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anantradingpvtltd · 2 years ago

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jkgdesigns · 5 years ago

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SYNOPSIS AND LEARNING AGREEMENT

Name: Jessica Griffith Course: Visual CommunicationsLevel: 5 Unit: Concepts of Visual LanguageUnit Code: VCO565 Credit Points: 40 Study Hours: 400 Hours Tutors: Rich Hurst, Laura Walker

BRIEF

SYNOPSIS

Design a typographic work exploring the theme lost. We expect you to investigate the widest interpretation of the theme from historical, cultural and global perspectives, drawing upon references to different eras, societies, social groups, generations etc. Be selective and discerning in your interpretation. Your research will undoubtedly uncover a breadth of information - everything form the profound to the ridiculous. It is your job to consider the tenor of the communication. Is it serious, forensic interrogation of the theme, or is it a little more light hearted? Does it have a very specific/ singular narrative drive or is it eclectic, fun and informative? Whatever the case, we would like you to lose yourself in this theme and create a typographic tour- de-force to please the eye and stimulate the brain.

My aim is to design a typographic piece of work exploring the theme lost. I am going to investigate the subject of traditions and how they have been lost over time. Traditions remind us that we are part of a history that defines our past, shapes who we are today, and who we are likely to become. The reasoning behind choosing British traditions is because I think there is a lot of subject matter within the topic. They are part of everyones heritage and help form the structure and foundation of our families and our society.

I am going to do this by exploring visually and researching into the different ways a typographic book is produced and the way it is formed. By looking at a wider range of British traditions my intention is to convey my target audience how they are intrinsic in our heritage. My primary research will consist of online surveys and questionnaires to find out peoples thoughts on British traditions and how they might have been lost over time.

STRATEGY AND RESEARCH

You need to define a context, identify a target audience and build a strategy that underpins the development of appropriate outcomes. We expect rigorous sketchbook research with evidence of your responses to the information that you uncover. We also expect to see a range of initial potential directions. Explored in order to be able to understand what informed the focus of your subsequent concept and design development. Sketchbooks should be a reflection of your strategic and interpretive thinking. They should be vibrant and organic - Full of visual references; notations; sketches; exploration of materials and ideas.

SUBMISSON

Your project submission should include sufficient appropriate material to show that you have addressed the brief comprehensively and clearly expressed your design and typographic skills. It must include:

• Strategy • Research • Design Development• Final Outcomes

TARGET AUDIENCE

The content, format, media and range of your project outcomes should be determined by their suitability for your chosen target audience - as you have expressed it in your strategy.

AIMS

• To Identify links between your specialist topic and relevant theoretical and conceptual frameworks through independent led research and critical understanding

• To strengthen the ability to define problems and generate ideas using different approaches to solve them appropriate to an identified audience.

• To develop your creativity, knowledge and understanding of practice through the effective use of communication in professional contexts

LEARNING OUTCOMES

LO1

• Demonstrate your understanding of relevant theoretical / conceptual frameworks through independent led research and critical reflection.

LO2

• Demonstrate you ability to problem solve using different approaches and defining your ideas in relation to audience/ user / viewer

LO3

Generate effective communication that demonstrate:

• Solutions that show an awareness of contemporary practice within professional contexts.• Work that shows a high degree of creativity and aesthetic judgment.

ASSESSMENT COMPONENTS

For assessment I will produce a development blog as well as keeping a notebook for planning. The blog will include typographic work and research into British traditions and the way they have faded out over time. This will lead to a final design of a typographic book.

REFERENCES

Coggan, G., 2020. 4 Of This Year's Must-Know Typography Trends. [online] Creative Bloq.

Cousins, C., 2020. 15+ Typography Trends For 2020. [online] designshack.net.

Popova, M., 2011. 10 Essential Books On Typography. [online] Brain Pickings.

Reid, M., 2020. 9 Top Font Trends For 2020. [online] 99designs.

Shoaf, J., 2020. A Review Of The Best Typography Books For Designers In 2020 · Typewolf. [online] Typewolf.

Singin, O., 2020. Font Trends 2020: The 15 Best Fonts To Use This Year - Looka. [online] Looka.

Birkett, D., 2020. Roll Up, Roll Up! Bring Back The Traditional Circus. [online] telegraph.co.uk.

Clarke, T., 2013. The Vanishing Art Of The Family Photo Album. [online] Time.com.

Coussens, E., 2020. A Question Of Ethics. Wild Animals In The Circus: Precious

Tradition Or Lost Cause? | Circuscentrum. [online] Circuscentrum.be.

10. Film Academy, N., 2020. The History Of Drive-In Movie Theaters (And Where They Are

Now). [online] Student Resources. 11. Goertzen, M., n.d. In The Digital Age, Is A Handwritten Letter Still Important? - Selah

Reflections. [online] Selah Reflections. 12. Hand, L., 2020. Formal Eating Manners And Etiquette - British Culture, Customs And

Traditions. [online] learnenglish.de.

Heichelbech, R., 2020. 9 Sunday Traditions That Make Us Wish We Were Kids Again.

[online] Dusty Old Thing.

Johnson, J., 2020. 10 Stunning Graphic Design Trends For 2020. [online] 99designs.

Jordan, R., 2020. Richard Jordan: It's Crucial That Traditional Circus Isn't Lost For Good. [online] The Stage.

16. Kielburger, C., 2017. Huffpost Is Now A Part Of Verizon Media. [online] huffpost.com.

Mcrobbie, L., 2020. Are Punch And Judy Shows Finally Outdated?. [online] Smithsonian Magazine

O’Hagan, S., 2011. Album Of The Years: Can Photo Albums Survive The Digital Age?. [online] the Guardian.

Smith, C., 2020. Traditional Manners In A Modern World. [online] Candace Smith Etiquette.

Telegraph.co.uk. 2020. 'Sunday Best' Tradition Will Be Lost Within A Generation, Researchers Warn. [online]

21. Times, F., Environment, T. and Tit-Warbler’, T., 2020. 3 Inhumane Traditions That Are Horribly Out Of Date. [online] The Rainforest Site Blog.

ACTION PLAN / TIME PLAN

Week 1:

• Unit Introduction - 5th March • Research into briefs from different design competitions.

Week 2: • Choose Brief • Research and strategy into wide interpretation of theme.• Chose audience and define why suitable

Week 3: • Research into chosen subject within project • Experiment, mock up and draft up.

Week 4: • Analyise, critic, and receive feedback. • Experiment, mock up and draft up.

Week 5: • Analyise, critic, and receive feedback. • Experiment, mock up and draft up.

Week 6: • Design and prototype chosen deliverables.

Week 7: • Design and prototype chosen deliverables.

Week 8: • Refinement

Week 9: • Refinement • Final Outcomes (Deadline) - 7th May

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