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eumaxindia-advertising-agency · 9 months ago

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Everything You Need to Know About Bus Advertising

In the world of advertising, outdoor mediums play a crucial role in helping brands reach a wider audience. Among the many options, bus advertising stands out as a versatile and impactful strategy. It offers a mobile way to reach thousands of potential customers daily, making it a popular choice for brands looking to boost their visibility. With bus marketing, your brand can tap into high-traffic areas and diverse demographics, ensuring widespread exposure. By utilizing an advertisement bus, you create a dynamic, moving billboard that carries your message across the city, making it a valuable addition to any marketing strategy.

Need a Bus Advertising Service Eumaxindia, the best advertising agency in Chennai, provides a comprehensive Bus Brand Advertising Service that helps businesses maximize their visibility through targeted promotions on public transport. Their Advertising Service on Bus includes various options like full bus wraps, side panels, and back panels, ensuring high-impact exposure for brands. In addition, Eumaxindia also offers Bus Shelter Branding, allowing businesses to extend their outdoor advertising efforts by placing promotional messages at bus stops, further increasing visibility.

With their expertise, Eumaxindia leverages the mobility and visibility of buses to deliver messages to a broad audience, making it an ideal choice for companies looking to enhance their reach in urban areas like Chennai and beyond.

Why is bus advertising effective? Bus advertising is effective because it offers high visibility, reaching a wide and diverse audience daily. Buses travel through busy streets and neighborhoods, ensuring that ads are seen by commuters, pedestrians, and drivers alike. The large surface area of buses provides ample space for eye-catching visuals and messages, increasing brand recall. Moreover, bus advertising is cost-effective compared to other forms of outdoor media, offering continuous exposure throughout the day. In cities like Chennai, MTC bus advertising in Chennai and Bus Branding Advertising allow brands to penetrate densely populated areas, making it a strategic option for local and regional marketing campaigns.

What is Bus Advertising? Bus advertising is a form of outdoor advertising where promotional messages or visuals are placed on buses to reach a broad audience. The ads can appear on the exterior or interior of buses, including on bus sides, back panels, or even as full bus wraps. This form of advertising leverages the high visibility of public transportation to spread messages across different regions, allowing brands to reach commuters, pedestrians, and drivers alike. For businesses looking to explore transport advertising ideas, bus advertising is an excellent way to boost brand awareness and visibility in urban and suburban areas.

Why Choose Bus Advertising? Bus advertising has gained popularity for several reasons:

1. Wide Reach: Buses travel through various parts of a city or town, covering residential, commercial, and business areas. This mobility ensures that ads are seen by a diverse audience, including those who may not be reached through digital or print media.

2. Cost-Effective: Compared to TV commercials or digital ads, bus advertising is relatively affordable, especially considering the amount of exposure it provides. It’s an effective solution for small businesses that want to reach a large audience without breaking the bank.

3. Brand Recall: Seeing the same advertisement daily as a bus travels through regular routes helps reinforce the message in the minds of potential customers. This repetition aids in brand recall and recognition, ensuring that your brand stays top-of-mind.

4. Localized Targeting: If you want to advertise in a particular area, buses are a great medium. Whether you’re promoting a new store opening or a local event, bus ads can focus on the routes that pass through neighborhoods where your target audience resides.

5. Longer Exposure Time: Unlike billboards that may only be visible for a few seconds, bus advertisements remain in view as the bus moves through traffic or halts at stops. This extended visibility increases the chances of your message being noticed and remembered.

Types of Bus Advertising Bus advertising comes in various forms, each offering unique advantages depending on your campaign goals and budget:

1. Bus Wraps: These are the most eye-catching and impactful types of bus advertising. A full bus wrap covers the entire exterior of the bus with vibrant graphics, making it a moving billboard. This format is ideal for brands looking to make a big splash with a visually stunning ad.

2. Side Panels: Ads placed on the sides of buses, either on the driver’s side or curbside, are perfect for reaching pedestrians and other vehicles. Side panel ads are less expensive than full wraps and still provide excellent visibility.

3. Rear Panels: Rear panel ads are placed on the back of buses, making them particularly effective for targeting drivers and passengers in vehicles behind the bus. These ads stay in view longer when the bus is at a stop or in heavy traffic, offering an extended exposure time.

5. Interior Bus Advertising: Interior ads are placed inside buses, targeting passengers directly. They can be positioned on the back of seats, on the ceiling, or along the windows. This format is ideal for reaching commuters who have time to read and engage with the ad during their journey.

6. Digital Bus Advertising: With advancements in technology, some buses now feature digital screens that display rotating ads. Digital bus advertising allows for dynamic content, making it possible to display multiple ads throughout the day. This option is particularly effective for brands that want to convey real-time messages or updates.

How to Create an Effective Bus Advertising Campaign Creating a successful bus advertising campaign involves several key steps. Here’s how you can ensure your campaign resonates with your audience:

1. Define Your Objectives: Start by identifying the main goal of your campaign. Are you looking to increase brand awareness, promote a new product, or drive traffic to a physical store or website? Clear objectives will guide your creative strategy and help measure success.

2. Know Your Target Audience: Understanding who you want to reach is crucial for choosing the right bus routes and ad format. Research the demographics of people who frequently use the bus routes you’re considering, and tailor your messaging accordingly.

4. Design Visually Appealing Ads: The design of your bus ad should be bold and attention-grabbing. Use high-contrast colors, large fonts, and striking images to ensure the message is visible even from a distance. Keep the text concise so that viewers can grasp the message quickly.

5. Select the Right Bus Routes: Work with your advertising agency or transit authority to select routes that maximize exposure to your target audience. Consider areas with high foot traffic, business districts, and routes that pass by key landmarks.

6. Track and Measure Results: While it can be challenging to measure the direct impact of bus advertising, you can use methods like custom URLs, QR codes, or discount codes to track engagement. Monitoring website traffic or store visits during the campaign period can also help gauge effectiveness.

Advantages of Bus Advertising Over Other Advertising Channels Bus advertising has unique benefits compared to other forms of outdoor and digital advertising:

1. Mobility: Unlike static billboards, buses move across the city, exposing your message to different areas throughout the day. This dynamic reach is particularly advantageous for campaigns targeting a broad audience.

2. High Visibility: Buses are large vehicles, and ads displayed on them are difficult to ignore. Whether a person is walking down the street, driving, or waiting at a bus stop, they are likely to notice the ad.

3. Captive Audience: Interior bus ads benefit from a captive audience. Commuters are likely to spend several minutes inside the bus, providing a longer time frame for them to absorb the message.

4. Reaches Multiple Demographics: Bus advertising is effective for reaching people from various demographic backgrounds, including students, professionals, and senior citizens. This makes it a versatile option for businesses of all kinds.

5. Supplemental to Digital Campaigns: Bus advertising can work well alongside digital marketing efforts. For example, a QR code on a bus ad can direct viewers to a landing page or social media account, creating an integrated marketing experience.

Challenges of Bus Advertising and How to Overcome Them While bus advertising offers numerous benefits, it’s not without its challenges:

1. Limited Space: The space available for bus ads is limited, especially when compared to traditional billboards. This requires marketers to create concise yet impactful messages. Focus on a strong headline and visual element to make the most of the space.

2. High Initial Investment for Premium Options: Formats like full bus wraps can be costly. However, if your goal is high-impact visibility, the investment may be worthwhile. To manage costs, brands can start with side or rear panel ads before scaling up to wraps.

3. Weather Conditions: Weather conditions can sometimes affect the visibility of outdoor ads. To mitigate this, consider using durable materials and weather-resistant printing to ensure your ads maintain quality even in adverse conditions.

4. Difficulty in Measuring Direct ROI: One of the main challenges of bus advertising is measuring its direct return on investment (ROI). However, by incorporating tracking methods such as custom URLs or coupon codes, you can gather data on how the ads influence customer behavior.

Real-Life Examples of Successful Bus Advertising Campaigns 1. Apple’s iPod Campaign: Apple famously used brightly colored bus wraps to promote the iPod, turning buses into mobile billboards that showcased the device’s vibrant design and iconic silhouette imagery. This campaign helped solidify the iPod’s identity in the market.

2. Netflix’s Regional Promotions: Netflix has used bus ads in various cities to promote localized content. By tailoring their ads to specific regions, they effectively targeted local audiences, generating excitement for new releases and increasing subscriptions.

3. Local Businesses: Many local businesses, such as restaurants, gyms, and retail stores, use bus ads to promote their services in their immediate vicinity. For example, a new restaurant might advertise on buses that pass through neighborhoods nearby, attracting local customers.

Conclusion: Is Bus Advertising Right for Your Business? Bus advertising can be a game-changer for businesses looking to enhance their outdoor visibility and reach a diverse audience. Its ability to combine high-impact visuals with geographic targeting makes it a powerful tool in any marketer’s arsenal. Whether you’re a small business aiming to boost local awareness or a large brand looking for maximum visibility, bus advertising offers flexibility and effectiveness. By understanding the types, strategies, and benefits of bus advertising, you can craft a campaign that delivers results and leaves a lasting impression on your target audience. If you’re ready to take your brand on the road, bus advertising might just be the vehicle to drive your marketing success.

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madstars-festival · 2 years ago

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Insights and Trends at MAD STARS 2023: Tom Goddard

Innovation in Out of Home Advertising

If you missed the MAD STARS 2023 conference, you missed a lot of amazing sessions from some of the brightest minds in the media and advertising industry. One of them was Tom Goddard, the president of World Out of Home Organization (WOO). In his keynote speech, he shared his insights and perspectives on the current state and future trends of OOH, the fastest-growing medium in the advertising landscape.

OOH: A Resilient and Dynamic Medium

Goddard began his speech by highlighting the remarkable recovery of the global OOH market following the COVID-19 pandemic, which severely impacted the industry in 2020. He cited the latest statistics from WOO INDEX, showing that global OOH spending reached $36.2 billion in 2022, surpassing the pre-pandemic level. He also projected that 2023 could see global OOH spending surpass $40 billion for the first time, driven by China's rebound and increased demand from other regions.

However, Goddard also acknowledged a challenge that OOH faces: its share of overall advertising expenditure has remained stagnant at around 5% for the past decade. He emphasized the need to address this challenge for the industry to thrive.

He then provided a regional breakdown of OOH spending, showing that North America and Europe are closely matched, with APAC leading the way, even with China's 2022 numbers lagging behind due to regulatory issues. He also gave insights into South Korea's OOH market, which mirrors the global trend of post-pandemic recovery. Although there has been a slight drop in the percentage share of total media spend, South Korea's 6% still outperforms the global average.

DOOH: A Game-Changer for OOH

Goddard then shifted his focus to DOOH (Digital Out of Home), which he described as a game-changer for OOH. He showed that global DOOH revenue continues to grow, now accounting for 37% of overall global OOH revenue. He also showed that digital penetration in major regions ranges from 30% to 40%, with Africa and LATAM lagging behind.

He praised South Korea's DOOH market, which has seen significant growth in recent years, aligning with the global forecast of 36% for 2023. He also highlighted South Korea's impressive market rankings, ranking 7th in the world and 3rd in APAC in both OOH and DOOH.

The Future of OOH: Driven by Innovation and Creativity

Goddard concluded his speech by highlighting the positive dynamics driving the OOH industry forward. These include digital transformation, media ownership consolidation, improved measurement, increased automation, programmatic channels, data analytics, challenges in the big tech world, and a resurgence of creativity.

He showcased some outstanding examples of creative campaigns in OOH, emphasizing the medium's unique ability to capture audience attention and deliver impactful messages. He also shared some innovative technologies and formats that are transforming OOH, such as interactive screens, facial recognition, augmented reality, holograms, and more.

Goddard wrapped up his keynote address by reaffirming OOH's relevance in the digital age, its adaptability to change, and its potential to capitalize on the challenges faced by big tech. He stressed that the creative community's renewed interest and ongoing innovation would continue to fuel the sector's growth.

Conclusion

Tom Goddard's keynote speech at MAD STARS 2023 was an inspiring and informative session that shed light on the ever-evolving world of OOH advertising. He provided a comprehensive overview of the exciting developments and trends in the OOH industry and left the audience with a sense of optimism about its future.

If you want to learn more about Tom Goddard and WOO, you can visit WOO's website (www.worldooh.org).

In closing, as we wrap up Tom Goddard's enlightening presentation, we encourage you to stay tuned for more captivating sessions and insights at MAD STARS 2023. There's plenty more to anticipate and explore in the world of marketing and advertising!

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metastatblog · 1 year ago

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#DigitalOutofHome(DOOH)#DigitalOutofHome(DOOH)Market #DigitalOutofHome(DOOH)industry #marketsize #marketgrowth #marketforecast #marketanalysis #marketdemand #marketreport #marketresearch

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websitebekasi · 5 years ago

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Media Out of Home Advertising

Out of Home advertising pun mengalami perubahan dari sisi teknologi yang digunakan, yang tadinya hanya menggunakan media bilboard dengan gambar printing saat ini banyak media outdoor menggunakan videotron.

Salah satu kanal advertising media OOH khususnya billboard, merupakan kanal komunikasi yang dapat membantu mengkampanyekan brand maupun produk para pengusaha walaupun saat ini telah mengalami banyak perubahan.

Out of Home advertising memberikan media promosi yang lebih masif dan berbeda yang dapat kita letakkan dan temui di pusat kota atau di tempat keramaian lainnya dengan teknologi LED Videotron.

Salah satu produk LED Videotron dari Sentuh Teknologi dapat membantu Anda dalam aktifitas Out of Home Advertising. Videotron oleh Sentuh Digital Teknologi Memberikan anda tampilan terbaik.

Untuk penempatan indoor maupun outdoor dimana saja dengan ukuran yang besar dan jarak pandang yang lebar. Layar yang mulus dan desain artistik membuat tampilan anda sangat mengesankan dan modern.

Dengan spesifikasi teknis antara lain:

3,91mm Pixel Pitch

64x64 dots Module Resolution

4.800 cd/m2 Brightness

800 W/m2 Max. Power Consumption

Dengan spesifikasi teknis diatas tentu saja dapat memberikan impact untuk aktifitas out of home advertising Anda menjadi lebih efektif. Dengan layar yang besar di pusat keramaian akan membuat materi promosi Anda mendapat atensi dari ratusan atau bahkan ribuan orang yang melintas.

Untuk kebutuhan Videotron LED Display dapat mengubungi Telp : +6221 298 659 45. Get in Touch with us PT Sentuh Teknologi Indonesia and all our social media “Sentuh Digital” – “We Brought the Future Into Our Touch”

#ooh #dooh out of home #digitaloutofhome #digital out of home #videotron #led dispaly

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folaida-av · 5 years ago

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Outdoor waterproof screen digital signage kiosk for advertising display Contact me via Wechat/Whatsapp:+86-15267832699 for more details. #DigitalSignage #digitaldisplay #digitalscreen #digitalsignagesoftware #floorstandingscreen #floorstandingdigitalsignage #outdooradvertising #outdoortv #outdoordigitalsignage #digitaloutofhome #outdoorLCDdisplay #outdoorlcdmedia #outdoordigitalkiosk #outdoordigitalscreen #outdoordigital #outdoordigitaltotem #outdoordigitalmedia #OOH #DOOH #outdooradvertisingdisplay #outdooradvertisingplayer #outdoordigitalsign #outdoordigitalmenuboard #outdoordigitalbillboard #outdoordigitalposter #outdoordigitaldisplay https://www.instagram.com/p/CKeZXPTpFjU/?igshid=ditbin9y0jwm

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gainbuzz · 6 years ago

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Thinking Of Adding Programmatic Digital Out-Of-Home Advertising To Your Next Media Buy? http://bit.ly/2m7GFS8

#DOOH #digitaloutofhome #advertising #programmatic #Media planning #programmatic advertising #digitalooh #ooh #nj #ny #us #usa #SanFrancisco #what #where #when #how #local media planning #techrunch

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earpanel · 6 years ago

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BizTalk from Eye Talk Media Ventures and dRSTi Communications will take DOOH to Corporate India

In an initiative that enhances workplace experience and connects daily with over 1 million digitally driven, tech-savvy professionals,DOOH media company EyeTalk Media Ventures has joined hands with Bengaluru-based workplace media specialist dRSTi Communications to create India's first business content-driven, real-time DOOH network, BizTalk, powered by TagTalk. India's first business content-driven, real-time DOOH network BizTalk launched, making business hubs smarter with the power of Content & Technology

What is BizTalk?

BizTalk is the first and biggest real-time business network delivering Live Business and Technology News, Stocks, Forex, Flight Information, Market Cap, Sports updates and hyper-local dining offers powered by TagTalk, to professionals across some of the country’s premium commercial real estate. The mainstays of the innovation are Content & Technology, which are thoughtfully merged to create an effective consumer impact at business parks which have an advertiser-friendly ecosystem of highest dwell time, defined demographics and income groups. In Phase 1, more than 250 displays connected across Bengaluru, Mumbai, Pune and Hyderabad in some of the most prominent business parks like World Trade Center, Manyata Tech Park, Global Tech Park, Brigade Magnum, Magarpatta City and iLabs. These tap a professional’s daily workplace routine -- the entry, exit, lift lobby and cafeteria areas have been digitised. Phase 2 will see BizTalk arrive in Delhi, Gurugram, Noida, Ahmedabad and Chennai before the Diwali festivities in October this year BizTalk will be led by Gautam Bhirani of EyeTalk Media Ventures, and Mohith Manjunath of dRSTi Communications as Joint Managing Directors; Jatinder Chugh will drive Technology and Rahul Biswas and Sonal Naik will head Advertising Sales. In its first phase, more than 250 displays have been connected across Bengaluru, Mumbai, Pune, and Hyderabad in some of the most prominent business parks like World Trade Center, Manyata Tech Park, Global Tech Park, Brigade Magnum, Magarpatta City, and iLabs. Tapping a professional’s daily workplace routine, the entry, exit, lift lobby, and cafeteria areas have been digitized.

The second phase will encompass the introduction of BizTalk in Delhi, Gurugram, Noida, Ahmedabad, and Chennai before the Diwali festivities in October this year. For EyeTalk Media Ventures, the launch of BizTalk follows the success of his clutter-breaking DOOH venture TagTalk, a content-first digital network which brings together the online and offline elements of hyper-social lives of millennials through some of the most trending pubs and cafes in the country. With the launch of BizTalk, EyeTalk Media Ventures has now consolidated two most critical urban touch points in the advertising space, enabling brands to connect – just at the click of a button -- with urban Indians where they work and chill -- 5 times a week at their workplace, and at their favourite cafes where they hang out with their peers more than 2.3 times a week.

Gautam Bhirani Gautam Bhirani, Managing Director, EyeTalk Media Ventures, says, “At EyeTalk Media Ventures, we believe in building an ecosystem that not only enhances experience, but provides value to all its stakeholders – space, audience and advertiser. “Our emphasis is on the audience and not the media space. Keeping this in mind, we recognise the value of the working class which drives the economy with its high disposable income. “We are excited about the BizTalk launch, which takes India’s DOOH story to a new level. With brand custodians gradually realising the importance of DOOH, it was only organic for us at EyeTalk Media Ventures to invest in BizTalk, mapping an urban Indian’s entire week. “In this journey, we are glad to have a partner like dRSTi Communications, which has been able to successfully tap and grow this ecosystem over the years.”

Mohith Manjunath , Founder, dRSTi Communications, says, “Corporate parks have been among the most sought-after destination for premium advertising brands. Over the last 10 years, dRSTi Communications has built a vast network of these niche advertising ambient network within large corporate campuses. “With a young, affluent and influential TG working in these campuses, the consistent pursuit for us has been to enhance and elevate the experience for the employees. Employee engagement, fun and vibrancy are among the key elements for campuses today. “In this constant endeavour of ours, we are happy to partner with EyeTalk Media Ventures to launch BizTalk, the country’s largest 'Live work-space engagement platform'. These digital assets with its 'content-first approach', complements the state-of-the-art infrastructure within large corporate campuses while actively engaging with the employees.” Read the full article

#BizTalk #BusinessandTechnologyNews #Content & Technology #DigitalOutofHome #DOOH #dRSTiCommunications #EyeTalkMediaVentures #GautamBhiraniofEyeTalkMediaVentures #JatinderChugh #MohithManjunath #MohithManjunathofdRSTiCommunications #TagTalk

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bigrox01-blog · 6 years ago

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For Industry growth, Digital Out of Home advertising is a key component, as its ability to be changed remotely, less cost and multiple things are allowed to be promoted in the same space. Bigroxmedia, as a digital signage solution provider develop content-rich digital signage solutions that help brands communicate better with their audiences, thereby, connecting brands with people, and people with brands.

#DOOH #DIGITALSIGNAGE #DigitalOutOfHome

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srber123-blog · 6 years ago

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Digital Out Of Home (DOOH) - More options for your video advertising

In the network, the vast majority of users have installed an adblocker. For advertisers annoying if they do not reach people with their advertising. Passers-by can not run away from screens at the train station or in shopping centres. Digital Out of Home formats definitely reaches the target group.

What is DOOH?

Digital Out Of Home is digital outdoor advertising, that is, digital advertising formats that we consume outside our home. These can be digital posters, LCD screens, monitors or touchscreens installed in various public places. With DOOH, marketing content can be used specifically for specific target groups. Neither the advertising message nor the location of the advertisement has been chosen arbitrarily. The video content is also produced specifically for Out of Home use. The DOOH screens are mostly located in high-traffic and prominent locations where the target group stays for a certain period of time. Places, where DOOH is played out, include bus stops, tram and subway stations, train stations, airports, shopping centres, supermarkets, restaurants and snack bars and waiting rooms. These are all places where people either spend time waiting or are in a shopping mood. They are particularly receptive and positive about advertising and their attention is easy to captivate. We will go deeper into the different placement options later on.

Which marketing goals are supported by DOOH?

The use of Digital Out Of Home formats is particularly suitable for achieving long-range and sustainable branding. Above all, young people, young adults, students and trainees can be reached with DOOH. Within two weeks, 75% of the total German population over the age of 14 can be reached with DOOH media. Motion picture advertising on these public screens attracts attention. A combination of infotainment and advertising creates a high-quality advertising environment. DOOH media can not only be used in the Top of the Funnel. Placed at the point of sale, they support the purchase decision at the right moment. DOOH media can either supplement online campaigns in social media channels or complement linear TV advertising. The target group goes through multiple touchpoints, which enhances brand recall.

What are the options for placing videos?

The following DOOH formats are examples of the company Ströer. Depending on the marketer, there are other opportunities for advertising placement. The size of the stelae and screens and the duration of the loops may vary. Video screens at train stations and at the airport: Due to the high frequency of passengers long-distance stations and airports, advertisers can achieve very high coverage if they are booked for several weeks. The stations and the airport have 2.50 meter high steles with vertical screens of 45, 60 and 70 inches. The screens in the field of view run synchronously and create a total effect for the travellers in the station. 30 of 180 seconds of a loop are filled with editorial content including lifestyle tips, news and weather news. Infoscreens: Infoscreens are digital large-format screens in the subway and suburban train stations opposite the platforms. On average, passengers wait five minutes for the next train. During this time, two-thirds of the information screens receive editorial content as well as one-third advertising videos and advertising messages. The program repeats in a 10-minute loop and can be placed regionally. So it applies to a special target group, which perceives the messages as relevant. Digital XXL billboards at stations: Hard to miss are the so-called "Super Motion" formats from Ströer. These are between 16 and 24 square meters large screens at the stations. Placed at the entrances or exits, they are already perceived from some distance from the passers-by and unavoidable contact with the advertising message arises. The XXL screens have a dominant spatial effect and can be used as a premium advertising medium. Digital billboards in the outdoor area and at the roadside: The large screens are located at busy traffic junctions and have an eye-catching effect due to their size. As an example: Ströer offers, on the one hand, the so-called "Mega Visions", which can be booked exclusively or split with two other advertising partners for a week or a month. In addition, there are the "roadside screens", which address the citizens with an advertising message, for example, when they wait at the intersection. Thanks to LED technology, they are visible day and night and reinforce the viewing time through editorial headlines. Digital screens in the mall: With promotional videos placed on screens in the mall, advertisers reach their target audience in a relaxed shopping mode. When shopping, people are looking for inspiration and are open to stimulation. They spend an average of 90 minutes in a shopping centre, which allows a high contact density to be achieved, which triggers a buying impulse. The screens are - as in train stations - integrated into 2.50-meter steles and show in one direction synchronously the same material. Digital screens in cinemas: moviegoers are relaxed and receptive to advertising messages. Due to the high-quality environment, advertising messages are intensively perceived on the high-format Full HD screens in the cinema. But that's not all, because in taxis or in subways there are screens that can be used with editorial content and promotional videos. In taxis, disproportionately many decision-makers are reached. The screens are located at the back of the headrests. Via the mobile network, it is also possible to record advertising with a sound between news, weather and news. What restrictions are there? Especially for the DOOH formats, which are placed in the outdoor area and at the roadside, there are some things for advertisers to pay attention to. Actual video advertising is not possible here. Only images or cinemagraphs may be used. A video would distract road users too much and endanger traffic. Therefore, a maximum of cinemagraphs is allowed to be played, in which selected image areas move minimally and are an eye-catcher. Text may not be animated. Conclusion DOOH will become more relevant to advertisers as it develops programmatic advertising integration technology. Switching video advertising also on screens in the outdoor area and in highly frequented places has positive effects on brand memory. At the point of sale, DOOH formats can directly influence the purchasing decision. Passers-by have no way to click away from the advertising as on the PC or on the phone. By integrating the advertising in an editorial environment, the advertising is received positively and found helpful. In addition, people are reached by videos in the DOOH area in situations in which they are receptive to advertising because they are looking for distraction while waiting or for inspiration in the shopping centre. If you enjoyed the article and you think it is interesting for others, feel free to share it on a social network. Read the full article

#DigitalOutOfHome #DOOH

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