#IIAR Discussion Group

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IIAR> Best Practices Webinar: Sales Enablement + 30/60/90 days AR Plan, 12th June

IIAR> members: Join us for a special session on June 12th during which we’ll share highlights and discuss takeaways from two IIAR> papers that are being published that day. A short presentation overviewing each report will be followed by an open discussion among the attendees. IIAR> Best Practice Paper: Sales Enablement: Strategies for identifying and engaging with analysts who influence…

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In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six AR co-hosts to discuss the value they bring to organizations. Read more on our blog post and register to attend the Panel. [link to blogpost] Date> Thursday 13 March 2025 Time> 1600 GMT

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IIAR> interview with Pete Tiliakos / GxT Advisors

In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how independent analysts operate, their specialized expertise, and the strategic benefits they provide beyond traditional large research firms. Meet one of…

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IIAR> Discussion Group: New Year’s Resolutions: The Different Types of AR, 16th January

Join us as we ring in the new year with enthusiasm, purpose, and a commitment to advancing the AR profession! Our first webinar of the year will focus on setting professional New Year’s resolutions that inspire growth and innovation. Whether you’re aiming to elevate your AR program to new heights, streamline processes with fresh organizational hacks, or build stronger connections with analysts,…

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IIAR> Discussion Group: Mastering The 30/60/90-Day AR Plan, 19th December

Are you starting a new AR position or needing to revamp your AR program? Or are you simply planning 2025? With 2025 just around the corner, developing a well-thought-out 30/ 60/ 90-day AR plan can set the foundation for effective engagement and collaboration, ultimately driving positive outcomes for your organization. It can showcase the value of your company’s offerings and drive positive…

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IIAR> Discussion Webinar: Managing Vendor Evaluations (MQ/Wave/Marketscape, etc.), 5th September

The IIAR> is pleased to announce an open discussion forum for its members to exchange best practices about managing vendor evaluations, such as the Gartner Magic Quadrant, the Forrester Wave, the IDC Marketscape, etc…  For many technology markets and submarkets, vendor evaluations are the most critical element of a strategic marketing plan. With Gartner in particular, over 15,000 enterprise…

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IIAR> Discussion Group: AR and Marketing, 22nd August

While most marketers appreciate AR as a vital corporate function, few understand what the AR team does, and even fewer know how it can help them.  Through engaging practitioner discussion and real world examples, the North American Chapter examines how AR can work collaboratively with marketing teams- from product marketing to demand gen- to help achieve their goals, while also helping AR enhance…

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IIAR> Discussion Group: AR for sales enablement, 20th June

IIAR> members here is your opportunity to participate in a discussion about how analyst relations (AR) can support vendor sales teams. This discussion Group will be led by the IIAR> Editorial Committee who has started digging into the complex issue of how industry analyst and AR can help drive vendor sales through not only influence but also by enabling field teams via analyst insights. Continue…

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IIAR> Group Discussion - Tiering Best Practices

The use of the tiering of analyst firms, and of specific analysts, is one of the more controversial yet basic and widely used tools by AR teams and professionals. While no analyst or firm likes to be relegated to “Tier 2” or, God forbid, “Tier 3,” no vendor can devote enough resources, budget and access to treat all analysts the same. Some analyst firms may not publicly recognize this fact, but,…

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Expanding AR’s Toolbox: Non-traditional AR Services, 08 May

The IIAR> is pleased to announce an exclusive webinar on the topic of unique analyst and advisory firm offerings that go beyond traditional research. Our featured guests from Horizon Seven, IDC, and ISG will share practical use cases and insights on services like bid support, contract intelligence, and price benchmarking — all designed to help AR professionals deliver greater business…

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IIAR> Independent Analysts Panel, 13 March

Independent analysts play a crucial role in shaping the technology landscape, offering unique insights and agility that larger firms often lack. In our upcoming Independent Analyst Panel, the IIAR> brings together five leading independent analysts and six analyst relations (AR) co-hosts to discuss the value they bring to organizations. IIAR> members will gain a deeper understanding of how…

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IIAR> Best Practices Webinar: Peer Review Websites

Peer review sites (PRS), platforms such as Gartner Peer Insights, G2,  TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into core programs. The IIAR> Best Practice…

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IIAR> Discussion Group: maximise returns from your Gartner relationship

Got questions on your Gartner subscriptions renewals? Join this IIAR> Discussion Group to discuss best practices #ARchat

We have had numerous requests on how to deal with Gartner, given their size and position in the market. This IIAR> Discussion Group will focus on how to do and not to do in your negotiations with the firm. The discussion will also revolve on  early renewals, cash-flow, discount bundles, etc. Some of the key discussions will on: Maximizing buying leverage Everything is Negotiable Use Increased…

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Bad timing for Forrester’s price increases?

Analyst relations professionals express frustrations with @Forrester price increases, ask the firms really listens to its customers #ARchat

In IIAR annual survey of analyst relations professionals for The IIAR> Awards 2022, over 42.5% of AR professionals who responded expressed frustrations with Forrester Research ($FORR). These frustrations ranged from confusion regarding Forrester’s new go to market offerings to push back on Forrester’s price increase. One respondent said “Forrester’s new offerings have made it extremely difficult…

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IIAR> Discussion Group - Peer Reviews

IIAR Group Discussion: Peer Reviews IIAR> members, here is your opportunity to participate in a discussion about the hot topic of Peer Reviews. Several members, over the last six months, have banded together as part of the IIAR> editorial committee, and have started digging into the complex issue of Peer Reviews. In fact, four of those most interested members on the subject will be hosting the…

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IIAR> Discussion Group - Forrester Pricing and Negotiation (and other firms)

Forrester, one of the big three of the industry analyst firms, recently became more expensive and have become firmer in terms of contractual Ts & Cs. Forrester is certainly not the only firm raising prices and tightening terms, but their move prompted the need to for IIAR> members to discuss: What can an AR professional do when prices are rising and budgets are shrinking? While the hosts of the…