#Retaining Gen Z and Millennials

[manage2retain]

Cultivating Loyalty: Effective Techniques of manage2retain for Retaining Gen Z and Millennials

Fostering Loyalty: Explore the strategies for effectively managing and retaining Gen Z and Millennials through the innovative techniques offered by manage2retain.. Navigate the dynamic landscape of workplace expectations, engagement, and communication to foster lasting connections with the next generation of talent. Discover innovative strategies that go beyond traditional approaches, creating a workplace culture that not only attracts but also retains the loyalty of today's vibrant and diverse workforce.

[wanghedi]

Why did i see multiple posts the fast few days across different platforms about ppl being upset with other ppl hate liking things. What i cant put wang hedi on blast for his mediocre acting skills and atrocious line reads AND have him as my url bc hes my number one boy? What are u bunch of cops?

[mariacallous]

Earlier this month I complimented a friend on her new Bottega Jodie bag. She had recently got a promotion at work, and is now a senior manager at a respectable record label earning six figures. The bag was a celebratory gift, she told me, only it wasn’t Bottega—it was a dupe.

As someone who has a closet full of designer labels—and who could certainly afford to buy the real thing—her admission surprised me. My face must have given that away. “It’s real Italian leather,” she quickly followed up, “and their website says they manufacture in the same factories as some luxury brands. You couldn’t tell the difference, so why would I spend thousands more for basically the same thing?”

It’s a question many have been asking since dupe culture went supernova over the last few years. A shorthand for duplicate, dupes are cheaper alternatives that are basically the same as the real thing. Think of it as a cousin to counterfeit culture, but instead of being a cheap knock-off that infringes on a brand’s trademark, they’re uncannily similar imitations—promising the same qualities of the product at a fraction of the cost.

It’s not just my friend who loves them either. Roughly one-third of all US adults have intentionally bought a dupe, according to Morning Consult, with that figure rising to almost half for Gen Z shoppers and 44% for millennials. In the UK, research by Mintel shows 47% of consumers are now open to buying luxury lookalikes in 2024, compared to just 12% in 2016.

“The shame of buying these things has gone,” says Alice Sherwood, author of Authenticity: Reclaiming Reality in a Counterfeit Culture. “Luxury prices have skyrocketed while the trend cycle has rapidly accelerated. People no longer want to spend upwards of £4000 on the latest ‘It’ bag that might be out of vogue within a year.”

Add their proliferation on social media into that mix, and the dupe culture has been normalised in ways that “knock-offs” from Canal Street never were, she says.

Just one scroll on TikTok would affirm this. At the time of writing over 260,000 posts have been made under the #dupes hashtag, with the majority featuring creators sharing their best dupe finds across fashion, beauty, lifestyle and homeware. Most of the time they’re from fast fashion retailers like Shein, Amazon and Temu, but more recently, a new crop of companies have been dominating dupe culture by offering quite a different proposition.

Low-Price Luxury

Take my friend’s new favourite brand, Quince. According to their website their mission is “to create products of equal or greater quality than the leading luxury brands at a much lower price”. To do so they’ve sourced factories used by “well-known luxury brands” to manufacture their goods, but by cutting out the middlemen and hefty markup, they can sell them at far more affordable prices.

They’re not the only ones. Leather goods manufacturer Sitoy Group Holdings regularly uploads videos on social media showcasing how the quality of its $100 handbags is almost identical to those sold for upwards of $1000, all the while advertising that they use the same production lines used by Prada, Tumi and Michael Kors. Then there's Chicjoc, one of the largest Chinese fashion apparel brands on Taobao and Tmall, claiming it uses the same fabric manufacturers as those used by the likes of Chanel, Valentino and Louis Vuitton.

This shift towards high-quality dupes puts luxury brands in a difficult position. For decades, they’ve justified their high prices with the promise of superior craftsmanship and materials. They've even poked fun at these imitations. But when brands are offering near-identical goods allegedly manufactured in the same factory as luxury brands for much, much less, that justification starts to crumble.

Another brand that has gained significant traction online this year is Los Angeles-based premium basics brand, Italic, with many consumers on Reddit expressing their satisfaction with the quality of the products. “Most of our products take 5–10 sample runs and 6–18 months, sometimes even longer,” says Italic CEO Jeremy Cai. “Our sourcing process involves rigorous vetting and ongoing quality controls, including factory certifications, samples, and production quality.”

This meticulous approach stands in stark contrast to what many might expect. Italic contacts 20-30 potential suppliers, evaluates 5-7 factories, and ultimately works with just 1-2 of them for any given product category, visiting each factory on-site.

The key difference between Italic and the high-profile brands using the same factories, Cai explains, is in the pricing: “Most of our factories' clients sell for 2-4x more than our SRPs (Suggested Retail Prices), often much higher.” By cutting out the markup typically associated with luxury goods, Italic offers high-quality products at a more accessible price point.

Cai is quick to point out that Italic does not market itself as a “dupe” brand. However, that hasn’t stopped consumers from drawing comparisons to more expensive luxury labels. In contrast, competitor Quince leans into dupe culture, positioning itself more overtly as a challenger to high-end brands. On Quince's website, woven intrecciato handbags, which resemble Bottega Veneta's iconic designs, are showcased alongside price comparisons to their luxury counterparts.

Quince also frequently analyses luxury competitors’ best-selling items to identify opportunities for replication. “Data collection is crucial in our product development process,” says a Quince spokesperson. “Our team uses a variety of sources, including Google Trends, social media, and customer feedback, to understand the market and ensure we’re delivering what people want.”

Quince’s strategy is built on the belief that luxury can—and should—be more accessible. “Our founding team, with years of experience in luxury and DTC (direct-to-consumer) retail, knew that competitors add a 40–60% markup on similar products,” continues the spokesperson. “As costs in the luxury market become more transparent, consumers are less willing to accept these inflated prices.”

To that end, Quince works globally to source manufacturing partners that share their commitment to transparency, while innovating to keep costs down. Every product page on their site includes detailed information about materials, country of origin, and certifications for working conditions along the supply chain.

Luxury brands, on the other hand, have traditionally kept their manufacturing processes shrouded in secrecy. William Lasry, founder of Glass Factory, is working to change that.

Lasry travels the globe, visiting and spotlighting factories with superior craftsmanship and ethical practices across his social media platforms. While not all brands are doing their very best, he is sceptical about some companies' supposed connections to luxury factories, pointing out that these dupe brands frequently exploit this ambiguity for marketing purposes.

“There are many instances where a factory will produce a sample for a luxury brand,” Lasry explains. “Luxury brands often request samples from hundreds of factories, but in many cases, nothing materialises beyond the sample stage. The factory might then turn around and claim, ‘We’ve made samples for Gucci,’ even though no production deal was ever finalised.”

Petros Analytis, head of research at Glass Factory, agrees that it’s hard to draw the line. “Unless they let us come into the factories and see for ourselves, it’s hard to ascertain.”

Premium Tax

While transparency might be slowly improving, one thing the luxury market has always clung onto is its appeal. Conglomerates like LVMH and Kering built empires on the foundation of an alluring narrative—one that combines centuries of heritage with modern-day prestige. By blending Old World craftsmanship with the new-age glamour of celebrity culture, they made handbags, shoes, and clothing a gateway to an elite, exclusive world.

For a long time consumers were happy to pay big bucks to belong in this world. Perhaps unknowingly, they were buying not just a product but an experience. The true value of a designer label wasn't simply measured by the stitching or material, but by the feeling it evoked—the confidence boost, the social status, the feeling of exclusivity. “It’s a real skill to make a handbag into an object desired by millions of women, one that has so much meaning and can do so much for your self-confidence,” notes Sherwood.

Yet, behind the curtain of glamour, the reality of some products was very different. While consumers believed they were buying the pinnacle of luxury, what they were often getting was a product only marginally superior to midrange alternatives—and occasionally no better at all. The excessively high margins were less a reflection of quality and more a tax on the brands' appeal.

“They are the architects of their own problems,” continues Sherwood. “By making so much of their products not about the tangible product, but about the intangible aspects of the brands - those sexy ads, the celebs who carry your products, the stores, the glossy ads, the slogans, the heritage backstory, all that stuff that isn’t actually the product itself.”

In turn they’ve created an enormous gap between what consumers are actually paying for and the real value of the product. As these companies have increasingly pursued the ultra-wealthy, they’ve left a gap in the market that other brands, eager to capitalise, are starting to fill. “They know that the prices at the very top of luxury are too high to reflect the actual value,” Sherwood says. “But have turned these notable silhouettes and styles into desirable items that a dupe brand can free ride off of.”

Then, recently, the veneer began to crack even further. In March, Italian luxury brand Loro Piana became embroiled in scandal after an investigation revealed the material behind their $9,000 sweaters was sourced by low-paid workers in Peru. Just a few months later, in July, Italian prosecutors alleged sweatshop-like conditions in factories supplying certain products for high-end labels such as Dior and Armani. The revelations triggered outrage among consumers, many of whom had long trusted these brands to uphold the highest standards of craftsmanship and ethics.

Across online forums like the r/handbag subreddit, once-loyal customers voiced their disillusionment. For many, these scandals revealed that the luxury brands they idolised were not living up to their promises. Both Loro Piana and Dior have denied the allegations. However, The Business of Fashion revealed that Milan's public prosecutor said in a court document that they had found “an illegal practice so entrenched and proven [that it could] be considered part of a broader business policy exclusively aimed at increasing profit.” Neither company has been charged in relation to the probe.

Such reputational damage couldn’t have come at a worse time for luxury brands. Coupled with the rise of dupe culture, these scandals are forcing consumers to rethink their relationship with high-end goods. If craftsmanship is no longer exceptional, and ethical practices are called into question, what exactly are people paying for when they buy luxury?

Rebuilding the Dream

Recent sales figures underline just how far demand for luxury mega-brands has fallen from its post-pandemic highs. In July, some of the industry’s biggest players reported disappointing revenues for the second consecutive quarter. LVMH, the world’s leading luxury conglomerate, missed sales estimates, while Gucci’s parent company Kering, experienced a decline of 11%. Other major brands like Richemont and Burberry also reported disappointing figures, with first-quarter sales plummeting by a staggering 20%.

At the heart of luxury’s current struggles is the erosion of the very dream that once propelled the industry. The disconnect between the marketing mythology and the reality of production has left consumers feeling disillusioned, meaning the days of blindly paying a premium for a logo may be at risk.

The democratisation of information and consumer power through social media has played a huge part in this. Platforms like TikTok and Reddit are filled with conversations that challenge the industry's value proposition, which has made it so much harder for luxury brands to control their narrative.

To regain their position, Brittany Steiger, principal analyst of retail & eCommerce at Mintel says they will need to focus on what once made them so desirable—authenticity, superior craftsmanship, and a narrative of prestige that feels both aspirational and attainable. Some experts suggest that embracing more transparent practices and truly living up to their ethical and quality promises could also be the way forward. Brands that fail to do so, may find themselves increasingly irrelevant in a world where high-quality dupes continue to gain ground.

It’s clear that the old model of luxury has been disrupted, and it’s no longer just about price anymore. In the battle between heritage and value, consumers are asking more questions—and luxury brands must have better answers. And if they don’t, there’s a whole industry on the sidelines who do.

[brittanyautumn333]

Generation Alpha are the most difficult generation in the history of education

I have attempted to go into education TWICE. When I first started student teaching (2016), I noticed behavioral issues in the 4th graders that I was teaching. I witnessed a 4th grader tell another teacher that she was NOT going to be doing the assigned reading, and if the teacher didn’t like it, she would tell her mom and her mom would have her fired via the school board. Children were noticing power dynamics, even then. Parents would rather have educators lose their livelihood than creating a possible confrontation with their children, over the concept that adults are authority figures worthy of respect. I continued with my education program, but I did not get licensure. Even then, school administrators took the side of parents/students and distributed limited disciplinary actions, citing the school-to-prison pipeline. Even when these students were a PHYSICAL danger to not only well-behaved students, but their teachers as well.

Millennial parents were raised by the overly strict, irrational boomers. They aren’t even realizing that they’re creating the same entitlement within their own children, simply through emotional unavailability and lack of structure. Parenthood is more than cute photos for Facebook and Instagram, and many millennials that I know had children wayyyy before they were ready. Gentle parenting is entirely different than PASSIVE parenting. Difficult conversations, tears, and learning experiences are all a part of childhood. Mind-numbing technology does not make developmental requirements go away. Generation alpha has been stripped of the true opportunity to learn and develop. Learning opportunities have been replaced by mind-numbing technology. These tablets produce the same responses in the brains of these children as DRUGS. That is why they can’t focus on school. Imagine taking a drug away for 8 hours, and being expected to learn more information when you were not even set up for success since being a toddler. The expectations seem unfair to them, understandably. They’re children, and new to many things. Millennial parents do not generally have knowledge on childhood development, and what are developmentally appropriate behaviors vs inappropriate behavior. Your child does not need to see a doctor, YOU need to sit with them and identify their emotional and behavioral patterns. Not every child needs medication, but all children need discipline and structure. That requires uncomfortable emotions, from both parent and child. There are times where you and your child will not be “friends”.

Generation alpha doesn’t retain information because they go home, and are handed a tablet. They have 0 social skills because they do not have many opportunities for socialization. Not even from their parents. Many of their social opportunities are with OTHER kids who also have extensive internet access to inappropriate and mindless content. I know middle school teachers who teach 6th graders on a 1ST GRADE READING LEVEL. No more than 2 parents even show up to parent teacher conferences. Parents are unresponsive via emails and phone calls. These kids are being set up for poverty. Respect, reading comprehension, and following directions are essential for even retail and restaurant careers.

Gen-Z does not use nearly as much technology in parenting. We were the first generation with unrestricted Internet access. We have seen horrible things on the internet. My best friend and I watched someone get beh***ed at 11 years old. We also watched our parents (Gen X) become emotionally unavailable due to technology and social media. Our hobbies, interests, and achievements were reduced to Facebook and Instagram likes. Gen Z understands the importance of QUALITY TIME in parenthood. Gen Z is not having children, because we take it seriously. We understand how hurtful it is to not be heard by our parents. We understand how awful the internet can be. We understand social media’s unfair and unrealistic expectations on the youth.

Charlottesville High School in Charlottesville, VA has had multiple days of classes cancelled due to a teacher walkout. There have been multiple VIOLENT fights that have broken out. A teacher was seriously injured not even 2 weeks ago. A suspension for these students hasn’t even been handed out. We need to protect educators (the very few that we still have) and students who show up willing to learn.

[azuremallone]

The average liberalized Democrat would have you believe that everything about our Democracy is wrong.

The surprising answer is: They're right.

Welcome to another installment of:

Azure's Corner

The United States is a Republic: As defined, it is a state in which supreme power is held by the people and their elected representatives, and which has an elected or nominated president rather than a monarch.

Democracy is the foundation in which every person has a say, but a Republic is a redistribution of that say for the purpose of fairness and the mitigation of fads and fanaticism which surfaces more repeatedly in a pure or true Democracy. It does not eliminate that risk, but if structured as ours is, then it does a mighty damn good enough job.

Truth be told, no government is perfect. That's because nobody is perfect. You make mistakes. I make mistakes. Everyone makes mistakes. No one can be 100% on their A-Game all of the time. To expect perfection is to entice destruction.

In the news, everyone across the United States is learning just how corrupt our Government has become under the Democrat Party. Let's roll back to that definition of a Republic, shall we? The people voted to keep on truckin' down the liberal line. Furthermore, the liberalized perspective is that they know better than anyone else. Finally, they wish to impose their views by consolidating power bases in cities, counties, and states -- like California... and we all have seen recently with the fires how that is playing out.

The Republic prevents California, Illinois, New York, and such, from tipping the scales in any given direction in the Federal Senatorial and Presidential elections. County-wise, Gerrymandered borders is what helps them keep the House predominantly in their court. Leveraging the times they do control the Senate and Presidency, they stack the courts with liberalized political judges. Each inch is eroding the supreme power that's held by the people and their elected representiatives.

If the people want to vote for a Republican representative, state official or for the House, they can and their votes count. However, the gerrymandering that occurs redistributes and dilutes their votes to tip the scale towards the Democrat. This is why winning the House is a big deal, more than the Senate.

Now let's look at those Representatives and Senators that the people keep blindly voting for: (sauce - Pew Research, 1/16/2025)

1 over the age of 90 <- Born when Silent Movies were a thing.

18 over the age of 80

98 over the age of 70 <- Boomers

137 over the age of 60

135 over the age of 50 <- 1337 63/|/ #@xX0rZ🤘(Gen X)

106 over the age of 40

37 over the age of 30 <- Millennials

... and one 20-something. <- Gen Z (We see you, Max Frost... Cool name, by the way. Stay chill, bruh.)

254 seats in all of Congress are over 60. This isn't the shocking part. The shocking part is that the upper half from 70 on have been holding their seats since the Boomers were born, and many of those Boomers have held their seats since Gen X was born. Furthermore, many of those Gen X have learned how to retain their power from the Boomers, and they have the mastery to manipulate the Millennials into doing what they want them to do, just like Gen X can manipulate the Boomers!

The interesting part is that you can tell by the Senate alone how fucked up the House is. Interesting tidbit, most of the Republicans in the house sit between 40 and 60 years old. Most of the Republican Senators are nearly all of Gen X with half being Boomers. Go figure.

So why is the House mostly Boomer Dems and Democrat Millennials? Gerrymandering and Grooming. Yes, folks, those Boomers and their elders in the House are Groomers. (Not in a sexual term, but we all suspect and have read news stories of what goes on behind closed doors with young interns and attractive young members of the House...)

What this really means is that the reason the Democrats want everyone to believe the Government is broken, is because they broke it. When it doesn't work like it should in their favor, they point at the Republicans proclaiming that the only reason they're in control is because they are evil and usurped power. That's like King Henry VIII blaming his wives for having daughters or when he shot blanks.

Side note: I tried to help him. I showed him my medical scanner and found that if he had stopped riding horses and taking it in the ass by his Scottish "friend" long enough, perhaps ate a less arsenic and lead infused meals by dining on wooden plates, and untwisted his left testicle, I'm sure he'd have had better luck having male children.

I digress. Where were we? Yes, what this all means is that your vote does matter. It matters that you stop voting for people who can't wipe their ass anymore and can barely remember what they did a moment ago. It also means that you need to vote with your head and not your heart.

Remember, these seats generally go up for vote every 2 and 6 years. That means, for a House member to have held a seat since the 1940s which was 95 years ago -- they won 47 elections in a row. For a Boomer to hold a Senate seat since the 60s which was 65 years ago -- they won 10 elections in a row.

Get it yet? Term limits for Congress. Get them passed. The Framers didn't think everyone might eventually live past 50, let alone past 40 back in their day. They'd flip the Whigs at meeting a Centenarian House Representative!

They didn't care if someone had a musket or a cannon, or not long after a multi-barreled musket revolver, and even bombs: They really only cared that there be no monarchs, regals, or dynastic authoritarians to usurp power from the people. They already had all those weapons laying around without either gun control or the ATF (See: Prohibition; Elliot Ness; one of those 70+ year old Congress folks).

[hiriajuu-suffering]

VTuber Disdain

I get banned in twitch chats for reciprocating parasocial energy

Trickywi

Ssetssuko/SukoVT

Y'know, after supporting these creators irl and being mildly unhinged for a fleeting moment in response to performative unhingedness.

Me, a former lyricist in the industry, getting banned from VTuber chats of musical stylings I actually respect and wanted to continue to support and be fans of.

But why would a twitch moderator be lenient on context? Streamer would probably be banned in their own chat in a vacuum.

Can't say I didn't pick my tags well. Not like I knew the lines being schizoaffective but socially functional (well, not according to these two communities) to begin with. I suffer by never knowing the position I stand to things that unrequitedly matter to me, but I'm not even mildly sociopathic. I get it, I constantly have to ask permission to be myself because I'm too weird, too forward, too feeling, and too creepy/gross if that energy is incomprehensible to others.

Oh well, the search for a genuine creator-based community continues. Probably my fault since I'm refusing to do it myself.

Most of my irl associates at conventions? Hate how popular VTubers have become, and I try to defend the place these creators have in our spaces. I'm still actively excluded in these spaces, no matter how much I do to bridge the gap. I know what it's like to have to hide who you are for personal reasons, I've known that before I had a chance to tell myself how strange it is to have to operate that way. Do these two creators use their tatemae to pull numbers, or is there actually something deeper there? Maybe my perception was wrong and I was duped into believing there's always a deeper layer to setting up face-tracking and voice acting behind a self-created identity, but I never wanted to lose faith in these two out of my desire to retain faith in humanity as morbidly Sontagian as that sounds.

Heck, I spent my last birthday supporting Suko irl at Tsumicon Houston moreso than even tripping about my own content at that convention. And I can't say I had all that much fun at that convention if it didn't involve surprises. Now it's entirely likely that convention isn't even worth supporting.

Maybe, until I commission a model, get back into gaming, and click that go live button myself, I don't belong in the space. Should that content form its own echo chamber though? I fundamentally believe in keeping spaces with the image I create as inclusive as possible, but would I let my team go out of their way to protect me? I'd feel infantilized, personally, but I can't say if any of the communities I got booted from actually mind that feeling.

Creating community out of a crafted, disingenuous persona icks me out, but I still can't help but feel sad about the risk of the environment being something real. Never getting unbanned means the energy was never real to begin with, because a VTuber's community demanding normalcy is counterintuitive to the premise of what the base of itself is: weirdness, being outcast, having no other place to go but some random stream and community server to make connections that doesn't make yourself feel alien. These two communities probably never helped that personal interest in mind to a mere follower, but I at least wanted to believe they might be able to for someone that is fringe.

I suppose it's better than getting yeeted from a space for the expressed reason of being too old. That's happened the more I try to consume gaming content. Ageism is what I say is the biggest universal moral failing of Western post-imperialist society, and the way Gen Z treats this millennial makes me believe we've been going backwards for awhile now. Well, if it has nothing to do with what I say in my Asian identity panel. Maybe millennial sensibilities in humor are dated post-covid though, it's been universal in every generation you have to be young to achieve success of the masses. It's why trying to find success in the music industry for myself was never an option for me, let alone, because, in the words of my former bosses I just "don't have the right look" to be successful (still don't how Islamophobic that trauma about my self-image actually is).

Whatever, I'm too much of a switch for their content anyways. I got new panel ideas for 2026 to work on. Sad I lost my ability to be a part of their communities because of someone overly sensitive on their moderator team, but forced to move on because I wasn't worth the inner circle or earned the trust I did with them as I have others. Can't say I didn't get some polyphobic or other prejudicial leanings from a few nanoaggressions at times, I just kept wanting to give them a chance despite feeling it, it was just the reason I wasn't subbed when the bans happened. Maybe that affords me negative privilege in going too off the rails for any one individual in their inner circle, all there is to it.

All my oshis go on hiatus probably because they don't fully belong in the space either. They don't quite jive with the gatekeepy and drama-filled nature of this specific content creator environment. In communities like this, the effort is rarely worth the outcome unless there's some exceptional authenticity behind it.

I'm supposed to be on hiatus myself after all, at least after Anime Tyler. I have too much else in my personal life to be focusing on this anyways, shows how much of a fool's heart I have.

Journey onwards.

[couturetrendsblog]

Fast Fashion unveiled: what you need to know about rapid trends!

Fast fashion revolutionized the way we shop-trendy, affordable clothing at unbelievable speed. Brands like Zara, H&M, and Shein produce their collections like some runway looks or viral social media trends, often within weeks. Of course, while the appeal is undeniable, there are still important aspects of fast fashion that consumers should be aware of.

What is Fast Fashion?

Fast fashion is the rapid manufacture of inexpensive apparel that reflects the latest high fashion trends. This business concept depends on continuous style overhauls, making the customer return more frequently to refresh their wardrobe. New collections arrive almost every week to ensure that fashion enthusiasts will always find the new trend at competitive prices.

Target Group

Fast fashion appeals mostly to Gen Z and Millennials-young, budget-conscious consumers between 18 and 35 years. The group comes mainly from targeting by platforms which are the applications frequently used by users on Instagram and TikTok, and exposed daily to the trends that come with new-style influencer posts, pushing them to purchase quick items. This crowd buys fast fashion due to its affordability and the swiftness in getting through market trends without spending too much money.

Why is Fast Fashion So Popular?

Affordability: Fast fashion enables an individual to acquire several pieces of clothing at relatively low prices, and therefore, keep changing the fashion trends.

Constant Variety: Since new pieces from different designers are available in the stores almost every week, fast fashion enterprises always retain the dynamism of their products, while shoppers are assured of the latest fashionable styles.

Self-Expression: The cheap prices attached to fast fashion enable consumers to experiment with different styles without staying with the styles for a long time period.

The Negatives

Despite its benefits, fast fashion has environmental and ethical problems. The fast turn-over cycle leads to overconsumption and vast amounts of waste material, which ultimately cause pollution. In addition, the fast fashion industry is known for exploitative labor practices by cheap labor brands, often sited in countries where the workers are paid very low wages and subjected to very harsh working conditions.

Future

As awareness increases, consumers are increasingly opting for more sustainable alternatives, such as slow fashion, which is focused on quality and ethical production. The future of fast fashion will be defined by how a brand balances affordability, ethics, and sustainability as well as what consumers buy.

What do you have to say about fast fashion? Are you staying in, and looking for more sustainable options?

See you next time!

[harshalisblog]

Plant-Based Spreads Market Evolving Consumer Preferences Shaping Future Product Innovations

The rise of plant-based diets has ignited a notable shift in consumer expectations, directly influencing how brands innovate in the plant-based spreads market. Health-conscious buyers are no longer satisfied with just dairy-free alternatives — they demand taste, nutrition, and purpose. As preferences evolve rapidly, manufacturers are forced to keep pace with the multifaceted demands of this dynamic consumer base.

Rising Demand for Purpose-Driven Products

Today’s consumers are looking beyond labels like “vegan” or “organic.” They seek transparency, sustainability, and functional benefits. This shift has driven companies to reformulate and introduce spreads enriched with plant proteins, omega-3 fatty acids, probiotics, and clean-label ingredients. Spreads made from avocado, chickpeas, or nut blends are gaining popularity due to their perceived natural origin and health halo.

Flavor expectations have also evolved. Shoppers now want gourmet and international flavor fusions — such as truffle-infused tahini or Mediterranean herb cashew butter — making taste innovation a core differentiator.

Innovation Catalysts in R&D and Ingredient Development

To stay competitive, companies are investing heavily in R&D to improve texture, shelf life, and nutritional profile. This involves exploring alternatives to saturated fats traditionally used in dairy butter. Ingredients like coconut oil, sunflower lecithin, and algae-derived emulsifiers are being adopted to enhance mouthfeel and spreadability.

Furthermore, upcycled and regenerative ingredients are gaining ground. Waste-reduction initiatives are bringing spent grains, fruit peels, and seeds into the plant-based spread narrative, aligning with sustainability-conscious consumers.

Personalization Trends and Functional Expectations

Personalized nutrition has become a notable trend influencing product innovation. Brands are introducing spreads that cater to specific dietary needs such as keto, low-FODMAP, paleo, and gluten-free, allowing consumers to select products aligned with their health goals.

Moreover, there is a growing push to incorporate adaptogens, vitamins, and minerals into spreads. This transforms everyday products into functional superfoods—think vitamin-enriched almond spreads or mood-boosting cacao blends—positioning them as wellness-oriented staples.

Clean Label and Minimal Processing Preferences

Clean-label formulation is not just a trend but a baseline expectation. Consumers want short ingredient lists, no artificial additives, and visible sourcing information. In response, brands are moving toward cold-pressed, minimally processed manufacturing methods.

Cold processing, in particular, helps retain the natural flavor and nutritional value of plant ingredients, giving consumers a sense of authenticity. It also aligns with the growing raw food movement in plant-based circles.

Packaging Innovation as a Reflection of Lifestyle

Consumer preference is also shaping packaging formats and materials. Resealable, recyclable, and biodegradable options are in demand as sustainability becomes a lifestyle, not just a marketing point. Innovative brands are integrating digital QR codes on packaging that offer farm-to-table transparency and engage consumers through recipes, sourcing information, and brand missions.

Furthermore, portion-controlled and travel-sized pouches are targeting younger, mobile consumers who seek convenience and on-the-go nutrition.

Age-Based and Demographic-Specific Customization

Millennials and Gen Z are leading the way in plant-based adoption, driving brands to design products that align with their values and lifestyle. In contrast, Gen X and Baby Boomers are more focused on health benefits and reduced fat or cholesterol claims.

As a result, product lines are being segmented to meet specific life stages and health conditions. For instance, brands are offering calcium-fortified plant-based spreads for older adults and protein-enhanced versions for fitness-focused youth.

Retail and Consumer Feedback Loops

The feedback cycle between consumers and producers is shortening thanks to e-commerce, social media, and direct-to-consumer models. These platforms allow brands to test prototypes and flavor variants quickly, collecting real-time feedback and launching products with minimal lag.

Crowdsourced product development — where consumers vote on upcoming flavors or ingredients — is another trend reshaping innovation cycles and deepening brand loyalty.

Regional Tastes and Cultural Inspiration

As global exposure increases, so does the desire for culturally inspired plant-based products. Regional taste preferences are influencing innovation — such as miso-based spreads in Asia, dukkah-infused tahini in the Middle East, or chimichurri-style avocado spreads in Latin America.

These culturally nuanced innovations are helping brands tap into new demographics while showcasing authenticity and diversity in offerings.

Technology Integration Enhancing Innovation

Technology is playing a subtle yet pivotal role in consumer-centric innovation. AI is being used to predict trending flavors and ingredients based on social media data and health reports. Smart analytics also helps companies develop and refine formulations that cater to micro-segments such as diabetic-friendly or anti-inflammatory diets.

Food tech firms are also developing plant-based fat analogs that mimic butter’s behavior in cooking or baking, allowing for better culinary versatility.

Future Outlook and Strategic Opportunities

As plant-based eating continues to transition from niche to mainstream, brands that effectively innovate to meet evolving preferences will hold the competitive edge. The key will be integrating nutrition, sustainability, and convenience without compromising taste.

Long-term success will depend on the ability to localize offerings, build transparent brand narratives, and leverage feedback loops for rapid innovation. With consumer preference being a moving target, flexibility, agility, and empathy toward dietary and lifestyle diversity will be the hallmarks of future-ready plant-based spread brands.

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Caprylyl Glycol Market trends reflect evolving skincare product ingredient preferences

Introduction

The Caprylyl Glycol Market is witnessing dynamic changes as skincare product preferences shift toward safer and multifunctional ingredients. Consumers are becoming more aware of what goes into their personal care products, and manufacturers are responding with innovative, effective solutions. This trend reflects a larger movement within the beauty and cosmetics industry where natural, non-toxic, and sustainable components are taking center stage.

Understanding Caprylyl Glycol

Caprylyl glycol is a versatile ingredient known for its moisturizing and antimicrobial properties. As a humectant, it helps retain moisture in the skin, and its preservative-boosting ability makes it a valuable addition to many cosmetic formulations. This dual functionality has earned caprylyl glycol a steady spot in facial creams, lotions, serums, and even makeup products.

Notably, it serves as a safer alternative to parabens and formaldehyde-releasing preservatives. Its mild nature makes it suitable for sensitive skin types, which is crucial in today’s market where consumer concerns around irritation and allergic reactions are growing.

The Skincare Shift Toward Ingredient Transparency

One of the major factors influencing the Caprylyl Glycol Market is the global push for transparency in beauty and personal care products. Modern consumers, especially millennials and Gen Z, are reading ingredient labels and researching the functions of each component. This increased scrutiny has pushed companies to adopt ingredients like caprylyl glycol, which are not only effective but also recognizable and understood by the average shopper.

Transparency extends beyond just listing ingredients—it involves proving safety and explaining benefits. As a result, clean beauty brands have become major users of caprylyl glycol, integrating it into serums, moisturizers, sunscreens, and even baby products.

Caprylyl Glycol in Natural and Clean Formulations

Caprylyl glycol is synthetic in origin but considered safe and compatible with natural-focused formulations. This unique positioning allows it to bridge the gap between performance and “clean” beauty, which typically excludes harsh chemicals and allergens. Since it improves product shelf life while minimizing the need for traditional preservatives, many brands include it in formulations marketed as eco-conscious or sensitive skin-friendly.

Additionally, the trend toward minimalist skincare—products with fewer but multifunctional ingredients—further amplifies its relevance. Caprylyl glycol can deliver both hydration and protection, fulfilling dual roles in a streamlined formulation.

Growing Influence of E-Commerce and Skincare Education

E-commerce platforms and social media have given rise to better-informed consumers who prioritize skin health. Beauty influencers and dermatologists routinely explain the benefits of ingredients like caprylyl glycol, highlighting how it boosts skin hydration while being non-comedogenic and non-irritating. These discussions are making such ingredients mainstream.

Moreover, digital education campaigns by skincare brands and ingredient suppliers have made it easier for users to understand caprylyl glycol’s role. Its rising presence in product descriptions and educational blogs supports growing trust in its efficacy.

Regional Market Insights and Demand Drivers

Demand for caprylyl glycol is high in North America and Europe, where the clean beauty movement is well established. However, the Asia-Pacific region is catching up quickly due to increased urbanization, disposable incomes, and a rising appetite for premium skincare products. Countries like South Korea and Japan, known for their innovative beauty technologies, are adopting this ingredient in their advanced formulations.

Furthermore, Latin America and the Middle East are emerging markets where demand is rising due to awareness campaigns and increased access to international cosmetic brands. Across all these regions, one common factor is the pursuit of safer, more effective personal care options, driving caprylyl glycol’s popularity.

Impact on Product Development and Formulation Strategy

Manufacturers are increasingly reformulating existing products to eliminate controversial preservatives while maintaining performance. Caprylyl glycol often features in these reformulations thanks to its broad-spectrum compatibility with other ingredients and product formats. It works well in water-based, oil-based, and emulsified products, making it easy for formulators to include across a wide range of SKUs.

This ingredient also supports brand claims related to "free-from" formulations—free from parabens, sulfates, and formaldehyde—which appeal to safety-conscious consumers.

Challenges and Future Outlook

Despite its many benefits, caprylyl glycol is not without challenges. Some consumers may still prefer 100% natural alternatives, leading to occasional hesitation. Moreover, as ingredient education grows, even minor synthetic links may be questioned in niche markets.

Nevertheless, the overall market outlook is highly positive. Continued demand for multipurpose skincare ingredients and the push toward minimalist, effective formulations will ensure that caprylyl glycol remains relevant. As regulatory bodies and consumers alike demand more clarity and performance from personal care products, this ingredient is well-positioned to thrive.

Conclusion

Caprylyl glycol's growing use in skincare formulations mirrors a larger shift in consumer behavior—toward safety, simplicity, and transparency. The Caprylyl Glycol Market continues to evolve, shaped by both consumer expectations and industry innovations. Whether in moisturizers, serums, or preservative systems, this multifunctional ingredient is carving out a strong, sustainable place in the future of skincare.

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Probiotic and Prebiotic Soda Market Set to Bubble Up with Strong Growth Through 2030

Probiotic And Prebiotic Soda Market size is expected to see substantial growth, increasing from USD 475.91 million in 2024 to USD 1.03 billion by 2034, at a CAGR of over 8%. By 2025, the industry revenue is estimated to be USD 511.03 million.

Growth Drivers & Challenge

The probiotic and prebiotic soda market is expanding rapidly due to increasing consumer awareness about gut health and the growing demand for functional beverages. One of the main growth drivers is the rising consciousness around digestive wellness. Consumers are now more informed about the role of gut microbiota in overall health, including immunity, mental health, and metabolic function. As a result, beverages fortified with probiotics and prebiotics—especially sodas that offer both taste and health benefits—are gaining traction. These functional sodas offer an alternative to sugary carbonated drinks and appeal to a wide range of health-conscious demographics, including millennials and Gen Z, who prioritize clean labels and wellness-oriented products.

Another significant growth driver is the ongoing shift toward low-sugar and natural beverage options. Traditional sodas have seen declining sales due to increasing scrutiny of high sugar content and artificial additives. Probiotic and prebiotic sodas address this concern by offering lower-calorie alternatives made with natural ingredients, fermented bases, and non-GMO components. Brands are innovating with organic formulations, sustainable packaging, and inclusive marketing strategies, which further enhances the appeal of these beverages across diverse consumer segments. The rising interest in holistic and preventative health solutions continues to support market growth.

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However, one of the major challenges facing the probiotic and prebiotic soda market is product stability and taste. Maintaining the viability of live probiotic cultures throughout shelf life requires specialized production and storage methods, which can increase operational costs. Additionally, the fermentation process often results in unique taste profiles that may not appeal to all consumers, especially those accustomed to the flavor of traditional sodas. Overcoming flavor challenges while retaining functional benefits is essential to achieving widespread market acceptance and consumer loyalty.

Regional Analysis

North America

North America leads the probiotic and prebiotic soda market due to high consumer awareness, established wellness trends, and the presence of several pioneering brands. The United States, in particular, has a mature health beverage market supported by a strong distribution network that includes supermarkets, health food stores, and e-commerce platforms. Consumers in this region are open to trying new functional drinks, especially those that support gut health and weight management. The growing trend of “better-for-you” beverages has led to the emergence of artisanal and craft soda brands focusing on quality ingredients, local sourcing, and transparent labeling.

Europe

Europe is experiencing steady growth in the probiotic and prebiotic soda market, driven by a strong heritage in fermented food consumption and growing interest in microbiome-focused nutrition. Countries like Germany, the UK, and the Netherlands are at the forefront, with consumers seeking alternatives to sugary and artificially flavored sodas. Regulatory frameworks in Europe favor clean-label and non-GMO claims, which aligns well with the values of probiotic soda brands. The rise of veganism, sustainable packaging practices, and interest in organic food and beverages further supports market expansion across the region.

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Asia Pacific

Asia Pacific is emerging as a high-potential region for probiotic and prebiotic sodas, particularly due to the traditional cultural acceptance of fermented foods and beverages. Countries like Japan and South Korea have long histories of probiotic-rich diets, which makes consumers in these markets more receptive to functional sodas. In India and China, rapid urbanization, increasing disposable income, and a younger demographic are driving demand for innovative health beverages. Furthermore, the influence of global wellness trends and the rising popularity of international brands are encouraging local manufacturers to introduce regionally inspired probiotic soda options that cater to native tastes and preferences.

Segmentation Analysis

Segments Analysis by Product

The probiotic and prebiotic soda market is segmented into probiotic sodas, prebiotic sodas, and hybrid formulations that combine both. Probiotic sodas typically contain live cultures such as Lactobacillus and Bifidobacterium, aimed at improving gut flora and digestive health. Prebiotic sodas, on the other hand, include dietary fibers like inulin and chicory root that feed beneficial bacteria in the gut. Hybrid versions are gaining popularity as they offer dual benefits in a single beverage. Brands are increasingly emphasizing scientific validation, transparent labeling, and clinically backed strains to boost consumer trust in the product category.

Segments Analysis by Flavor

Flavor plays a crucial role in consumer acceptance of probiotic and prebiotic sodas. Popular flavors include citrus blends like lemon-ginger, grapefruit, and orange-turmeric, which not only appeal to the taste buds but also align with the health and wellness theme. Herbal and floral flavors such as lavender, hibiscus, and elderflower are also gaining ground, particularly among premium and artisanal brands. Berry-based flavors like blueberry, raspberry, and acai are commonly used for their antioxidant associations. The use of natural sweeteners like stevia and monk fruit, along with tart and tangy profiles, helps mask the fermented notes without compromising on health benefits.

Segments Analysis by Distribution Channel

Probiotic and prebiotic sodas are distributed through multiple channels, including supermarkets and hypermarkets, specialty health stores, convenience stores, and online platforms. Supermarkets remain the dominant channel due to their wide reach and visibility, while health food stores cater to niche consumers seeking functional products. Online sales are growing rapidly, driven by the convenience of home delivery, availability of subscription models, and direct-to-consumer strategies adopted by emerging brands. E-commerce also allows smaller and regional brands to expand their footprint and engage directly with health-conscious customers through storytelling, reviews, and influencer partnerships.

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Expectations of Employees in Modern Business: What Every Employer Should Know

The modern workplace is evolving at a rapid pace—and so are employee expectations. With shifting demographics, advancing technology, and a new wave of work-life balance philosophies, employees today are not just looking for a paycheck. They want purpose, growth, inclusivity, and transparency from their employers.

Understanding these expectations is no longer optional for businesses—it’s essential. Let’s explore what employees expect in the modern business world and how organizations can adapt to attract and retain top talent.

1. Transparent Communication and Honest Leadership

Employees expect open lines of communication from leadership. They want to be informed about company goals, performance, and decisions that may affect their roles. Transparency builds trust, boosts engagement, and reduces rumors or confusion.

What you can do: Regularly share business updates and be honest about challenges. Incorporating tools like an anonymous employee feedback tool allows employees to voice concerns or suggestions without fear of retaliation—further reinforcing trust.

2. Opportunities for Career Growth and Learning

Modern employees, especially millennials and Gen Z, crave continuous learning. They value professional development over job stability. In fact, a lack of advancement opportunities is one of the top reasons employees leave organizations.

What you can do: Provide access to training programs, mentoring, and clear pathways for career advancement. Encourage internal mobility and recognize skill development.

3. Work-Life Balance and Flexibility

Gone are the days of rigid 9-to-5 schedules. Employees expect flexibility—whether it’s remote work, hybrid models, or adjustable hours that suit their personal lives.

What you can do: Offer flexible scheduling, work-from-home options, and mental health days. Embrace tools that support asynchronous communication to accommodate diverse working styles.

4. Inclusive and Respectful Work Environment

Diversity, equity, and inclusion are no longer just HR buzzwords. Employees want to work in environments where they feel seen, heard, and respected regardless of their background, gender, age, or orientation.

What you can do: Implement inclusive policies, provide DEI training, and ensure diverse representation at all levels of the organization.

5. Recognition and Feedback Culture

Employees expect their work to be acknowledged—not just during annual reviews, but on a regular basis. Recognition boosts morale and motivation.

What you can do: Create a culture of appreciation with regular shout-outs, spot awards, and performance-based incentives. Combine this with feedback mechanisms—like using an anonymous employee feedback tool to gather continuous input and show responsiveness to employee voices.

6. Purpose-Driven Work and Ethical Business Practices

Today’s employees want to feel their work contributes to something larger than themselves. They are more likely to stay loyal to companies whose values align with their own.

What you can do: Share your company’s mission and demonstrate how each role connects to it. Highlight your efforts in sustainability, ethical sourcing, or community engagement.

7. Wellness and Mental Health Support

Employees now prioritize mental and physical well-being more than ever. They expect their employers to not only respect this but actively support it.

What you can do: Offer mental health resources, wellness programs, and foster a culture where it’s okay to ask for help. Leaders should model healthy work behaviors and discourage burnout culture.

Final Thoughts

Meeting the expectations of today’s workforce isn’t about offering perks—it’s about creating a fulfilling and supportive environment. From flexible work options to tools like an anonymous employee feedback tool, the key lies in listening, adapting, and continuously investing in your people.

Modern businesses that prioritize employee expectations will see the benefits not just in retention and productivity, but in their overall culture and brand reputation.

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Performance Management for Millennials and Gen Z: Key Insights for HR and Owners

Learn how performance management is evolving to meet the needs of Millennials and Gen Z. This guide covers key strategies for engaging younger employees through coaching, recognition, and clear development pathways.

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Cosmetic Oils Market Driven by Natural Ingredients, Beauty Trends and Digital Expansion

The cosmetic oils market is witnessing significant growth driven by increasing consumer preference for natural and organic ingredients, rising awareness of skincare, and the booming demand for multifunctional beauty products. Cosmetic oils, derived from plant, animal, and mineral sources, are widely used in skincare, haircare, and personal grooming products due to their nourishing and moisturizing properties. These oils serve as carriers of essential nutrients and antioxidants, providing benefits like hydration, anti-aging, and skin repair. As consumers become more health-conscious and environmentally aware, the demand for cosmetic oils continues to grow across global markets.

Rising Consumer Preference for Natural and Organic Products One of the primary drivers of the cosmetic oils market is the growing inclination toward natural and organic beauty products. Consumers today are more informed about the harmful effects of synthetic ingredients, leading to a shift toward clean-label and eco-friendly alternatives. Cosmetic oils like argan, jojoba, coconut, almond, and rosehip are gaining popularity for their effectiveness and minimal side effects. Brands are increasingly incorporating these oils into formulations, promoting them as key ingredients that are both safe and sustainable.

Increasing Awareness of Skin and Hair Health Another critical driver is the increasing awareness of skin and hair health, especially among millennials and Gen Z. Social media influence and easy access to beauty-related information have encouraged individuals to invest in self-care routines. Oils are perceived as luxurious and effective products that can be used alone or as part of a larger skincare regimen. Whether used for anti-aging, acne control, hydration, or scalp care, cosmetic oils cater to a broad spectrum of needs, enhancing their market appeal.

Booming Demand for Multitasking Products The global beauty market is leaning heavily towards multifunctional and hybrid products, and cosmetic oils fit perfectly into this trend. They can serve as moisturizers, makeup removers, hair conditioners, massage oils, and more. This versatility is a major driver behind their growing use in both professional salons and at-home care. Consumers looking for convenience and value-for-money prefer products that offer multiple benefits in one formulation, further boosting the demand for cosmetic oils.

R&D and Product Innovation Continuous research and innovation in cosmetic oil formulations have significantly driven market growth. Companies are investing in advanced extraction technologies to retain the maximum potency of oils without compromising on quality. Innovations such as cold-pressed, organic-certified, and nano-encapsulated oils are attracting more consumers. Moreover, the trend of personalization in beauty care has prompted brands to develop oil blends customized for different skin types and concerns, opening new avenues in the premium cosmetic oil segment.

Expansion of E-commerce and Direct-to-Consumer Channels The surge in e-commerce has been a powerful driver for the cosmetic oils market. Online platforms allow brands to reach a broader audience, promote transparency, and showcase detailed ingredient information. Subscription models, influencer marketing, and targeted ads have further enhanced the visibility and accessibility of cosmetic oils. Direct-to-consumer (DTC) brands are particularly benefiting from this trend by offering niche, clean beauty products with minimal intermediaries, often at competitive prices.

Sustainability and Ethical Sourcing Trends The focus on sustainability and ethical sourcing has become a crucial driver in the cosmetic oils market. Consumers are increasingly aligning their purchases with values such as cruelty-free testing, fair-trade sourcing, and biodegradable packaging. Cosmetic oil brands emphasizing ethical practices and traceable supply chains are enjoying higher consumer trust and loyalty. The use of upcycled ingredients, such as oils extracted from food waste or byproducts, is also gaining traction.

Rising Demand in Emerging Markets Emerging markets like Asia-Pacific, Latin America, and the Middle East are witnessing rapid growth in demand for cosmetic oils due to rising disposable incomes, urbanization, and growing awareness of personal grooming. India and China, in particular, are driving regional growth with their traditional use of oils in beauty and wellness. This shift is acting as a strong driver for global expansion and product diversification.

Conclusion The cosmetic oils market is poised for sustained growth, fueled by several compelling drivers such as the natural product movement, rising skincare consciousness, innovation in formulations, and expansion of digital retail channels. With the increasing demand for ethically sourced, multipurpose, and customizable beauty solutions, cosmetic oils are set to remain a staple in the modern consumer’s personal care routine. Brands that prioritize transparency, sustainability, and performance will be well-positioned to lead this evolving landscape.