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How Retailers Can Fix Their Challenges Using PinCarts Technology

Given that the retail industry is always in a race for survival of the fittest, customer experience and customer reviews are what each retailer thrives upon. It is only natural that every retailer will “try their best” to “give their best” to their valuable customers/buyers. That they are ever so willing to endure hardships and bravely face challenges and survive them, is commendable. Unarguably, it is the retailer who truly understands both – the business and the customer – the best and is in a position to not only take mutually-beneficial accurate decisions and implement them, but also to empower their business equally well.

It is understandable how difficult it is for retailers to keep their customers completely happy, manage recruits, train them, manage their business – accurately, all in the same breath. However, the question remains, why should retailers care to use PinCarts technology, despite all the arguments, convincing grounds that experts attempt. Let us refer to these as challenges and not as problems or issues, remaining positive.

Footfall – Conversion of Online Traffic to Offline Visits

The Mobile App of PinCarts will have the facility of mobile cataloguing and inventory discovery of the entire inventory of nearby malls, high street stores and showrooms. All that the customer has to do is, simply use the PinCarts App to discover products and use the location services to go and shop at a store nearby. The app shall definitely guide them to nearest stores – associated with PinCarts – upon searching product wise, location wise and offers wise. People will now not hesitate to visit stores and malls because PinCarts app will give them indoor navigation, online catlogue discovery and updates about ongoing sales, offers and deals on their preferred brands/outlets.

Inventory

Managing, updating, calculating and price computation of the inventory is one thing that bothers physical retailers the most. Well, with the PinCarts association, all the inventory dump will be taken care of by our cloud storage platform; which means, PinCarts will be managing the retail inventories which will be discoverable in real time. Not only that, this facility will also help retailers manage their post-sales inventory stock taking.

Visitor Demographics

This information will be a part of the retail analytics that PinCarts will do for retailers, that will be available either on their dashboards or as a computed report, easy to comprehend. Customer profiling, visitor information, sales-related information, price point analysis, individual store performances, and much more shall be included in pre and post sales analytics – managed entirely by PinCarts.

Customer Engagement

Engaging with the customer in the right way, becomes a challenge for retailers, given there could be crowd of potential, high value shoppers at a given time in their physical stores. How do you ensure a good shopping experience for them? Beacons will help with that. Beacons installed at various strategic locations by PinCarts, inside and outside the stores will send personalized, customized push notifications to the users. This is also known as peersonalized proximity marketing, a key feature of PinCarts’ business model. This shall also help retailers understand customer preferences and behaviour pretty well. See, how technology makes everything simple yet competent?

Retarget, Track.

Of course, this is also a primary post-sale concern that plagues most retailers. This leads to building brand loyalty, but then how many retailers or malls are actually able to do that? Once a customer visits the showroom, their information and shopping habits are fed into your system; while they are exiting, they receive push notifications thanking them and encouraging them for a repeat visit. Frequent visits will also let them earn reward and credit points thus helping build a long term relationship and brand loyalty that sustains. Even when they are not really inside the store/mall, but are in vicinity, they shall receive push notifications thanks to geofencing and proximity marketing technology which will inform them in real time, about sales going on inside their favourite stores or favourite products.

Not only that, in the near future, there could be look-forward-to concepts like magic mirrors, smart changing rooms or virtual reality features inside these brick and mortar stores, which will take the shopping experience up few notches. PinCarts will be only happier to constantly receive feedback from its retail partners about improvisations and further optimizations as per individual needs. The whole idea lays around betterment of customers’ shopping experience. Also, PinCarts will have a three-month trial period program for all of the retailers coming on board on the initial phase. This will allow us to try and test and improvise all of our features that we have to offer.

Cheers!

Originally published on story.pincarts.com