#MoEngage integration

[smsgatewayindia]

Connect SMSGatewayCenter SMS & WhatsApp API with MoEngage | Step-by-Step

Learn how to integrate SMSGatewayCenter’s SMS and WhatsApp Business API with MoEngage as a custom connector! 📱 This step-by-step tutorial guides you through setting up seamless, TRAI-compliant SMS and WhatsApp campaigns for your business. Perfect for marketers, developers, and businesses in India looking to boost engagement with personalized messaging. 🚀 Follow along and start automating your campaigns today with SMSGatewayCenter!

👉 Get started: https://www.smsgatewaycenter.com/

📢 Subscribe for more tutorials: https://www.youtube.com/@SMS.Gateway.Center

💬 Have questions? Drop them in the comments!

🔗 Related guide: https://www.smsgatewaycenter.com/integrations/connect-moengage-sms/

[intelliontechnologies]

How AI Is Transforming Marketing Automation in 2025

In the ever-evolving world of digital marketing, MarTech tools are no longer optional—they're essential. As we move deeper into 2025, artificial intelligence (AI) has become the engine powering the next generation of marketing automation. From predicting customer behavior to hyper-personalizing every touchpoint, AI is reshaping how brands interact with their audiences in real-time.

The AI Evolution in MarTech

Gone are the days when marketing automation was limited to scheduling emails or running basic customer journeys. AI has fundamentally changed the game. Today’s advanced MarTech tools leverage machine learning, natural language processing, and predictive analytics to deliver insights that were previously unreachable.

With AI, marketers can:

Automatically segment audiences based on behavior and preferences

Personalize messaging for individual users across multiple channels

Predict future customer actions such as churn or purchase intent

Optimize campaign performance continuously using real-time data

This shift means brands are no longer reacting—they’re proactively engaging with customers in smarter, more human ways.

Real-World Examples of AI in Marketing Automation

Let’s explore how some leading platforms mentioned in recent MarTech discussions are putting AI to work:

✅ Salesforce Marketing Cloud (Einstein AI)

Salesforce’s Einstein AI is a pioneer in using machine learning to boost campaign efficiency. From predictive scoring to send-time optimization, Einstein analyzes CRM and behavioral data to ensure your messages land with maximum impact.

✅ Acoustic Campaign

Acoustic leverages AI to suggest subject lines, determine optimal send times, and adapt content dynamically based on individual preferences. It uses behavioral insights to build smarter automation workflows that enhance engagement and ROI.

✅ Iterable

Iterable’s strength lies in AI-powered personalization across channels like email, SMS, push, and in-app messaging. Its predictive goals help marketers understand customer lifetime value and conversion potential, allowing for tailored journeys at scale.

✅ MoEngage

Focused on mobile-first personalization, MoEngage applies AI to optimize engagement through real-time decision-making. With features like Smart Triggers and Sherpa AI, brands can send hyper-contextual messages that drive retention.

The Competitive Edge of AI-Driven Automation

Here’s what makes AI-based marketing automation a true game changer: AI FeatureMarketing AdvantagePredictive AnalyticsAnticipates customer behavior and needsDynamic Content PersonalizationImproves click-through and conversion ratesSmart Audience SegmentationTargets the right user at the right timeAutomated OptimizationContinuously improves campaign results without manual intervention

By automating not just the execution, but also the decision-making, AI ensures marketing teams operate with agility, speed, and intelligence.

How to Integrate AI into Your MarTech Stack

To fully unlock the power of AI, brands should:

Audit your existing tools: Identify what’s missing in terms of AI capabilities.

Align tools with goals: Choose platforms that complement your business model and customer journey.

Invest in integration: Ensure your CRM, data analytics, and automation tools communicate seamlessly.

Start small, scale fast: Pilot with one or two AI features—like predictive scoring or personalization—and expand as ROI becomes visible.

Final Thoughts

As 2025 unfolds, AI isn’t just a futuristic concept—it’s the foundation of modern marketing. Whether you’re a small business or an enterprise brand, adopting AI-powered MarTech tools is the key to staying relevant, efficient, and competitive.

To explore the best AI-driven MarTech solutions for your business, Xerago offers expert guidance, platform selection, and implementation support tailored to your needs. for more info refer to this website https://www.xerago.com/xtelligence/best-martech-platforms

[chloedecker0]

Ultimate Guide to Cross-Channel Campaign Management in 2025

Cross-channel marketing done well may seem like building a dream team of channels and platforms that work together to help you provide the finest customer experience possible. You may harness the strengths of each channel, including email, social media, SMS, mobile applications, websites, and physical stores, to create a compelling and unified customer experience across the customer journey.

Consumers want smooth, integrated experiences across all touchpoints at a minimum. However, if you are unable to handle the intricacies of several platforms, technologies, and data interfaces, business gets quite complicated. This leads to a cascade effect of uneven brand experience, a fragmented customer view since various touchpoints cannot be tracked seamlessly, and trouble appropriately crediting conversions. Inadequate cross-channel coordination can lead to overlapping messages, excessive messaging, low frequency, and limited customer reach.

This guide provides actionable strategies for implementing cross-channel marketing analytics in complex environments. It covers data integration methods, attribution modeling strategies, and techniques for extracting actionable insights from multi-channel data.

Download the sample report of Market Forecast: https://qksgroup.com/download-sample-form/market-forecast-cross-channel-campaign-management-platform-2024-2028-worldwide-2148

Who Needs Cross-Channel Campaign Management and Why? 

Today's patrons want a tailored experience from every marketing message they acquire. Therefore, campaign orchestration throughout all platforms is essential. Cross-channel campaign management enables organizations to manage marketing campaigns across many channels or platforms, resulting in the tailored experience that customers seek.  

Customers lose their interest in companies whose marketing campaigns are irrelevant and lack personalization. As the marketing terrain grows more competitive, marketers must customize the consumer experience to boost customer loyalty and engagement. Cross-channel campaign management enables you to build a highly tailored experience by conforming messaging throughout all channels, improving client engagement.  

Top Cross-Channel Campaign Management Platform

Braze

Braze is a customer interaction platform that enables long-term relationships between consumers and their favorite companies. Braze enables marketers to collect and act on data from many sources, allowing for real-time consumer engagement across channels from a single platform. From cross-channel messaging and journey orchestration to Al-powered testing and optimization, Braze helps businesses develop and sustain engaging customer interactions that promote growth and loyalty.

Bloomreach

Bloomreach is a cross-channel campaign management tool that enables customization. Bloomreach personalizes the whole consumer experience by enabling autonomous search, conversational shopping, and autonomous marketing. Businesses across industries, including retail, finance, hospitality, and gaming, build experiences that promote growth and long-term loyalty.

Insider

Insider is a platform that enables personalized, multi-channel encounters. Its core principle lies in enabling enterprise marketers to interconnect customers' data across different channels and systems. Insider's AI intent engine predicts future user behavior, allowing for personalized experiences. The company's platform is used to offer experiences over a variety of channels, including web, app, web push, email, SMS, and messaging apps. Insider provides services to a diverse range of worldwide enterprises, including retail, automotive, and travel.

MoEngage

MoEngage is a platform that focuses on providing insights-driven consumer engagement services. The firm's major goal is to help analyze client behavior and then interact with them through tailored communication channels. These include the web, mobile, and email. MoEngage is a comprehensive system that includes intensive customer analytics, artificial intelligence-powered customer journey orchestration, and customization capabilities, all in a single dashboard. This platform is largely used by product managers and growth marketers who want to give a tailored experience at various points of the customer lifecycle, including onboarding, retention, and growth.

Optimove

Optimove is a customer-centric marketing platform that enables marketers to achieve quantifiable growth by creating, executing, and optimizing marketing strategies that emphasize the customer experience above particular campaigns or goods. The platform finds significant opportunities for client involvement, continually improves interactions, and properly assesses the overall impact of all marketing initiatives. Optimove enables companies to build client loyalty, increase retention, and optimize customer lifetime value. The platform enables marketing automation, customer data insights, sophisticated analytics, and path mapping, resulting in a more comprehensive approach to customer-centric marketing success.

Download the sample report of Market Share: https://qksgroup.com/download-sample-form/market-share-cross-channel-campaign-management-platform-2023-worldwide-2344

The Right Marketing Channels for Your Brand Marketing Campaign 

Choosing the correct marketing channels for your brand marketing campaign is determined by several criteria, including your target demographic, campaign objectives, budget, and the type of your products or services. 

When choosing marketing channels for your brand campaign, prioritize those that provide the most effective opportunity to reach and engage your target audience depending on your specific business goals and resources. Experiment with several channels, monitor their success, and adapt your plan to improve outcomes over time. 

As for the specific market share and forecast for the Cross-Channel Campaign Management market in 2023 and the forecast from 2024 to 2028, these figures are dynamic and subject to change based on various factors, including technological advancements, consumer behavior changes, and competitive landscape shifts. QKS Group' reports typically provide these details, offering a snapshot of the current market and predictions for future growth.   

Market Share 2023, Worldwide: The report would detail the percentage of the market controlled by leading CCCM platforms and how they compare with each other. This information is crucial for understanding which platforms are dominating the market and their potential influence on market trends.  

Market Forecast 2024-2028, Worldwide: This forecast would project the growth of the CCCM market over the next five years, considering factors like emerging technologies (e.g., AI, machine learning), consumer demands, and economic conditions. It helps companies plan their long-term strategies and investments in CCCM solutions.  

Conclusion

Today's organizations recognize that cross-channel campaigns are essential for generating engagement throughout the entire customer lifecycle—from initial awareness to education, conversion, and finally, the post-purchase phase. By implementing a streamlined solution that enables you to reach, track, and analyze your customers across all marketing channels in one centralized location, you can provide a consistent customer experience while also gaining access to valuable data insights that will help boost revenue and enhance customer retention.

Related Reports –

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-western-europe-7765

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-western-europe-7774

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-usa-7764

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-usa-7773

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-middle-east-and-africa-7763

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-middle-east-and-africa-7772

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-china-7760

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-china-7769

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-asia-excluding-japan-and-china-7757

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-asia-excluding-japan-and-china-7766

[microbitmedia]

Smart Mobile Marketing: How AI Enhances Personalization

In today's fast-paced digital landscape, businesses are turning to AI in mobile marketing to revolutionize the way they engage with users. As smartphones become an integral part of daily life, reaching users through mobile channels is more critical than ever. But mass messaging no longer cuts it—users expect personalized mobile marketing experiences that cater to their needs and behavior. Thanks to artificial intelligence, brands can now deliver just that.

The Rise of AI in Mobile Marketing

Artificial Intelligence (AI) is not just a buzzword—it's a game-changer for marketers. AI in mobile marketing enables businesses to analyze massive amounts of user data in real-time and derive meaningful insights. These insights allow companies to target users more accurately, automate campaigns, and optimize engagement at every touchpoint.

Whether it's predicting user behavior, customizing push notifications, or segmenting audiences, AI mobile marketing tools can do it faster and smarter than any human team. This means better results, increased ROI, and more satisfied users.

Why Personalized Mobile Marketing Matters

The modern consumer wants to feel seen and understood. Personalized mobile marketing goes beyond using a user’s name—it involves tailoring content, offers, and experiences based on the user's preferences, behavior, and location.

Research shows that personalized messages lead to higher open rates, longer app sessions, and increased conversions. When done right, personalized mobile engagement boosts brand loyalty and reduces churn, giving brands a competitive edge in a saturated mobile market.

AI-Powered Personalized Mobile Marketing Strategies

Let’s explore a few effective personalized mobile marketing strategies made possible through AI:

1. Smart Segmentation

AI algorithms can analyze demographic, behavioral, and contextual data to create hyper-targeted user segments. These segments help in sending the right message to the right audience at the right time.

2. Predictive Recommendations

Using machine learning, businesses can predict what products or content a user is likely to be interested in. This leads to personalized product recommendations and app experiences that drive sales and engagement.

3. Dynamic Content Creation

With AI mobile marketing tools, brands can automatically generate and customize content for each user. This includes email copy, in-app messages, and even dynamic visuals that reflect a user’s past behavior.

4. Automated Customer Journeys

AI enables the creation of automated workflows that adapt to user actions in real-time. Whether a user abandons a cart or completes a goal, AI triggers personalized responses that guide users toward conversion.

5. Sentiment Analysis and Feedback Loops

AI can analyze user feedback and sentiment from reviews, chats, and social media to fine-tune future marketing efforts. This continuous loop ensures that your personalized mobile engagement remains relevant and effective.

Real-World Success Stories

Companies like Amazon, Netflix, and Spotify are leading examples of AI in mobile marketing. Their platforms offer personalized experiences powered by AI—from movie suggestions to tailored playlists—proving that smart personalization significantly enhances user satisfaction.

Even smaller businesses can now access AI tools integrated into marketing platforms like Braze, MoEngage, and CleverTap. These platforms help marketers design personalized mobile marketing strategies without needing a large data science team.

Final Thoughts

As competition intensifies in the mobile space, adopting AI mobile marketing is no longer optional—it’s essential. By leveraging AI, brands can deliver highly relevant, personalized experiences that users love and respond to. From segmentation to engagement, AI empowers marketers to elevate their game.

Embracing personalized mobile marketing is the key to standing out in a crowded digital environment. With the right strategy and tools, your brand can achieve deeper personalized mobile engagement, better user retention, and long-term growth.

[rihannafood]

✨Level Up Your Restaurant Game: Why Smart Tech Isn't Just a Perk, It's the Future!✨

Forget everything you thought you knew about traditional hospitality. We're moving into an era where tech isn't just in the background; it's practically the heartbeat of every successful business. And trust me, you wanna be on this wave! 🌊

The Tech Trends That Are Changing EVERYTHING 🚀

So, what's shaking up the scene? It's not just about having a website anymore (though, you absolutely need one!). We're talking next-level stuff:

Brainy EPOS Systems (AKA Your New Best Friend): These aren't just cash registers anymore! Imagine your EPOS system predicting what customers want, managing inventory like a pro, and even suggesting perfect upsells.

Fun Fact: Businesses using these smart systems are seeing 15% better efficiency and a 10% bump in what customers spend per visit! Cha-ching! 💰

Touch & Go: Self-Service Kiosks & Mobile Ordering: Remember queues? What are those?! Seriously, customers LOVE being able to order themselves. It’s faster, more accurate, and just feels easier.

Guess What? Over 67% of people prefer self-service, and this market is expected to hit £9 BILLION by 2027! Get on board!

Cloud Power: Everything Connected! No more messy, disconnected systems. Cloud-based tech links your EPOS, inventory, online ordering (like our Grub24 business solutions!), and even your marketing (shoutout to MoEngage users!). It’s one big, happy, data-rich family.

Big Perk: Businesses are cutting down on admin by 25% thanks to this seamless integration. More time for what matters!

Restaurant Headaches? Tech's Got the Aspirin! 💊

Let's be real, running a hospitality business can be tough. But guess what? Tech is here to solve some of the biggest pain points:

Staffing Struggles: Finding and keeping good staff is a headache.

Solution: Smart EPOS and kiosks handle the simple stuff, freeing up your amazing team to focus on giving incredible service. Everyone wins!

Slow Orders & Long Waits: Nobody likes waiting, right?

Solution: Contactless ordering and slick kitchen display systems mean orders fly out of the kitchen faster and with fewer mistakes. Happy customers = happy business!

"What Should We Do Next?" - No More Guessing! Ever feel like you're flying blind?

Solution: Connected tech gives you all the data you need – what’s selling, what’s not, who your best customers are. Make smart moves, not just hopeful ones!

Real Talk: Success Stories in Action! ✨

We see this magic happening every day at Grub24! Imagine:

The Urban Bean Cafe (London): They brought in smart EPOS, kiosks, and their Grub24 online ordering. Result? 20% more spent per kiosk order (hello, AI suggestions!), orders processed 30% faster, and they even saved 15% on staffing costs because their team could focus on service, not just transactions.

Spice Route Bistro (Manchester): They went all-in with cloud integration for their EPOS, inventory, and MoEngage marketing. What happened? 10% less food waste (huge for profit!), and their marketing campaigns brought in 25% more repeat customers thanks to super-targeted offers.

The Future Isn't Coming, It's HERE! 🌍

Look, the hospitality world is buzzing, it’s exciting, and it’s full of potential. By bringing in smart tech like AI-driven EPOS, self-service kiosks, and cloud integrations, you’re not just keeping up; you’re setting the pace.

So, what challenges are you seeing in your business right now? And how do you think technology could swoop in and save the day? Drop your thoughts in the comments! Let's chat! 👇

Ready to Unleash Your Restaurant's Full Potential?

Curious about how Grub24 can help your business shine brighter? We've got everything from cutting-edge EPOS to custom branded websites powered by Shopify for businesses like yours.

Want to learn more? Grab our free whitepaper on "Optimizing Your Restaurant's Profitability with Smart Tech" or just hit us up for a quick chat! We're here to help!

[jvinay]

Unlocking Customer Engagement: Exploring Mobile Engagement Automation (MEA) Platform Tools

In today's hyperconnected world, mobile devices have become the primary touchpoint for businesses to engage with their customers. Whether through push notifications, SMS, in-app messages, or mobile emails, brands are increasingly leveraging mobile engagement to build stronger relationships and drive user retention. This has given rise to Mobile Engagement Automation (MEA) platforms, specialized tools that help businesses automate, personalize, and optimize their mobile marketing efforts.

What are Mobile Engagement Automation (MEA) Platforms?

Mobile Engagement Automation platforms are software tools designed to manage and optimize customer engagement across mobile channels. These platforms use data-driven insights to deliver personalized messages and experiences based on user behavior, preferences, and lifecycle stage. The goal is to deliver the right message, to the right user, at the right time—automatically.

MEA platforms typically integrate with mobile apps and back-end systems to track user activity and deliver real-time, contextually relevant content. They support a wide range of functionalities, including:

Push Notifications

In-App Messaging

SMS/MMS Campaigns

Mobile Email Automation

User Segmentation

A/B Testing

Analytics and Reporting

Why Mobile Engagement Automation Matters

The average smartphone user checks their device dozens of times a day. With such high frequency, mobile presents a powerful opportunity to connect with users. However, the window for attention is short—users expect relevant and non-intrusive communication. MEA tools enable marketers to rise to this challenge by:

Improving Retention: Personalized messages and timely nudges help keep users engaged, reducing app churn.

Boosting Conversions: Behavior-triggered messages can drive users toward completing actions like purchases, sign-ups, or renewals.

Enhancing Customer Experience: Context-aware interactions increase user satisfaction and brand loyalty.

Scaling Campaigns: Automation allows for continuous engagement at scale without increasing manual workload.

Key Features of MEA Tools

User Segmentation and Targeting: MEA platforms allow businesses to segment their audience based on demographics, behavior, location, and more. This enables precise targeting of users with content that resonates with them.

Event-Triggered Messaging: Actions such as app installs, product views, or cart abandonment can trigger automated messages to guide users down the funnel.

Multi-Channel Orchestration: A robust MEA platform supports messaging across various channels, ensuring a seamless and consistent experience regardless of how a user interacts with the brand.

Personalization at Scale: Leveraging user data, MEA tools can customize messages with user names, preferences, or previously viewed items—making interactions feel more personal.

A/B and Multivariate Testing: Marketers can test different versions of messages or workflows to determine what drives better engagement and conversion.

Analytics and Reporting: Dashboards and reports help track key metrics like open rates, click-throughs, and retention, offering insights for continuous optimization.

Popular MEA Platforms in the Market

Several MEA tools are leading the market, each offering a unique mix of features tailored to various business needs. Some notable players include:

Braze: Known for its real-time, cross-channel engagement and strong analytics capabilities.

Leanplum: Offers robust A/B testing and personalization for mobile and in-app messaging.

Airship: Provides advanced automation, segmentation, and predictive analytics.

MoEngage: AI-driven platform focusing on customer journey orchestration and retention.

CleverTap: Combines engagement and analytics for hyper-personalized experiences.

Choosing the Right MEA Platform

Selecting the ideal MEA tool depends on several factors:

Business Size and Industry: Startups may need cost-effective solutions, while large enterprises might require scalable, feature-rich platforms.

Integration Needs: Compatibility with existing systems (CRM, analytics, data warehouse) is critical.

Ease of Use: An intuitive interface ensures teams can launch and manage campaigns without technical roadblocks.

Data Privacy Compliance: Ensure the platform adheres to regulations like GDPR, CCPA, etc.

Support and Training: Reliable customer support and onboarding resources can speed up adoption and ROI.

The Future of MEA Platforms

The future of Mobile Engagement Automation lies in deeper personalization powered by artificial intelligence and machine learning. Expect to see:

Predictive Engagement: Platforms will anticipate user behavior and proactively deliver messages.

Conversational Interfaces: Integration with chatbots and voice assistants will become standard.

Omnichannel Unification: A move towards truly unified platforms that blend mobile, web, email, and offline touchpoints.

Hyper-Personalization: Real-time personalization based on granular user data and context will be the new norm.

Final Thoughts

Mobile Engagement Automation platforms are no longer a “nice-to-have” but a necessity for modern businesses. As consumers demand faster, smarter, and more personalized interactions, MEA tools provide the automation and intelligence needed to meet those expectations. By investing in the right MEA platform, businesses can enhance user engagement, improve retention, and ultimately drive sustainable growth in an increasingly mobile-first world.

[annabouldwin]

What is the purpose of data consulting services?

Businesses navigating the complexities of the digital landscape are increasingly turning to data consulting services to optimize their customer engagement strategies. MoEngage customer engagement platform, aligns seamlessly with this trend by offering a suite of services that leverage data-driven insights for more impactful interactions. Through data consulting, businesses can harness MoEngage's capabilities to analyze user behavior, refine segmentation, and implement personalized communication strategies across multiple channels. MoEngage's customer engagement platform empowers organizations to enhance their understanding of customer preferences, ultimately enabling the delivery of more targeted and effective campaigns. By integrating data consulting services with the MoEngage platform, businesses gain a comprehensive solution for optimizing their customer engagement approach, fostering stronger connections with their audience in the dynamic digital landscape.

[likelyyouththing]

Mobile Marketing Market Growth, Regional Outlook, Forecast To 2025

The global mobile marketing market size is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period. The major factors driving the growth of the mobile marketing market include the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, growth of social media and advertising, and increased use of mobile web and mobile applications.

Major mobile marketing vendors include Airship (US), Swrve Inc. (US), Vibes (US), Braze, Inc. (US), Adobe (US), Acoustic, L.P. (US), Localytics (US), Oracle (US), Salesforce (US), SAP (Germany), Marketo (US), Pyze Inc. (US), FollowAnalytics (US), Xtremepush (UK), IMI Mobile Private Limited (UK), MoEngage (UK), Punchh (US), Sailthru (US), Leanplum (US), and Netcore Solutions (India). These market players have adopted various growth strategies, such as partnerships, agreements, and collaborations, and new product launches, to expand their presence in the mobile marketing market. New product launches and product enhancement have been the most adopted strategies by major players from 2016 to 2019, which helped companies innovate their offerings and broaden their customer base.

Download PDF Brochure @  https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=246836146

By organization size, large enterprises segment to grow at the highest rate during the forecast period

Mobile marketing has been gaining traction in large enterprises as they now look to reach a new and larger audience and build stronger brand value. It offers enterprises a great opportunity to market their products through mobile campaigns and cross-channel marketing. The integration of analytics with mobile marketing solutions helps enterprises gather data through applications, social media, and other sources and analyze the gathered data to reach the target audience with the right content. A majority of the large enterprises now have mobile websites and mobile applications, and mobile marketing solutions, such as in-app messages and push notifications, which offer them the opportunity to enhance application engagement. Location-based marketing offers an innovative channel for enterprises to reach their target customers.

By vertical, the retail and eCommerce segment to lead the mobile marketing market during the forecast period

The retail vertical would undergo considerable changes in the years to come. Retailers are looking for advanced solutions to handle changing consumer behavior, particularly in the context of incorporating mobile devices into the shopping process. The increased adoption of smartphones and tablets, and the usage of mobile internet offer great opportunities to retailers to effectively market their products and services. Mobile marketing is playing an important role in helping retailers adjust to this changed consumer behavior. eCommerce brands are creating a personalized experience for users through mobile marketing. Gilt Group, a US-based shopping website, rewards its customers for their purchasing and social activity with loyalty and referral programs. Social media is another factor that is driving eCommerce site visits, and it is observed that the conversion rate from mobile is higher as compared to that from desktop.

Get sample of report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=246836146

APAC mobile marketing market to grow at the highest rate during the forecast period

Based on region, the APAC (Asia Pacific) region is growing at a fast pace, as enterprises in the region are rapidly adopting the mobile marketing platform and services to provide an enhanced customer experience. The BFSI (Banking, Financial Services and Insurance), retail and consumer goods, and media and entertainment industries are widely adopting the mobile marketing platform to enhance their marketing activities. The social media marketing application is expected to grow at the highest CAGR due to internet and smartphone penetration in APAC. Furthermore, the growing companies in this region need mobile marketing platform that can assist them in accelerating their marketing activities, tracking and reporting marketing campaigns, and generating more leads. Therefore, mobile marketing platform vendors are looking toward APAC as a high growth area for offering mobile marketing platform.

Table of Contents

1 Introduction (Page No. - 18)     1.1 Objectives of the Study     1.2 Market Definition            1.2.1 Inclusions and Exclusions     1.3 Market Scope            1.3.1 Market Segmentation            1.3.2 Regional Scope            1.3.3 Years Considered for the Study     1.4 Currency     1.5 Stakeholders

2 Research Methodology (Page No. - 21)     2.1 Research Data            2.1.1 Secondary Data            2.1.2 Primary Data                     2.1.2.1 Breakdown of Primaries                     2.1.2.2 Key Industry Insights     2.2 Data Triangulation     2.3 Market Size Estimation            2.3.1 Top-Down Approach            2.3.2 Bottom-Up Approach     2.4 Market Forecast     2.5 Research Assumptions     2.6 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)     4.1 Attractive Opportunities in the Market     4.2 Asia Pacific Mobile Marketing Market, By Component and Country     4.3 Market Major Countries

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:

Mr. Aashish Mehra

MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: 1-888-600-6441

Email: sales@marketsandmarkets.com

[pipedriveautomation]

MoEngage Automation With Klamp

MoEngage Automation With Klamp.io

Marketing has become a complex web of channels and platforms, and businesses need to have a cohesive approach to reach and engage their customers. However, the traditional method of marketing has become time-consuming, tedious, and less effective. That's where Moengage comes in as a game-changer for your marketing efforts. By integrating with Klamp's no-code automation platform, Moengage can automate various marketing campaigns based on triggers from other software, making it an essential tool for businesses that want to simplify their marketing efforts.

Common Moengage Use-Cases and Workflows

Capture New Leads from Websites or Chat Channels

Every business needs to keep a record of potential customers that come through their website or chat channels. With MoEngage, you can automatically add these new leads to your contact list, making it easier to target and communicate with them effectively.

Send Push Notifications Based on CRM Activity

MoEngage can send out push notifications to your customers based on specific activities they perform within your CRM system, such as making a purchase. This automated process ensures that your customers receive timely and relevant information without the need for manual intervention.

Add Contacts to Marketing Lists from CRM

If you are using a CRM to manage your contacts, you can automatically add these contacts to your Moengage marketing list, making it easy to target them with specific campaigns.

Gather CRM Contacts into Moengage

With Moengage, you can automatically gather all or selected CRM contacts into your Moengage account. This ensures that you have a complete list of contacts for your marketing campaigns and eliminates the need to manually import data.

Send Payment Reminders as Push Notifications

For businesses that track their invoices in accounting software, Moengage can send payment reminders as push notifications to customers who have yet to make payments. This automated process helps to reduce the workload on your team and ensures that customers receive timely reminders.

Automatically Add Contacts from Zoho CRM

Moengage can automatically add contacts from Zoho CRM to your Moengage contacts list based on their subscription activity in Zoho CRM. This integration ensures that your contacts are up-to-date and that you can send them relevant marketing messages.

Notify Customers and Agents of Specific Events

With MoEngage, you can notify customers of specific events such as tracking the location of an ordered product or notifying agents of an order made. This automated process ensures that all stakeholders are informed, reducing the need for manual intervention.

Subscribe to New Facebook Ad Leads

MoEngage can automatically subscribe to new leads generated from Facebook Ads and add them to your marketing or contacts list. This integration ensures that your Facebook Ad leads are not lost, and you can target them with specific campaigns.

In conclusion, integrating Moengage with Klamp's no-code automation platform is an essential tool for businesses that want to streamline their marketing efforts. By automating tedious tasks, businesses can free up their time to focus on more important tasks, such as developing new strategies and innovating. With MoEngage, businesses can easily capture leads from websites.

[accedere]

Accedere Inc. is elacted to share it’s client MoEngage’s Intelligent Customer Engagement

Accedere Inc. is elated to share that we recently got our client MoEngage’s Intelligent Customer Engagement Platform SaaS Application Services attested for STAR Level 2

Accedere started the process by conducting a SOC2 Type 2 assessment for the applicable Trust Services Criteria 2017(Security, Availability, and Confidentiality) along with theCCM 4.0.5 controls.A consolidated report was submitted to MoEngage and to the CSA STAR Registry to achieve this great credential. Credential can be viewed in https://cloudsecurityalliance.org/star/registry/moengage-inc.

Accedere Inc. supported MoEngage for submitting the CAIQ 4.0.2 for STAR Level 1 and STAR Level2 intake forms to CSA which finally led to MoEngage in successfully achieving their CSA STAR Level 2 Attestation.

This is a unique achievement for Accedere Inc., MoEngage and Cloud Security Alliance. There is greater adoption of the CSA STAR, the updated CSA’s Ver 4.0, and to the transparency by the Cloud Service Provider (CSP). Accedere Inc. Congratulates MoEngage on their incredible success!

Accedere Inc. is a global provider of Assurance services for cybersecurity compliance. Accedere Inc. is a Colorado CPA firm registered with PCAOB with a focus on Cloud Security and Privacy and empaneled Cloud Security Alliance (CSA) auditors for conducting assessments for CSA STAR Level 2 attestation and certification requirements. As an ISO/IEC certification body, Accedere Inc. has the relevant expertise in supporting ISO /IEC 27001 + STAR certification process too.

The CSA STAR Attestation leverages the requirements of the AICPA governed SOC 2 Type 2 Attestation along with the CSA Cloud Controls Matrix. Assessment review periods are determined by the client but should be no less than 6 months. For STAR Attestation, the renewal period is every 12 months. You must have a SOC 2 Type 2 Attest report to apply for STAR Attestation, or you can get the SOC 2 Type 2 and STAR together. The CSA STAR Level 2 can also be achieved using the ISO IEC 27001 approach along with the CCM controls that need to be in the scope of the Statement of Applicability.

STAR encompasses the key principles of transparency, rigorous auditing, and harmonization of standards outlined in the Cloud Controls Matrix (CCM). Publishing to the registry allows organizations to show current and potential customers their security and compliance posture, including the regulations, standards, and frameworks they adhere to. It ultimately reduces complexity and helps alleviate the need to fill out multiple customer questionnaires

CSA star is being recognized as the international harmonized GRC solution leading the way of trust for cloud providers, users and their stakeholders by providing and integrated cost-effective solution that decreases complexity and increases assurance and transparency while enabling organizations to secure their information, protect themselves from cyber-threats, reduce risk and strengthening their information governance and privacy platform.

Creates trust and accountability in the cloud market with increasing levels of transparency and assurance.

Provides the solution to an increasingly complex and resource demanding compliance landscape, by providing technical standards, a, integrated certification and attestation framework, and public registry of trusted data

Accedere’s Cloud Assurance Business is led by Ashwin Chaudhary who is an MBA, CPA and has certifications CCSK, CITP, CISSP, CISA, CISM, CRISC, CGEIT, CDPSE, ISO27001LA. For more details on how we can help please contact us on info@accedere.io and you can also visit our website to know about our detailed services www.accedere.io

Source link: https://medium.com/@accedere.io/accedere-inc-is-elacted-to-share-its-client-moengage-s-intelligent-customer-engagement-5f482d6b73c

[smsgatewayindia]

Integrate SMS Gateway Center Bulk SMS API in MoEngage

Send SMS Notifications from your MoEngage platform and integrate our SMS API connectivity to communicate with your clients efficiently. Keep your customers notified with our SMS integration using SMS API connectivity about the things they are interested to do business with you.

https://www.smsgatewaycenter.com/integrations/connect-moengage-sms/

#MoEngageSMSAPI #MoEngageSMSConfiguration #MoEngageConnectSMS #MoEngageSMSConnector #IntegrateMoEngageSMSAPI #bulksms #bulksmsmarketing #smsmarketing #bulksmsindia #smsindia #smsgatewaycenter #smsgateway #smssoftware #bulksmssoftware

[thestuffresearch]

Mobile App Users Behavior Market Performance to 2030|Key Players, Consumption Status, Production, Regional Analysis, Outlook

Qurate Business Intelligence introduce new research on Global Mobile App Users Behavior covering micro level of analysis by competitors and key business segments (2022-2027). The Global Mobile App Users Behavior explores comprehensive study on various segments like opportunities, size, development, innovation, sales and overall growth of major players. The research is carried out on primary and secondary statistics sources and it consists both qualitative and quantitative detailing.

Major Key players profiled in the study

SWRVE

App Annie

Countly

UpSight

Appsee

HeapAnalytics

Tune

MoEngage

GameAnalytics

Apsalar

AppAnalytics

AppsFlyer

Taplytics

MixPanel

Localytics

AppDynamics

Kochava

 Get Free Sample Report + All Related Table and Graphs @ https://www.qurateresearch.com/report/sample/BnF/global-mobile-app-users-behavior-market/QBI-MR-BnF-1080681

 Key Points in the Market: The key features of this Mobile App Users Behavior market report includes production, production rate, revenue, price, cost, market share, capacity, capacity utilization rate, import/export, supply/demand, and gross margin. Key market dynamics plus market segments and sub-segments are covered.

Key Growths in the Market: This section of the report incorporates the essential enhancements of the marker that contains assertions, coordinated efforts, R&D, new item dispatch, joint ventures, and associations of leading participants working in the market.

 Product Type Segmentation

Baseline Analytics

Messaging Analysis

Mobile A/B Testing

 Application Segmentation

Personal Users

Business Users

 Interpretative Tools in the Market: The report integrates the entirely examined and evaluated information of the prominent players and their position in the market by methods for various descriptive tools. The methodical tools including SWOT analysis, Porter's five forces analysis, and investment return examination were used while breaking down the development of the key players performing in the market.

 Basic Questions Answered

*who are the key market players in the Mobile App Users Behavior Market?

*Which are the major regions for dissimilar trades that are expected to eyewitness astonishing growth for the

*What are the regional growth trends and the leading revenue-generating regions for the Mobile App Users Behavior Market?

*What are the major Product Type of Mobile App Users Behavior?

*What are the major applications of Mobile App Users Behavior?

*Which Mobile App Users Behavior technologies will top the market in next 5 years?

 Table of Content

Chapter One: Industry Overview

Chapter Two: Major Segmentation (Classification, Application and etc.) Analysis

Chapter Three: Production Market Analysis

Chapter Four: Sales Market Analysis

Chapter Five: Consumption Market Analysis

Chapter Six: Production, Sales and Consumption Market Comparison Analysis

Chapter Seven: Major Manufacturers Production and Sales Market Comparison Analysis

Chapter Eight: Competition Analysis by Players

Chapter Nine: Marketing Channel Analysis

Chapter Ten: New Project Investment Feasibility Analysis

Chapter Eleven: Manufacturing Cost Analysis

Chapter Twelve: Industrial Chain, Sourcing Strategy and Downstream Buyers

 Buy the Full Research report of Global Mobile App Users Behavior Market@: https://www.qurateresearch.com/report/buy/BnF/global-mobile-app-users-behavior-market/QBI-MR-BnF-1080681

 Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.

 A free report data (as a form of Excel Datasheet) will also be provided upon request along with a new purchase.

Note – In order to provide more accurate market forecast, all our reports will be updated before delivery by considering the impact of COVID-19.

(*If you have any special requirements, please let us know and we will offer you the report as you want.)

 Contact Us:

Qurate Business Intelligence delivers unique Market study with COVID-19 Impact research solutions to its customers and help them to get equipped with refined information and Market study with COVID-19 Impact insights derived from reports. We are committed to providing best business services and easy processes to get the same. Qurate Business Intelligence considers themselves as strategic partners of their customers and always shows the keen level of interest to deliver quality.

Web: www.qurateresearch.com

E-mail: sales@qurateresearch.com

Ph: US – +13393375221, IN – +919881074592

[chloedecker0]

Ultimate Guide to Cross-Channel Campaign Management in 2025

Cross-channel marketing done well may seem like building a dream team of channels and platforms that work together to help you provide the finest customer experience possible. You may harness the strengths of each channel, including email, social media, SMS, mobile applications, websites, and physical stores, to create a compelling and unified customer experience across the customer journey.

Consumers want smooth, integrated experiences across all touchpoints at a minimum. However, if you are unable to handle the intricacies of several platforms, technologies, and data interfaces, business gets quite complicated. This leads to a cascade effect of uneven brand experience, a fragmented customer view since various touchpoints cannot be tracked seamlessly, and trouble appropriately crediting conversions. Inadequate cross-channel coordination can lead to overlapping messages, excessive messaging, low frequency, and limited customer reach.

This guide provides actionable strategies for implementing cross-channel marketing analytics in complex environments. It covers data integration methods, attribution modeling strategies, and techniques for extracting actionable insights from multi-channel data.

Download the sample report of Market Forecast: https://qksgroup.com/download-sample-form/market-forecast-cross-channel-campaign-management-platform-2024-2028-worldwide-2148

Who Needs Cross-Channel Campaign Management and Why? 

Today's patrons want a tailored experience from every marketing message they acquire. Therefore, campaign orchestration throughout all platforms is essential. Cross-channel campaign management enables organizations to manage marketing campaigns across many channels or platforms, resulting in the tailored experience that customers seek.  

Customers lose their interest in companies whose marketing campaigns are irrelevant and lack personalization. As the marketing terrain grows more competitive, marketers must customize the consumer experience to boost customer loyalty and engagement. Cross-channel campaign management enables you to build a highly tailored experience by conforming messaging throughout all channels, improving client engagement.  

Top Cross-Channel Campaign Management Platform

Braze

Braze is a customer interaction platform that enables long-term relationships between consumers and their favorite companies. Braze enables marketers to collect and act on data from many sources, allowing for real-time consumer engagement across channels from a single platform. From cross-channel messaging and journey orchestration to Al-powered testing and optimization, Braze helps businesses develop and sustain engaging customer interactions that promote growth and loyalty.

Bloomreach

Bloomreach is a cross-channel campaign management tool that enables customization. Bloomreach personalizes the whole consumer experience by enabling autonomous search, conversational shopping, and autonomous marketing. Businesses across industries, including retail, finance, hospitality, and gaming, build experiences that promote growth and long-term loyalty.

Insider

Insider is a platform that enables personalized, multi-channel encounters. Its core principle lies in enabling enterprise marketers to interconnect customers' data across different channels and systems. Insider's AI intent engine predicts future user behavior, allowing for personalized experiences. The company's platform is used to offer experiences over a variety of channels, including web, app, web push, email, SMS, and messaging apps. Insider provides services to a diverse range of worldwide enterprises, including retail, automotive, and travel.

MoEngage

MoEngage is a platform that focuses on providing insights-driven consumer engagement services. The firm's major goal is to help analyze client behavior and then interact with them through tailored communication channels. These include the web, mobile, and email. MoEngage is a comprehensive system that includes intensive customer analytics, artificial intelligence-powered customer journey orchestration, and customization capabilities, all in a single dashboard. This platform is largely used by product managers and growth marketers who want to give a tailored experience at various points of the customer lifecycle, including onboarding, retention, and growth.

Optimove

Optimove is a customer-centric marketing platform that enables marketers to achieve quantifiable growth by creating, executing, and optimizing marketing strategies that emphasize the customer experience above particular campaigns or goods. The platform finds significant opportunities for client involvement, continually improves interactions, and properly assesses the overall impact of all marketing initiatives. Optimove enables companies to build client loyalty, increase retention, and optimize customer lifetime value. The platform enables marketing automation, customer data insights, sophisticated analytics, and path mapping, resulting in a more comprehensive approach to customer-centric marketing success.

Download the sample report of Market Share: https://qksgroup.com/download-sample-form/market-share-cross-channel-campaign-management-platform-2023-worldwide-2344

The Right Marketing Channels for Your Brand Marketing Campaign 

Choosing the correct marketing channels for your brand marketing campaign is determined by several criteria, including your target demographic, campaign objectives, budget, and the type of your products or services. 

When choosing marketing channels for your brand campaign, prioritize those that provide the most effective opportunity to reach and engage your target audience depending on your specific business goals and resources. Experiment with several channels, monitor their success, and adapt your plan to improve outcomes over time. 

As for the specific market share and forecast for the Cross-Channel Campaign Management market in 2023 and the forecast from 2024 to 2028, these figures are dynamic and subject to change based on various factors, including technological advancements, consumer behavior changes, and competitive landscape shifts. QKS Group' reports typically provide these details, offering a snapshot of the current market and predictions for future growth.   

Market Share 2023, Worldwide: The report would detail the percentage of the market controlled by leading CCCM platforms and how they compare with each other. This information is crucial for understanding which platforms are dominating the market and their potential influence on market trends.  

Market Forecast 2024-2028, Worldwide: This forecast would project the growth of the CCCM market over the next five years, considering factors like emerging technologies (e.g., AI, machine learning), consumer demands, and economic conditions. It helps companies plan their long-term strategies and investments in CCCM solutions.  

Conclusion

Today's organizations recognize that cross-channel campaigns are essential for generating engagement throughout the entire customer lifecycle—from initial awareness to education, conversion, and finally, the post-purchase phase. By implementing a streamlined solution that enables you to reach, track, and analyze your customers across all marketing channels in one centralized location, you can provide a consistent customer experience while also gaining access to valuable data insights that will help boost revenue and enhance customer retention.

Related Reports –

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-western-europe-7765

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-western-europe-7774

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-usa-7764

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-usa-7773

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-middle-east-and-africa-7763

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-middle-east-and-africa-7772

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-china-7760

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-china-7769

https://qksgroup.com/market-research/market-forecast-cross-channel-campaign-management-platform-2024-2028-asia-excluding-japan-and-china-7757

https://qksgroup.com/market-research/market-share-cross-channel-campaign-management-platform-2023-asia-excluding-japan-and-china-7766

[microbitmedia]

Smart Mobile Marketing: How AI Enhances Personalization

In today's fast-paced digital landscape, businesses are turning to AI in mobile marketing to revolutionize the way they engage with users. As smartphones become an integral part of daily life, reaching users through mobile channels is more critical than ever. But mass messaging no longer cuts it—users expect personalized mobile marketing experiences that cater to their needs and behavior. Thanks to artificial intelligence, brands can now deliver just that.

The Rise of AI in Mobile Marketing

Artificial Intelligence (AI) is not just a buzzword—it's a game-changer for marketers. AI in mobile marketing enables businesses to analyze massive amounts of user data in real-time and derive meaningful insights. These insights allow companies to target users more accurately, automate campaigns, and optimize engagement at every touchpoint.

Whether it's predicting user behavior, customizing push notifications, or segmenting audiences, AI mobile marketing tools can do it faster and smarter than any human team. This means better results, increased ROI, and more satisfied users.

Why Personalized Mobile Marketing Matters

The modern consumer wants to feel seen and understood. Personalized mobile marketing goes beyond using a user’s name—it involves tailoring content, offers, and experiences based on the user's preferences, behavior, and location.

Research shows that personalized messages lead to higher open rates, longer app sessions, and increased conversions. When done right, personalized mobile engagement boosts brand loyalty and reduces churn, giving brands a competitive edge in a saturated mobile market.

AI-Powered Personalized Mobile Marketing Strategies

Let’s explore a few effective personalized mobile marketing strategies made possible through AI:

1. Smart Segmentation

AI algorithms can analyze demographic, behavioral, and contextual data to create hyper-targeted user segments. These segments help in sending the right message to the right audience at the right time.

2. Predictive Recommendations

Using machine learning, businesses can predict what products or content a user is likely to be interested in. This leads to personalized product recommendations and app experiences that drive sales and engagement.

3. Dynamic Content Creation

With AI mobile marketing tools, brands can automatically generate and customize content for each user. This includes email copy, in-app messages, and even dynamic visuals that reflect a user’s past behavior.

4. Automated Customer Journeys

AI enables the creation of automated workflows that adapt to user actions in real-time. Whether a user abandons a cart or completes a goal, AI triggers personalized responses that guide users toward conversion.

5. Sentiment Analysis and Feedback Loops

AI can analyze user feedback and sentiment from reviews, chats, and social media to fine-tune future marketing efforts. This continuous loop ensures that your personalized mobile engagement remains relevant and effective.

Real-World Success Stories

Companies like Amazon, Netflix, and Spotify are leading examples of AI in mobile marketing. Their platforms offer personalized experiences powered by AI—from movie suggestions to tailored playlists—proving that smart personalization significantly enhances user satisfaction.

Even smaller businesses can now access AI tools integrated into marketing platforms like Braze, MoEngage, and CleverTap. These platforms help marketers design personalized mobile marketing strategies without needing a large data science team.

Final Thoughts

As competition intensifies in the mobile space, adopting AI mobile marketing is no longer optional—it’s essential. By leveraging AI, brands can deliver highly relevant, personalized experiences that users love and respond to. From segmentation to engagement, AI empowers marketers to elevate their game.

Embracing personalized mobile marketing is the key to standing out in a crowded digital environment. With the right strategy and tools, your brand can achieve deeper personalized mobile engagement, better user retention, and long-term growth.

[researchinsight]

Global Mobile Virtual Network Operator (MVNO) Market Growth, Trends, Analysis, Demand and Forecasts Report 2021-2027

The global Mobile Virtual Network Operator (MVNO) Market is anticipated to grow significantly at 7.8% CAGR owing to the increasing provision of demographic-related customer services and maximizing profit opportunities for MNOs and MVNOs. The increasing penetration of mobile devices, rising number of services like cloud, M2M transactions, and mobile money, growing initiatives by the government such as the Digital Single Market (DSM) strategy will accelerate the growth of the market. Nevertheless, the mounting adoption of IoT, M2M, BYOD by MVNOs will attract customers and provide opportunities for growth in the global mobile virtual network operator market.

Request to get a free sample copy at https://www.vynzresearch.com/ict-media/mvno-market/request-sample

The COVID-19 crisis has provided employees to work from home, resulting in a positive impact on the mobile virtual network operator market as there is an increasing need for high-speed data connectivity. The increasing demand for cloud computing technology in the healthcare sector will fuel the growth of the global mobile virtual network operator market and will grow to USD 95.2 billion by 2027.

Based on the operating model, the service operator segment is anticipated to have high CAGR during the projected period 2021-2027 as it enables MVNO to have more control over customer-facing features and integrate systems and services in an effective way.

Europe is anticipated to have a significant share in the MVNO market as it is a developed region in terms of technology adoption and infrastructure development. The rising usage of integrated vehicles like VoIP (Voice over Internet Protocol), and ISP through MVNOs for enterprise are flexible and agile business processes. Thus, the rising demand to manage and maintain broadband connectivity, mobility services, and data centers will propel the growth of the MVNO market in the region

The prominent players in the MVNO industry include: IBM Corporation, Appsee, Swrve, TUNE, Localytics, Amplitude, AppDynamics, Heap, AppsFlyer, Mixpanel, App Annie, Taplytics, Apptentive, Kochava, MOENGAGE, and CleverTap.

Source: VynZ Research

[likelyyouththing]

Mobile Marketing Market Size, Market Share, Future Trends

The report "Mobile Marketing Market by Component (Platform and Services), Channel, Organization Size (SMES and Large Enterprises), Vertical (Retail and Ecommerce, Travel and Logistics, Automotive, and Telecom and IT), and Region - Global Forecast to 2024", is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period. The popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, growth of social media and advertising, and increased use of mobile web and mobile applications are some of the major drivers of this market.

Download PDF Brochure @  https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=246836146

Top Key Players

Major vendors covered in the mobile marketing market include Airship (US), Swrve Inc. (US), Vibes (US), Braze, Inc. (US), Adobe (US), Acoustic, L.P. (US), Localytics (US), Oracle (US), Salesforce (US), SAP (Germany), Marketo (US), Pyze Inc. (US), FollowAnalytics (US), Xtremepush (UK), IMI Mobile Private Limited (UK), MoEngage (UK Punchh (US), Sailthru (US), Leanplum (US), and Netcore Solutions (India).

Services segment to grow at the highest CAGR during the forecast period

Based on component, the services segment of the mobile marketing market is projected to grow at the highest CAGR during the forecast period. The services segment of the mobile marketing industry is expected to have a promising future due to the integration of various marketing applications. Services help organizations in building successful customer relationships by continuously supporting them through their business tenure. They also benefit organizations by enhancing marketing project execution and streamlining marketing operations.

SMEs segment to lead the mobile marketing market in 2019

Based on organization size, the SMEs (Small and Medium Enterprises) segment is projected to lead the mobile marketing market during the forecast period. SMEs in all verticals and regions are now taking advantage of the current mobile technology. Several SMEs already have mobile sites and mobile applications, which make mobile marketing one of the most effective and economical marketing channels for them. They are now shifting from traditional marketing to digital marketing and a majority of their marketing expenditure now goes into digital marketing channels. Marketing through SMS is one of the most cost-effective channels available to the SMEs and is being widely adopted in this user segment. Location-based marketing is another opportunity for SMEs to reach the targeted audience at the right time and place.

Get sample of report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=246836146

APAC mobile marketing market to grow at the highest rate during the forecast period

Based on region, the APAC (Asia Pacific) region is growing at a fast pace, as enterprises in the region are rapidly adopting the mobile marketing platform and services to provide an enhanced customer experience. The BFSI (Banking, Financial Services and Insurance), retail and consumer goods, and media and entertainment industries are widely adopting the mobile marketing platform to enhance their marketing activities. The social media marketing application is expected to grow at the highest CAGR due to internet and smartphone penetration in APAC. Furthermore, the growing companies in this region need mobile marketing platform that can assist them in accelerating their marketing activities, tracking and reporting marketing campaigns, and generating more leads. Therefore, mobile marketing platform vendors are looking toward APAC as a high growth area for offering mobile marketing platform.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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