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summerlouisecooke · 5 years ago

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Inside the deceitful mind of a fake book review fraudster

“Chaos and Grime” author accused of making dozens of sockpuppet accounts on Amazon and Goodreads to write glowing reviews of his own book.

On January 1, 2020, a foreign exchange student based in Xiaogan, a suburb of Wuhan China, using the alias Jacob Acerbi published a new book on Amazon titled Chaos and Grime: A Year in the Life of a Chinese City.

It claims to be a memoir about his year in China, but the synopsis paints it more as a fictionalized romance/thriller:

“Jim and a local peasant girl meet and fall in love. Yet their relationship must remain secret, for reasons that put both of their lives in jeopardy. Their story leads to devastating revelations about what really happens to China’s “leftover women” and how the authorities stop at nothing to try to prevent such knowledge from getting out.”

The synopsis is also laced with every cliched China-book buzzword lifted right out of a Peter Hessler press release:

“a window into the lives of Chinese peasants...takes you where no memoir has dared to go...a complex portrait of contemporary China....in the midst of this rapid and chaotic transformation...a society in flux...”

Most audaciously, the book claims to be “OFFICIALLY BANNED IN CHINA BY THE COMMUNIST PARTY'S MINISTRY OF FOREIGN AFFAIRS (on March 9, 2020)”:

However, since there was no statement made by the General Administration of Press and Publication (新闻出版总署) about this book, and since publishing and censorship do not fall under the purview of the Ministry of Foreign Affairs of the People's Republic of China (中华人民共和国外交部), we can reasonably deduce that this claim is exaggerated if not outright fabricated.

The Amazon reviews are (so far) all positive, albeit SO glowing that one can’t help but wonder if they were purchased on one of those Buy Amazon Review sites based out of Bangladesh or Russia (you write the review yourself and pay them a fee to post it).

This 5-star review by Warrior Lodge (who also reviews office chairs and windshield wipers) seems particularly suspect:

“The author's attention to detail is total, resulting in world-building quite unlike anything I have ever read. I admit that I read it in one sitting; such is the level of immersion. This book should be required reading in Asian studies classes in colleges all over the United States.”

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SO…let’s hop on over to GoodReads, where users are more discerning and critical, but where fraud and manipulation by self-published authors desperate for attention are also rampant.

Uh oh! Several 1-star reviews, from real, regular GoodReads users who recently participated in the author’s free giveaway:

“This author is vindictive. Like his reviews, and you're all good! Dislike them, and he's rude!” and “The subtitle should have been: A Bunch of College Kids Get Drunk A Lot and Have Indiscriminate Sex. It just happens to take place in Wuhan.”

Along with more exalting reviews:

“I cried at the very end (and a couple of times before that).” and “The attention to detail is stunning. I, as others have said before me, have never seen anything like it. Jacob Acerbi is some kind of mad genius.”

Some GoodReads users also participated in a discussion on the book’s page about if Chaos and Grime would be a good choice for a woman’s book club.

The asking user, named Jasmine, a black women in Missouri, has only reviewed 1 other book. The rest of her GoodReads profile is activity exclusively about Chaos and Grime.

A quick reverse-image search on TinEye reveals that “Jasmine” is actually the photo of the late Jazmond Dixon of St. Louis, who died on March 24, 2020, from Coronavirus. But perhaps Jasmine is Jazmond’s twin sister who really, really loves obscure China expat memoirs, so we will give her the benefit of the doubt for now.

Jasmine is new to GoodReads, but just three days after opening her account she started a group called Missouri Ladies' Reading Group which instantaneously attracted 4 other women (all also brand-new GoodReads members; only one of them, an elderly woman named Helen Lim, has her account set to public, so we can view her activity. Just like Jasmine, her activity is also exclusively dedicated to Chaos and Grime. According to TinEye, her avatar is a stock photo.

Reading “their” discussion about Chaos and Grime is a thing of cringey beauty. Presuming that these are all sockpuppet accounts, the conversation that ensues on the Missouri Ladies' Reading Group is essentially Jacob Acerbi talking to himself over the course of 114 (and counting) posts! I’m talking VERY in-depth and lengthy analysis. That’s an autistic-level of focus and obsession (unmatched only by my own autistic-ish determination to document all this):

Glenda (also an elderly black woman): “I was talking to my pastor about this book today. He's gonna read it.”

Vanessa: “The underlying point that he was attempting to illustrate through these evasions and equivocations was the significance of the common law precept of...”

Jasmine: “With the amount of content condensed in this book it could easily be 1000 pages long if each item was expanded into a more thorough discussion like the beginning of the chapter and the other romances. It is very unusual. I like this book a lot!”

Helen: “Jacob Acerbi has a story to tell and important related cultural phenomena to communicate, and so I think that the narrative voice is there to convey things as objectively as possible. Having this story coming from the voice of "Jim" would make it too subjective. Having it the way it is means that the author is making authoritative statements as a historian, which I believe he is.”

I’ve archived “their” entire discussion here:

1) https://archive.is/H8jhN

2) https://archive.vn/LxfU8

3) https://archive.vn/ADFs7

I encourage you to read it for an embarrassed, sad-cringe laugh, but also for a chilling glimpse into the mind of someone who might be suffering from Multiple Personality Disorder or Narcissistic Personality Disorder - or both. It’s as if Kevin Crumb (played by James McAvoy in the horror movies Split and Glass) had access to Chaos and Grime and GoodReads while locked up in his mental asylum):

But let’s go back to all those glowing reviewers (including Jasmine and Vanessa and Helen) on Chaos and Grime’s main GoodReads page. Click on any two reviewers’ accounts concurrently (for example Nelson and Olivia); provided they are set to public, what do you notice? Yes – THEY ARE ALL FRIENDS WITH EACH OTHER! They each have the exact same 10 or 11 friends (no other real GoodReads users), all whom are rabid fans exclusively of Chaos and Grime – no other books!

Someone also went through the trouble of creating dozens of new GoodReads Listopia reading lists with bombastic titles like “Most Anticipated Releases of 2020” and then voting up Chaos and Grime to the very top of each. And who were those 10 voters? You guessed it! Jasmine, Olivia, Helen, BH and the rest of the Chaos and Grime sockpuppet gang.

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We’ve established that Jacob Acerbi is obviously very desperate for reviews of his new book, but can we really fault him? I mean, there was absolutely nothing in the newspapers about Chaos and Grime (very unusual for a book “officially banned by China”; the Global Times and the South China Morning Post definitely should have covered the big news), which leads us to believe that his publisher doesn’t have a very effective marketing department. So who is this publisher?

According to Amazon, Chaos and Grime was published by LSI Holdings. Strange name for a publishing house. Let’s have a look at their website.

According to ICANN the site was created on 12/28/19 – just three days before Chaos and Grime was published.

And yet, in their About Us section, they claim to “publish a large number of books each year.”

Okay, but in their Books section, they only show 4 titles : Waited. Long Enough, Looking for Nini, You’re Not A Hoarder, and Chaos and Grime. And among those titles, ONLY Chaos and Grime is listed on Amazon/GoodReads. None of the other books are found anywhere.

But that’s forgivable, because Wow! Check this out! All 4 books won multiple “literary awards”. No need to even name the awards, they were that good! And you wouldn’t believe which title won “Best Book”. Wait for it...Chaos and Grime!

LSI Holdings LLC must be some kind of indie publishing powerhouse! Who is this amazing team? Taylor Quill!!! And, oh cool, Melanie Boykins! And, yes!!!, the lovely Margaret Jiang in HR! She’s really great. In fact, they are all so legendary that none of them have need for LinkedIn or social media. Their sole online presence is on LSI Holdings:

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But now I’m really inspired to read LSI Holdings’ award-winning literature, so I google Anish Rajmani, author of Waited Long Enough, which sounds like an epic read. Hmmm, seems she has TWO publishers – the other named Beadle Books.

What the…??? The EXACT same books as LSI Holdings (except for Chaos and Grime) and the exact same authors (minus Jacob Acerbi). And now I’m even more confused, because author Ash Marcus is suddenly black, and Charlie McMann is white...and a w-w-woman!

Something funny is going on around here.

Could it be that, on top of making fake Amazon and GoodReads shill accounts, Jacob Acerbi also set up a website for a fake publisher, to hide the humiliating fact that he’s, GASP!, a self-published author? After all, Amazon’s Kindle Direct Publishing (formerly CreateSpace) allows paying authors the option to mask that they published via KDP simply by providing a “publisher” website.

Rounding out the elaborate ruse are:

1) Jacob Acerbi’s (very crappy) Twitter feed (with just 16 followers at present, though he is adding dozens of bot-followers by the day) with spammy posts composed only of hashtags:

2) Inserting Chaos and Grime on the Wikipedia page for Xiaogan:

3) A faux-foreword in his book written by one Afsana Sheeftahova, a “distinguished professor of humanities at the Tajik University of Geosciences” who is also an online ghost that doesn’t exist in this world:

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So what’s Jacob Acerbi’s endgame? If it’s to make money selling his book, his long-con tactics are deceitful if not downright dishonest. Fake reviews and claiming fake literary awards are the equivalent of putting misleading labels on food; some suckers are going to pay their hard-earned money on something that’s just not as tasty as the slippery salesman said it was. That’s kinda lame, bro.

On the other hand, what if Jacob Acerbi is just trolling us? Having a good laugh while taking notes on how gullible the sheeple on GoodReads (which is largely a popularity contest) are, and how easily he can manipulate the site (which is owned by Amazon) before admin get wise and shut down his account.

He also seems to be purposely making a mockery of the tired and passe China expat memoir genre (Peter Hessler, Michael Meyer, etc.). Perhaps once upon a time Acerbi did really want to write a legitimate book about his experiences in China, failed to find an agent or publisher, then said ‘f*ck this and f*ck you’ and turned it all into a satirical social experiment. After all, the author’s bio is clearly taking the piss on all those self-important China Watchers and self-proclaimed Sino Specialists with their self-aggrandizing bios:

“Jacob Acerbi (Russian: Иаков Иаковевич терпкеницын; Chinese: 晉智明) is an American memoirist, historian, and philosopher known for his acute psychological, historical, and philosophical analyses, as well as his prescience as a "China watcher." His best-known work is the 2020 memoir about his life in the city of Wuhan, Chaos and Grime: A Year in the Life of a Chinese City. Widely regarded for its unique style and thriller-like dramatization of complex, controversial, and true subject matter, Chaos and Grime was banned by the Ministry of Foreign Affairs of the People's Republic of China almost immediately upon its release.”

And how can anyone take this slightly racist, slightly homophobic announcement on his publisher’s website seriously?

“LSI HOLDINGS PROMOTES CHILDHOOD LITERACY WITH SCHOOL BOOK PROGRAM - Shawneekwa Williams, only in the fourth grade, won an LSI Holdings Diversity Scholarship to attend the University of Minnesota, Twin Cities, in lieu of fifth grade. There she will study police brutality and trans activism for college credit. Great work!”

In conclusion, I admittedly have not read Chaos and Grime and don’t have any desire to (at this point I have read enough China expat memoirs to last me a lifetime). But I was very interested in uncovering just how low Jacob Acerbi is willing to go to promote his book (or troll us).

Now that I have tracked down his sloppy digital footprints and connected all the dots, I am left wondering: if he had put this much effort into his storytelling and writing craft, he might have actually found a real publisher, in which case, Jacob Acerbi would not have had to stoop to such shameless depths. It’s a little slimy, a little pathetic; but also a little funny.

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