#LinkInteractionJC

[bethandutton-blog]

The campaign

Throughout the creation of the jcdecaux campaign, I have struggled trying to find out what exactly is the interaction part of this project.

My idea is great, the execution of poster was even better, the only problem is what do people do when it comes after they have seen the poster. Yes the poster helps them go to events and explore oxford street. 

But there is no direct pathway using the campaign, this is where our social media and app component comes in.

Above is a video of an the prototype of interaction for the campaign, in regards social media competitions.

Inspiration for the commotion was from popular snapchat stories and online quiz competitions, that are current trending.