#CreativeSelection

[humanengineers]

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs By | Ken Kocienda An insider's account of Apple's creative process during the golden years of Steve Jobs. 'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process –from generating ideas to doing a demo for Steve Jobs.' Adam Grant Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process Buy the copy of the book @ Amazon https://human-engineers.com/wp-content/uploads/2020/09/BR-20.jpg https://human-engineers.com/creative-selection-inside-apples-design-process-during-the-golden-age-of-steve-jobs/?feed_id=13954&_unique_id=612782132c83c https://human-engineers.com/creative-selection-inside-apples-design-process-during-the-golden-age-of-steve-jobs/?feed_id=13954&_unique_id=612782132c83c