#DataBrokerRegulation

[osintelligence]

https://bit.ly/3QvtuoH - 📊 The Federal Trade Commission (FTC) has exposed significant concerns regarding the practices of Kochava, one of the world's largest mobile data brokers, in a recently unsealed court filing. The FTC's allegations reveal a disturbing pattern of unfair use and sale of sensitive data from hundreds of millions of people without their consent. The amended complaint by the FTC is seen as a major step in its mission to regulate data brokers and protect consumer privacy. #FTC #DataPrivacy #ConsumerProtection 🔍 Kochava is accused of collecting and disclosing an enormous amount of sensitive and identifying information about consumers. This includes precise geolocation data that can track individuals to sensitive locations, as well as personal details like names, home addresses, phone numbers, race, gender, and political affiliations. The FTC alleges that Kochava's practices invade consumer privacy and cause substantial harm. #DataSecurity #GeolocationTracking #PrivacyConcerns 📱 The data broker is also criticized for making it easy for advertisers to target customers based on sensitive and personal characteristics. This targeting can be highly specific, using various data points like political associations or current life circumstances. The FTC argues that such practices further invade privacy and lead to significant consumer harm. #TargetedAdvertising #EthicalConcerns #DigitalPrivacy 🛑 The FTC is seeking a permanent injunction to stop Kochava's alleged unfair use and sale of consumer data. US District Judge B. Lynn Winmill, in denying Kochava's motion to sanction the FTC, highlighted that the FTC's allegations are sufficient to continue the lawsuit. This decision underscores the seriousness of the FTC's charges and the potential implications for data privacy. #LegalAction #DataBrokerRegulation #FTCEnforcement 🔐 Kochava's argument that new privacy features in its database mitigate these concerns was invalidated by the court. The judge emphasized that updates made to Kochava’s database after the filing of the lawsuit do not negate the potential harm caused prior to these updates. This highlights the ongoing challenges in regulating and ensuring the ethical use of consumer data by large data brokers.