#MD615 Design Strategies and Motivation

[thetrueamarie-blog]

MDM615 Design Strategies and Motivation: Mastery Journal Reflection

I have done a lot more “soul searching” during this course than I did in any of the other courses, I have also completed a lot more tutorials. My goal is to not only polish my existing work, but to step outside my comfort zone and design things I have never even attempted before, like a website and a mobile application. I was concerned that I needed to introduce a new style to the Irie Sea Festival brand; That maybe the original was too “cheery” for rebellious Jawaiian music, but based on the feedback received from my peers and instructor, the “Hawaiian Hibiscus” theme needs to stay the same.

Irie Sea Festival Moodboard: Revision 1

The idea behind this design was to make the style more Jawaiian culture, and not just the Hawaiian image people are use to seeing.

Irie Sea Festival Moodboard: Revision 2

This was my attempt at combining the Jawaiian style with the Hawaiian style most people are familiar with. The feedback was that I really should just leave the style of the brand the way it was, which is what I agreed with as well. 

Irie Sea Festival Moodboard: Revision 3

Jawaiian music is about life on the Hawaiian Islands, but it isn’t exactly the same peppy upbeat genre as Hawaiian music. However, in the spirit of designing for my current audience, this brand style needs to be more Hawaiian and less Jawaiian. In a sense, this revision process became a lot like Ideo’s Collage exercise in which they gave their target audience a choice in imagery, and they chose what spoke most to them (Ideao.org, 2015, pg. 62). I truly appreciate this redesign process because it is teaching me to recognize when I am designing for myself, and when I am designing for my audience. 

Reference

Ideao.Org (2015) FieldGuidetoHuman CenteredDesign IDEOorg 18d7a740 7348 4dc8 8fb6 d75d4ff470c4. Available at: https://assethub.fso.fullsail.edu/assethub/FieldGuidetoHuman-CenteredDesign_IDEOorg_18d7a740-7348-4dc8-8fb6-d75d4ff470c4.pdf (Accessed: 26 February 2017).Pg. 62