#MKT 301 Module 4 Case Assignment

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MKT 301 Module 4 Case Assignment

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 MKT 301 Module 4 Case Assignment

   To start off this assignment, first make sure to review the required background materials carefully and make sure you have a solid understanding of the various pricing strategies and when they are typically used.  There is also a listing of optional readings that may help you with the concepts and could serve as useful references for this assignment.

Once you have finished reviewing the background materials, think carefully about the following situations and write a four to five page paper discussing what pricing strategy you would recommend in each of the situations.  For each recommendation, make sure to explain your reasoning and to cite one of the required background readings in support of your recommendation:

A company has developed a new 3D television with     outstanding displays.  The company has a patent on a new technology     that doesn’t require glasses to see the 3D effect and has a display far     better than those of any competitor’s 3D televisions.  The company     still has to compete with other television manufacturers, but because of     the patent and superior technology it is likely to have a large advantage     in the 3D television market for at least a year or two.

A brand new company has developed a new dishwater     detergent which is comparable to other major brands in quality, but the     company has developed a new manufacturing technology that over a period of     time should be able to produce detergent at a cheaper cost than any     competitor.  The cost of the new manufacturing equipment was high,     but once the equipment is paid off it should be very cheap to produce each     bottle of detergent.

You have just opened up a new electronics shop and     Apple will be releasing their latest iPhone in a few days.  You are     confident that once customers come into your shop they will be impressed     with your large selection and knowledgeable and friendly sales staff and     will become loyal customers.  However, given the nearby location of     Best Buy and other popular electronics shops it will be a challenge to get     customers into your shop.  So the first big pricing decision you have     to make is what to charge for iPhones.

You have started a new fashion company, and your     partner in this business is one of the top designers in Italy.  You     and your business partner’s plan is to become known as one of the premier     manufacturers and designers of blue jeans in the world, and hope to have a     very high end brand well known among the wealthy and fashion conscience.

Assignment Expectations

Answer the assignment questions directly.

Stay focused on the precise assignment questions, don’t     go off on tangents or devote a lot of space to summarizing general     background materials.

Make sure to use reliable and credible sources as your     references. Articles published in established newspapers or business     journals/magazines are preferred.  If you find articles on the     internet, make sure it is from a credible source.

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