decisions. By integrating AI into the core of its platform, Salesforce demonstrated its commitment to keeping customers at the cutting edge of technology.
The Salesforce Impact: Transforming CRM and Beyond
Salesforce has had a transformative impact on the CRM industry, setting new standards and inspiring other SaaS providers to follow suit. With its subscription-based model and focus on innovation, Salesforce has shown that technology can be both accessible and powerful. Today, businesses rely on Salesforce not only for CRM but as a holistic platform for sales, marketing, and customer service.
The Salesforce evolution has also influenced countless industries, from healthcare and finance to retail and tech. By providing data-driven insights, analytics, and AI-powered tools, Salesforce has helped businesses enhance customer experiences, make smarter decisions, and achieve growth in a competitive market.
TechForce Academy recognizes the profound impact of Salesforce and is dedicated to helping individuals and businesses harness its potential. Through comprehensive training programs, TechForce Academy equips users to maximize their Salesforce experience, empowering them to drive results and gain a competitive edge.
The Future of Salesforce: What’s Next?
Looking ahead, Salesforce continues to lead with its commitment to innovation, sustainability, and digital transformation. The company is now expanding into new areas, such as data visualization and communication, through acquisitions like Tableau and Slack. This growth indicates that the evolution of Salesforce is far from over; it’s entering an exciting new phase where the platform will provide even more tools for collaboration, insights, and business optimization.
The company’s focus on sustainability and social responsibility is also reshaping its approach, as Salesforce aims to make a positive impact beyond just business outcomes. With an eye on the future, Salesforce will continue to set the pace for CRM innovation, empowering businesses worldwide to build meaningful relationships with their customers and thrive in the digital age.
TechForce Academy is excited to be part of Salesforce’s journey and is committed to helping learners and businesses succeed in the evolving Salesforce landscape.
Conclusion
The evolution of Salesforce from a startup to a cloud giant has reshaped CRM and revolutionized business technology. The origin of Salesforce marked a new era, while its growth has helped countless companies enhance their operations, customer relationships, and bottom lines. Today, Salesforce is more than just a CRM platform—it’s a tool for digital transformation and a critical component of business success.
As Salesforce continues to evolve, TechForce Academy remains dedicated to equipping businesses and individuals with the knowledge and skills to succeed in the Salesforce ecosystem. Whether you’re new to Salesforce or a seasoned professional, TechForce Academy is here to guide you, providing comprehensive training to unlock Salesforce’s full potential.
Through TechForce Academy’s support and Salesforce’s innovative platform, companies can thrive in an increasingly competitive, digital-driven world. Join us on this journey as we continue to explore the boundless possibilities of Salesforce.
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Is Affiliate Institute (AI Systems) a Scam or Legit? Here’s What You Need to Know
We’ve all seen countless affiliate marketing programs promising quick success, but how do you know which ones are legit and which ones aren’t? 💭
If you’ve been wondering about Affiliate Institute (AI Systems) and whether it’s the real deal, you’re not alone. I’ve been there, too—looking for a program that delivers, and I want to share what I found.
So, What Makes Affiliate Institute Different?
Affiliate Institute isn’t just another affiliate marketing course. It’s a complete business system, offering more than just training. Here’s what sets it apart:
📋 Affiliate Systems CRM: Manage leads, automate follow-ups, and handle your business from one dashboard. 💻
💡 Ready-to-Go Campaigns: No more building funnels from scratch. You get pre-built, tested campaigns ready to launch.
🎯 Actionable Training: Get real-world, hands-on training that helps you take immediate steps to grow your business.
How It Changed My Life
I met Kameron George, the founder of Affiliate Institute, back in 2013. That moment transformed my life. Kam wasn’t always the successful entrepreneur he is today—he was just like many of us, working a regular job and looking for a way to build something more.
Now, he’s sold hundreds of millions online, owns homes in the Cayman Islands, and built the Affiliate Institute to help others achieve the same freedom. If you’re serious about building a sustainable online business, this could be the answer you’ve been searching for. 🏖️✨
The Four Pillars That Set It Apart
Affiliate Institute is built on four core pillars that help you succeed:
The Marketing Machine: Automate your lead generation and launch campaigns with the click of a button. 📊
The Follow-Up Machine: Nurture your leads automatically through email and SMS campaigns. 📧
The Sales Machine: Customize your sales messages based on how your leads engage. 🤝
Training & Support: Get live training, support from experts, and join a community of like-minded people. 💬
Plug-and-Play Campaigns: Skip the Guesswork
Creating campaigns that convert can be tough. Luckily, Affiliate Institute solves that problem by giving you plug-and-play campaigns that are already tested and ready to go. No guesswork. Just results. 🎯
The Compensation Plan: How You Earn 💸
Affiliate Institute uses a Matrix Compensation Plan that lets you earn from not only your own sales but also the success of others in the network. The Matrix Plan automatically fills every 3rd and 5th spot, which means you can earn commissions from the growth of the company—not just your own efforts. 💰
Is It a Scam?
Nope, it’s not a scam. Affiliate Institute (AI Systems) is a legitimate program that provides real tools and training to help you build a sustainable business. If you’re looking for more than just a get-rich-quick scheme, this is it.
Ready to Take the Leap?
If you’re serious about building an affiliate business, Affiliate Institute gives you the tools, the community, and the training to succeed. And when you join, you get access to personalized support from me!
💥 Click here to join Affiliate Institute and start building your dream business today.
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Post 3 Strategy
A major factor that has set MAC Cosmetics apart from its competitors since its inception is its commitment to inclusivity. The brand has consistently excelled in operations by cultivating strong CRM with its customers. MAC has always been at the forefront of diversity, exemplified by its extensive shade range. Since 2013, MAC has expanded its offerings, and as of 2024, the MAC Cosmetics Studio Fix Fluid foundation boasts a total of 72 shades. This inclusivity fosters customer loyalty, as consumers know they can find products that cater to their unique needs.
MAC has achieved a lot through its strategic collaborations with a diverse array of celebrities, a feat that few other brands have matched. This engagement not only captivates customers but also creates excitement around the brand. For example, the shade “Russian Red” was created for Madonna’s Blonde Ambition Tour, positioning the brand to supper star status and making "Russian Red" a top seller at MAC while a more recent collaboration with Selena Quintanilla in 2016 showcased the brand’s ability to connect with both its fan base and the artist’s following. Additionally, MAC has had an impressive loyalty program called Back to MAC, For over 30 years. This program encouraged customers to recycle their containers, turning them into new products, while non-recyclable items were converted into energy.

Positioning itself at a mid-tier price point since the beginning, MAC has made its products feel like luxury items accessible to all consumers. Their products typically range from $24 to $60. The brand initially focused on producing products for makeup artists; however, the co-founders noticed that their friends and models frequently requested these items, prompting a shift towards broader market development and the launch of the beloved brand we know today.

In terms of convenience, MAC has established a strong retail presence. As noted by a brand representative, “The late ‘90s is when we really started to scale and take MAC across the world, ultimately reaching 105 territories and countries with over 2,000 doors worldwide.” As of 2024, MAC Cosmetics is available at retail partners like Macy’s, Nordstrom, Bloomingdale’s, and Ulta. They continue to operate as both a B2B and B2C brand, and their website allows customers to book services and join MAC’s new loyalty program, which rewards users with points that can be redeemed.

The website design is incredibly user-friendly, offering assistance in finding the perfect shade match.


Targeting
At the onset of social media in 2015, MAC Cosmetics adopted a cautious approach, refraining from collaborating with influencers and appearing somewhat aloof to the emerging social media landscape. This strategy negatively impacted the brand as trendier, newer competitors began to emerge. Fast forward to today, and MAC has embraced collaboration with both micro and larger influencers, diving deep into the social media space. The brand has also hosted events for new campaigns, significantly enhancing its visibility and engagement. MAC has dramatically improved its social media presence, which has benefited the brand immensely.


This strategic pivot has created a powerful network effect, encouraging users to repost, share, and like content associated with memorable campaigns. MAC has adeptly capitalized on trends, such as the cucumber trend on TikTok, by implementing a focused marketing plan. This approach enables the brand to target and position itself effectively to the right audience at the perfect time. As a result, MAC has maintained its relevance in the beauty industry for over 40 years.
They leverage customer data to enhance their e-mail marketing campaigns, sending notifications about abandoned carts, new product launches, and upcoming sales.
Citations
Strategy Study: How MAC Cosmetics Went From A Pink Crayon To Worldwide Brand. (n.d.). Www.cascade.app. https://www.cascade.app/studies/mac-cosmetics-strategy-study#:~:text=Frank%20and%20Frank%20were%20selling
Swatch, E. at P., Catherine, Nikki, Nicola, Lucretia, Kathy, J, C., Irene, Allison, J., Madii, Caryn, Blueraccoon, Lizzy, Lindsay, Melody, Rafaela, Mariana, Kajsa, Sydney, … Cody. (2012a, December 18). Mac Studio Collection for spring 2013 (Shade Extensions) . Temptalia. https://www.temptalia.com/mac-studio-collection-for-spring-2013-shade-extensions/
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Welcome to Vastasys: Elevate Your Business with Dynamics 365
🚀At Vastasys, we specialize in harnessing the power of Microsoft Dynamics 365 to drive efficiency and growth for businesses across Canada, the US, and Europe.
Since 2013, our cost-effective solutions and expert consulting services have helped companies enhance productivity, improve customer engagement, and accelerate sales cycles. Discover how we can transform your business today!

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Customize Dynamics 365 to fit your unique business needs. Our services include secure data transfer, custom entities, functions, workflows, and branded UI to enhance performance and scalability.
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Ensure your team is fully equipped to use Dynamics 365 with our comprehensive training and support services. We provide ongoing assistance to address any issues and maximize your investment.
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Address: 1001 1st St SE, Calgary AB, T2G 5G3 For more information or to schedule a consultation, visit our Contact Us page.
Explore how Vastasys can elevate your business with Microsoft Dynamics 365. Partner with us to achieve greater efficiency and success! 🌟
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Close: Marketing Operations Manager
Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10) About Us Close is a bootstrapped, profitable, 100% remote, ~100 person team of thoughtful individuals who value autonomy and impact. We 💛 small, scaling businesses. Since 2013, we’ve been building a CRM that focuses on better communication, without the hassle of manual data entry or complex UI. Our…
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Leighton Welch, CTO and Co-Founder of Tracer – Interview Series
New Post has been published on https://thedigitalinsider.com/leighton-welch-cto-and-co-founder-of-tracer-interview-series/
Leighton Welch, CTO and Co-Founder of Tracer – Interview Series
Leighton Welch is CTO and co-founder of Tracer. Tracer is an AI-powered tool that organizes, manages, and visualizes complex data sets to drive faster, more actionable business intelligence. Prior to becoming the Chief Technology Officer at Tracer, Leighton was the Director of Consumer Insights at SocialCode, and the VP of Engineering at VaynerMedia. He has spent his career pioneering in the ad tech ecosystem, running the first ever Snapchat Ad and consulting on commercial APIs for some of the world’s biggest platforms. Leighton graduated from Harvard in 2013, with a degree in Computer Science and Economics.
Can you tell us more about your background and how your experiences at Harvard, SocialCode, and VaynerMedia inspired you to co-found Tracer?
The original idea came a decade ago. A childhood friend of mine rang me on a Friday night. He was struggling with aggregating data across various social platforms for one of his clients. He figured this could be automated, so he enlisted my help since I had a background in software engineering. That’s how I was first introduced to my now co-founder, Jeff Nicholson.
This was our light bulb moment: The quantity of money being spent on these campaigns was far outpacing the quality of the software tracking those dollars. It was a nascent market with a ton of applications in data science.
We kept building analytics software that could meet the needs of increasingly large and complex media campaigns. As we hacked away at the problem, we developed a process – clear steps from getting the disparate data ingested and contextualized. We realized the process we were building could be applied to any data set – not just advertising – and that’s what Tracer is today: an AI-powered tool that organizes, manages, and visualizes complex data sets to drive faster, more actionable business intelligence.
We’re helping to democratize what it means to be a “data-driven” organization by automating the steps needed to ingest, connect, and organize disparate data sets across functions, providing powerful BI through intuitive reporting and visualizations. This could mean connecting sales data to your marketing CRM, HR analytics to revenue trends, and endless more applications.
Can you explain how Tracer’s platform automates analytics and revolutionizes the modern data stack for its clients?
For simplicity, let’s define analytics as the answering of a business question through software. In today’s landscape, there are really two approaches.
The first is to buy vertical software. For CFOs, this might be Netsuite. For the CRO, it might be Salesforce. Vertical software is great because it’s end-to-end, it can be hyper specialized, and should just work out of the box. The limitation of vertical software is that it’s vertical: if you want Netsuite to talk to Salesforce, you are back to square one. Vertical software is complete, but it’s not flexible.
The second approach is to buy horizontal software. This might be one software for data ingestion, another for storage, and a third for analysis. Horizontal software is great because it can handle pretty much anything. You could certainly ingest, store and analyze both your Salesforce and Netsuite data through this pipeline. The limitation is that it needs to be put together, maintained, and nothing works “out of the box.” Horizontal software is flexible, but it’s not complete.
We offer a third approach by creating a platform that combines the technologies necessary to report on anything, made accessible enough to work out of the box without any engineering resources or technical overhead. It’s flexible and complete. Tracer is the most powerful platform on the market that is both application agnostic, and end-to-end.
Tracer processed on the order of 10 petabytes of data last month. How does Tracer handle such a vast amount of data efficiently?
Scale is incredibly important in our world, and it has always been a priority at Tracer even in the beginning days. To process this volume of data, we leverage a lot of best in class technologies and avoid reinventing the wheel where we don’t need to. We’re incredibly proud of the infrastructure we’ve built, but we’re also quite open about it. In fact, our architecture program is outlined on our website.
What we say to partners is this: It’s not that your in-house engineering teams aren’t capable of building what we’ve built; rather, they shouldn’t have to. We’ve assembled the pieces of the modern data stack for you. The framework is efficient, battle-tested, and modular for us to dynamically evolve with the landscape.
A lot of partners will come to us looking to free up engineering resources to focus on bigger strategic initiatives. They use Tracer’s architecture as a means to an end. Having a database doesn’t answer business questions. Having an ETL pipeline doesn’t answer business questions. The thing that really matters is what you’re able to do with that infrastructure once it’s been put together. That’s why we built Tracer – we’re your shortcut to getting answers.
Why do you believe structured data is critical for AI, and what advantages does it provide over unstructured data?
Structured data is critical for AI because it allows for manual human interaction, which we believe is an essential component to effective outputs. That being said, in today’s ecosystem, we are actually better equipped than ever before to leverage the insights in unstructured data and previously hard to access formats (documents, images, videos, etc.).
So for us, it’s about providing a platform through which additional context can be incorporated from the people who are most familiar with the underlying datasets once that data has been made accessible. In other words, it’s unstructured data → structured data → Tracer’s context engine → AI-driven outputs. We sit in between and allow for a more effective feedback loop, and for manual intervention where necessary.
What challenges do companies face with unstructured data, and how does Tracer help overcome these challenges to improve data quality?
Without a platform like Tracer, the challenge with unstructured data is all about control. You feed data into the model, the model spits out answers, and you have very little opportunity to optimize what’s happening inside the black box.
Say for example you want to determine the most impactful content in a media campaign. Tracer might use AI to help provide metadata on all the content that was run in the ads. It also might use AI to provide last mile analytics for getting from a highly structured dataset to that answer.
But in between, our platform allows users to draw the connections between the media data and the dataset where the outcomes live, more granularly define “impactful,” and clean up the categorizations done by the AI. Essentially, we’ve abstracted and productized the steps, in order to remove the black box. Without AI, there is a lot more work that has to be done by the human in Tracer. But without Tracer, AI can’t get to the same quality of answer.
What are some of the key AI-based technologies Tracer uses to enhance its data intelligence platform?
You can think of Tracer across three core product categories: Sources, Content, and Outputs.
Sources is a tool used to automate the ingestion, monitoring and QA of disparate data.
Context is a drag and drop semantic layer for the organization of data after it’s been ingested.
Outputs is where you can answer business questions on top of contextualized data.
At Tracer we don’t see AI as a replacement for any of these steps; instead, we see AI as another form of tech that all three categories can leverage to expand what can be automated.
For example:
Sources: Leveraging AI to help build new API connectors to long tail data sources not available through our partner catalog.
Context: Leveraging AI to clean up metadata prior to running tag rules. For example, cleaning up variations of publication names in every language.
Outputs: Leveraging AI as a drop-in replacement for dashboards where the business use case is exploratory, rather than a fixed set of KPIs that need to be reported on repeatedly.
AI allows us to achieve these types of applications in ways that are both simple and accessible.
What are Tracer’s plans for future development and innovation in the data intelligence space?
Tracer is an aggregator of aggregators. Our partners will lean on us for specific applications within teams and functions, or for use in cross-functional business intelligence. The beauty of Tracer is that whether you’re leveraging us for making better decisions with your media spend and creative, or building dashboards to link disparate metrics from supply chain to sales and everything in between, the building blocks are consistent.
We’re seeing organizations who formally relied on us within one area of the business (e.g., media and marketing), expand applications to elsewhere in the business. So where our primary customers were formally senior media executives, or agency partners, these days we work across the org, partnering with CIOs, CTOs, data scientists, and business analysts. We’re continuing to build out our tools to accommodate for more and more applications and personas, all while ensuring the core tech is scalable, flexible, and accessible for non-technical users.
Thank you for the great interview, readers who wish to learn more should visit Tracer.
#advertising#ai#AI-powered#Analysis#Analytics#API#APIs#applications#approach#architecture#background#Beauty#bi#black box#box#Building#Business#Business Intelligence#career#CFOs#challenge#cios#Companies#computer#Computer Science#consulting#content#crm#CRO#CTO
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Boost Your Practice with Healthcare Marketing Services
Since 2013-2014, more people have been searching for healthcare online. They use the internet and social media to find doctors and clinics. Now, sites like Google Reviews, Yelp, Healthgrades, and Vitals help patients choose a doctor.

Key Takeaways
The online search demand for healthcare marketing has increased notably since 2013-2014.
Review networks and a strong online presence are crucial for attracting new patients.
WeekThink offers comprehensive healthcare marketing services to help your practice grow.
Implementing effective strategies can significantly impact your medical practice's growth.
WeekThink has over 45 years of experience and has helped nearly 16,000 healthcare professionals and practices.
Understanding the Importance of Healthcare Marketing
In today's digital world, more and more people look online to find and check out healthcare providers. In fact, about 77% of health searches start with a search engine. Good healthcare marketing is key to getting new patients by building a strong online presence, showing off expertise, and making the patient experience smooth.
The Role of Healthcare Marketing in Patient Acquisition
Healthcare marketing can boost the number of qualified leads. It helps practices reach and connect with the right people. Keeping patients happy can also make marketing more effective because of trust and word of mouth. A strong online strategy often brings better returns than old-school marketing.
Marketing across different channels can target specific groups and those at risk. Using data from CRM and EHR, marketers can find people likely to respond well to their campaigns. Tailored messages are key to getting and keeping patients.
Targeted marketing can turn prospects into patients. Testing different messages helps make patient communication better. SEO makes healthcare websites easier to find, and new digital tools can help scale marketing and bring in more money.
Good healthcare marketing can make marketing teams key to making money, not just spending it. With a solid marketing plan, healthcare practices can draw in new patients and keep the ones they have, making their work better and patient care smoother.
"Over the past decade, healthcare has shifted from a mass marketing approach to a more specific approach. Similarly, there has been a transition in healthcare marketing from image marketing towards service marketing."

Understanding healthcare marketing's role in getting patients helps practices stay ahead. It ensures a great patient experience that leads to growth and success.
Healthcare Marketing Services: A Comprehensive Approach
At WeekThink, we know healthcare practices face big challenges online. That's why we offer a full range of healthcare marketing services to help you succeed. Our strategies use SEO, reputation management, PPC advertising, and social media marketing to bring in patients, build trust, and engage with them.
Digital Healthcare Marketing
We offer many digital marketing services to boost your online presence and reach your audience. Our experts in website optimization, SEO, and PPC advertising help you stand out and draw in new patients. Plus, our social media management and email marketing keep your patients connected and interested in your practice.
Healthcare Branding Strategies
Creating a strong healthcare brand is key in today's market. Our branding team will help you create a unique identity that connects with your patients and makes you stand out. We'll design a brand strategy that covers your look, message, and position to boost your reputation and draw in new patients.
Patient Engagement Solutions
We focus on giving your patients a smooth and personal experience. Our patient engagement solutions, like online scheduling and HIPAA-compliant communication tools, help you build better patient relationships and increase satisfaction. By making the patient journey easier and encouraging open communication, we aim to provide top-notch care and grow patient loyalty.

Conclusion
In today's competitive healthcare world, having strong Healthcare Marketing Services is key for your medical practice's growth. Working with WeekThink at 2695 Post St, Jacksonville, FL 32204 +1(678) 658-0575, you get access to many services. These help increase your online presence, draw in new Patient Acquisition, and give patients a great experience.
WeekThink offers Digital Healthcare Marketing strategies that focus on building lasting relationships with patients. They also have Healthcare Branding Strategies and Patient Engagement Solutions that can elevate your practice.
With content marketing, social media, SEO, and email marketing, WeekThink can make your healthcare practice a trusted name in the field. They help engage your audience and bring about real results. WeekThink uses their knowledge of the healthcare marketing world to help you meet your growth goals.
FAQ
What services does WeekThink offer to help my medical practice thrive in the digital age?
WeekThink offers many healthcare marketing services. These include website optimization, SEO, PPC advertising, social media management, email marketing, and branding strategies. We also provide patient engagement tools like online appointment scheduling and HIPAA-compliant communication tools.
How can healthcare marketing help me acquire new patients and boost engagement?
Healthcare marketing is key to getting new patients and keeping them. It helps your practice stand out online and offer a smooth experience. With targeted digital marketing, you can draw in new patients and keep the ones you have.
Why is a cohesive healthcare branding strategy important for my medical practice?
A strong branding strategy boosts your practice's reputation and sets you apart from others. It also draws in your target patients. WeekThink creates branding solutions that make your practice stand out and bring in new patients.
How can WeekThink's patient engagement solutions help improve the patient experience?
Our patient engagement tools, like online scheduling and HIPAA-compliant communication, make patient experiences better. They offer a smooth and personalized experience. This leads to happier patients and loyalty.
What makes WeekThink's healthcare marketing services HIPAA-compliant?
Our marketing services, including patient engagement tools, follow HIPAA rules. This ensures your patients' sensitive health info stays safe.
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Saivion India: Data Entry Outsourcing Services Company, is a renowned IT services and solutions provider established in 2013. With almost a decade of experience, we have actively contributed to and benefited from ongoing technological advancements. Our mission is to assist businesses in achieving their digital objectives by bridging the gap between their current position and desired success.
Our comprehensive range of services and solutions include:
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Effective data entry practices are crucial for businesses aiming to maintain organized and accurate records.
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Managing product data entry can be overwhelming, but our company can alleviate your workload by offering a range of services tailored to your needs.
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At Saivion India, we offer comprehensive photo editing solutions to meet the diverse needs of our clients.
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Danish Equbal: Revolutionizing Real Estate with Brickfolio Pvt Ltd
Pune, Maharashtra — Danish Equbal, the dynamic Founder and Director of Brickfolio Pvt Ltd, is making significant waves in the real estate industry with his innovative approach to property management and investment. Since founding the company in 2017, Equbal has transformed Brickfolio into a leading real estate consultancy in Pune, renowned for its comprehensive, client-focused services.
A veteran in the field, Danish Equbal’s career spans significant roles in sales and marketing, including a key position at Kumar Builders, where he refined his expertise in corporate marketing and client engagement from 2013 to 2017. His profound understanding of market dynamics and consumer needs led him to establish Brickfolio with a vision to integrate all facets of real estate transactions into a seamless, enjoyable experience for clients.
Brickfolio distinguishes itself by offering a unique suite of services ranging from strategic marketing partnerships with prominent builders to meticulous post-sale management, ensuring clients receive the best possible investment opportunities and support. The company’s innovative approach includes a rare pre-sales department that generates high-quality, filtered leads, setting them apart in the competitive market.
Under Equbal’s leadership, Brickfolio has committed to a SYSTEM and PROCESS-oriented approach, which is enhanced by advanced CRM software, facilitating a streamlined property search and transaction process. This method has not only maximized efficiency but also client satisfaction and trust, pillars upon which Equbal has built his company.
Despite the challenges posed by the global pandemic, Danish’s leadership shone as he prioritized the welfare of his team, ensuring job security without layoffs. This decision highlighted his dedication not only to his business’s success but also to his staff’s well-being, reinforcing a strong, supportive company culture.
Looking forward, Danish Equbal envisions expanding Brickfolio’s reach into more metro cities, aiming to establish the company as a household name for both commercial and residential real estate solutions. With an unyielding commitment to excellence and innovation, Danish is set to steer Brickfolio towards greater heights, promising an even brighter future in the real estate sector.
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About FEXLE
Founded in 2013, FEXLE Services is a leading IT consulting and enterprise solutions provider in the USA and India. With over 340 Salesforce certificates and the prestigious Salesforce Gold Consulting Partner certification, we deliver technologically advanced solutions tailored to various industries. Our Salesforce Starter Pack and Sales Quick Start Pack are designed to kickstart your journey toward sales excellence, offering powerful tools and resources for a seamless transition to Salesforce CRM. With top-notch support and guidance from our experts, trust Fexle to elevate your sales performance and drive business growth. Let's revolutionize your sales process together!
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Após a pandemia do COVID-19 o interesse pelos imóveis compactos no Brasil tem experimentado um aumento significativo. As estatísticas revelam que os apartamentos com metragem entre 41 m² e 60 m² destacam-se como os mais comercializados no país. Essas propriedades representam 38,6% dos lançamentos e 41,7% das vendas no solo nacional, conforme revelado por um estudo realizado em parceria entre o software de vendas imobiliárias CV CRM e a startup Dataland. De acordo com o corretor de imóveis Rafael Scodelario, os brasileiros estão cada vez mais interessados em imóveis compactos, buscando economizar e conquistar a própria moradia, escapando do cenário de aluguéis, “Facilidades de acesso e incentivos governamentais, como financiamento via FGTS, acabam contribuindo para essa demanda. Programas como o “Minha Casa, Minha Vida”, tem sido um impulsionador significativo na escolha por propriedades menores. As pessoas buscam não apenas uma moradia, mas também oportunidades financeiras acessíveis. Isso porque é muito difícil que um brasileiro conquiste seu imóvel próprio ganhando um salário mínimo, por exemplo”, acrescenta o especialista. A análise da pesquisa abrangeu 487 cidades brasileiras, de 2020 até agosto de 2023, “De acordo com os dados, a categoria “econômico” destaca-se, com imóveis avaliados até R$ 264 mil liderando as vendas, seguidos pelos imóveis da categoria “padrão”, com preços entre R$ 264 mil e R$ 500 mil”, destaca Scodelario. Para o especialista, embora os imóveis acima de 251 m² representem 15,5% dos lançamentos e 18,3% das vendas, a preferência por unidades compactas é evidente, influenciada pela busca de melhor custo-benefício em meio à alta dos preços de aluguéis no pós-pandemia, "Com a pandemia, houve uma mudança no comportamento do consumidor, o priorizando espaços mais funcionais e financeiramente acessíveis. A opção por apartamentos menores é uma resposta direta a essa transformação nas necessidades habitacionais", destaca o profissional. Ele ainda afirma que do segundo trimestre de 2022 para o mesmo período de 2023, o estudo registrou uma redução de 22% nos lançamentos e 16% nas vendas. Essa queda é corroborada pelos dados divulgados pela Câmara Brasileira da Indústria da Construção (CBIC), indicando um declínio de 11% nas unidades vendidas e 6% nos lançamentos Sobre Rafael Scodelario Rafael é corretor de imóveis desde 2009 e empresário no ramo imobiliário desde 2013. Fundador e CEO do Grupo Escodelar e da EscodelarInteligência Imobiliária, com 3 unidades em São Paulo e na 1 Flórida, tem mais de 150 corretores associados e uma carteira com mais de 15 mil imóveis à venda e locação, tendo em seu portfólio os imóveis mais exclusivos de São Paulo. Hoje, tornou-se referência do empreendedorismo no setor imobiliário e de corretagem. Todo o conteúdo enviado pela MF Press Global é verificado e conferido, assim como o currículo dos nossos profissionais, mantendo 15 anos sem nenhuma informação, sequer, duvidosa. Também estamos disponíveis para enviar qualquer comprovação se solicitado pela imprensa. Nossa maior dedicação é pela confiança da informação. Agradecemos a parceria de longa data. E nos colocamos à disposição para oferecer o melhor conteúdo, fontes e exclusivas.
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